– Session 703: Micro Media –
New Ideas to Improve Book
Discoverability
Presented by:
Christopher Robbins (Familius.com)
De...
Articles
Updates
Video
Images
Resources
Mobile Apps
YouTube
WordPress.com
Tumblr
Instagram
Pinterest
SlideShare
Vine
Q&A
A...
Session 703: Micro Media

Review how we optimized Familius pages in last year's session
(link to that presentation is on ...
– Session 703: Micro Media –
Links to slides & resources:
htttp://SlideShare.net/deltina
The Micro Media Experiment
The Micro Media Experiment Part 2
Can a Company Use This Strategy for More Than One Book?
Where to go from here...
You now have optimized pages and posts with keyword phrases:

In meta titles, descriptions, and ...
Micro Media: Strategy

Break content up into small pieces

Distribute widely to different platforms/audiences

Make cer...
Micro Media?

Content that is easy to post and share:
– Short text excerpts
– Images, video, and audio
– Links
– Quotes
–...
Micro Media: Make it Sharable

Many people share without reading the full article or post

Make your content easy for mi...
Micro Media: Gather Conent

Think about the great content you already have:
– Web pages
– Blog content
– Media kits
– Pre...
Micro Media: Think small...
• Gather the juicy bits:
– Short excerpts
– Images
– Video
– Audio
– Links to resources
– Fact...
Micro Media: Get it out there...
• Distribute to:
– Tumblogs/Microblogs
– Image/video/presentation sharing sites
– Resourc...
Micro Media: Tumblr
• Tumblr
– Tumblog/Microblog
– Blog with frequent, short posts
– Many Tumblr users are creatives
Micro Media: WordPress.com
• WordPress.com
– Can use as a Tumblog/microblog
– More diverse audience
– Not to be mistaken f...
Micro Media: Pinterest
• Pinterest
– Post images and video to a Pinterest
– But make sure you have a business account
Micro Media: SlideShare
• SlideShare
– An underrated presentation sharing tool that can get a lot
of exposure
– Infographi...
Micro Media: Infographics
• Infographics
– Can provide a lot of micro media if done right
– Can be repurposed in all kinds...
Micro Media: Q&A

Ask this of your content:
– Does it beg a question or pose a problem?
– Does it answer a question or so...
Micro Media: Resources
• Resources
– Are quick and easy to share
– Are nice micro-blog fillers
Micro Media: More Video

There is so much you can do with video

Consider creating very short snippets

Either in a ser...
Micro Media: Podcasts
• Podcasts
– Great for audio
– But video?
Micro Media: Mobile Apps

Mobile apps are a great way to feature micro-media

Mobile device users are natural micro-cons...
Micro Media: Mobile-First Tools

Though Pinterest, Tumblr, WordPress.com, and all the others
have nice mobile apps

Ther...
Micro Media: Instagram #7

Create a 15 second book trailer

Make more than one and have followers vote

Launch a contes...
Micro Media: Real-Time Apps

While Instagram allows videos to be uploaded to its app

Vine frowns on the practice – they...
Micro Media: Real-Time Apps

What would you be willing to put out there...

If you knew it would disappear in 10 minutes...
– Session 703: Micro Media –
Presented by:
Christopher Robbins (Familius.com)
Deltina Hay (DeltinaU.com)
– Session 703: Micro Media –
Links to slides:
http://SlideShare.net/deltina
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
IBPA 2014 PubU Micro Media for Book Discoverability
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IBPA 2014 PubU Micro Media for Book Discoverability

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Presented at IBPA's Publishing University, March 22, 2014 by Deltina Hay and Christopher Robbins. This session covers tactics for using micro media inside and outside a website to improve book discoverability.

