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Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
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Building a WordPress Powered Website

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As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power …

As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.

This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.

Published in: Self Improvement, Business
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  • 1. Building a WordPress Powered Website... Copyright 2009, Deltina Hay
  • 2. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization As presented for the Nonprofit Bar Camp on November 14, 2009 in Austin, Texas.
  • 3. What is WordPress? <ul><li>A blogging platform
  • 4. A CMS (content management system) </li><ul><li>A platform for building robust Websites
  • 5. Usually programmed in php and use MySQL databases
  • 6. Usually open source, so many enhancements and support available, and easily customized </li></ul><li>Don&apos;t confuse WordPress.org with WordPress.com </li></ul>
  • 7. Why use WordPress to power your Website? <ul><li>Easy to set up and maintain
  • 8. Uses RSS technology so integrates easily with the rest of the Social Web
  • 9. Widgetized, so easy to add widgets and badges from other Websites
  • 10. Regular upgrades and security releases
  • 11. Good support forums and network
  • 12. Free!
  • 13. Many themes and plugins available... </li></ul>
  • 14. What are plugins? <ul><li>Enhancements and add ons to WordPress
  • 15. Since WordPress is open source, there are many developers creating plugins
  • 16. Easy to install and set up
  • 17. As simple as a comment spam filter
  • 18. As complicated as a full-featured shopping cart... </li></ul>
  • 19. What are plugins?
  • 20. What are themes? <ul><li>Templates that change the look and feel of a WordPress site
  • 21. Very easy to install
  • 22. Again, open source, so there are many free themes available
  • 23. Most are easy to customize with new colors, headers, etc... </li></ul>
  • 24. What are themes?
  • 25. What are themes?
  • 26. Diversity of WordPress powered Websites... <ul><li>One reason some decide not to use a CMS is that they are concerned their site may look too “templated”
  • 27. This is the case for some CMSs – but not for WordPress
  • 28. The following slides depict a collection of sites that were built using WordPress as a CMS... </li></ul>
  • 29. Diversity of WordPress powered Websites...
  • 30. Diversity of WordPress powered Websites...
  • 31. Diversity of WordPress powered Websites...
  • 32. Diversity of WordPress powered Websites...
  • 33. Diversity of WordPress powered Websites...
  • 34. Diversity of WordPress powered Websites...
  • 35. Anatomy of a WordPress Website: <ul><li>Header
  • 36. Navigation
  • 37. Main body area
  • 38. Sidebars
  • 39. Footer
  • 40. Sidebar widgets
  • 41. Static pages </li></ul>
  • 42. Anatomy of a WordPress Website... (note header and footer on this one, along with sidebars)
  • 43. Anatomy of a WordPress Website... (static page that has no sidebars)
  • 44. Anatomy of a WordPress Website... (note that sidebars to not have to be on the “side” - there are three on the bottom here)
  • 45. Anatomy of a WordPress Website... (this one has a static home page - as opposed to blog posts on the home page)
  • 46. Anatomy of a WordPress Website... (blog page with a different sidebar as the static pages)
  • 47. Anatomy of a WordPress Website... (site with blog as home page)
  • 48. Anatomy of a WordPress Website... (static page)
  • 49. Anatomy of a WordPress Website... (the header and footer are only images – and the navigation and sidebar are combined – only thing that changes is the main body area of each page)
  • 50. Setting up a WordPress Website: <ul><li>Download and install </li><ul><li>Make sure you install in your root folder and not in a directory
  • 51. Need some knowledge of how to install php on your server and how to install MySQL and create databases and tables
  • 52. You can get help from your host or from the WordPress forums </li></ul><li>Make some important initial settings (permalink structure, static home page, comment approvals, security settings, etc.)
  • 53. Plan the site (what functionalities does it need)
  • 54. Choose and customize a theme based on your plan
  • 55. Choose, install, and set up plugins to accomplish functionalities (including essential plugins for anti-spam, security, and SEO)
