Why do I keep hearing about social media ? April 2009 Bash Foo  Social Media
Social media stories are everywhere
Why ? It’s where the people are !
While the economy is in a vicious circle
Consumers are getting angrier
And they’re afraid to spend money
But social media empowers consumers
And no matter how big your advertising spending, small groups of consumers are hijacking the conversation
In today's social-media-centric world it's imperative that you're transparent, honest and authentic <ul><li>Microsoft’s ha...
But marketers still try and interrupt us
They need to change brains  Stop thinking about selling and start thinking about engagement and conversation
Marketers should be
Because the way consumers shop is changing forever Fundamental shift from wants to needs
Even private label sales are increasing because “value” has changed
So traditional branding is dying
 
And they are being replaced with the realities of the current marketing environment <ul><li>Consumer trust in business, pr...
What is the average age of  social media users today?
Twitter growth is coming from older  demographics 45-54 year olds are 36 percent more likely than average to visit Twitter...
As are facebook's demographics 2009 facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users* * Fr...
So should you increase   social media spending ?
Myths of Social Media Myth #1: We need a social media program now <ul><li>Reality: </li></ul><ul><li>You need first to cle...
Myths of Social Media Myth #2: Our agency can implement a  social media program for us <ul><li>Reality: </li></ul><ul><li>...
Myths of Social Media Myth #3: If we get a lot of followers on a social media site then our program is a huge success <ul>...
Myths of Social Media Myth #4: It’s easy and inexpensive to implement  a social media marketing program <ul><li>Reality: <...
Myths of Social Media Myth #5: There is no way to measure  ROI of social media <ul><li>Reality: </li></ul><ul><li>Social m...
Michael McDermott <ul><li>Has championed creative IT and web hosting solutions since 1995.  </li></ul><ul><li>A respected ...
For More Info: Website http://bashfoo.org Twitter http://twitter.com/delta40
Upcoming SlideShare
Loading in …5
×

Socialmedia Presentation

400 views

Published on

Easy 1-2-3 description of Social Media Marketing and how it trumps traditional marketing campaigns.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
400
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
0
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Socialmedia Presentation

  1. 1. Why do I keep hearing about social media ? April 2009 Bash Foo Social Media
  2. 2. Social media stories are everywhere
  3. 3. Why ? It’s where the people are !
  4. 4. While the economy is in a vicious circle
  5. 5. Consumers are getting angrier
  6. 6. And they’re afraid to spend money
  7. 7. But social media empowers consumers
  8. 8. And no matter how big your advertising spending, small groups of consumers are hijacking the conversation
  9. 9. In today's social-media-centric world it's imperative that you're transparent, honest and authentic <ul><li>Microsoft’s hard social media lesson </li></ul><ul><li>Lauren can’t purchase an Apple laptop for under $1000 and winds up purchasing an HP laptop. </li></ul><ul><li>However..social media users chime in and we learn: </li></ul><ul><li>Lauren is actually a member of the Screen Actors Guild. </li></ul><ul><li>The whole event was staged. </li></ul><ul><li>Negative review on the HP Pavilion laptop Lauren purchased “poor Vista experience”. </li></ul>
  10. 10. But marketers still try and interrupt us
  11. 11. They need to change brains Stop thinking about selling and start thinking about engagement and conversation
  12. 12. Marketers should be
  13. 13. Because the way consumers shop is changing forever Fundamental shift from wants to needs
  14. 14. Even private label sales are increasing because “value” has changed
  15. 15. So traditional branding is dying
  16. 17. And they are being replaced with the realities of the current marketing environment <ul><li>Consumer trust in business, products, and brands has been badly damaged and it’s almost impossible to hide corporations behind their brands. </li></ul><ul><li>Unless you are honest, transparent and authentic consumers will kick and ban you from using social media. </li></ul><ul><li>Organizations are ill prepared to use social media because they don’t understand how to use it to meet business objectives. </li></ul><ul><li>Traditional marketing (squeaky clean, value statements, buzzwords) cannot be applied to new media. </li></ul><ul><li>Redefine the value equation to your advantage and don’t use price alone. </li></ul><ul><li>Marketers are being held accountable for bottom line results and can’t waste money on “branding” without ROI. </li></ul>
  17. 18. What is the average age of social media users today?
  18. 19. Twitter growth is coming from older demographics 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.
  19. 20. As are facebook's demographics 2009 facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users* * From June 2008 thru January 2009
  20. 21. So should you increase social media spending ?
  21. 22. Myths of Social Media Myth #1: We need a social media program now <ul><li>Reality: </li></ul><ul><li>You need first to clearly communicate your objectives and strategy. </li></ul><ul><li>Don’t get so drunk on the idea of social media that you ignore the other problems of your marketing strategy. </li></ul>
  22. 23. Myths of Social Media Myth #2: Our agency can implement a social media program for us <ul><li>Reality: </li></ul><ul><li>You need to be transparent and that means that you need to establish trust via the conversation. </li></ul>
  23. 24. Myths of Social Media Myth #3: If we get a lot of followers on a social media site then our program is a huge success <ul><li>Reality: </li></ul><ul><li>If you can’t meet your business objectives with the use of social media, then the program is a failure. </li></ul><ul><li>Your website is where consumers visit if they want to know information about your product or company; </li></ul><ul><li>Alternatively, your social media site allows them to interact with you and your brand in a meaningful way. </li></ul>
  24. 25. Myths of Social Media Myth #4: It’s easy and inexpensive to implement a social media marketing program <ul><li>Reality: </li></ul><ul><li>Social media marketing programs can be expensive. </li></ul><ul><li>Setting the objectives and how they are going to be measured can be a time consuming process </li></ul><ul><li>The real benefit comes from the longevity of social media versus a traditional ad campaign. </li></ul>
  25. 26. Myths of Social Media Myth #5: There is no way to measure ROI of social media <ul><li>Reality: </li></ul><ul><li>Social media when combined with website Search Engine Optimization has shown huge ROI which can result in a quantifiable number of new business leads. </li></ul><ul><li>An effective campaign contains all forms of media advertising </li></ul>
  26. 27. Michael McDermott <ul><li>Has championed creative IT and web hosting solutions since 1995. </li></ul><ul><li>A respected hands-on technologist and dynamic business leader with a long history of project success. </li></ul><ul><li>Has contributing to the advanced performance, growth and profitability of leading marketing organizations and product brands. </li></ul><ul><li>Core competencies include: </li></ul><ul><li>Strategic Direction and Procedures </li></ul><ul><li>Brand strategy </li></ul><ul><li>New product planning and implementation </li></ul><ul><li>Internet marketing </li></ul><ul><li>Web Analytics </li></ul><ul><li>eCommerce </li></ul><ul><li>Brand positioning and research </li></ul><ul><li>Competitive analysis </li></ul><ul><li>Search Engine Optimization </li></ul><ul><li>Prolific writer and blogger </li></ul><ul><li>Social media strategy, implementation and measurement. </li></ul>
  27. 28. For More Info: Website http://bashfoo.org Twitter http://twitter.com/delta40

×