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Blogging 101 Grow Your Business through Blogging with Maisha Walker President, message medium “The Internet Strategist”  I...
<ul><li>13 Year Internet Strategist </li></ul><ul><ul><li>Started programming at 9 years old </li></ul></ul><ul><ul><li>Ba...
<ul><li>Now… I help businesses Create & Control their Digital Presence </li></ul><ul><li>Internet Marketing Plans, Consult...
Our Goals for Today Get a free blogging white paper
Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging
Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging Get Answers
Do you Have a Web site? Do you have a blog? Answer to the right Don’t forget to click the submit button! Do you have a Web...
<ul><li>How is a blog different from a Web Site? </li></ul><ul><li>Chronological/Real Time </li></ul><ul><li>Education vs....
What can you do with a blog? <ul><li>What can you do with your blog? </li></ul><ul><li>Publish content called “posts” (tex...
<ul><li>How can a blog help my business? </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Leads ...
<ul><ul><ul><li>Benefits of Blogging </li></ul></ul></ul>Why Blog? <ul><li>Intimacy </li></ul><ul><li>Building Community <...
<ul><ul><ul><li>Generally 4 Things to Consider </li></ul></ul></ul>Should I Blog? <ul><li>Goals </li></ul><ul><li>Topics <...
Should I Blog? <ul><li>What makes good content? </li></ul><ul><li>Unique Topic </li></ul><ul><li>Topics broad enough </li>...
<ul><ul><ul><li>You Must Spend Time Marketing Your Blog </li></ul></ul></ul>Should I Blog? <ul><li>Email </li></ul><ul><li...
<ul><ul><ul><li>Self-hosted blog vs. free blog </li></ul></ul></ul>Should I Blog? Free (WordPress.com) No Cost No Software...
More Resources Read my  Inc.  Magazine Column “The Internet Strategist”  www.inc.com/Maisha-Walker Attend an Upcoming Even...
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Blogging 101 webinar 7.13.10

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Blogging 101: Grow Your Business Through Blogging with Maisha Walker, sponsored by Deluxe for Business. A great overview of the how, what, why and 'should I?' to starting a blog. For those businesses looking to strengthen their online presence, this is a practical review to get you pointed in the right direction.

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  • First – a blog is just a Web site – let’s look at a blog so I can show you some of the major differences. The first thing I want you to notice is the dates on the posts. Blogs tend to be informational sites. The focus is on showing the most up to date content so the content is displayed chronologically. The home page displays the most recent post and as you scroll down the page the posts go back in time. Readers are looking for information, current information – so that is presented first and then if you go over to the right – you’ll see the categories. Readers can go here to search through the archives for additional information about a topic. The next thing I want you to notice is the fact that none of the posts we’ve see have mentioned any of Deluxe’s products. The blog is focused on education not selling. It has placed sharing helpful information at the forefront. Next thing that differentiates a blog which we can see here is if you look at one of the posts you’ll actually see a byline, a signature. Can you imagine on a business site if the Services page was signed? Or each product page on Amazon was signed by it’s copywriter? Blogs tend to be far more personal. This is largely because of the last item I want you to notice. As we look around we see a lot of ways to interact. Another interesting difference – you can actually post a comment on the blog. Again – imaging being able to post a comment on someone’s services page! Although I will say, eCommerce companies are doing more with customer reviews – like UrbanOutfitters.com which has active buyers leaving helpful comments about UO products. But generally this is not done. Here however you can comment, take a poll, see a live twitter feed, fan Deluxe on facebook – there is ample opportunity for interaction which is another signature of a blog.
  • Transcript of "Blogging 101 webinar 7.13.10"

