Your SlideShare is downloading. ×
Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

921
views

Published on

Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

Published in: Technology, Business

1 Comment
3 Likes
Statistics
Notes
  • Would be nice if this could be downloaded.
       Reply 
    Are you sure you want to  Yes  No
    Your message goes here
No Downloads
Views
Total Views
921
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
1
Likes
3
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. <click>With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
  • Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.<click>Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. <click>With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
  • These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
  • The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.<click>This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.<click>In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. <click>This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
  • In this new model, the IT organization becomes a cloud service provider for the business, achieving the benefits of cloud computing without sacrificing security or control. Users experience unprecedented responsiveness and agility, and IT management can reduce costs through increased consolidation, task automation, and simplified administration.VMware vCloud Director enables IT organizations to deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage, and networking capacity into virtual datacenters, IT organizations can manage resources more efficiently with complete abstraction between consumption and delivery of IT services.
  • All icons separated out.
  • TRADITIONAL: physical devices statically placed at boundariesWhat are boundaries in new world?2 changes -> move into Software AND move into virtual fabricBIG MOVE FROM securing virtualized infrastructure to virtualizing security infrastructure
  • Pull it together – from static to dynamicProtection stays in place as VDCs morphWhat’s more – security eats from same poolAll about ensuring efficient protection that follows logical view of world
  • Pull it together – from static to dynamicProtection stays in place as VDCs morphWhat’s more – security eats from same poolAll about ensuring efficient protection that follows logical view of world
  • Efficiency through ConsolidationThe initial desire to run business critical apps on VI is typically driven by consolidation. ERP systems, Exchange, databases, etc, frequently consume large pools of servers which are overprovisioned like your typical x86 systems, and usually span not just production but test, dev and training. These applications are ideal candidates for consolidation, typically enabling consolidation ratios of 5XX or more.Guarantee App Quality of Service.With VMware, applications can scale dynamically to ensure service levels under variable load.In addition, VMware provides built-in HA and DR to ensure availability without complexity of app-specific clustering.Accelerate App LifecycleApplications can de developed, tested, and deployed faster with VMware. Vmware enables apps to be provisioned on-demand, in a matter of minutes, whether in the labs or in production.
  • Key pointThe dynamic nature of a cloud infrastructure fabric requires management to execute management responsibilities in different ways, using different IT Management methods. Virtualization drives new patterns of architectures, redefining the boundaries between IT components and resources and operational processes, leading to significant changes in the way different components of the IT stack are managed and configured, secured and delivered, across a heterogeneous computing platform plane.The table describes a number of key IT Management disciplines for a private cloud infrastructure. It sets out how traditional IT Management approaches approach these disciplines against the requirements for a (private) cloud infrastructure. The comparison by discipline emphasizes how new innovative technologies drive a new paradigm, the Cloud Era, and how this will change the way IT is managed. Current/traditional management solutions lack mature capabilities, tools and processes to manage highly dynamic infrastructure fabric computing for cloud computing (aggregation and dis-aggregation of related pooled resources). Deploying traditional server, network and storage systems is slio’d , labor intensive and complex. Life cycles and deployments are often one-off configurations, glued to specific application and departmental roles. Application stay rooted/bound to the configuration, forming multiple silos. Optimization is often a ‘guessing game’ of IT capacity planning, while the mobility and distribution of application is a manual-intensive process, when practiced at all. Virtualization focuses on the speed of processes of deployments and utilizes dynamic pooled/shared resources more efficiently, increased levels of automation, OS intelligence and management tools. Through VMware’s vast experience with its most advanced customers, VMware has developed an approach to guide the path to the ultimate goal: IT as a Service through a cloud architecture.
  • But, security in the private cloud is one thingWhat if I want to extend my security model to the public cloudThat’s what’s so cool about EDGE… extend logical datacenter across sitesConnect the two with VPNPublic cloud apps can use directory, interact on trusted netBut how can I be sure public clouds implement all of these security capabilitiesHappy to introduce new program focused on this
  • And we're committed to that open and interoperable. So examples are things like OVF, Open Virtualization Format, of which VMware was a key driver behind in getting that established through the Distributed Management Taskforce as a key standard. This standard really is the first standard for portable Cloud workloads and we continue to add to the standards environment with things like our vCloud API where we're trying to drive through that same organization the standards around how to manage at a service level across multiple Clouds. So we are committed to open and interoperable.VMware is committed to open & interoperable, even above and beyond the work we are doing with vCloud Service Provider Partners. VMware is actively leading the charge to standardize interoperability between cloud computing environments, working through the Distributed Management Task Force: OVF – Open Virtualization Format – to provide portability of virtual appliances across clouds and virtualization platformsvCloud API – to standardize programmatic access to cloud resources.
  • If cloud is about reducing complexity in the datacenter, cutting costs, and increasing agility, no other vendor has ever successfully delivered on all three of these in such a profound way as VMware.” No other vendor has delivered as much impact as VMware. VMware has already delivered reduced complexity, cost, and agilitySo who do you really believe can deliver this with cloud? The big 4? What have they given you? Have you automated your way to a cloud over the past 10 years? What’s new?
  • Transcript

