SlideShare a Scribd company logo
1 of 59
Download to read offline
DOMINIQUE DELPORT - HAVAS MEDIA FRANCE
             18 OCT 2012
Mc Luhan ‘s Prophecy




Marshal Mc Luhan (1967) :
The new electronic interdependence recreates the world at the
image of a Global Village » (The Medium is the Message, p. 67).
WW : Explosion continue des plateformes sociales
WW : Rien ne se perd, tout se recrée...même myspace




                  new.myspace.com :
       myspace + path + pinterest + tumblr + iTunes
Global)Internet)Popula4on)
              2,500"




              2,000"




              1,500"
(millions))




              1,000"




               500"




                  0"
                   1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011"
                     Source:(Interna-onal(Communica-on(Union,(Google(
Global&Internet&Popula*on&
              7,000"


              6,000"


              5,000"


              4,000"
(millions)&




              3,000"                                                    Global&Popula*on&


              2,000"


              1,000"
                                                                                                                   Internet&Popula*on&

                  0"
                   1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011"
                     Source:(Interna-onal(Communica-on(Union,(Google(
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
WW : Explosion continue des usages mobiles


                                                               Global)Internet)Device)Sales)
          )3,000,000,000))




          )2,500,000,000))




          )2,000,000,000))                                                                                                                                        Tablets)




   Units) )1,500,000,000))
                                                                                                          We are here

          )1,000,000,000))                                                                                                                               Smartphones)



           )500,000,000))



                                                                                                                  Personal)Computers)
                      )3))))
                           2000)      2001)      2002)      2003)      2004)      2005)      2006)      2007)     2008)   2009)   2010)   2011) 2012E) 2013E) 2014E) 2015E) 2016E)
                             Source:(Gartner,(IDC,(Strategy(Analy5cs,(company(filings,(BI(Intelligence(es5mates(
WW : Plus de mobile, plus de social


                               75%#

                                                                                                                  70%#




                                                                                                                  55%#
     %#of#Traffic#from#Mobile#




                                                                                         Pandora#
                               50%#

                                                                                                    Twi6er#


                                                                                                                  33%#
                                                                                             Facebook#
                               25%#




                                                5%#

                                               1%#
                                0%#
                                                 2008#                      2009#             2010#           2011#
                                      Source:#Mary#Meeker,#Kleiner#Perkins,#companies#
2013 : Quels enjeux Pub & Médias ?
US : Explosion continue de la pub online


                                                U.S.)Digital)Adver6sing)
                $35#


                $30#


                $25#
  (billions))




                $20#


                $15#


                $10#


                 $5#


                 $0#
                   1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011#
                     Source:(IAB(
US : Mais 20% ( seulement IP nets )


                                                     U.S.&Adver4sing&
                 $180#

                 $160#

                 $140#

                 $120#
   (billions)&




                 $100#

                  $80#
                                                                     Offline&
                  $60#

                  $40#

                  $20#
                                                                                               Online&
                   $0#
                     1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011#
                       Source:(IAB,(U.S.(Census(Bureau,(Stategy(Analy7cs.(BI(Intelligence(es7mates((
US : 2ème média après TV

                                                U.S.$Adver*sing,$2006:2011$
             $80,000$


                                                                                                                                                                                   4%$
             $70,000$
                                                                                                                                                                                   7%$
                                                                    Outdoor$
             $60,000$       6%$                                         Radio$                                                                                                     9%$

                            11%$
             $50,000$                                                                  Print$
                            20%$                                                                                                                                                   38%$
   U.S.$
Adver*sing$ $40,000$
 Revenue$                                                                                    Online$
                            23%$
 (millions)$ $30,000$


             $20,000$

                            41%$                                                                        Television$                                                                42%$
             $10,000$


                  $0$
                    2006$                            2007$                             2008$                            2009$                            2010$                            2011$
                        Source:$Company$filings$and$BI$Intelligence$esEmates.$Companies$include:$Google,$Yahoo,$AOL,$MicrosoN,$Facebook,$Time$Warner,$Disney,$Viacom,$CBS,$News$$
                        Corp,$New$York$Times,$GanneX,$McClatchy,$Time$Inc,$Entercom,$CBS$Radio,$Clear$Channel,$Citadel,$Cum$
US : Plateformes vs Portails



                                          U.S%Digital%Adver:sing:%Winners%And%Losers%
            $9,000#


            $8,000#                                                                                                                                     11%%



            $7,000#
                                                                                                                                Facebook%               15%%


            $6,000#                                                                                                        Other%

  Digital% $5,000#
Adver:sing%
 Revenue%
 (millions)% $4,000#                                                                                                                                    55%%

                        6%%
                                                                                                                 Google%
            $3,000#
                        40%%

            $2,000#                          AOL%
                        13%%
                                                Microso+%                                                                                               4%%
                        11%%
            $1,000#                                                                                                                                     8%%
                        30%%                                   Yahoo%
                                                                                                                                                        7%%
                 $0#
                   2Q06# 3Q06# 4Q06#1Q07# 2Q07# 3Q07# 4Q07# 1Q08# 2Q08# 3Q08# 4Q08# 1Q09# 2Q09# 3Q09# 4Q09# 1Q10# 2Q10# 3Q10# 4Q10#1Q11# 2Q11# 3Q11# 4Q11# 1Q12#