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IBPA 2014 PubU Micro Media for Book Discoverability

  1. 1. – Session 703: Micro Media – New Ideas to Improve Book Discoverability Presented by: Christopher Robbins (Familius.com) Deltina Hay (DeltinaU.com)
  2. 2. Articles Updates Video Images Resources Mobile Apps YouTube WordPress.com Tumblr Instagram Pinterest SlideShare Vine Q&A And more . . .
  3. 3. Session 703: Micro Media  Review how we optimized Familius pages in last year's session (link to that presentation is on your handout)  Discuss how Familius has applied those tactics, and gone a step further to produce “micro content” on their site and beyond  Explore additional micro-media trends and tactics involving text, images, video, resources, quotes, and more...
  4. 4. – Session 703: Micro Media – Links to slides & resources: htttp://SlideShare.net/deltina
  5. 5. The Micro Media Experiment
  6. 6. The Micro Media Experiment Part 2 Can a Company Use This Strategy for More Than One Book?
  7. 7. Where to go from here... You now have optimized pages and posts with keyword phrases:  In meta titles, descriptions, and tags  Used naturally throughout the text  In image names, titles, and alt text  In outgoing links And have applied the Familius micro-media methods...
  8. 8. Micro Media: Strategy  Break content up into small pieces  Distribute widely to different platforms/audiences  Make certain it links back to your books  Increases your reach and improves discoverability
  9. 9. Micro Media?  Content that is easy to post and share: – Short text excerpts – Images, video, and audio – Links – Quotes – Answers  Check your website first...
  10. 10. Micro Media: Make it Sharable  Many people share without reading the full article or post  Make your content easy for micro-consumers to share!
  11. 11. Micro Media: Gather Conent  Think about the great content you already have: – Web pages – Blog content – Media kits – Press releases – Tip sheets – Reviews – Book content
  12. 12. Micro Media: Think small... • Gather the juicy bits: – Short excerpts – Images – Video – Audio – Links to resources – Factoids – Quotes
  13. 13. Micro Media: Get it out there... • Distribute to: – Tumblogs/Microblogs – Image/video/presentation sharing sites – Resource and Q&A sites – Podcast directories – Mobile Web
  14. 14. Micro Media: Tumblr • Tumblr – Tumblog/Microblog – Blog with frequent, short posts – Many Tumblr users are creatives
  15. 15. Micro Media: WordPress.com • WordPress.com – Can use as a Tumblog/microblog – More diverse audience – Not to be mistaken for WordPress.org
  16. 16. Micro Media: Pinterest • Pinterest – Post images and video to a Pinterest – But make sure you have a business account
  17. 17. Micro Media: SlideShare • SlideShare – An underrated presentation sharing tool that can get a lot of exposure – Infographics rule...
  18. 18. Micro Media: Infographics • Infographics – Can provide a lot of micro media if done right – Can be repurposed in all kinds of ways...
  19. 19. Micro Media: Q&A  Ask this of your content: – Does it beg a question or pose a problem? – Does it answer a question or solve a problem?  If so, explore Q&A sites like Yahoo! Answers or Quora.com  These sites can drive a lot of traffic and improve search results – especially in mobile voice searches
  20. 20. Micro Media: Resources • Resources – Are quick and easy to share – Are nice micro-blog fillers
  21. 21. Micro Media: More Video  There is so much you can do with video  Consider creating very short snippets  Either in a series or as excerpts of existing video  Very short videos make great micro media content
  22. 22. Micro Media: Podcasts • Podcasts – Great for audio – But video?
  23. 23. Micro Media: Mobile Apps  Mobile apps are a great way to feature micro-media  Mobile device users are natural micro-consumers  There are many tools to help you build an app
  24. 24. Micro Media: Mobile-First Tools  Though Pinterest, Tumblr, WordPress.com, and all the others have nice mobile apps  There are other “mobile-first” apps that are nice additions to your micro-media strategy  Instagram and Vine, specifically
  25. 25. Micro Media: Instagram #7  Create a 15 second book trailer  Make more than one and have followers vote  Launch a contest for the best user generated trailer  Run a 15 second video review contest  What else?
  26. 26. Micro Media: Real-Time Apps  While Instagram allows videos to be uploaded to its app  Vine frowns on the practice – they want users to take video with their mobile device and upload it accordingly  And Vine videos are only 6 seconds  This type of “real-time” posting app is becoming popular – especially with younger audiences
  27. 27. Micro Media: Real-Time Apps  What would you be willing to put out there...  If you knew it would disappear in 10 minutes to 24 hours?
  28. 28. – Session 703: Micro Media – Presented by: Christopher Robbins (Familius.com) Deltina Hay (DeltinaU.com)
  29. 29. – Session 703: Micro Media – Links to slides: http://SlideShare.net/deltina
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