Google+ for small businesses by deluxe social

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Google+ for small businesses by deluxe social

  1. 1. Google+ Why you need to pay attention and how to get startedWelcome - we’ll ERIKA KEREKES start soon Senior product manager, social media solutions Deluxe Corporation March 13, 2012
  2. 2. What we’ll cover today 1. WHY is Google+ so important? 2. HOW do you sign up? 3. WHO is on Google+ and how do you find them? 4. WHAT do you say and share? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 2
  3. 3. What is Google+? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 3
  4. 4. Google+ facts 90 million registered users who have shared more than 1 billion items* *(well, sort of) © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 4
  5. 5. Cool Google+ features © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 5
  6. 6. What people are saying…. “It’ll never overtake Facebook.” “There aren’t enough people there to make it worth your time.” “My friends aren’t there.” © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 6
  7. 7. Guess what? They’re wrong. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 7
  8. 8. How do I know? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 8
  9. 9. What does this mean? Businesses who are active on Google+ will get found more easily and more often. Period. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 9
  10. 10. An example: Google+ power © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 10
  11. 11. A great place to start © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 11
  12. 12. Google+ helps you get found “Google+ is tied to Google search, so by using it well you can improve your primary website’s findability for folks searching for it.” - Chris Brogan, Google+ for Business © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 12
  13. 13. “Using it well” means… 1. Posting CONTENT that inspires reactions and sharing 2. Making CONNECTIONS with people who can help you grow your business 3. Two-way COMMUNICATION (talking with, not talking at) 4. Being CONSISTENT © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 13
  14. 14. Signing up – step 1 Create a personal account © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 14
  15. 15. My home base on Google+ © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 15
  16. 16. Build your circles © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 16
  17. 17. Find people on Google+: #1 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 17
  18. 18. Find people on Google+: #2 © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 18
  19. 19. Find people on Google+: #3 Findpeopleonplus.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 19
  20. 20. Find people on Google+: #4 www.recommendedusers.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 20
  21. 21. Spend time LISTENING  What are people talking about?  Who’s part of this conversation?  What value can I add? © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 21
  22. 22. Signing up – step 2 Create a business page © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 22
  23. 23. Local business © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 23
  24. 24. Product or brand © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 24
  25. 25. What to say: Erika’s formula  Your status updates (1-4 per day): – About your business (30%) – About your industry or category (20%) – Sharing other people’s content, with your own thoughts (40%) – Personal, quirky, funny or off-topic (10%)  PLUS, comment on other people’s posts as often as you can © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 25
  26. 26. About your business: Examples  “Inside”  Pictures  Personal stories  NO HARD SELL © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 26
  27. 27. About your industry: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 27
  28. 28. Sharing content: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 28
  29. 29. Off-topic or quirky: Examples © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 29
  30. 30. Commenting © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 30
  31. 31. Commenting © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 31
  32. 32. To borrow from Nike… JUST DO IT. Erika says: Thinking and planning are overrated when it comes to social media. Experiment. Test and learn. © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 32
  33. 33. If you need help… www.deluxesocial.com © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 33
  34. 34. The endThank You Thank You Thank you! Sign up for another webinar at www.BizLaunch.com/deluxe @deluxesocial www.facebook.com/DeluxeSocial deluxesmallbizblog.com www.deluxesocial.com Erika Kerekes * @erikakerekes © 2009 Deluxe Enterprise Operations, Inc. All rights reserved. Proprietary and Confidential. 34

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