                       Source:(company(filings,(BII(es6mates(
US : Plateformes Sociales vs Portails



                                Average'Time'Spent:'Portals'vs.'Social'Networks'(U.S.)'
                 30'


                                                                                                                  Social'Networks'
                 25'




                 20'


                                                                                            Portals'
Average'Minutes'
                 15'
 Per'Usage'Day'



                 10'




                  5'




                  0'
                        Nov62010' Dec62010' Jan62011' Feb62011' Mar62011' Apr62011' May62011' Jun62011' Jul62011' Aug62011' Sep62011' Oct62011' Nov62011' Dec62011'

                       Source:(comScore(
US : Facebook loin devant


                                              Social!Networks:!Unique!Visitors!(U.S.)!
          !200,000!!
                                                                             Yahoo!Sites!                                                  Google!Sites!
          !180,000!!
                                                                                                             Facebook!
          !160,000!!


          !140,000!!


          !120,000!!
 onthly!
ue!Visitors!
 usands)! !100,000!!

            !80,000!!


            !60,000!!
                                                     LinkedIn!       TwiTer!                                                            Google+!
            !40,000!!


            !20,000!!
                                                                  Tumblr!
                                                                                                                     Pinterest!
                 !"!!!!
                          Nov"2010! Dec"2010! Jan"2011! Feb"2011!Mar"2011! Apr"2011!May"2011! Jun"2011! Jul"2011! Aug"2011!Sep"2011! Oct"2011! Nov"2011! Dec"2011!

                          Source:(comScore(
US : Plateformes vs Portails
E Commerce vs F Commerce


                                                   Drivers&of&ELCommerce&Traffic&
                 90.0%&



                 80.0%&



                 70.0%&



                 60.0%&



                 50.0%&
   Percentage&
    Of&Traffic&&
                 40.0%&             80.6%&



                 30.0%&



                 20.0%&



                 10.0%&

                                                     9.7%&     7.5%&      1.7%&     0.5%&     0.02%&
                  0.0%&
                                   Google&           Yahoo&    Bing&      AOL&    Facebook&   TwiBer&

                          Source:(RIchRelevance(
1: Social Médias : l’effet Booster
1/3   lecteur est adepte de la version papier
      & de la version électronique
+ d’écrans, + de lecteurs, + de revenus ?




Sources	
  :	
  Facebook	
  Insights	
  mai	
  2012	
  /	
  Médiamétrie	
  NetRa>ngs	
  Internet	
  fixe	
  Channel	
  avril	
  2012	
  /	
  
Médiamétrie	
  NetRa>ngs	
  Internet	
  mobile	
  Brand	
  Le	
  Monde	
  avril	
  2012	
  /	
  Médiamétrie	
  NetRa>ngs	
  panel	
  iPad	
  
Brand	
  Le	
  Monde	
  janvier-­‐mars	
  2012.
le social reader
8 millions de download
         40 000 / jour
 lecteur & prescripteur
1er groupe readers : les 18-24 ans
venus du monde entier ( Afrique, Latam, US...Uk)
75%
le temps passé à lire la presse
       augmente de pour les
     possesseurs de tablettes
1. Effet Booster

Ecosystems)expanding).).).)going)beyond)four)screens).).).)



      PC              smartphone           tablet             smart TV




Mac computers          iPhone               iPad              Apple TV




 Chrome browser        Android         Android tablets        Google TV




Windows, Office    Windows Phone         Windows 8              Xbox
1. Effet Booster
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
Social TV & Connected TV

it’s not people watching connected TV
   it’s connected people watching TV
2: Social Média = l’effet Data
2: Social Média = l’effet Data




Marketing Data                                                Relational Data
High volume (esp. online) &                                   Ex: Gananones, Bledina
heterogeneity ; direct access for                             Variable potential depending
Danone                                                        on brands (involvement factor)




                                                                    3rd party
                                                             Bluekai, Weborama, Targus,
                                                                       Nielsen


                                                                   2nd party
                                                            Web partners, Affiliated sites,
                                                              Offline DB, SM pages



                                                                   1st party
Transactional Data                                                Website traffic,
POS : retailers mostly                                       Registration, Commerce,
Online : very scarce (myEvian                                Offline data, E-mails, Geo
                                                                      Searches
Evianchezvous, …)
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
2: Social Média = l’effet Data
Open Graph + Base Mail + Big Data = Social CRM
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
Social CRM = Real Time Reward
Social CRM = Social Gaming
Social CRM = Gamification
Social CRM = Data Visualisation
Social CRM = Open Graph
Social CRM = Mobile Marketing
Social CRM = Online Conversion
2: Social Média = l’effet Data




How can I buy smarter?                                                  What is the impact
                                                                         of social buzz on
What is the interaction                                                    conversions?
 between channels?
                                                                            How to optimize
      What is the                                                          the channel mix to
     impact of each                                                               ROI?
      touch point?
   What paths do                                                            How to credit
  customers take?                                                           events prior to
                                                                              the last ad?




