Resources for Online Book Discoverability Webinar

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Resources for Online Book Discoverability Webinar by Deltina Hay about optimizing content for search, conversion, and sharing for the MidAtlantic Book Publishers Association. Topics include optimizing web page content, Google Rich Snippets, Google Authorship, structured data, microdata, metadata, Open Graph, Twitter Cards, and Pinterest Rich Pins

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Resources for Online Book Discoverability Webinar

  1. 1. Resources for Online Book Discoverability by Deltina hay of http://DeltinaU.com Google Adwords Keyword Tool: http://adwords.google.com Google Instant: http://www.google.com/insidesearch/features/instant/about.html To find guest blogging opportunities: http://google.com/blogsearch, http://technorati.com, http://alltop.com Google Play: http://play.google.com Google Merchant: http://www.google.com/merchants Google Plus Your World: http://www.google.com/insidesearch/features/plus/ Google Plus: http://plus.google.com Google Business Pages: https://plus.google.com/pages/create Link Your Plus Page: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1708844 WordPress SEO plugin http://yoast.com/wordpress/seo/ ShareThis plugin: http://wordpress.org/extend/plugins/share-this/ Jetpack plugin: http://wordpress.org/extend/plugins/jetpack/ Google Authorship: https://plus.google.com/authorship Google rich snippets testing tool: http://www.google.com/webmasters/tools/richsnippets Google rich snippets: http://support.google.com/webmasters/bin/answer.py?hl=en&answer=99170 Schema.org vocabulary for books: http://schema.org/Book Microdata generator: http://www.microdatagenerator.com/ Meta Tag WordPress plugin: https://wordpress.org/plugins/add-meta-tags/ Open Graph Protocol: http://ogp.me/ Facebook's debugger tool: https://developers.facebook.com/tools/debug Twitter Cards: https://dev.twitter.com/docs/cards Twitter Cards Tutorial: http://youtu.be/QTmYu89hW_4 Pinterest Rich Pins: http://business.pinterest.com/en/rich-pins

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