Linkedin for small business

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  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • copyright 2011 | Marc W. Halpert | connect2collaborate.com | all rights reserved Marc W. Halpert | connect2collaborate.com | PO Box 320048 Fairfield, CT 06825 | 203.373.0875 | marchalpert@gmail.com | www.linkedin.com/in/marchalpert
  • Linkedin for small business

    1. 1. LinkedIn for Small Business Professionals Keeping Your Pipeline Full Using LinkedIn©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    2. 2. What’s going on with LinkedIn? • >150MM professionals • Adding >2 new members every second • 11th most trafficked website • Aggressively courting new submarkets • Social news channels • IPO • Continual new investment in the product • New smartphone apps: CardMunch, LunchMeet • New verticals: Veterans, Grads, Nonprofits©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    3. 3. Do you know?  Does your LinkedIn profile reflect WHO you really are?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    4. 4. Your LinkedIn profile should tell others W HY Y OU©Marc W. Halpert | All rights reserved W. Halpert connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012 ©Marc | www. www.linkedin.com/in/marchalpert May2010
    5. 5. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    6. 6. Great LinkedIn profiles always contain: Profile Functional Headline  short, concise, meaningful (120 characters including spaces!)  who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    7. 7. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities Summary, Experience and Specialties  SEO keywords; written with much thought and conviction  Why would the reader be attracted to you?  Your past experience makes you who you are today©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    8. 8. Great LinkedIn profiles always contain: Profile Functional Headline  Short, concise, meaningful (120 characters including spaces!)  Who you really are, not what role you play in an organization Update frequently  Your activity, articles, commentary, information you find worthy to give back to your communities Summary, Experience and Specialties  SEO keywords; written with much thought and conviction  Why would the reader be attracted to you?  Your past experience makes you who you are today Appropriate photo©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    9. 9. Why this is important:©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    10. 10. Certifications, Patents, Languages & Publications • Further differentiates you • You worked for it, show it! • Keep it current as you morph©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    11. 11. Skills  Choose LinkedIn’s suggested skills or self assess  Choose your level of proficiency, honestly  Identify # years experience©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    12. 12. Volunteer Experience & Causes©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    13. 13. Repairing a profileBEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    14. 14. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    15. 15. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    16. 16. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    17. 17. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    18. 18. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011 ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    19. 19. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    20. 20. BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    21. 21. AFTER©Marc W.W. Halpert AllAll rights reserved www. connect2collaborate.com | www.linkedin.com/in/marchalpert | January2011 ©Marc Halpert | | rights reserved | | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    22. 22. BEFORE©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    23. 23. AFTER©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    24. 24. Repeating: Your LinkedIn profile MUST tell others W HY Y OU©Marc W. Halpert | All rights reserved W. Halpert connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012 ©Marc | www. www.linkedin.com/in/marchalpert May2010
    25. 25. Do you know?  Does your LinkedIn profile reflect WHO you really are?  How does using LinkedIn highlight and demonstrate your brand?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    26. 26. Recommendations: Ask • Who/when do you ask? • Manage the attributes you are recommended for • Hide some recs if inappropriate at a certain time • You can review it before it is posted • Don’t be afraid to ask them to improve it • Post it to your profile when you are satisfied©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    27. 27. Recommendations: Give • Be specific and clear • Use anecdotes • How you have experienced the person’s • skills • abilities • strengths • character (!) • Give recommendations when deserved • Give unexpected recommendations©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    28. 28. Ask and answer questions©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    29. 29. Company profile page©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    30. 30. ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    31. 31. ©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    32. 32. Your company profile page is different from your personal profile page©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    33. 33. Do you know?  Does your LinkedIn profile reflect WHO you really are?  How does using LinkedIn highlight and demonstrate your personal brand?  Are you gaining business traction from being on LinkedIn?