Brief presentation highlighting the use of social media by college students and those entering the workforce. Looking at the privacy concerns and how to combat their fears. Bash Foo - http://bashfoo.com

1. Social Media Marketing
Using Social Media to Kill but not be Killed

2. * Involved in technology marketing since 1991
* Program Manager for EDS/HP and later
Reynolds and Reynolds
* CEO of Cyberportal Technologies LLC
in 1999 rebranded as Bash Foo in 2009
* Inbound Marketing Professional
* Radio and TV Show Host
* Publisher of one of America’s Top 200 Citizen News Sites
* Recognized Social Media Strategist and Speaker
* Maintain hundreds of 'social' accounts in
USA/Canada and Europe
Social Media Marketing

3. * Why Use Social Media Tools?
* How to Get a J.O.B. using Social Media
* How to Never get Hired thanks to Social Media
* Privacy Settings
* Geolocation and über-sharing
Social Media Marketing

4. Social Media Marketing

5. *3 out of 4 Americans use social media
*2/3rds of the internetworked world uses social media
*5,000,000,000 minutes spent on fb each day
*1,000,000,000 messages/photos/news shared each week on fb
*More time spent on fb than any other site each day (22min/per person)
And... “55% of HR professionals rate word of mouth
as the best source of candidates”
- HRNext
And...
“I’ll be stunned if 50% of candidate
referrals aren’t coming through
online communities in the next five
years” Social Media Marketing
- Taleo

6. * 85% of all HR managers use social media to support at least
part of the recruitment process
* 70% of companies surveyed shared that they will spend less on
recruiters, job boards and on-campus visits this year than last
* 75% of companies surveyed shared that they will spend more
on direct referrals and social media
* 66% of companies surveyed shared that they have hired an
applicant through social media
* Twitter is the 3rd largest job board in the world
* www.Twitterjobsearch.com
Source: Jobvites, Inc. 2011 Social Media Marketing

7. Social Media may bring the
judging and discrimination earlier
on in the recruitment process,
without much basis for it, and so
will invariably become a major
issue for employers and
recruiters.
Social Media Marketing

11. * Social media allows employers to “see past” the fake and get
to know who you are and who you choose to be outside of
work
* Could lead to surface-level discrimination
* Could lead to defamation lawsuits, getting fired, going to jail
* Employers see “all of you”
* Good High School + Great GPA + Excellent College + Bachelors
Degree + College Reference + mostly nude photos at kegstand =
#employmentfail

12. * Privacy and Social Sharing are juxtaposed in life
* You understand the importance of “being out there” but then
also know the risks of “being out there” to your
employment/future.
* Some folks create multiple profiles, fake identities, or simply
just don’t participate for fear of the damage letting others
inside your bubble may cause.
* There are some ways to prevent others from viewing your
personal life using privacy controls, however much is left in
the hands of those you call “friends”.
Social Media Marketing

17. * Typically, geolocation apps do two things:
* They report your location to other users and;
* they associate real-world locations (such as restaurants and events) to your
location.
* Geolocation apps that run on mobile devices provide a richer experience
than those that run on desktop PCs because the relevant data you send
and receive changes as your location changes.
* Facebook and Twitter have provided ways to selectively allow you to post
your “presence data” online. You can block it posting all the time or some
of the time.
* Hipsters and techno-geeks believe that with the growing mountain of
location and presence data, online posts will become less reliable arbiters
of your privacy than hidden cameras, or someone watching when you leave
your home.

19. * Choose your friends wisely.
* Choose your posts wisely.
* Never fear sharing yourself with others, however consider that
your posts may go beyond your defined circle of friends.
* Make sure you tailor your Privacy Settings accordingly.
* When using “apps” understand what those apps are allowed to
use and when they are allowed to share – some apps
“autoshare” information on your behalf. VERY DANGEROUS
* Don’t click on anything that says “you should see this video of
yourself” etc.. As those are random facebook viruses that
spread through the app-environment
Social Media Marketing

20. * Bash Foo is a new media marketing agency, providing services
from consulting to full-service operation of your digital
marketing campaigns.
* Web design, SEO, PPC, and social media marketing
Bash Foo
140 E. Broadway Ave.
Tipp City, OH 45371
O: 478.227.4366
M: 937.573.8535
mike@bashfoo.com
http://bashfoo.com Social Media Marketing