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Social Media and Web 2.0 Fundamentals Webinar

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This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic ...

This Webinar is entitled “How to Keep From Falling Off the Face of the Internet” This introductory Webinar is intended to give a brief overview of the Social Web, and to demonstrate a realistic strategy that can be used to build an optimized foundation within it.

Main topics presented by Deltina Hay include:

* A brief introduction to the Social Web
* Creating a realistic strategy
* Preparing your content for the Social Web
* Implementing and optimizing the tools in your strategy
* Integrating your chosen tools
* Evaluating what is working

Real-world case studies presented by Cynthia Baker from the following industries:

* Retail
* Nonprofit
* Marketing
* Event promotion

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Social Media and Web 2.0 Fundamentals Webinar Social Media and Web 2.0 Fundamentals Webinar Presentation Transcript

  • Accolades Public Relations Social Media Power
  • Sharable Slide Version
    • This presentation is the sharable version of the regular Webinar offered in the series
    • Some of the case studies have been removed for copyright purposes – permissions have been acquired for those that are featured View slide
    • Please visit http://socialmediapower.com/webinars to sign for more of our Webinars View slide
    • Neither the presenters nor their respective businesses directly endorse any tools discussed in this presentation. There are many social media tools out there, the tools featured here are only a select few that the presenters have had experience using with success.
  • How to keep from falling off the face of the Internet... Copyright 2009, Deltina Hay
  • With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization Featuring case studies from host Cynthia Baker of Accolades Public Relations
  • Why the Social Web?
    • No secret that it is the future of the Internet
    • Levels the playing field for small and large business
    • A static Website will no longer cut the mustard
    • Need an entire (Social) Web presence to succeed
    • SEO is not enough, need to increase your reach
  • The Social Web
    • Is more than just blogging and social networking
      • Media communities like Flickr & YouTube
      • Social bookmarking and crowd-sourced news sites like delicious & Digg
      • Viral widgets and social applications
      • Social media newsrooms
      • Document sharing sites like SlideShare and Scribd
      • Social pages like Squidoo and Hubpages
    • T ools are built using similar technologies so they are easily integrated
    • And the best part is that they are free!
  • Building a Solid Foundation in the Social Web
    • Create a strategy
    • Prepare your content
    • Implement and optimize your tools
    • Integrate your tools
    • Evaluate what is working
  • A Realistic Beginning Strategy
    • Blog
    • Facebook presence
    • LinkedIn profile
    • Twitter account
    • Flickr account
    • YouTube account
  • Preparing Your Content
      Key Terms! Key Terms! Key Terms!
    • Use Google Keyword Tool to Research good key terms (AKA keywords/tags)
    • Use them in:
      • Blogs:
        • In post body, within titles, as categories and tags
      • Social networking:
        • In profiles, postings, and status upgrades
      • Images and Video Clips:
        • In file names, descriptions, and tags
  • Implementing and Optimizing Tools: Blogs
    • What is a Blog?
      • Chronological and categorized list of entries
      • A blog is an RSS feed
    • What is an RSS feed?
      • RSS=Really Simple Syndication
      • A “simple” way to subscribe to information
      • New entries are “fed” to subscribers automatically
      • Think of it as a steady stream or flow of information...
  • Implementing and Optimizing Tools: Blogs
    • Options for starting a blog:
      • Host it yourself (WordPress.org)
      • Free or nearly free options:
        • WordPress.com
        • Typepad.com
        • Blogger.com
  • Implementing and Optimizing Tools: Blogs
    • Optimizing your blog:
      • Remember your key terms
      • Add your blog to FeedBurner.com
      • Use a good search engine optimization plugin
      • Add to many blog directories like Technorati
      • Make it easy for others to subscribe and share...
  • Blog Subscription Options (email or feed readers)
  • Subscribing to a Blog via Email (what the subscriber sees)
  • Subscribing to a Blog via Feed Readers (same post in a feed reader)
  • Implementing and Optimizing Tools: Social Networking (Facebook, LinkedIn)
    • Represent yourself authentically
    • Follow submission guidelines
    • Join or start groups
    • Use key terms in your profiles
    • Use applications to enhance your presence
    • Know the difference between a Facebook Profile and a Facebook Page...
  • A Facebook Page is for Your Business (www.facebook.com/business)