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    34. 34. Get more connections Deepen existing connections  Cull from your personal connections’ lists  Identify someone you want to reach to and research how you are connected  If a second level connection, ask to connect directly  If more distant, ask a friend to connect you indirectly©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    35. 35. Direct: Ask to connect©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    36. 36. Indirect: Ask for an intro Read from the bottom up©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    37. 37. Groups The power of new, meaningful connections with like-minded individuals!©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    38. 38. Join Groups Apply to join groups  Choose frequency of that interest you group contact: Join and contribute to:  daily feed  nonprofit groups  alumni groups  weekly digest  special interest groups  Actively participate,  locally based groups don’t grandstand  business chambers  A great easy  industry associations communication tool  networking groups, etc.©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    39. 39. LinkedIn Groups cont’d.  Apply to join as many groups that interest you that you can contribute to:  Limit 50  Create a group:  group of your clients or  advisors or  confidantes  Think about creating subgroups, task forces, etc.  Post really useful materials regularly for their benefit©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    40. 40. Tap into expertise  Ask questions that elicit responses:  How have you tackled a { }?  How have you been successful at [ ]?  Ask a question for which you need opinions-check to be sure no one has asked recently  Contact the person posing the question or answer to expand your reach©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    41. 41. Optimize the Free LinkedIn Apps©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    42. 42. Search for business contacts  Look for people you know and that others know, that you think will be helpful  Ask them to join your network if you know them  Ask others you know to introduce you  Search by name, by title, by company, by keyword, zip, or any combination  Find common threads to partner  But don’t be a “promiscuous linker”©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    43. 43. The Proper Care and Feeding of LinkedIn© 5 MORE tips to help you optimize LinkedIn©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    44. 44. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    45. 45. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.  Ask people to join your LinkedIn connections like you mean it; use a personalized note such as: Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    46. 46. TIP 1. Make a great impression  DO NOT BE LAZY; DO NOT USE the default greeting: Id like to add you to my professional network on LinkedIn. Marc W.  Ask people to join your LinkedIn connections like you mean it; use a personalized note such as: Bob, thank you for the great conversation after today’s AFP CT luncheon about ways we could work with each other. Later this week I will follow up on the areas we discussed. So please join my network as we increase each other’s networking connections. Best regards and speak to you soon, Marc  Remind them where you met them or worked with them  Then follow up on your promised items  Reinforce your reliability; increase the branding of “why you”©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    47. 47. TIP 2. Update your community Frequency is up to you; regular meaningful additions  Blogs  LinkedIn Today  Websites  News items Add to the global conversation©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    48. 48. TIP 3. Get and use your profile URL https://help.linkedin.com/app/answers/detail/a_id/87 Business card Email signature line Marketing materials©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    49. 49. TIP 4. Make your smartphone a “genius phone” Download email addresses to your smartphone Get LinkedIn app for smartphone  Now you have access to the IMPORTANT people from anywhere! Be a “go-to” person©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    50. 50. TIP 5. Use video to make your point  Download YouTube videos into your own profile or the organization’s LinkedIn page  Now you further make impressions  For instructions, see http://tinyurl.com/y4yrcvj©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    51. 51. What can you do next?©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    52. 52. First, do not panic /©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    53. 53. TIP Invest your time wisely  Set aside a certain amount of time each day to “work” LinkedIn  Be consistent in doing this  Manage the time you spend doing this  Keep tightening your profile  Contribute!  Seek help  Keep looking for connections©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    54. 54. Build community around you • Help others • It will be repaid forward… • Keep polishing your profile/brand • Keep working your Personal Learning Network • The deeper your list of trusted contacts, the more business connections you can facilitate • Use Linkedin as one more tool in your branding toolbox • Connect2Collaborate©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012
    55. 55. Need more help with LinkedIn? virtual courses, webinars, presentations, 1-on-1 coaching, corporate staff training©Marc W. Halpert | All rights reserved | www. connect2collaborate.com | www.linkedin.com/in/marchalpert | Feb 2012

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