 ArtemisTM is Havas Digital’s proprietary DMP. Built in 2000 by Havas Digital & Price
 Waterhouse Coopers. It currently holds 100+ terabytes of data in a central warehouse in
 Madrid & Boston. Havas Digital invests millions annually to continue to offer clients a best in
 class solution for data management.
2: Social Média = l’effet Data


Audience Targeting Platform, or   Demand-Side Platform, or           Data Management Platform, or
ATP, leverage real time           DSP, take full advantage of the    DMP, very fast cookie
technologies & data to define      liquidity of online inventory by   warehouse with the analytical
campaign specific audience         having access across multiple      firepower to crunch, de-
segments & integrate with any     exchanges, networks &              duplicate, and analyze campaign
buying platform
                  publishers, in real-time
          and non-campaign data on-
                                                                     demand
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
Ad Networks & Real Time Bidding
Welcome to the
« REAL TIME MEDIA »
THE INTERNATIONAL HAVAS TRADING DESK
Broad Reach /     Brand            3rd party data      OLV, rich media &
Quali Inventory   protection       integration         mobile




Bespoke Premium   Internet users   Real-time page      Dynamic creative
inventory         protection       contextualization   testing & optimization




            ATD OPERATING IN 60 COUNTRIES
From Real Time Data to
          « REAL TIME MEDIA »




   1ère salle de marchés médias en Europe
au coeur du Digital Village de Havas en France
3: Social Média : un effet Bulle ?




Une 3ème révolution industrielle est devant nous
US : New Media x3.5 = Old Media
                                                     New Media

                                                 Yahoo% Twi6er% Hulu%
                                                                      Ne;lix%
                                                Facebook%



                Old Media
                                           Amazon%
                   CBS'

         Viacom'
                            Disney'
    Time'
   Warner'
   Cable'

                                      Google%
 Time'Warner'                                                                   Apple%



                          Comcast'
         News'Corp'




 $366 Billion Market Value                $1,089 Billion Market Value
3: Dépasser l’effet Bulle




  NASDAQ,'1991*2004'
3: Dépasser l’effet Bulle




What’s	
  happening	
  to	
  Facebook	
  stock,
            x75	
  valuation	
  to	
  x45
  is	
  likely	
  a	
  common	
  transition…

   Momentum	
  (	
  high	
  expectations)
     then	
  Multiple	
  Compression
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)
3: Dépasser l’effet Bulle
Nous sommes rentrés dans
une 3ème révolution industrielle

          information,
           commerce,

        puis énergie 2.0
        production 2.0
« hardware is the new software
   in a connected people-centric world »




   Nécessité pour toutes les organisations
d’anticiper cette 3ème révolution industrielle.
Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)

More Related Content

Viewers also liked

Future network architecture: requirements and challenges
Future network architecture: requirements and challengesFuture network architecture: requirements and challenges
Future network architecture: requirements and challengesAntonio Marcos Alberti
 
Network license administrators guide
Network license administrators guideNetwork license administrators guide
Network license administrators guidezavaletaeduin
 
Assurance Technology Coporation : Capabilities
Assurance Technology Coporation : CapabilitiesAssurance Technology Coporation : Capabilities
Assurance Technology Coporation : CapabilitiesJohn Manzer-GeoInt
 
Open Science and Research – Services for Research Data Management
Open Science and Research – Services for Research Data ManagementOpen Science and Research – Services for Research Data Management
Open Science and Research – Services for Research Data ManagementAvoinTiede
 
Referat schweizerischer samariterbund
Referat schweizerischer samariterbundReferat schweizerischer samariterbund
Referat schweizerischer samariterbundB'VM AG
 
Ba P315 W3 D E Neu Kpl
Ba P315 W3 D E Neu KplBa P315 W3 D E Neu Kpl
Ba P315 W3 D E Neu Kplguest67f8d5
 
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y Reglamento
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y ReglamentoLegislación sobre Auditoría de Cuentas: Ley de Auditoría y Reglamento
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y ReglamentoFrancisco Jesús Sierra Capel
 
regioS 2 - Wenn wir von Wertschöpfung sprechen
regioS 2 - Wenn wir von Wertschöpfung sprechenregioS 2 - Wenn wir von Wertschöpfung sprechen
regioS 2 - Wenn wir von Wertschöpfung sprechenregiosuisse
 
20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer
20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer
20130711 - Digital im D-A-CH - BVDW - Ulrich KramerWerbeplanung.at Summit
 
4. presupuesto fundacion__mirs_ideal
4. presupuesto fundacion__mirs_ideal4. presupuesto fundacion__mirs_ideal
4. presupuesto fundacion__mirs_idealempresariosintegrales
 
Cisco spa303 administration guide
Cisco spa303   administration guideCisco spa303   administration guide
Cisco spa303 administration guidekaka010
 
IBM Cognos Planning: V10 and Beyond
IBM Cognos Planning: V10 and BeyondIBM Cognos Planning: V10 and Beyond
IBM Cognos Planning: V10 and BeyondSenturus
 
SIX-Telekurs annual report 2003
SIX-Telekurs annual report 2003SIX-Telekurs annual report 2003
SIX-Telekurs annual report 2003Rolf Leber
 
