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Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
Building a WordPress Powered Website
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Building a WordPress Powered Website

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As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power …

As presented to the 2009 Nonprofit Bar Camp on November 14th in Austin, Texas, this presentation outlines building a WordPress powered Website. WordPress can be used as a feature rich CMS to power your entire Website. And, since it has built in RSS technology and is widgetized, it can help you build both a search engine and social media optimized Website.

This presentation demonstrates example WordPress powered Websites, the anatomy of a WordPress site, and outlines a best-practice plan for you to follow to build your own WordPress powered Website.

Published in: Self Improvement, Business
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  • 1. Building a WordPress Powered Website... Copyright 2009, Deltina Hay
  • 2. With Deltina Hay of Dalton Publishing, Social Media Power, and PlumbSocial.com... Author of A Survival Guide to Social Media and Web 2.0 Optimization As presented for the Nonprofit Bar Camp on November 14, 2009 in Austin, Texas.
  • 3. What is WordPress?
    • A blogging platform
    • 4. A CMS (content management system)
      • A platform for building robust Websites
      • 5. Usually programmed in php and use MySQL databases
      • 6. Usually open source, so many enhancements and support available, and easily customized
    • Don't confuse WordPress.org with WordPress.com
  • 7. Why use WordPress to power your Website?
    • Easy to set up and maintain
    • 8. Uses RSS technology so integrates easily with the rest of the Social Web
    • 9. Widgetized, so easy to add widgets and badges from other Websites
    • 10. Regular upgrades and security releases
    • 11. Good support forums and network
    • 12. Free!
    • 13. Many themes and plugins available...
  • 14. What are plugins?
    • Enhancements and add ons to WordPress
    • 15. Since WordPress is open source, there are many developers creating plugins
    • 16. Easy to install and set up
    • 17. As simple as a comment spam filter
    • 18. As complicated as a full-featured shopping cart...
  • 19. What are plugins?
  • 20. What are themes?
    • Templates that change the look and feel of a WordPress site
    • 21. Very easy to install
    • 22. Again, open source, so there are many free themes available
    • 23. Most are easy to customize with new colors, headers, etc...
  • 24. What are themes?
  • 25. What are themes?
  • 26. Diversity of WordPress powered Websites...
    • One reason some decide not to use a CMS is that they are concerned their site may look too “templated”
    • 27. This is the case for some CMSs – but not for WordPress
    • 28. The following slides depict a collection of sites that were built using WordPress as a CMS...
  • 29. Diversity of WordPress powered Websites...
  • 30. Diversity of WordPress powered Websites...
  • 31. Diversity of WordPress powered Websites...
  • 32. Diversity of WordPress powered Websites...
  • 33. Diversity of WordPress powered Websites...
  • 34. Diversity of WordPress powered Websites...
  • 35. Anatomy of a WordPress Website:
  • 42. Anatomy of a WordPress Website... (note header and footer on this one, along with sidebars)
  • 43. Anatomy of a WordPress Website... (static page that has no sidebars)
  • 44. Anatomy of a WordPress Website... (note that sidebars to not have to be on the “side” - there are three on the bottom here)
  • 45. Anatomy of a WordPress Website... (this one has a static home page - as opposed to blog posts on the home page)
  • 46. Anatomy of a WordPress Website... (blog page with a different sidebar as the static pages)
  • 47. Anatomy of a WordPress Website... (site with blog as home page)
  • 48. Anatomy of a WordPress Website... (static page)
  • 49. Anatomy of a WordPress Website... (the header and footer are only images – and the navigation and sidebar are combined – only thing that changes is the main body area of each page)
  • 50. Setting up a WordPress Website:
    • Download and install
      • Make sure you install in your root folder and not in a directory
      • 51. Need some knowledge of how to install php on your server and how to install MySQL and create databases and tables
      • 52. You can get help from your host or from the WordPress forums
    • Make some important initial settings (permalink structure, static home page, comment approvals, security settings, etc.)