    • 1. Building an Enterprise Hybrid Cloud with the VMware vCloud Solution
      Merlin Glynn, Cloud Architect , VMware APO
      VMworld 2011 DTC Talk
    • 2. VMware vCloud Initiative
      Evolving Virtualized Datacenters to a Cloud Infrastructure
    • 3. Evolve Your Existing Datacenter to a Private Cloud
      • Leverage virtualization to transform physical silos into elastic, virtual capacity
      • 4. Increase automation thru built-in policy-driven management
      • 5. Move from static, physical security to dynamic, embedded security
      Compute
      Storage
      Network
    • 6. Evolve Your Existing Datacenter to a Private Cloud
      USE
      USE
      USE
      USE
      • Leverage virtualization to transform physical silos into elastic, virtual capacity
      • 7. Increase automation thru built-in policy-driven management
      Organization: Marketing
      Organization: Finance
      • Move from static, physical security to dynamic, embedded security
      • 8. Enable secure, self-service to pre-defined IT services, with pay-for-use
      Organization VDCs
      Catalogs
      Organization VDCs
      Catalogs
      Users & Policies
      Users & Policies
      Compute
      Storage
      $75
      Network
    • 9. Evolve Your Existing Datacenter to a Private Cloud
      USE
      USE
      USE
      USE
      Organization: Marketing
      Organization: Finance
      Organization VDCs
      Catalogs
      Users & Policies
      Organization VDCs
      Catalogs
      Users & Policies
      Private Cloud
      Cloud Infrastructure
      Compute
      Management
      Automation
      Storage
      Networking
      IntegratedSecurity
      Compute
      Storage
      $75
      Network
    • 10. Apps
      Only VMware Offers the Best of Both Worlds with Hybrid Cloud
      • Common platform
      • 11. Common management
      • 12. Common security
      Apps
      vCloudService Provider
      VMware
      Enterprise Hybrid Cloud
      Private Cloud
      Cloud Infrastructure
      Security
      Cloud Infrastructure
      Management
      Cloud Computing Moves from a Technology Discussion to a Business Decision
    • 13. Cloud Requires Elasticity, On-demand Access, and Resource Pooling
      vCloud Solution
      Only VMware offers true pooling with Virtual Datacenters
      Only VMware address all three
      End-User Computing
      Cloud Infrastructure
      Cloud Application Platform
      Only VMware enables the hybrid cloud
      EnterpriseHybrid Cloud
      Private Cloud
      vCloud Powered
      Community Cloud
    • 14. VMware vCloud Initiative
      VMware Delivers This Today with vCloud
    • 15. VMware Offers a Secure Hybrid Cloud for Enterprises
      The VMware vCloud Solution
      Private Cloud
      Public Cloud
      Co-Branded vCloud Services
      Cloud ConsumptionvCloud
      vCloud Datacenter Security & performance
      for enterprises
      Portability
      Operations and ManagementvCenter
      Cross-Cloud StandardsvCloud APIOpen Virtualization Format
      vCloud Express Rapid credit-card payment
      for developers
      Security and CompliancevShield
      Cross-Cloud ManagementvCloud Connector
      vCloud Powered Broad array of VMware-compatible clouds for any business need
      VirtualizationvSphere
    • 16. The Solution is for IT to Become a Cloud Service Provider
      IT becomes a service provider, enabling true business agility
      Achieve the economics and agility of cloud computing without sacrificing security or control
      Users are given an alternative to commodity public clouds, eliminating the need for unauthorized deployments
      Self-ServicePortals
      Catalogs
      Virtual Data Centers
    • 17. Architecting and Managing a Cloud Infrastructure
      Logical Constructs
    • 18. VMware vCenter Server
      vCloud Director Introduces New Multi-tenant Resource Abstractions
      VMware vCloud Director
      Organization: Marketing
      Organization: Finance