[FOSS4G KOREA 2014] Introduce uDig
[FOSS4G KOREA 2014] Introduce uDig[FOSS4G KOREA 2014] Introduce uDig
[FOSS4G KOREA 2014] Introduce uDig기웅 김
 
Smile Line Tours in Latvia! www.smileline.lv
Smile Line Tours in Latvia! www.smileline.lvSmile Line Tours in Latvia! www.smileline.lv
Smile Line Tours in Latvia! www.smileline.lvsmilelinetours
 
áLbum
áLbumáLbum
áLbumLaura
 
Talent Placement Services Samples
Talent Placement Services SamplesTalent Placement Services Samples
Talent Placement Services SamplesJeMein
 

Viewers also liked (20)

Future network architecture: requirements and challenges
Future network architecture: requirements and challengesFuture network architecture: requirements and challenges
Future network architecture: requirements and challenges
 
Presentación1 wt
Presentación1 wtPresentación1 wt
Presentación1 wt
 
Network license administrators guide
Network license administrators guideNetwork license administrators guide
Network license administrators guide
 
Assurance Technology Coporation : Capabilities
Assurance Technology Coporation : CapabilitiesAssurance Technology Coporation : Capabilities
Assurance Technology Coporation : Capabilities
 
Open Science and Research – Services for Research Data Management
Open Science and Research – Services for Research Data ManagementOpen Science and Research – Services for Research Data Management
Open Science and Research – Services for Research Data Management
 
Referat schweizerischer samariterbund
Referat schweizerischer samariterbundReferat schweizerischer samariterbund
Referat schweizerischer samariterbund
 
Ba P315 W3 D E Neu Kpl
Ba P315 W3 D E Neu KplBa P315 W3 D E Neu Kpl
Ba P315 W3 D E Neu Kpl
 
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y Reglamento
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y ReglamentoLegislación sobre Auditoría de Cuentas: Ley de Auditoría y Reglamento
Legislación sobre Auditoría de Cuentas: Ley de Auditoría y Reglamento
 
regioS 2 - Wenn wir von Wertschöpfung sprechen
regioS 2 - Wenn wir von Wertschöpfung sprechenregioS 2 - Wenn wir von Wertschöpfung sprechen
regioS 2 - Wenn wir von Wertschöpfung sprechen
 
20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer
20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer
20130711 - Digital im D-A-CH - BVDW - Ulrich Kramer
 
4. presupuesto fundacion__mirs_ideal
4. presupuesto fundacion__mirs_ideal4. presupuesto fundacion__mirs_ideal
4. presupuesto fundacion__mirs_ideal
 
Cisco spa303 administration guide
Cisco spa303   administration guideCisco spa303   administration guide
Cisco spa303 administration guide
 
Pasen (tutores legales)
Pasen (tutores legales)Pasen (tutores legales)
Pasen (tutores legales)
 
IBM Cognos Planning: V10 and Beyond
IBM Cognos Planning: V10 and BeyondIBM Cognos Planning: V10 and Beyond
IBM Cognos Planning: V10 and Beyond
 
SIX-Telekurs annual report 2003
SIX-Telekurs annual report 2003SIX-Telekurs annual report 2003
SIX-Telekurs annual report 2003
 
Fizički sloj Osi modela
Fizički sloj Osi modelaFizički sloj Osi modela
Fizički sloj Osi modela
 
[FOSS4G KOREA 2014] Introduce uDig
[FOSS4G KOREA 2014] Introduce uDig[FOSS4G KOREA 2014] Introduce uDig
[FOSS4G KOREA 2014] Introduce uDig
 
Smile Line Tours in Latvia! www.smileline.lv
Smile Line Tours in Latvia! www.smileline.lvSmile Line Tours in Latvia! www.smileline.lv
Smile Line Tours in Latvia! www.smileline.lv
 
áLbum
áLbumáLbum
áLbum
 
Talent Placement Services Samples
Talent Placement Services SamplesTalent Placement Services Samples
Talent Placement Services Samples
 

Similar to Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)

Le futur du digital
Le futur du digitalLe futur du digital
Le futur du digitalGoldenMarket
 
Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Harsh Wardhan Dave
 
Interactive advertising trends. How it will affect Baltic markets
Interactive advertising trends. How it will affect Baltic marketsInteractive advertising trends. How it will affect Baltic markets
Interactive advertising trends. How it will affect Baltic marketsAll Digital Group
 
State of the Internet: 2012 (Business Insider)
State of the Internet: 2012 (Business Insider)State of the Internet: 2012 (Business Insider)
State of the Internet: 2012 (Business Insider)Bernard Moon
 
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...Werbeplanung.at Summit
 
The Future of The Web: Transmission TX2 Talk
The Future of The Web: Transmission TX2 TalkThe Future of The Web: Transmission TX2 Talk
The Future of The Web: Transmission TX2 TalkDigital Sparks
 
Social TV Fact Sheet: January 2012
Social TV Fact Sheet: January 2012Social TV Fact Sheet: January 2012
Social TV Fact Sheet: January 2012Bluefin Labs
 
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaSpecial BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaJulie Hansen
 