  • A Facebook Profile is for You
  • An Optimized Profile (LinkedIn)
  • An Optimized Profile (LinkedIn - further down the page)
  • An Optimized Profile (LinkedIn - further still down the page) Fill in all sections, include key terms, join groups, highlight businesses and experience...
  • Implementing and Optimizing Tools: Micro-Blogging (Twitter)
    • As a blogging tool: used for posting short posts or updates
    • As a social network: used to interact in real-time
    • Businesses and individuals gain “followers”
  • Implementing and Optimizing Tools: Micro-Blogging (Twitter)
    • Keep a consistent message
    • Use key terms in posts to aid in search
    • Utilize directories like WeFollow.com
    • Utilize tools like TweetDeck and HootSuite
    • Tastefully personalize your page using a tool like twitbacks.com
    • Use attribution when posting other's information
  • Twitter Profile
  • Twitter Post Optimized for “longevity”
  • Implementing and Optimizing Tools: Media Communities (Flickr and YouTube)
    • Share images on Flickr & Video on YouTube
    • Use key terms in:
      • Files names
      • Descriptions
      • Tags
      • Meta information
      • Landing pages
    • Create playlists on YouTube even if you don't have video of your own
  • Dalton Publishing's Flickr Account (long file names and descriptions that include key terms)
  • Dalton Publishing's YouTube Playlists (collection of video clips, not necessarily theirs)
  • Integrating Your Social Web Presence
    • Social Web is an integrated system
    • Make your tools work together using:
      • RSS feeds
      • Widgets & Badges
      • Applications & Plugins
  • Integrating with RSS Feeds (example of feeding other social sites into Facebook)
  • Integrated Facebook Profile (shows blogs and Flickr images that are fed in)
  • Integrating with Widgets & Badges (shows a Flickr badge, YouTube embedded gallery widgets, upcoming.org events widget, and FriendFeed widget)
  • Integrating with Applications (Facebook page with Flickr, RSS feed/blog, YouTube, and Bookshare applications)
  • What we have done so far...
    • Created our strategy
    • Prepared our content
    • Implemented and optimized our tools
    • Integrated our tools
  • Evaluate What is Working
    • Phase out tools that are not working
    • Integrate & optimize new tools carefully
    • Keep abreast of new features in existing tools
    • Be your own best judge of what is working and what is not...
  • Case Studies
  • Interactive Austin 2009 Objective
      • Increase IA09 conference visibility and attendance
    Strategy
      • Use traditional online marketing and social media tools, including Twitter, LinkedIn and Facebook
    Result
      • Gained visibility by over 2.4 million Twitter followers
      • Increased event attendance by 100 new attendees
  • Dell Factory Outlet loves Twitter Objective
      • Boost sales of Factory Outlet specials using Twitter as a channel
    Strategy
      • Use Twitter to tweet unique coupon codes
    Result
      • Dell sold $500,000 of DFO products directly attributable to the Twitter feed
      • @DellOutlet has over 547,000 followers
  • Mercury Mambo Business Development Objective
      • Hispanic marketing firm wants to demonstrate expertise in Hispanic markets
    Strategy
      • Accolades PR assisted with technical set-up, content and strategies of their company blog
    Result
      • Firm’s blog gained top 5 Hispanic marketing blog status
      • Blog helped establish agency’s credibility; gained speaking opportunities to provide Hispanic marketing training to PR firms.
  • Flamingo-A-Go-Go for Planet Cancer Objective
      • Increase community support, attendance at the annual fundraiser
    Strategy
      • Use a combined social media & PR campaign, which could be duplicated in other cities
    Result
      • In two months, the charity’s Facebook community grew from 0 to 712 members; 80,000 Twitter followers
      • Reached fundraising goals and maintained donations while most non-profits experienced 40% decrease in donations
  • Thank you for participating!
    • Buy the book at these trusted sources or wherever books are sold:
      • Amazon
      • Barnes & Noble
      • IndieBound
    • Cynthia Baker
      • @cynthiabaker
      • AccoladesPR.com & AccoladesCommunications.com
      • [email_address]
    • Deltina Hay
      • @socialmediapwr & @deltina
      • SocialMediaPower.com & PlumbSocial.com
      • [email_address]
  • Upcoming Webinars...
    • We limit the number of Webinar attendees so we can answer as many questions as possible, so they fill up fast...
    • Some of our upcoming Webinars include:
      • Introduction to social media tools and technologies
      • Building an optimized presence in the Social Web
      • Integrating your Social Web presence
    • Register at http://socialmediapower.com/webinars
    Thank you for your interest! We hope you gained knowledge you can use right away...
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