Integrating Your Social Web Presence: Two Sample Plans

Accolades Public Relations Social Media Power

Sharable Slide Version

These slides are excerpts from the Webinar “Integrating Your Social Web Presence”
Please visit http://socialmediapower.com/webinars to learn more about the Survival Guide to Social Media and Web 2.0 Optimization Webinar Series – based on the critically acclaimed book...

With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization (found or requested anywhere books are sold)

Keeping all of your social accounts updated can seem overwhelming...but there are ways to make the process less painful...

Integrating Your Social Web Presence Most of the sites and tools that make up the Social Web are built using similar technology, so they can be easily integrated. The first step to integration, however, is having a plan. If you just start feeding sites into each other without a plan, you can end up with duplicated content or run into dead ends. We will map two sample plans and show you some tools you can use to implement them.

Integrating Your Social Web Presence Given any typical Social Web strategy, there are some general areas that can be integrated or streamlined. We will use these general areas to break each plan into tasks:

Distributing your blog or RSS feed:

Import full entries into social accounts using applications internal to each account
Import as social networking status updates and Twitter posts

Updating social networking status updates and Twitter posts:

Import blog posts or RSS feed entries
Streamline using integration tools like Ping.fm or HootSuite

Distributing Images and Video:

Use applications internal to each social account to import as galleries
Add to social networking status updates and news feeds

Integrating Your Social Web Presence The following slides depict two possible Social Web strategies and their respective integration plans. These are just suggestions as to how such strategies can be integrated and streamlined – we do not endorse any of the tools mentioned, we suggest them simply because we have experience using them. Like any project, we break the plan down into tasks and create a map for accomplishing each individual task...

Plan One For this scenario, imagine you have the following accounts: A blog/RSS feed A Facebook Profile A Facebook Page A LinkedIn Account A Twitter Account A Flickr Account A YouTube Account

Plan One You want to create a plan that will streamline the following tasks: 1. Distributing your RSS feed 2. Updating your short status updates (including Twitter) 3. Distributing your images 4. Distributing your video clips This plan includes the integration tool Ping.fm.

Plan One: Distributing your Blog/RSS feed...

Plan One: Updating status updates and Twitter posts...

Plan One: Distributing images...

Plan One: Distributing video...

Plan Two For this scenario, imagine you have the following accounts: Two blogs/RSS feeds A Facebook Profile A Facebook Page A LinkedIn Account Two Twitter Accounts A Flickr Account A YouTube Account

Plan Two Again, you want to create a plan that will streamline the following tasks: 1. Distributing your RSS feeds 2. Updating your short status updates (including both Twitter accounts) 3. Distributing your images 4. Distributing your video clips This scenario has two different Blogs and Twitter accounts, so we add HootSuite.com to the plan. You can post to one or both Twitter accounts using HootSuite as well as export updates to Ping.fm. You can also export blog entries/RSS feeds as status updates to specific Twitter accounts using HootSuite.

Plan Two: Distributing your Blogs/RSS feeds...

Plan Two: Distributing your Blogs/RSS feeds, continued...

Plan Two: Updating your status updates and Twitter accounts...

Plan Two: Updating your status updates and Twitter accounts, continued...

Plan Two: Distributing images...

Plan Two: Distributing video...

Integrating Your Social Web Presence The examples presented here show two simple scenarios, but regardless of how complicated your Social Web presence is, you can start by breaking the project down into smaller tasks like these and mapping them accordingly. These simple maps can help you avoid duplicating content as well as dead ends. Good luck! We hope you gained knowledge you can use right away...

Upcoming Webinars

We limit the number of Webinar attendees so we can answer as many questions as possible, so they tend to fill up fast...
Some of our upcoming Webinars include:

Introduction to social media tools and technologies
Building an optimized presence in the Social Web
Integrating your Social Web Presence (the slides in this presentation are excerpts of this upcoming Webinar)