    1. 1. Blogging 101 Grow Your Business through Blogging with Maisha Walker President, message medium “The Internet Strategist” Inc. magazine Sponsored by:
    2. 2. <ul><li>13 Year Internet Strategist </li></ul><ul><ul><li>Started programming at 9 years old </li></ul></ul><ul><ul><li>Background in Finance & Direct Marketing </li></ul></ul><ul><li>Published Author & Columnist </li></ul><ul><ul><li>Inc. magazine’s “The Internet Strategist” </li></ul></ul><ul><ul><li>Published book author </li></ul></ul><ul><ul><li>“ Web Site Fundamentals for Entrepreneurs” </li></ul></ul><ul><li>Expert Media Source </li></ul><ul><ul><li>Wall St. Journal, Entrepreneur, Business Week </li></ul></ul><ul><li>Lecturer, Speaker & Trainer </li></ul><ul><ul><li>Princeton University, Columbia University </li></ul></ul>Maisha Walker, President & Founder “ Maisha Walker has so much experience that she is like a computer cyberspace encyclopedia! ” -- a happy student
    3. 3. <ul><li>Now… I help businesses Create & Control their Digital Presence </li></ul><ul><li>Internet Marketing Plans, Consultations & Training </li></ul><ul><li>Web site design, development & maintenance </li></ul><ul><li>Internet marketing implementation </li></ul><ul><ul><li>Internet Marketing Plans </li></ul></ul><ul><ul><li>Search Engine Optimization & Advertising </li></ul></ul><ul><ul><li>Social Media Marketing & Blogging </li></ul></ul><ul><ul><li>Email Marketing </li></ul></ul><ul><ul><li>Link Building and Online PR </li></ul></ul><ul><ul><li>Site Usability & Heuristics </li></ul></ul><ul><ul><li>Conversion Analysis </li></ul></ul>what is message medium?
    4. 4. Our Goals for Today Get a free blogging white paper
    5. 5. Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging
    6. 6. Our Goals for Today Get a free blogging white paper Learn to Leverage Blogging Get Answers
    7. 7. Do you Have a Web site? Do you have a blog? Answer to the right Don’t forget to click the submit button! Do you have a Web Site or Blog?
    8. 8. <ul><li>How is a blog different from a Web Site? </li></ul><ul><li>Chronological/Real Time </li></ul><ul><li>Education vs. selling </li></ul><ul><li>Personal – identifies writer/voice </li></ul><ul><li>2-way Interaction – encourages participation </li></ul>Blog vs. Web Site
    9. 9. What can you do with a blog? <ul><li>What can you do with your blog? </li></ul><ul><li>Publish content called “posts” (text, images, video and audio) </li></ul><ul><li>Enable & moderate comments from visitors </li></ul><ul><li>Publish RSS Feeds </li></ul><ul><li>Configure appearance & layout </li></ul><ul><li>Track statistics </li></ul><ul><li>Sell advertising space </li></ul><ul><li>Automatically publish to an email list </li></ul>
    10. 10. <ul><li>How can a blog help my business? </li></ul><ul><li>Branding </li></ul><ul><li>Advertising </li></ul><ul><li>Leads </li></ul><ul><li>Sales/eCommerce </li></ul>Blog vs. Web Site
    11. 11. <ul><ul><ul><li>Benefits of Blogging </li></ul></ul></ul>Why Blog? <ul><li>Intimacy </li></ul><ul><li>Building Community </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Market Research </li></ul><ul><li>Credibility </li></ul><ul><li>Differentiation </li></ul><ul><li>Networking </li></ul><ul><li>Customer Loyalty & Customer Service </li></ul><ul><li>Share Case Studies </li></ul><ul><li>Reusable Content </li></ul><ul><li>Consistent Presence </li></ul><ul><li>Advertising Revenue </li></ul>
    12. 12. <ul><ul><ul><li>Generally 4 Things to Consider </li></ul></ul></ul>Should I Blog? <ul><li>Goals </li></ul><ul><li>Topics </li></ul><ul><li>Ability to market </li></ul><ul><li>Technology </li></ul>
    13. 13. Should I Blog? <ul><li>What makes good content? </li></ul><ul><li>Unique Topic </li></ul><ul><li>Topics broad enough </li></ul><ul><li>Unique Voice/Personal Style </li></ul>
    14. 14. <ul><ul><ul><li>You Must Spend Time Marketing Your Blog </li></ul></ul></ul>Should I Blog? <ul><li>Email </li></ul><ul><li>Twitter / Facebook / LinkedIn </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Commenting on Other People’s Posts </li></ul><ul><li>Guest Blogging </li></ul><ul><li>Cross-Marketing on your Web site </li></ul><ul><li>Link Building </li></ul><ul><li>RSS Feeds </li></ul><ul><li>Offline Marketing </li></ul><ul><li>Reading Site Statistics </li></ul><ul><li>Good Design </li></ul><ul><li>Good, Unique Content </li></ul>
    15. 15. <ul><ul><ul><li>Self-hosted blog vs. free blog </li></ul></ul></ul>Should I Blog? Free (WordPress.com) No Cost No Software Maintenance Limited Designs Limited Plugins Cannot Sell Ads Limited Ownership Limited Customer Service Shared Branding Self Hosted (WordPress install) Monthly Hosting Cost Software Maintenance Cost Full Design Control Full Plugin Control Can Generate Ad Revenue Full Control/Ownership Paid Customer Service Only Your Brand
    16. 16. More Resources Read my Inc. Magazine Column “The Internet Strategist” www.inc.com/Maisha-Walker Attend an Upcoming Event or Class www.messagemedium.com/classes.htm <ul><ul><ul><li>To Reach Me </li></ul></ul></ul>Maisha Walker: www.LinkedIn.com/in/maishawalker [email_address]
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