Hotel Website Marketing Online social media opportunities for the hospitality...
Hotel Website Marketing Online social media opportunities for the hospitality...Hotel Website Marketing Online social media opportunities for the hospitality...
Hotel Website Marketing Online social media opportunities for the hospitality...Mark Congiusta
 
Mobile Marketing For Advertisers
Mobile Marketing For AdvertisersMobile Marketing For Advertisers
Mobile Marketing For AdvertisersTed Mann
 
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday
 
Mobile: Your Customers Are There. Why Aren't You?
Mobile: Your Customers Are There. Why Aren't You?Mobile: Your Customers Are There. Why Aren't You?
Mobile: Your Customers Are There. Why Aren't You?SIM Partners
 
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V Conference
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V Conference
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru Magazine
 
ソーシャルコマースのすゝめ
ソーシャルコマースのすゝめソーシャルコマースのすゝめ
ソーシャルコマースのすゝめRyoichi Tsukada
 
Mobile Video Optimization and Delivery
Mobile Video Optimization and DeliveryMobile Video Optimization and Delivery
Mobile Video Optimization and DeliveryCisco Canada
 
Games Passport: Taking advantage of the economic crisis: serving advertisemen...
Games Passport: Taking advantage of the economic crisis: serving advertisemen...Games Passport: Taking advantage of the economic crisis: serving advertisemen...
Games Passport: Taking advantage of the economic crisis: serving advertisemen...DevGAMM Conference
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HubSpot
 

Similar to Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck) (20)

Le futur du digital
Le futur du digitalLe futur du digital
Le futur du digital
 
2013 year in mobile
2013 year in mobile2013 year in mobile
2013 year in mobile
 
Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012Future of Digital - Global Trends & Statistics - 2012
Future of Digital - Global Trends & Statistics - 2012
 
Interactive advertising trends. How it will affect Baltic markets
Interactive advertising trends. How it will affect Baltic marketsInteractive advertising trends. How it will affect Baltic markets
Interactive advertising trends. How it will affect Baltic markets
 
State of the Internet: 2012 (Business Insider)
State of the Internet: 2012 (Business Insider)State of the Internet: 2012 (Business Insider)
State of the Internet: 2012 (Business Insider)
 
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...
14.07.2011 Track 3 Fokus Publisher Best Practices Rebecca McPheters, McPheter...
 
The Future of The Web: Transmission TX2 Talk
The Future of The Web: Transmission TX2 TalkThe Future of The Web: Transmission TX2 Talk
The Future of The Web: Transmission TX2 Talk
 
Social TV Fact Sheet: January 2012
Social TV Fact Sheet: January 2012Social TV Fact Sheet: January 2012
Social TV Fact Sheet: January 2012
 
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social MediaSpecial BI Intelligence Presentation: Cracking The Mobile Code In Social Media
Special BI Intelligence Presentation: Cracking The Mobile Code In Social Media
 
Hotel Website Marketing Online social media opportunities for the hospitality...
Hotel Website Marketing Online social media opportunities for the hospitality...Hotel Website Marketing Online social media opportunities for the hospitality...
Hotel Website Marketing Online social media opportunities for the hospitality...
 
Mobile Marketing For Advertisers
Mobile Marketing For AdvertisersMobile Marketing For Advertisers
Mobile Marketing For Advertisers
 
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?
Digiday Mobile with Business Insider: Will Mobile Ever Live Up to Its Promise?
 
Mobile: Your Customers Are There. Why Aren't You?
Mobile: Your Customers Are There. Why Aren't You?Mobile: Your Customers Are There. Why Aren't You?
Mobile: Your Customers Are There. Why Aren't You?
 
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V Conference
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V ConferenceProcontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V Conference
Procontent.Ru: Andrew Bud (mBlox, MEF) presentation at VAS V Conference
 
ソーシャルコマースのすゝめ
ソーシャルコマースのすゝめソーシャルコマースのすゝめ
ソーシャルコマースのすゝめ
 
Presentation ph d
Presentation ph dPresentation ph d
Presentation ph d
 
Mobile Video Optimization and Delivery
Mobile Video Optimization and DeliveryMobile Video Optimization and Delivery
Mobile Video Optimization and Delivery
 
Games Passport: Taking advantage of the economic crisis: serving advertisemen...
Games Passport: Taking advantage of the economic crisis: serving advertisemen...Games Passport: Taking advantage of the economic crisis: serving advertisemen...
Games Passport: Taking advantage of the economic crisis: serving advertisemen...
 
Roadshow asia InMobi
Roadshow asia InMobiRoadshow asia InMobi
Roadshow asia InMobi
 
HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!HOW TO BE THE AWESOMEST MARKETER EVER!
HOW TO BE THE AWESOMEST MARKETER EVER!
 

More from Vivendi Content

The Future of Newspapers
The Future of Newspapers The Future of Newspapers
The Future of Newspapers Vivendi Content
 
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...Vivendi Content
 
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média FranceVivendi Content
 
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media FranceSuper Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media FranceVivendi Content
 
Twitter had its CNN moment
Twitter had its CNN momentTwitter had its CNN moment
Twitter had its CNN momentVivendi Content
 

More from Vivendi Content (8)

The Future of Newspapers
The Future of Newspapers The Future of Newspapers
The Future of Newspapers
 
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...
Conférence OJD 2014 : 5 Raisons d'espérer ou Comment en finir avec les déclin...
 
