RITU WEARS… Ritu Wears - the biggest family store chain in North India and a leading name in Delhi’s fashion industry
INTRODUCTION Family • Fashion • Fun
In the rapidly evolving retail scenario, RW has successfully carved a niche for its brand of merchandise, which today has a loyal following.
Currently, the group has 10 stores (including the newly opened store at Jalandhar) in Delhi & NCR, and Punjab, and is rapidly expanding throughout North India.
Echoing the lifestyles of ‘ Generation today ’- the passionate modern youth, Ideals that make up the contemporary youth.
RW prides itself in being a fashion store for the entire family
PRODUCTS - clothes, footwear, cosmetics, fragrances, toys, watches, luggage and accessories for men, women and children to well coordinated table linens, artefacts, home accessories and furnishings.
HISTORY People make trends. Trends make fashion. Taste changes both.
The founder of Ritu Wears, JDS United has exceeded benchmarks in the world of fashion. The group has reinvented its image.
It is this openness of embracing changing times, trends and values that has assured its evolution from a single retail outlet to a chain of stores.
The brand ambassador – none other than Malaika Arora Khan.
For those closely associated with the changing themes of RW, the delightful part remains that the brand is still about hardcore family values.
RW currently owns ten major outlets; five of which are in Delhi & NCR (3 in Lajpat Nagar, 1 each Rohini, Noida, Kaushambi, Faridabad and Indirapuram and two in Punjab (Amritsar & recently open 40,000sqft store at Jalandhar).
The stores are stocked with international and national brands in apparel, footwear, lifestyle accessories, toys, luggage, and home products, and every thing else associated with contemporary trends.
1965 : RW enters the Indian fashion industry with a 200 sq. ft. children’s wear store owned by the enterprising Mrs J.D Sahni at Lajpat Nagar
2000 : With the advent of global players, and local Indian retail outlets rapidly disappearing from the fashion scene, RW spreads its wings with new showrooms, new range of fashion wear, accessories, and retail outlets of its own
2003 : Noida gets its share of family fashion with opening of its showroom
2004 : Exclusive showroom for men opened at Lajpat Nagar
2005 : New showroom opened at Kaushambi, Ghaziabad, served to cater to customers who, until now, were far from RW stores
2006 : Ritu Wears takes retail to a new level by opening Delhi’s biggest family fashion outlet in Rohini
2007 : Creates a buzz with a big family fashion store in Punjab (Amritsar).
2009 : Ritu Wears opens a new family fashion store in Faridabad.Opens a brand new family store in Indirapuram.
So what makes Ritu Wears India's favourite brand?
“ Changes in trends and fashion usually result in the emergence of fashion and lifestyle stores. RW, however, is one fashion and lifestyle house that has changed both fashion and its trends since its inception”
Think Fashion. Think Passion
Ritu Wears is a brand for the passionate. In fact, RW have always maintained that without passion there can be no fashion
Think Trends. Think Insight
At RW, every decision revolves around customer insight. Starting from opening of new stores to expanding ever-evolving range of clothes for every generation to our future plans
Think Style. Think Innovations
Ritu Wears is about constant innovations, not just in fashion wear and accessories but also in marketing techniques, promotions and accessibility. RW is one of the few fashion houses in India that has successfully initiated and redefined not just sense of dressing with its brand new collections but also the shopping experience.
Think Family. Fun. or is it Fashion. Think of us
Ritu Wears isn’t just one of the leading fashion houses but also one of the fastest growing. The specialty lies in being a fashion store for the entire family. RW believes in good old traditional values, yet a contemporary outlook, fun, laughter, tons of shopping and good times for the entire family. RW is a complete family store that not only caters exquisite fashion products to the tastes of every age group but also provides lots of shopping extravaganza and fun for the entire family.
MISSION AND VISION
-Follow the path of honesty and integrity to build the most profitable retail lifestyle business which is replicable, scalable and sustainable.
-Provide an unparalleled retail experience to the aspiring middle class.
-Build an ever learning organization which not just anticipates but creates the future by redefining global benchmarks in the retail industry.
To be India’s most admired lifestyle retail chain by investing in people, processes and technology.
-Honesty, integrity and transparency
-Commitment to excellence
-Openness in communication and fairness in dealing
-Respect for individual and team spirit
With a vision to establish itself as India’s leading fashion & lifestyle brand with global values, JDS United is planning major investments and introducing new retail concepts in the rapidly evolving organised retail landscape in India.
RW will shortly venture into the smaller towns and cities of Model Town (Delhi), Agra, Panipat, Meerut, Moradabad, Bareilly, Jaipur, Jalandhar and Dehradun, to name a few. JDS United is planning to open 10 new stores in North India by the end of 2009 in the 1st phase of its expansion, with a target to reach a turnover of Rs. 400 crores.
After redefining retail in North India, the group will be targeting Central India, followed by East & West India, to achieve a landmark turnover of Rs. 1,000 crores by 2011-12. Though the expansion strategy is planned in a way that would immediately fast track growth; associations/ strategic tie-ups or equity dilution would further catalyse the group’s long-term growth plans and objectives.
THANK YOU A Presentation By : Shikha Sharma B.A. (FMP)