Creativity and Brainstorming in the Business World
What is creativity?Creativity is the bringing into being of somethingwhich did not exist before, either as a product, aprocess or a thought. www.brainstorming.co.uk
Business Creativity is the ability to see/perceive theworld in a new way to find hidden patterns, tomake connections between seemingly unrelatedideas/things to generate solutions. Generating fresh solutions to problems and the ability to create new products, processes or services for a changing market, are part of the intellectual capital that give a company its competitive edge. Creativity at Work by Linda Naiman
Creativity in the Business World Traits of Highly Creative People Have the COURAGE to try new things and risk failure. Use INTUITION as well as logic to make decisions and produce ideas. Like to PLAY, since having fun is the ultimate creative act. Are EXPRESSIVE and willing to share what they feel and think, to be themselves Can FIND ORDER in confusion and discover hidden meaning in information. Are MOTIVATED BY A TASK rather than by external rewards. Have a need to FIND SOLUTIONS to challenging problems. Will CHALLENGE ASSUMPTIONS and ask hard questions to discover what is real. Can MAKE CONNECTIONS between old ideas to produce new insights. Will PUSH THE ENVELOPE in order to expand the boundaries of what is possible. What have you not tried yet? Are willing to TEST new ideas and compete with others based on results. Isn’t that what they mean by the “market of ideas”? Isn’t that what business competition is about? If you are afraid of being wrong or losing, your creativity will suffer. By Dean Rieck
Creativity in the Business World People who are naturally creative often are mentally flexible. Acting independently is a personality traits often associated with creative people. Creative people like to seek out new challenges
Creativity in the Business WorldHow can People Demonstrate Creativity? Invent something which has never existed before Invent something which exists elsewhere but you are not aware of Invent a new process for doing something Reapply an existing process or product into a new or different market Develop a new way of looking at something (bringing a new idea into existence) Change the way someone else looks at something
Creativity in the Business WorldThe creative-thinking process is a method for encouraging your own creativity, allowing it to reveal itself to generating unique ideas, approaches, and solutions.An entrepreneur is a person who starts and assumes the risk for a business. Before an entrepreneur can start a venture, s/he must generate an idea for the business, which is done by thinking creatively.The entrepreneur must generate venture ideas before s/he can make decisions, set goals, and plan finances for the venture.
Creativity in the Business World Rules of the Garage for Creative Thinking Believe you can change the world Work quickly, keep the tools unlocked, work whenever. Know when to work alone and when to work together. Share – tools, ideas. Trust your colleagues No Politics. No bureaucracy. The customer defines a job well done. Radical ideas are not bad ideas Invent different ways of working. Make a contribution every day. If it doesn’t contribute, it doesn’t leave the garage Believe that together we can do anything. Invent Abell, John C (January 3, 2009). "Rules of the Garage, And Then Some". Wired. http://www.wired.com/epicenter/2009/01/rules-of-the- ga/. Retrieved January 10, 2012.
The Power of BrainstormingBrainstorming A tool used to generate ideas in the creative process. The Purpose of brainstorming Is to come up with as many ideas as possible.
The Power of Brainstorming Group members most often generate new ideas by altering or building upon another idea.