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Why Your Digital Marketing Campaign Sucks


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This presentation was shared with the engaging minds from PodCast Ohio 2009

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  • 1. why does your digital marketing campaign suck ?
      how the best-laid plans of small businesses and major corporations often go awry
    michael mcdermott lead community manager bash foo social media
  • 2. pains
    • websites that received no traffic
    • 3. affiliate marketing distracted the visitors that I received
    • 4. banner campaigns failed
    • 5. pay per click (ppc) advertising sucked your wallet dry
    • 6. conversions were never as high as you dreamed
    • 7. __ insert ___ your pain here
  • 8. <so what went wrong?>
    • you listened to your boss
  • 9. <so what went wrong?>
    • you still think that meta keywords are important
    • 10. <meta name=&quot;Keywords&quot; content=&quot;Web, Design, Demonz, Net, Online, Media, Website, Business, Marketing, Company, Sydney, Search, Engine, Optimisation, Australia, Content, Affordable, Site, Development, Special, Solutions, Advertising, Management, SEO, Ecommerce, Google, Designers, web page design, multimedia, web developer, web development, Sydney Web Design, corporate identity, print, web design agency, Australia, NSW, Surry Hills, ASP, .NET, website design, web-pages, site hosting, JAVA, web design, IT, CRM, ERP, Extranet, print design Sydney, search engine optimisation, SEO, site, graphic design, web hosting, e-commerce solutions, CD Rom, DVD, IT support, database development, content management, CMS, application development&quot; />
  • 11. <so what went wrong?>
    • you tried to pay for another sites' popularity
  • 12. </so what went wrong?>
    • you repacked your
    • 13. print campaign copy
    • 14. for the web
  • 15. how can I ..start to.. not suck?
      step into a time machine back to the 1930's
  • 16. to a time before interruption marketing
    • when you would go see your neighbor to borrow a rake and talk for an hour
        • you were busy socializing
    • when your wife would have people over for a Tupperware party with snacks and beverages
        • she was busy socializing
    • when the gas station attendant would advise weary travelers of the delicious peach pie at the local diner
        • he was busy socializing
          • or eating pie
  • 17. so why is socialization important?
    • consumers today do not trust “in your face” marketing techniques or promises
      • consumers trust... each other
    • participating in an online dialogue can allow you to gain influence with the site visitor to turn them into a lead
      • big talking heads and marketing spin-doctors need not apply. you will be found out and eliminated
    • today's seo must encompass this component of socialization prior to lead generation and scoring
  • 18. takeaways
    • just like with the tupperware party, freebies and takeaways are welcome – give away free things as much as you can
      • old fashioned goodwill
    • don't half-ass it and hire a third party or part time intern to speak for your company in social media platforms
      • your customers will quickly tell what sort of investment in them you made – leave ghost writing up to the conan o'brien show
  • 19. shameless interruption marketing technique used to gain new leads, customers and build personal capital at the end of a presentation
      mike mcdermott lead community manager bash foo social media (937) 573-8535 twitter: @Delta40 skype: rc6453