DOMINIQUE DELPORT - HAVAS MEDIA FRANCE             18 OCT 2012
Mc Luhan ‘s ProphecyMarshal Mc Luhan (1967) :The new electronic interdependence recreates the world at theimage of a Globa...
WW : Explosion continue des plateformes sociales
WW : Rien ne se perd, tout se recrée...même myspace                  new.myspace.com :       myspace + path + pinterest + ...
Global)Internet)Popula4on)              2,500"              2,000"              1,500"(millions))              1,000"     ...
Global&Internet&Popula*on&              7,000"              6,000"              5,000"              4,000"(millions)&     ...
WW : Explosion continue des usages mobiles                                                               Global)Internet)D...
WW : Plus de mobile, plus de social                               75%#                                                    ...
2013 : Quels enjeux Pub & Médias ?
US : Explosion continue de la pub online                                                U.S.)Digital)Adver6sing)          ...
US : Mais 20% ( seulement IP nets )                                                     U.S.&Adver4sing&                 $...
US : 2ème média après TV                                                U.S.$Adver*sing,$2006:2011$             $80,000$  ...
US : Plateformes vs Portails                                          U.S%Digital%Adver:sing:%Winners%And%Losers%         ...
US : Plateformes Sociales vs Portails                                AverageTimeSpent:Portalsvs.SocialNetworks(U.S.)      ...
US : Facebook loin devant                                              Social!Networks:!Unique!Visitors!(U.S.)!          !...
US : Plateformes vs Portails
E Commerce vs F Commerce                                                   Drivers&of&ELCommerce&Traffic&                 90...
1: Social Médias : l’effet Booster
1/3   lecteur est adepte de la version papier      & de la version électronique
+ d’écrans, + de lecteurs, + de revenus ?Sources	  :	  Facebook	  Insights	  mai	  2012	  /	  Médiamétrie	  NetRa>ngs	  In...
le social reader8 millions de download         40 000 / jour lecteur & prescripteur
1er groupe readers : les 18-24 ansvenus du monde entier ( Afrique, Latam, US...Uk)
75%le temps passé à lire la presse       augmente de pour les     possesseurs de tablettes
1. Effet BoosterEcosystems)expanding).).).)going)beyond)four)screens).).).)      PC              smartphone           tabl...
1. Effet Booster
Social TV & Connected TVit’s not people watching connected TV   it’s connected people watching TV
2: Social Média = l’effet Data
2: Social Média = l’effet DataMarketing Data                                                Relational DataHigh volume (es...
2: Social Média = l’effet Data
Open Graph + Base Mail + Big Data = Social CRM
Social CRM = Real Time Reward
Social CRM = Social Gaming
Social CRM = Gamification
Social CRM = Data Visualisation
Social CRM = Open Graph
Social CRM = Mobile Marketing
Social CRM = Online Conversion
2: Social Média = l’effet DataHow can I buy smarter?                                                  What is the impact  ...
2: Social Média = l’effet DataAudience Targeting Platform, or   Demand-Side Platform, or           Data Management Platfor...
Ad Networks & Real Time Bidding
Welcome to the« REAL TIME MEDIA »
THE INTERNATIONAL HAVAS TRADING DESKBroad Reach /     Brand            3rd party data      OLV, rich media &Quali Inventor...
From Real Time Data to          « REAL TIME MEDIA »   1ère salle de marchés médias en Europeau coeur du Digital Village de...
3: Social Média : un effet Bulle ?Une 3ème révolution industrielle est devant nous
US : New Media x3.5 = Old Media                                                     New Media                             ...
3: Dépasser l’effet Bulle  NASDAQ,1991*2004
3: Dépasser l’effet BulleWhat’s	  happening	  to	  Facebook	  stock,            x75	  valuation	  to	  x45  is	  likely	  ...
3: Dépasser l’effet Bulle
Nous sommes rentrés dansune 3ème révolution industrielle          information,           commerce,        puis énergie 2.0...
« hardware is the new software   in a connected people-centric world »   Nécessité pour toutes les organisationsd’anticipe...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delpor...
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Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)

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Deck in French about Social Trends according to Havas Média France CEO . Common Sources with figures from Business Insider, Mary Meeker KPCB, Mashable, Havas Digital, Socialyze

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Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)

  1. 1. DOMINIQUE DELPORT - HAVAS MEDIA FRANCE 18 OCT 2012
  2. 2. Mc Luhan ‘s ProphecyMarshal Mc Luhan (1967) :The new electronic interdependence recreates the world at theimage of a Global Village » (The Medium is the Message, p. 67).