The #BigData Dilemna
The #BigData Dilemna The #BigData Dilemna
The #BigData Dilemna
 
"Unplugged"
"Unplugged""Unplugged"
"Unplugged"
 
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
"Innovation, an answer to Crisis" by Dominique Delport, CEO Havas Média France
 
Super Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media FranceSuper Bowl 2012 by Havas Media France
Super Bowl 2012 by Havas Media France
 
Steve Jobs Legacy
Steve Jobs LegacySteve Jobs Legacy
Steve Jobs Legacy
 
Twitter had its CNN moment
Twitter had its CNN momentTwitter had its CNN moment
Twitter had its CNN moment
 

Recently uploaded

A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxShainaMaheshwari1
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneurramya202104
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...BilalAhmed717
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAYLouis Malaybalay
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryDennisViau
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptendeworku
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfLouis Malaybalay
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelBhaviniSharma12
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi Tube
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGNATHAN SPEAKS
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckHajeJanKamps
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxBonano Insurance
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPanhandleOilandGas
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdfBloomerang
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdfGiuseppe Tommasone
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdfEni
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersPlan Writers
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeStephenKim86
 

Recently uploaded (20)

A Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptxA Comprehensive Case Study on the IL&FS Crisis (final).pptx
A Comprehensive Case Study on the IL&FS Crisis (final).pptx
 
Meet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing EntrepreneurMeet Raj Shamani: A Trailblazing Entrepreneur
Meet Raj Shamani: A Trailblazing Entrepreneur
 
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
Project Work on Consumer Behavior in Fast Food Restaurants. Their behavior to...
 
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
3BBE: THE FUTURE OF ECOMMERCE PRESENTATION - LOUIS MALAYBALAY
 
ICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the IndustryICv2 Hobby Games White Paper 2024 - State of the Industry
ICv2 Hobby Games White Paper 2024 - State of the Industry
 
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities pptBus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
Bus Eth ch3 ppt.ppt business ethics and corporate social responsibilities ppt
 
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdfCORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
CORPORATE SOCIAL RESPONSIBILITY - FINAL REQUIREMENT.pdf
 
Shopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business ModelShopclues: Failure & Solutions in Business Model
Shopclues: Failure & Solutions in Business Model
 
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptxAirOxi -  Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
AirOxi - Pioneering Aquaculture Advancements Through NFDB Empanelment.pptx
 
HOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETINGHOW TO START EARNING WITH AFFILIATE MARKETING
HOW TO START EARNING WITH AFFILIATE MARKETING
 
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deckPitch Deck Teardown: SuperScale's $5.4M Series A deck
Pitch Deck Teardown: SuperScale's $5.4M Series A deck
 
Importance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptxImportance of Commercial Vehicle Insurance.pptx
Importance of Commercial Vehicle Insurance.pptx
 
PHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 FinalPHX Corporate Presentation March 2024 Final
PHX Corporate Presentation March 2024 Final
 
0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf0311 National Accounts Online Giving Trends.pdf
0311 National Accounts Online Giving Trends.pdf
 
EPC Contractors aspects Presentation.pdf
EPC Contractors  aspects Presentation.pdfEPC Contractors  aspects Presentation.pdf
EPC Contractors aspects Presentation.pdf
 
WAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdfWAM Corporate Presentation Mar 12 2024_Video.pdf
WAM Corporate Presentation Mar 12 2024_Video.pdf
 
14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf14 march 2024-capital-markets-update eni.pdf
14 march 2024-capital-markets-update eni.pdf
 
WAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdfWAM Corporate Presentation Mar 12 2024.pdf
WAM Corporate Presentation Mar 12 2024.pdf
 
L-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan WritersL-1 VISA Business (Plan Sample) - Plan Writers
L-1 VISA Business (Plan Sample) - Plan Writers
 
Olympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness GaugeOlympus 38DL Plus Ultrasonic Thickness Gauge
Olympus 38DL Plus Ultrasonic Thickness Gauge
 

Social Media Tomorrow : conference with LinkedIn VP Mike Gamson ( his deck is not in this presentation) & Dominique Delport CEO Havas Media France( intro of the conference and current deck)