    • 53. Plan the site (what functionalities does it need)
    • 54. Choose and customize a theme based on your plan
    • 55. Choose, install, and set up plugins to accomplish functionalities (including essential plugins for anti-spam, security, and SEO)
    • 56. Set up sidebars (place standard and custom widgets)
    • 57. Build static pages and populate blog
  • 58. Planning your WordPress site:
    • List the features you want (don't hold back)
      • RSS feed (blog) subscription options
      • 59. Ways for others to share your site (like to social bookmarking sites)
      • 60. Widgets from other social sites like Facebook and Twitter
      • 61. Image/Video Galleries
      • 62. Shopping cart or donation features
      • 63. Event listings or calendar widgets
      • 64. Submission forms
      • 65. Surveys or polls
      • 66. Imported feeds from other sites
      • 67. And so forth...
  • 68. Choosing a theme:
    • Choose your theme once you know the features you want, not before...
    • 69. Make certain is has one more sidebar than you think you need (easier to delete than to add)
    • 70. Is typically easy to change color schemes, headers, fonts and such – so choose based on look and feel
  • 71. Choosing a theme:
  • 72. Choosing a theme:
  • 73. Choosing a theme:
  • 74. Choosing Plugins:
    • Choose plugins to accomplish the functionalities in your plan
    • 75. Try not to install plugins “just because they are cool” - sometimes it is best to use existing functionality
    • 76. Pay attention to the ratings, how many times a plugin has been downloaded, and that it has been tested for the latest version of WordPress
    • 77. Go to the plugin & author's Website to make sure the plugin is being supported
    • 78. A good rule of thumb when setting up a plugin is that if you can't do it in two tries, find another plugin to do the job (they should be pretty straightforward to set up)
  • 79. Choosing plugins:
  • 80. Choosing plugins:
  • 81. Choosing plugins:
  • 82. A look at the WordPress Backend (dashboard):
  • 83. A look at the WordPress Backend (adding posts – adding pages is the same):
  • 84. A look at the WordPress Backend (can change themes with one click, add them and customize them):
  • 85. A look at the WordPress Backend (can maintain, add, and customize plugins):
  • 86. A look at the WordPress Backend (once a plugin is installed, you can maintain its settings here – where applicable):
  • 87. A look at the WordPress Backend (this is where you create and place your sidebar widgets):
  • 88. A look at the WordPress Backend (shows the resulting sidebars from the previous slide):
  • 89. Upkeep and Security of Your WordPress Website:
    • Keep blog posts current
    • 90. Always update to latest version of WordPress and plugins:
      • One-click upgrade with latest WordPress versions
      • 91. Be careful if you have customized the code
      • 92. Always back-up before an upgrade
    • Essential plugins:
      • Spam filter (Akismet)
      • 93. Security plugins
      • 94. SEO plugin
  • 95. Optimizing Your WordPress Website:
    • Optimize blog by:
      • Using good keyterms in posts, as categories and tags
      • 96. Burning your feed to FeedBurner.com
      • 97. Adding to many blog directories
    • Optimize Website by:
      • Using (to its fullest) the latest version of a good SEO plugin
      • 98. Making it easy for others to share, interact, and collaborate using tools like AddtoAny.com
      • 99. Taking advantage of how your site can integrate with the rest of the Social Web...(that is a whole different session)
  • 100. Finding Resources:
    • WordPress.org
      • Documentation and tutorials
      • 101. Links to other resources
      • 102. Links to WordPress-friendly hosts
  • 103. Open Source “Netiquette:”
    • Search forums thoroughly before posting a question
    • 104. Give back:
      • Donate to plugins you use regularly
      • 105. Share your new-found knowledge on the forums
    • Never remove the “Powered by WordPress” statement and link from the footer of your site. It is one of the only license requirements for using this free software.
  • 106. Questions... ?
  • 107. Thank you for participating!
    • Buy the book at these trusted sources:
    • Upcoming Webinars and workshops:
        • Visit SocialMediaPower.com for info...
    • Deltina Hay
      • @socialmediapwr & @deltina
      • 111. SocialMediaPower.com & PlumbSocial.com
      • 112. [email_address]
  • 113.  

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