And they are being replaced with the realities of the current marketing environment
Consumer trust in business, products, and brands has been badly damaged and it’s almost impossible to hide corporations behind their brands.
Unless you are honest, transparent and authentic consumers will kick and ban you from using social media.
Organizations are ill prepared to use social media because they don’t understand how to use it to meet business objectives.
Traditional marketing (squeaky clean, value statements, buzzwords) cannot be applied to new media.
Redefine the value equation to your advantage and don’t use price alone.
Marketers are being held accountable for bottom line results and can’t waste money on “branding” without ROI.
What is the average age of social media users today?
Twitter growth is coming from older demographics 45-54 year olds are 36 percent more likely than average to visit Twitter, making them the highest indexing age group, followed by 25-34 year olds, who are 30 percent more likely.
As are facebook's demographics 2009 facebook Demographics and Statistics Report: 276% Growth in 35-54 Year Old Users* * From June 2008 thru January 2009
So should you increase social media spending ?
Myths of Social Media Myth #1: We need a social media program now
You need first to clearly communicate your objectives and strategy.
Don’t get so drunk on the idea of social media that you ignore the other problems of your marketing strategy.
Myths of Social Media Myth #2: Our agency can implement a social media program for us
You need to be transparent and that means that you need to establish trust via the conversation.
Myths of Social Media Myth #3: If we get a lot of followers on a social media site then our program is a huge success
If you can’t meet your business objectives with the use of social media, then the program is a failure.
Your website is where consumers visit if they want to know information about your product or company;
Alternatively, your social media site allows them to interact with you and your brand in a meaningful way.
Myths of Social Media Myth #4: It’s easy and inexpensive to implement a social media marketing program
Social media marketing programs can be expensive.
Setting the objectives and how they are going to be measured can be a time consuming process
The real benefit comes from the longevity of social media versus a traditional ad campaign.
Myths of Social Media Myth #5: There is no way to measure ROI of social media
Social media when combined with website Search Engine Optimization has shown huge ROI which can result in a quantifiable number of new business leads.
An effective campaign contains all forms of media advertising