  • 1. DOMINIQUE DELPORT - HAVAS MEDIA FRANCE 18 OCT 2012
  • 2. Mc Luhan ‘s Prophecy Marshal Mc Luhan (1967) : The new electronic interdependence recreates the world at the image of a Global Village » (The Medium is the Message, p. 67).
  • 3. WW : Explosion continue des plateformes sociales
  • 4. WW : Rien ne se perd, tout se recrée...même myspace new.myspace.com : myspace + path + pinterest + tumblr + iTunes
  • 5. Global)Internet)Popula4on) 2,500" 2,000" 1,500" (millions)) 1,000" 500" 0" 1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" Source:(Interna-onal(Communica-on(Union,(Google(
  • 6. Global&Internet&Popula*on& 7,000" 6,000" 5,000" 4,000" (millions)& 3,000" Global&Popula*on& 2,000" 1,000" Internet&Popula*on& 0" 1990" 1991" 1992" 1993" 1994" 1995" 1996" 1997" 1998" 1999" 2000" 2001" 2002" 2003" 2004" 2005" 2006" 2007" 2008" 2009" 2010" 2011" Source:(Interna-onal(Communica-on(Union,(Google(
  • 8. WW : Explosion continue des usages mobiles Global)Internet)Device)Sales) )3,000,000,000)) )2,500,000,000)) )2,000,000,000)) Tablets) Units) )1,500,000,000)) We are here )1,000,000,000)) Smartphones) )500,000,000)) Personal)Computers) )3)))) 2000) 2001) 2002) 2003) 2004) 2005) 2006) 2007) 2008) 2009) 2010) 2011) 2012E) 2013E) 2014E) 2015E) 2016E) Source:(Gartner,(IDC,(Strategy(Analy5cs,(company(filings,(BI(Intelligence(es5mates(
  • 9. WW : Plus de mobile, plus de social 75%# 70%# 55%# %#of#Traffic#from#Mobile# Pandora# 50%# Twi6er# 33%# Facebook# 25%# 5%# 1%# 0%# 2008# 2009# 2010# 2011# Source:#Mary#Meeker,#Kleiner#Perkins,#companies#
  • 10. 2013 : Quels enjeux Pub & Médias ?
  • 11. US : Explosion continue de la pub online U.S.)Digital)Adver6sing) $35# $30# $25# (billions)) $20# $15# $10# $5# $0# 1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011# Source:(IAB(
  • 12. US : Mais 20% ( seulement IP nets ) U.S.&Adver4sing& $180# $160# $140# $120# (billions)& $100# $80# Offline& $60# $40# $20# Online& $0# 1995# 1996# 1997# 1998# 1999# 2000# 2001# 2002# 2003# 2004# 2005# 2006# 2007# 2008# 2009# 2010# 2011# Source:(IAB,(U.S.(Census(Bureau,(Stategy(Analy7cs.(BI(Intelligence(es7mates((
  • 13. US : 2ème média après TV U.S.$Adver*sing,$2006:2011$ $80,000$ 4%$ $70,000$ 7%$ Outdoor$ $60,000$ 6%$ Radio$ 9%$ 11%$ $50,000$ Print$ 20%$ 38%$ U.S.$ Adver*sing$ $40,000$ Revenue$ Online$ 23%$ (millions)$ $30,000$ $20,000$ 41%$ Television$ 42%$ $10,000$ $0$ 2006$ 2007$ 2008$ 2009$ 2010$ 2011$ Source:$Company$filings$and$BI$Intelligence$esEmates.$Companies$include:$Google,$Yahoo,$AOL,$MicrosoN,$Facebook,$Time$Warner,$Disney,$Viacom,$CBS,$News$$ Corp,$New$York$Times,$GanneX,$McClatchy,$Time$Inc,$Entercom,$CBS$Radio,$Clear$Channel,$Citadel,$Cum$
  • 14. US : Plateformes vs Portails U.S%Digital%Adver:sing:%Winners%And%Losers% $9,000# $8,000# 11%% $7,000# Facebook% 15%% $6,000# Other% Digital% $5,000# Adver:sing% Revenue% (millions)% $4,000# 55%% 6%% Google% $3,000# 40%% $2,000# AOL% 13%% Microso+% 4%% 11%% $1,000# 8%% 30%% Yahoo% 7%% $0# 2Q06# 3Q06# 4Q06#1Q07# 2Q07# 3Q07# 4Q07# 1Q08# 2Q08# 3Q08# 4Q08# 1Q09# 2Q09# 3Q09# 4Q09# 1Q10# 2Q10# 3Q10# 4Q10#1Q11# 2Q11# 3Q11# 4Q11# 1Q12# Source:(company(filings,(BII(es6mates(
  • 15. US : Plateformes Sociales vs Portails Average'Time'Spent:'Portals'vs.'Social'Networks'(U.S.)' 30' Social'Networks' 25' 20' Portals' Average'Minutes' 15' Per'Usage'Day' 10' 5' 0' Nov62010' Dec62010' Jan62011' Feb62011' Mar62011' Apr62011' May62011' Jun62011' Jul62011' Aug62011' Sep62011' Oct62011' Nov62011' Dec62011' Source:(comScore(
  • 16. US : Facebook loin devant Social!Networks:!Unique!Visitors!(U.S.)! !200,000!! Yahoo!Sites! Google!Sites! !180,000!! Facebook! !160,000!! !140,000!! !120,000!! onthly! ue!Visitors! usands)! !100,000!! !80,000!! !60,000!! LinkedIn! TwiTer! Google+! !40,000!! !20,000!! Tumblr! Pinterest! !"!!!! Nov"2010! Dec"2010! Jan"2011! Feb"2011!Mar"2011! Apr"2011!May"2011! Jun"2011! Jul"2011! Aug"2011!Sep"2011! Oct"2011! Nov"2011! Dec"2011! Source:(comScore(
  • 17. US : Plateformes vs Portails
  • 18. E Commerce vs F Commerce Drivers&of&ELCommerce&Traffic& 90.0%& 80.0%& 70.0%& 60.0%& 50.0%& Percentage& Of&Traffic&& 40.0%& 80.6%& 30.0%& 20.0%& 10.0%& 9.7%& 7.5%& 1.7%& 0.5%& 0.02%& 0.0%& Google& Yahoo& Bing& AOL& Facebook& TwiBer& Source:(RIchRelevance(
  • 19. 1: Social Médias : l’effet Booster
  • 20. 1/3 lecteur est adepte de la version papier & de la version électronique