  • 56. Set up sidebars (place standard and custom widgets)
  • 57. Build static pages and populate blog </li></ul>
  • 58. Planning your WordPress site: <ul><li>List the features you want (don&apos;t hold back) </li><ul><li>RSS feed (blog) subscription options
  • 59. Ways for others to share your site (like to social bookmarking sites)
  • 60. Widgets from other social sites like Facebook and Twitter
  • 61. Image/Video Galleries
  • 62. Shopping cart or donation features
  • 63. Event listings or calendar widgets
  • 64. Submission forms
  • 65. Surveys or polls
  • 66. Imported feeds from other sites
  • 67. And so forth... </li></ul></ul>
  • 68. Choosing a theme: <ul><li>Choose your theme once you know the features you want, not before...
  • 69. Make certain is has one more sidebar than you think you need (easier to delete than to add)
  • 70. Is typically easy to change color schemes, headers, fonts and such – so choose based on look and feel </li></ul>
  • 71. Choosing a theme:
  • 72. Choosing a theme:
  • 73. Choosing a theme:
  • 74. Choosing Plugins: <ul><li>Choose plugins to accomplish the functionalities in your plan
  • 75. Try not to install plugins “just because they are cool” - sometimes it is best to use existing functionality
  • 76. Pay attention to the ratings, how many times a plugin has been downloaded, and that it has been tested for the latest version of WordPress
  • 77. Go to the plugin &amp; author&apos;s Website to make sure the plugin is being supported
  • 78. A good rule of thumb when setting up a plugin is that if you can&apos;t do it in two tries, find another plugin to do the job (they should be pretty straightforward to set up) </li></ul>
  • 79. Choosing plugins:
  • 80. Choosing plugins:
  • 81. Choosing plugins:
  • 82. A look at the WordPress Backend (dashboard):
  • 83. A look at the WordPress Backend (adding posts – adding pages is the same):
  • 84. A look at the WordPress Backend (can change themes with one click, add them and customize them):
  • 85. A look at the WordPress Backend (can maintain, add, and customize plugins):
  • 86. A look at the WordPress Backend (once a plugin is installed, you can maintain its settings here – where applicable):
  • 87. A look at the WordPress Backend (this is where you create and place your sidebar widgets):
  • 88. A look at the WordPress Backend (shows the resulting sidebars from the previous slide):
  • 89. Upkeep and Security of Your WordPress Website: <ul><li>Keep blog posts current
  • 90. Always update to latest version of WordPress and plugins: </li><ul><li>One-click upgrade with latest WordPress versions
  • 91. Be careful if you have customized the code
  • 92. Always back-up before an upgrade </li></ul><li>Essential plugins: </li><ul><li>Spam filter (Akismet)
  • 93. Security plugins
  • 94. SEO plugin </li></ul></ul>
  • 95. Optimizing Your WordPress Website: <ul><li>Optimize blog by: </li><ul><li>Using good keyterms in posts, as categories and tags
  • 96. Burning your feed to FeedBurner.com
  • 97. Adding to many blog directories </li></ul><li>Optimize Website by: </li><ul><li>Using (to its fullest) the latest version of a good SEO plugin
  • 98. Making it easy for others to share, interact, and collaborate using tools like AddtoAny.com
  • 99. Taking advantage of how your site can integrate with the rest of the Social Web...(that is a whole different session) </li></ul></ul>
  • 100. Finding Resources: <ul><li>WordPress.org </li><ul><li>Documentation and tutorials
  • 101. Links to other resources
  • 102. Links to WordPress-friendly hosts </li></ul></ul>
  • 103. Open Source “Netiquette:” <ul><li>Search forums thoroughly before posting a question
  • 104. Give back: </li><ul><li>Donate to plugins you use regularly
  • 105. Share your new-found knowledge on the forums </li></ul><li>Never remove the “Powered by WordPress” statement and link from the footer of your site. It is one of the only license requirements for using this free software. </li></ul>
  • 106. Questions... ?
  • 107. Thank you for participating! <ul><li>Buy the book at these trusted sources: </li><ul><li>Barnes &amp; Noble
  • 108. Amazon
  • 109. Indiebound
  • 110. BookPeople (in Austin) </li></ul><li>Upcoming Webinars and workshops: </li><ul><ul><li>Visit SocialMediaPower.com for info... </li></ul></ul><li>Deltina Hay </li><ul><li>@socialmediapwr &amp; @deltina
  • 111. SocialMediaPower.com &amp; PlumbSocial.com
  • 112. [email_address] </li></ul></ul>
  • 113. &nbsp;

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