Your SlideShare is downloading. ×
0
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Super Bowl 2012 by Havas Media France

4,273

Published on

Great Stuff by Havas Media France Strategy Planning Team : How to Explain SuperBowl Influence to a French Audience !

Great Stuff by Havas Media France Strategy Planning Team : How to Explain SuperBowl Influence to a French Audience !

Published in: Sports, Self Improvement
0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
4,273
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
0
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. HAVAS MEDIA FRANCE STRATEGY PLANNING Super Bowl XLVI FEB 2012samedi 4 février 12
  • 2. THE SPORT EVENT GIANTS PATRIOTS NEW YORK NEW ENGLANDsamedi 4 février 12
  • 3. EVEN IF YOU DONT GET THE RULES DO YOU KNOW THE Super Bowl ?samedi 4 février 12
  • 4. SINCE 1967, THIS IS THE AMERICAN FOOTBALL FINALE 46TH FINALE WILL HAPPEN TOMORROW SUNDAY 5 Th AT Indianapolissamedi 4 février 12
  • 5. NOT ONLY A SPORT EVENT ... SPORT CULTURAL BUSINESS ENTERTAINMENT MEDIAPricewaterhouseCooperssamedi 4 février 12
  • 6. 10 milliards $ ECONOMIC OUTCOMES IN 2011Ottawa Universitysamedi 4 février 12
  • 7. THE Super Bowl FINALE AN INCREDIBLE MEDIA & ADVERTISING EVENTsamedi 4 février 12
  • 8. 111 millions TV RATINGS IN 2011 FINALEsamedi 4 février 12
  • 9. 5% AMERICANS WATCH Super Bowl ALONEAssociated Presssamedi 4 février 12
  • 10. 25% WOMEN AUDIENCE WHO WATCH IT ENJOY ITAssociated Presssamedi 4 février 12
  • 11. TV RIGHTS SO EXPENSIVE THEY HAVE TO BE SHAREDsamedi 4 février 12
  • 12. 35 Minutes NATIONAL AD BREAK 3,5 millions $ 30s AD 2012samedi 4 février 12
  • 13. WORLDWIDE TWEET RECORD 9 420 Tweets/seconds Match Denver vs. Pittsburgh   January  2012samedi 4 février 12
  • 14. … AND SOME COLLATERAL DAMAGESsamedi 4 février 12
  • 15. 4.000 tons pop corn BOXES IN 2011Associated Presssamedi 4 février 12
  • 16. 14.000 tons chips & TACOS EATEN IN 2011Associated Presssamedi 4 février 12
  • 17. 26.000 tons AVOCADO EATEN In 2011Associated Presssamedi 4 février 12
  • 18. FMCG COMPANIES HAVE TO CHECK THEIR SALES FORECASTS 1,25 BILLIONS OF Chicken WingsNational Restaurant Association 2012 WILL BE BOUGHT DURING Super Bowl 2012samedi 4 février 12
  • 19. +20% INCREASE OF SALES ACID INDIGESTION TABLETS THE MONDAY AFTERsamedi 4 février 12
  • 20. majoritY OF amEricans DONT WORK THE DAY AFTER FOR THOSE WHO INTEND TO GO TO WORKAssociated Press 50% WILL Call in Sicksamedi 4 février 12
  • 21. BRANDS LOVE Super Bowlsamedi 4 février 12
  • 22. FIRST Apple AD FOR Macintosh 1984samedi 4 février 12
  • 23. UPFRONT SOLD-OUT SINCE octobER 2011samedi 4 février 12
  • 24. 40% TV VIEWERS ARE ALSO WATCHING IT FOR ADSsamedi 4 février 12
  • 25. EVEN HALF-TIME IS SPONSOREDsamedi 4 février 12
  • 26. 3 exemples Super Bowl BRANDING STRATEGIES  samedi 4 février 12
  • 27. QUick LooK ON Super Bowl 2012samedi 4 février 12
  • 28. SUPERBOWL GOES DIGITALsamedi 4 février 12
  • 29. SUPERBOWL GOES DIGITALsamedi 4 février 12
  • 30. SUPERBOWL GOES SOCIALsamedi 4 février 12
  • 31. SUPERBOWL GOES MUSICAL MADONNA ALBUM LAUNCH AND LIVE PERFORMANCEsamedi 4 février 12
  • 32. « La France au Super Bowl »samedi 4 février 12
  • 33. Puppy Bowlsamedi 4 février 12
  • 34. Best Teasingsamedi 4 février 12
  • 35. OSBOURNE + BIEBERsamedi 4 février 12
  • 36. 5 HOURS OF ADRIANA LIMAsamedi 4 février 12
  • 37. BARK VADORsamedi 4 février 12
  • 38. ENJOY !samedi 4 février 12

×