  3. 3. WW : Explosion continue des plateformes sociales
  4. 4. WW : Rien ne se perd, tout se recrée...même myspace new.myspace.com : myspace + path + pinterest + tumblr + iTunes
  5. 5. Global)Internet)Popula4on) 2,500" 2,000" 1,500"(millions)) 1,000" 500" 0" 1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" Source:(Interna-onal(Communica-on(Union,(Google(
  6. 6. Global&Internet&Popula*on& 7,000" 6,000" 5,000" 4,000"(millions)& 3,000" Global&Popula*on& 2,000" 1,000" Internet&Popula*on& 0" 1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" Source:(Interna-onal(Communica-on(Union,(Google(
  7. 7. WW : Explosion continue des usages mobiles Global)Internet)Device)Sales) )3,000,000,000)) )2,500,000,000)) )2,000,000,000)) Tablets) Units) )1,500,000,000)) We are here )1,000,000,000)) Smartphones) )500,000,000)) Personal)Computers) )3)))) 2000) 2001) 2002) 2003) 2004) 2005) 2006) 2007) 2008) 2009) 2010) 2011) 2012E) 2013E) 2014E) 2015E) 2016E) Source:(Gartner,(IDC,(Strategy(Analy5cs,(company(filings,(BI(Intelligence(es5mates(
  8. 8. WW : Plus de mobile, plus de social 75%# 70%# 55%# %#of#Traffic#from#Mobile# Pandora# 50%# Twi6er# 33%# Facebook# 25%# 5%# 1%# 0%# 2008# 2009# 2010# 2011# Source:#Mary#Meeker,#Kleiner#Perkins,#companies#
  9. 9. 2013 : Quels enjeux Pub & Médias ?
  10. 10. US : Explosion continue de la pub online U.S.)Digital)Adver6sing) $35# $30# $25# (billions)) $20# $15# $10# $5# $0# 1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011# Source:(IAB(
  11. 11. US : Mais 20% ( seulement IP nets ) U.S.&Adver4sing& $180# $160# $140# $120# (billions)& $100# $80# Offline& $60# $40# $20# Online& $0# 1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011# Source:(IAB,(U.S.(Census(Bureau,(Stategy(Analy7cs.(BI(Intelligence(es7mates((
  12. 12. US : 2ème média après TV U.S.$Adver*sing,$2006:2011$ $80,000$ 4%$ $70,000$ 7%$ Outdoor$ $60,000$ 6%$ Radio$ 9%$ 11%$ $50,000$ Print$ 20%$ 38%$ U.S.$Adver*sing$ $40,000$ Revenue$ Online$ 23%$ (millions)$ $30,000$ $20,000$ 41%$ Television$ 42%$ $10,000$ $0$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ Source:$Company$filings$and$BI$Intelligence$esEmates.$Companies$include:$Google,$Yahoo,$AOL,$MicrosoN,$Facebook,$Time$Warner,$Disney,$Viacom,$CBS,$News$$ Corp,$New$York$Times,$GanneX,$McClatchy,$Time$Inc,$Entercom,$CBS$Radio,$Clear$Channel,$Citadel,$Cum$
  13. 13. US : Plateformes vs Portails U.S%Digital%Adver:sing:%Winners%And%Losers% $9,000# $8,000# 11%% $7,000# Facebook% 15%% $6,000# Other% Digital% $5,000#Adver:sing% Revenue% (millions)% $4,000# 55%% 6%% Google% $3,000# 40%% $2,000# AOL% 13%% Microso+% 4%% 11%% $1,000# 8%% 30%% Yahoo% 7%% $0# 2Q06# 3Q06# 4Q06#1Q07# 2Q07# 3Q07# 4Q07# 1Q08# 2Q08# 3Q08# 4Q08# 1Q09# 2Q09# 3Q09# 4Q09# 1Q10# 2Q10# 3Q10# 4Q10#1Q11# 2Q11# 3Q11# 4Q11# 1Q12# Source:(company(filings,(BII(es6mates(
  14. 14. US : Plateformes Sociales vs Portails AverageTimeSpent:Portalsvs.SocialNetworks(U.S.) 30 SocialNetworks 25 20 PortalsAverageMinutes 15 PerUsageDay 10 5 0 Nov62010 Dec62010 Jan62011 Feb62011 Mar62011 Apr62011 May62011 Jun62011 Jul62011 Aug62011 Sep62011 Oct62011 Nov62011 Dec62011 Source:(comScore(
  15. 15. US : Facebook loin devant Social!Networks:!Unique!Visitors!(U.S.)! !200,000!! Yahoo!Sites! Google!Sites! !180,000!! Facebook! !160,000!! !140,000!! !120,000!! onthly!ue!Visitors! usands)! !100,000!! !80,000!! !60,000!! LinkedIn! TwiTer! Google+! !40,000!! !20,000!! Tumblr! Pinterest! !"!!!! Nov"2010! Dec"2010! Jan"2011! Feb"2011!Mar"2011! Apr"2011!May"2011! Jun"2011! Jul"2011! Aug"2011!Sep"2011! Oct"2011! Nov"2011! Dec"2011! Source:(comScore(
  16. 16. US : Plateformes vs Portails
  17. 17. E Commerce vs F Commerce Drivers&of&ELCommerce&Traffic& 90.0%& 80.0%& 70.0%& 60.0%& 50.0%& Percentage& Of&Traffic&& 40.0%& 80.6%& 30.0%& 20.0%& 10.0%& 9.7%& 7.5%& 1.7%& 0.5%& 0.02%& 0.0%& Google& Yahoo& Bing& AOL& Facebook& TwiBer& Source:(RIchRelevance(
  18. 18. 1: Social Médias : l’effet Booster
  19. 19. 1/3 lecteur est adepte de la version papier & de la version électronique
  20. 20. + d’écrans, + de lecteurs, + de revenus ?Sources  :  Facebook  Insights  mai  2012  /  Médiamétrie  NetRa>ngs  Internet  fixe  Channel  avril  2012  /  Médiamétrie  NetRa>ngs  Internet  mobile  Brand  Le  Monde  avril  2012  /  Médiamétrie  NetRa>ngs  panel  iPad  Brand  Le  Monde  janvier-­‐mars  2012.