  • 21. + d’écrans, + de lecteurs, + de revenus ? Sources  :  Facebook  Insights  mai  2012  /  Médiamétrie  NetRa>ngs  Internet  fixe  Channel  avril  2012  /   Médiamétrie  NetRa>ngs  Internet  mobile  Brand  Le  Monde  avril  2012  /  Médiamétrie  NetRa>ngs  panel  iPad   Brand  Le  Monde  janvier-­‐mars  2012.
  • 22. le social reader 8 millions de download 40 000 / jour lecteur & prescripteur
  • 23. 1er groupe readers : les 18-24 ans venus du monde entier ( Afrique, Latam, US...Uk)
  • 24. 75% le temps passé à lire la presse augmente de pour les possesseurs de tablettes
  • 25. 1. Effet Booster Ecosystems)expanding).).).)going)beyond)four)screens).).).) PC smartphone tablet smart TV Mac computers iPhone iPad Apple TV Chrome browser Android Android tablets Google TV Windows, Office Windows Phone Windows 8 Xbox
  • 28. Social TV & Connected TV it’s not people watching connected TV it’s connected people watching TV
  • 29. 2: Social Média = l’effet Data
  • 30. 2: Social Média = l’effet Data Marketing Data Relational Data High volume (esp. online) & Ex: Gananones, Bledina heterogeneity ; direct access for Variable potential depending Danone on brands (involvement factor) 3rd party Bluekai, Weborama, Targus, Nielsen 2nd party Web partners, Affiliated sites, Offline DB, SM pages 1st party Transactional Data Website traffic, POS : retailers mostly Registration, Commerce, Online : very scarce (myEvian Offline data, E-mails, Geo Searches Evianchezvous, …)
  • 32. 2: Social Média = l’effet Data
  • 33. Open Graph + Base Mail + Big Data = Social CRM
  • 35. Social CRM = Real Time Reward
  • 36. Social CRM = Social Gaming
  • 37. Social CRM = Gamification
  • 38. Social CRM = Data Visualisation
  • 39. Social CRM = Open Graph
  • 40. Social CRM = Mobile Marketing
  • 41. Social CRM = Online Conversion
  • 42. 2: Social Média = l’effet Data How can I buy smarter? What is the impact of social buzz on What is the interaction conversions? between channels? How to optimize What is the the channel mix to impact of each ROI? touch point? What paths do How to credit customers take? events prior to the last ad? ArtemisTM is Havas Digital’s proprietary DMP. Built in 2000 by Havas Digital & Price Waterhouse Coopers. It currently holds 100+ terabytes of data in a central warehouse in Madrid & Boston. Havas Digital invests millions annually to continue to offer clients a best in class solution for data management.
  • 43. 2: Social Média = l’effet Data Audience Targeting Platform, or Demand-Side Platform, or Data Management Platform, or ATP, leverage real time DSP, take full advantage of the DMP, very fast cookie technologies & data to define liquidity of online inventory by warehouse with the analytical campaign specific audience having access across multiple firepower to crunch, de- segments & integrate with any exchanges, networks & duplicate, and analyze campaign buying platform publishers, in real-time and non-campaign data on- demand
  • 45. Ad Networks & Real Time Bidding
  • 46. Welcome to the « REAL TIME MEDIA »
  • 47. THE INTERNATIONAL HAVAS TRADING DESK Broad Reach / Brand 3rd party data OLV, rich media & Quali Inventory protection integration mobile Bespoke Premium Internet users Real-time page Dynamic creative inventory protection contextualization testing & optimization ATD OPERATING IN 60 COUNTRIES
  • 48. From Real Time Data to « REAL TIME MEDIA » 1ère salle de marchés médias en Europe au coeur du Digital Village de Havas en France
  • 49. 3: Social Média : un effet Bulle ? Une 3ème révolution industrielle est devant nous
  • 50. US : New Media x3.5 = Old Media New Media Yahoo% Twi6er% Hulu% Ne;lix% Facebook% Old Media Amazon% CBS' Viacom' Disney' Time' Warner' Cable' Google% Time'Warner' Apple% Comcast' News'Corp' $366 Billion Market Value $1,089 Billion Market Value
  • 51. 3: Dépasser l’effet Bulle NASDAQ,'1991*2004'
  • 52. 3: Dépasser l’effet Bulle What’s  happening  to  Facebook  stock, x75  valuation  to  x45 is  likely  a  common  transition… Momentum  (  high  expectations) then  Multiple  Compression
  • 57. Nous sommes rentrés dans une 3ème révolution industrielle information, commerce, puis énergie 2.0 production 2.0
  • 58. « hardware is the new software in a connected people-centric world » Nécessité pour toutes les organisations d’anticiper cette 3ème révolution industrielle.