Google+ for small businesses by deluxe social
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Google+ for small businesses by deluxe social

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Google+ for small businesses by deluxe social Google+ for small businesses by deluxe social Presentation Transcript

  • Google+ Why you need to pay attention and how to get startedWelcome - we’ll ERIKA KEREKES start soon Senior product manager, social media solutions Deluxe Corporation March 13, 2012
  • What we’ll cover today 1. WHY is Google+ so important? 2. HOW do you sign up? 3. WHO is on Google+ and how do you find them? 4. WHAT do you say and share? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
  • What is Google+? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
  • Google+ facts 90 million registered users who have shared more than 1 billion items* *(well, sort of) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
  • Cool Google+ features © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
  • What people are saying…. “It’ll never overtake Facebook.” “There aren’t enough people there to make it worth your time.” “My friends aren’t there.” © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
  • Guess what? They’re wrong. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
  • How do I know? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
  • What does this mean? Businesses who are active on Google+ will get found more easily and more often. Period. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
  • An example: Google+ power © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
  • A great place to start © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
  • Google+ helps you get found “Google+ is tied to Google search, so by using it well you can improve your primary website’s findability for folks searching for it.” - Chris Brogan, Google+ for Business © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
  • “Using it well” means… 1. Posting CONTENT that inspires reactions and sharing 2. Making CONNECTIONS with people who can help you grow your business 3. Two-way COMMUNICATION (talking with, not talking at) 4. Being CONSISTENT © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
  • Signing up – step 1 Create a personal account © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
  • My home base on Google+ © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
  • Build your circles © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
  • Find people on Google+: #1 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
  • Find people on Google+: #2 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
  • Find people on Google+: #3 Findpeopleonplus.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
  • Find people on Google+: #4 www.recommendedusers.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
  • Spend time LISTENING  What are people talking about?  Who’s part of this conversation?  What value can I add? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
  • Signing up – step 2 Create a business page © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
  • Local business © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
  • Product or brand © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
  • What to say: Erika’s formula  Your status updates (1-4 per day): – About your business (30%) – About your industry or category (20%) – Sharing other people’s content, with your own thoughts (40%) – Personal, quirky, funny or off-topic (10%)  PLUS, comment on other people’s posts as often as you can © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
  • About your business: Examples  “Inside”  Pictures  Personal stories  NO HARD SELL © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
  • About your industry: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
  • Sharing content: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
  • Off-topic or quirky: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
  • Commenting © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
  • Commenting © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
  • To borrow from Nike… JUST DO IT. Erika says: Thinking and planning are overrated when it comes to social media. Experiment. Test and learn. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
  • If you need help… www.deluxesocial.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33
  • The endThank You Thank You Thank you! Sign up for another webinar at www.BizLaunch.com/deluxe @deluxesocial www.facebook.com/DeluxeSocial deluxesmallbizblog.com www.deluxesocial.com Erika Kerekes * @erikakerekes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 34