Why Your Digital Marketing Campaign Sucks


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Why Your Digital Marketing Campaign Sucks

  1. 1. why does your digital marketing campaign suck ? <ul>how the best-laid plans of small businesses and major corporations often go awry </ul>michael mcdermott lead community manager bash foo social media
  2. 2. pains <ul><li>websites that received no traffic
  3. 3. affiliate marketing distracted the visitors that I received
  4. 4. banner campaigns failed
  5. 5. pay per click (ppc) advertising sucked your wallet dry
  6. 6. conversions were never as high as you dreamed
  7. 7. __ insert ___ your pain here </li></ul>
  8. 8. <so what went wrong?> <ul><li>you listened to your boss </li></ul>
  9. 9. <so what went wrong?> <ul><li>you still think that meta keywords are important
  10. 10. <meta name=&quot;Keywords&quot; content=&quot;Web, Design, Demonz, Net, Online, Media, Website, Business, Marketing, Company, Sydney, Search, Engine, Optimisation, Australia, Content, Affordable, Site, Development, Special, Solutions, Advertising, Management, SEO, Ecommerce, Google, Designers, web page design, multimedia, web developer, web development, Sydney Web Design, corporate identity, print, web design agency, Australia, NSW, Surry Hills, ASP, .NET, website design, web-pages, site hosting, JAVA, web design, IT, CRM, ERP, Extranet, print design Sydney, search engine optimisation, SEO, site, graphic design, web hosting, e-commerce solutions, CD Rom, DVD, IT support, database development, content management, CMS, application development&quot; /> </li></ul>
  11. 11. <so what went wrong?> <ul><li>you tried to pay for another sites' popularity </li></ul>
  12. 12. </so what went wrong?> <ul><li>you repacked your
  13. 13. print campaign copy
  14. 14. for the web </li></ul>
  15. 15. how can I ..start to.. not suck? <ul>step into a time machine back to the 1930's </ul>
  16. 16. to a time before interruption marketing <ul><li>when you would go see your neighbor to borrow a rake and talk for an hour </li><ul><ul><li>you were busy socializing </li></ul></ul><li>when your wife would have people over for a Tupperware party with snacks and beverages </li><ul><ul><li>she was busy socializing </li></ul></ul><li>when the gas station attendant would advise weary travelers of the delicious peach pie at the local diner </li><ul><ul><li>he was busy socializing </li><ul><li>or eating pie </li></ul></ul></ul></ul>
  17. 17. so why is socialization important? <ul><li>consumers today do not trust “in your face” marketing techniques or promises </li><ul><li>consumers trust... each other </li></ul><li>participating in an online dialogue can allow you to gain influence with the site visitor to turn them into a lead </li><ul><li>big talking heads and marketing spin-doctors need not apply. you will be found out and eliminated </li></ul><li>today's seo must encompass this component of socialization prior to lead generation and scoring </li></ul>
  18. 18. takeaways <ul><li>just like with the tupperware party, freebies and takeaways are welcome – give away free things as much as you can </li><ul><li>old fashioned goodwill </li></ul><li>don't half-ass it and hire a third party or part time intern to speak for your company in social media platforms </li><ul><li>your customers will quickly tell what sort of investment in them you made – leave ghost writing up to the conan o'brien show </li></ul></ul>
  19. 19. shameless interruption marketing technique used to gain new leads, customers and build personal capital at the end of a presentation <ul>mike mcdermott lead community manager bash foo social media (937) 573-8535 twitter: @Delta40 skype: rc6453 </ul>