IBPA PubU: Optimizing Your Content for SEO

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IBPA Publishing University in Chicago, April 26 and 27, 2013. Christopher Robbins of Familius.com and Deltina Hay of DelitnaU.com discuss using search optimization techniques to help get your book discovered online. Google rich snippets, Google Authorship, Open Graph metadata, universal search databases, and Twitter cards are discussed. Handout can be found here: http://www.slideshare.net/deltina/ibpa-pubu-optimizing-your-content-for-seo-handout

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IBPA PubU: Optimizing Your Content for SEO

  1. 1. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text styles– Session 502: The Virtual Marketer –Optimizing Your Content for SEOPresented by:Christopher RobbinsDeltina Hay
  2. 2. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion9. Google Authorship & microdata10. Open Graph & Twitter Cards11. Optimize for mobile search
  3. 3. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents- Press release- Author bio- Testimonials2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  4. 4. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  5. 5. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  6. 6. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizng web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  7. 7. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  8. 8. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  9. 9. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  10. 10. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  11. 11. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
  12. 12. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research- HTML Page, or- Choose logical search phrase- Research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: ConversionAs the focus of static web pagesAs blog post topicsAs topics for guest posts and articlesAs search terms for finding guest posting opportunitiesWithin social media profiles, descriptions, and “about”areasAs social media tags and categories where applicable(e.g. Scribd, Facebook, Goodreads, Authors Den, GooglePlus, etc.)Within book descriptions you post online (Amazon, B&N,etc.)
  13. 13. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: DiscoverabilitySEO 301: Conversion
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  20. 20. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pages- Images- Outgoing inksSEO 201: DiscoverabilitySEO 301: Conversion
  21. 21. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pages- Images- Outgoing inksSEO 201: DiscoverabilitySEO 301: Conversion
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  25. 25. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
  26. 26. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
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  28. 28. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
  29. 29. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
  30. 30. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
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  34. 34. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence- Universal search/one boxes- Image search- Google books/shopping- Google blog search- Google video search- Google news search- Google discussions search7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion
  35. 35. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  36. 36. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  37. 37. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  38. 38. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  39. 39. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  40. 40. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  41. 41. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus- Google Plus Your World- Google Plus Profiles- Google Plus Pages- Other social networking8. Create sharable contentSEO 301: Conversion
  42. 42. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus8. Create sharable content- Make it easy to share- Track with Google AnalyticsSEO 301: ConversionCreate content that:- Brings value to your readers- Prompts readers to share with others- Is relevant to your book topics and keywordsDont forget to share it yourself!
  43. 43. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus8. Create sharable content- Make it easy to share- Track with Google AnalyticsSEO 301: Conversion
  44. 44. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus8. Create sharable content- Make it easy to share- Track with Google AnalyticsSEO 301: Conversion
  45. 45. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata10. Open Graph & Twitter Cards11. Optimize for mobile search
  46. 46. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  47. 47. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  48. 48. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  49. 49. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  50. 50. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  51. 51. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  52. 52. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  53. 53. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  54. 54. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  55. 55. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  56. 56. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  57. 57. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards11. Optimize for mobile search
  58. 58. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  59. 59. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  60. 60. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  61. 61. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  62. 62. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  63. 63. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  64. 64. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  65. 65. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  66. 66. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  67. 67. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  68. 68. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  69. 69. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  70. 70. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search
  71. 71. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search- Mobile-ready website/landing- Methods already discussed- Voice search and knowledge bases
  72. 72. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search- Mobile-ready website/landing- Methods already discussed- Voice search and knowledge basesThese tactics will help with discoverability andconversion in mobile searches:- Inclusion in Universal Search databases- Establishing a Google Plus profile and page- Keeping your content sharable and organic- Contributing to knowledge bases...
  73. 73. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search- Mobile-ready website/landing- Methods already discussed- Voice search and knowledge bases
  74. 74. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: PreparationSEO 201: DiscoverabilitySEO 301: Conversion9. Google Authorship & microdata- Google Authorship- Microdata & Google Rich Snippets10. Open Graph & Twitter Cards- Open Graph metadata- Twitter Cards11. Optimize for mobile search- Mobile-ready website/landing- Methods already discussed- Voice search and knowledge bases
  75. 75. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesSEO 101, 201 & 301SEO 101: Preparation1. Create media kit documents2. Adword research3. Where to use keyword phrases4. Creating content5. Optimizing web pagesSEO 201: Discoverability6. Diversify your presence7. The importance of Google Plus8. Create sharable contentSEO 301: Conversion9. Google Authorship & microdata10. Open Graph & Twitter Cards11. Optimize for mobile search
  76. 76. Click to edit the outline textformat− Second Outline LevelThird Outline Level− Fourth OutlineLevelFifthOutlineLevelSixthOutlineLevelSeventhOutlineLevelEighthOutlineLevelNinth Outline LevelClick to editMaster text stylesChristopher RobbinsFamilius.comchristopher@familius.comDeltina HayDeltinaU.comdeltina@deltina.comAsk the Experts Tomorrow:9am to 11:30am

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