DYSC / Florida Blue strategic plan
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DYSC / Florida Blue strategic plan

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DYSC / Florida Blue strategic plan DYSC / Florida Blue strategic plan Presentation Transcript

  • Strategic Plan Strategic Plan By: Keith Caven March 22, 2009
  • Agenda
    • Experience & Qualifications
    • Club Structure & Influences
    • Assessment (S.W.O.T.)
    • Strategic Vision & Changes
    • Goals & Milestones
    • Support & Questions
  • Experience & Qualifications
    • Education : B.A. in Marketing & Adv.
    • Soccer : High school State Champs, All American, Pro in England (Div. II Wycombe)
    • Coaching : Special Olympics, YMCA, High School, College, Super-Y, ODP
    • Business : G.E., Think Tank, Fortune 50, Software Development
  • Types of Clubs
    • Open Club – Club providing parent administration and parent coaching with volunteer positions only
    • Developmental Club – Volunteer board and administration with certified coaches who are volunteer or paid to offer greater player development opportunities
    • Professional Youth Club – Providing coaching and administration with paid coaches and administrators to offer maximum opportunities to play at a high level
  • Influencing Factors
    • Prioritized Focus
    • History & Tradition
    • Facilities & Staffing
    • Budget & Programs
    • Geography, population, income
    • Rules & Regulations
    • Other Clubs & Competition
  • Assessment (S.W.O.T.)
    • Strengths
    • Well Established, Entrenched
    • 70% Members are U6 - U10 (Bedrock)
    • Low Competition
    • High Barrier to entry
    • Excellent Facilities
  • Assessment (S.W.O.T.)
    • Weaknesses
    • Lack of Leadership & Experience
    • Lack of Vision & Guidance
    • Lack of Stability
    • Lack of Morale
    • ZERO Accountability
  • Assessment (S.W.O.T.)
    • Threats
    • Financial Obligations
    • Solvency in Jeopardy
    • Public Perception
    • Complacency in Program
    • Competition
  • Assessment (S.W.O.T.)
    • Opportunities
    • Use Experience to Create Value
    • Increase Perception via transparency
    • Leverage Facilities (Camps and Tournaments)
    • Improve & Retain Membership
    • Increase Revenue via Sponsorship
  • Strategic Vision
    • BEST Method
    • Benefit members by maximizing player development at all skill levels
    • Establish trust of Community, Coaches, Parents & Players through transparency
    • Sustain growth by creating plans, processes and procedures associated with acquiring new and retaining existing members
    • Transition club to meet membership demand Open > Developmental > Professional
  • Blueprint for Success
    • Four Necessary Components
    • Organization, planning and leadership
    • Tiered Programs
    • Staffing
    • Facilities
  • Changes in Organization
    • Changes to succeed
    • Organization - create policies, procedures and programs to benefit members
    • Planning - Create Operational, Business, Development and Financial Plans with Accountability, Metrics & Transparency
    • Leadership - Lead by example, know when to follow, seek outside council of experience, make tough decisions to benefit members
  • Changes in Programs
    • Changes to succeed
    • Survey Members to Establish Demands
    • Create More Value in Core (U6-12)
    • Define/Measure Organizational Structure
    • Define/Measure Player Development
    • Create Outreach Community Programs
    • Increase Communication of Value Prop
  • Changes in Staffing
    • Changes to succeed
    • Establish Performance Pay Model to attract Qualified Staff to Benefit Members
    • Set Expectations & Hold Accountable
    • Staff Development & Assessment Plans
    • Coaching Development & Assessment Plans
    • Pay / Reimburse Coaching Licenses (sign 2 year non-compete)
  • Changes in Facilities
    • Changes to succeed
    • Revisit Contract with City
    • Maximize Facilities to increase Revenue
    • Market & Attract more Tournaments
    • Increase Revenues with “Name brand” Mini Camps
  • Goals & Milestones
    • Create Business, Operational & Financial Plans to establish Accountability
    • Create NEW Programs to Educate, Develop & Enrich the lives of all coaches, parents and players
    • Increase Membership Satisfaction
    • Double Membership in four years (New and Existing Members)
  • Support / Questions
    • Open for any Questions?
    • Asking for your Vote & Support
    • THANK YOU!!!