  21. 21. le social reader8 millions de download 40 000 / jour lecteur & prescripteur
  22. 22. 1er groupe readers : les 18-24 ansvenus du monde entier ( Afrique, Latam, US...Uk)
  23. 23. 75%le temps passé à lire la presse augmente de pour les possesseurs de tablettes
  24. 24. 1. Effet BoosterEcosystems)expanding).).).)going)beyond)four)screens).).).) PC smartphone tablet smart TVMac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TVWindows, Office Windows Phone Windows 8 Xbox
  25. 25. 1. Effet Booster
  26. 26. Social TV & Connected TVit’s not people watching connected TV it’s connected people watching TV
  27. 27. 2: Social Média = l’effet Data
  28. 28. 2: Social Média = l’effet DataMarketing Data Relational DataHigh volume (esp. online) & Ex: Gananones, Bledinaheterogeneity ; direct access for Variable potential dependingDanone on brands (involvement factor) 3rd party Bluekai, Weborama, Targus, Nielsen 2nd party Web partners, Affiliated sites, Offline DB, SM pages 1st partyTransactional Data Website traffic,POS : retailers mostly Registration, Commerce,Online : very scarce (myEvian Offline data, E-mails, Geo SearchesEvianchezvous, …)
  29. 29. 2: Social Média = l’effet Data
  30. 30. Open Graph + Base Mail + Big Data = Social CRM
  31. 31. Social CRM = Real Time Reward
  32. 32. Social CRM = Social Gaming
  33. 33. Social CRM = Gamification
  34. 34. Social CRM = Data Visualisation
  35. 35. Social CRM = Open Graph
  36. 36. Social CRM = Mobile Marketing
  37. 37. Social CRM = Online Conversion
  38. 38. 2: Social Média = l’effet DataHow can I buy smarter? What is the impact of social buzz onWhat is the interaction conversions? between channels? How to optimize What is the the channel mix to impact of each ROI? touch point? What paths do How to credit customers take? events prior to the last ad? ArtemisTM is Havas Digital’s proprietary DMP. Built in 2000 by Havas Digital & Price Waterhouse Coopers. It currently holds 100+ terabytes of data in a central warehouse in Madrid & Boston. Havas Digital invests millions annually to continue to offer clients a best in class solution for data management.
  39. 39. 2: Social Média = l’effet DataAudience Targeting Platform, or Demand-Side Platform, or Data Management Platform, orATP, leverage real time DSP, take full advantage of the DMP, very fast cookietechnologies & data to define liquidity of online inventory by warehouse with the analyticalcampaign specific audience having access across multiple firepower to crunch, de-segments & integrate with any exchanges, networks & duplicate, and analyze campaignbuying platform publishers, in real-time and non-campaign data on- demand
  40. 40. Ad Networks & Real Time Bidding
  41. 41. Welcome to the« REAL TIME MEDIA »
  42. 42. THE INTERNATIONAL HAVAS TRADING DESKBroad Reach / Brand 3rd party data OLV, rich media &Quali Inventory protection integration mobileBespoke Premium Internet users Real-time page Dynamic creativeinventory protection contextualization testing & optimization ATD OPERATING IN 60 COUNTRIES
  43. 43. From Real Time Data to « REAL TIME MEDIA » 1ère salle de marchés médias en Europeau coeur du Digital Village de Havas en France
  44. 44. 3: Social Média : un effet Bulle ?Une 3ème révolution industrielle est devant nous
  45. 45. US : New Media x3.5 = Old Media New Media Yahoo% Twi6er% Hulu% Ne;lix% Facebook% Old Media Amazon% CBS Viacom Disney Time Warner Cable Google% TimeWarner Apple% Comcast NewsCorp $366 Billion Market Value $1,089 Billion Market Value
  46. 46. 3: Dépasser l’effet Bulle NASDAQ,1991*2004
  47. 47. 3: Dépasser l’effet BulleWhat’s  happening  to  Facebook  stock, x75  valuation  to  x45 is  likely  a  common  transition… Momentum  (  high  expectations) then  Multiple  Compression
  48. 48. 3: Dépasser l’effet Bulle
  49. 49. Nous sommes rentrés dansune 3ème révolution industrielle information, commerce, puis énergie 2.0 production 2.0
  50. 50. « hardware is the new software in a connected people-centric world » Nécessité pour toutes les organisationsd’anticiper cette 3ème révolution industrielle.

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