      Organization VDCs
      Catalogs
      Organization VDCs
      Catalogs
      Resource Pools
      Datastores
      Port Groups
      Users & Policies
      Users & Policies
      Provider Virtual Datacenters
      (Gold)
      (Bronze)
      (Silver)
      VMware vCenter Server
      VMware vSphere
      Secure Private Cloud
    • 19. The end
      Thank you!
      Confidential
    • 20. Delivering and Managing a Cloud Infrastructure
      Deep Dive Module
    • 21. In this Layer, CIOs are Facing Public Cost Benchmarks…
      Public Rate Cards Lead to Tough Questions About Internal IT Costs
      Pushing IT to Benchmark Their Own IT Organization…
    • 22. Virtualization is the Foundation of Cloud, and It’s Proliferating
      “Virtualization is a modernization catalyst and unlocks cloud computing.” ―Gartner
      VM Cross Over
      More VMs were deployed than physicalservers starting 2 years ago
      VMware is alone in the Leaders Quadrantfor x86 Server Virtualization
      17.5
      15.0
      12.5
      10.0
      7.5
      5.0
      2.5
      Millions
      2012
      2005
      2006
      2007
      2008
      2009
      2010
      2011
      2013
      Physical Hosts Virtual Machines
      Gartner, Inc. Magic Quadrant for x86 Server Virtualization Infrastructure, Thomas J. Bittman, Philip Dawson, George J. Weiss, 26 May 2010. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from VMware. The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
    • 23. IT Can Define Multiple Consumption Models
      Capacity-As-You-Go
      “Pay-Per-VM” model
      No upfront resource allocation
      Org VDC allocated resources only as users create vApps
      IT can set compute limits to cap usage
      Reservation pools
      Guaranteed container
      100% of container guaranteed
      Organization given resource management capabilities (shares and reservations)
      Allocation Pools
      Resources allocated, but not guaranteed
      Similar to the “airline seat” model
      IT can over-provision
    • 24. Only VMware Offers Defense in Depth for Your Cloud Infrastructure
      Virtualizes common network services such as NAT and DHCP
      vShield Endpoint protects the individual VM with offloaded anti-virus
      vShield App protects the applications with multi-VM trust zones
      vShield Edge protects the virtual data centers with port-level stateful firewalls
    • 25. VDC Gold
      VDC Silver
      Security Profiles Remain Intact in the Dynamic Cloud Environment
    • 26. VDC Gold
      VDC Silver
      vCenter Configuration Manager
      Continuous Compliance
      Assessment & enforcement
      Policies built from Out-of-the-box compliance templates
      SOX, HIPAA, FISMA, DISA, GLBA, ISO 27002, NIST, PCI DSS, NERC, CIS, FERC
      Harden the hypervisor configsfor ESX, network, storage, etc.
      Harden the hypervisor guest
      Harden the Guest OS
      Build Golden Image / Standards
      VMware Provides Continuous Compliance Within and Across Clouds
    • 27. The US Government Trusts Their vCloud Deployment with vShield
      Solution with vCloud & vShield
      Customer Need
      • Create adaptive trust zones on the same shared infrastructure to control access to
      • 28. Highly sensitive scientific apps
      • 29. Shared services
      • 30. Business critical apps
      • 31. And the DMZ
      • 32. Restrict inbound and outbound traffic to the trust zones
      • 33. Restrict access to applications in a trust zone to View users in the subgroup within the zone
      • 34. Automatically move infected VMs to a remediation zone
      Build and maintain a secure network that isolates highly sensitive scientific applications from the rest of the environment without creating “airgaps”
      Business Benefits
      .
      Scientific Apps
      Shared Svrs
      Business Apps
      View Users
      View Users
      View Users
      • Reduced provisioning time from 30 days to 30 minutes
      • 35. Lower Capex & Opex by replacing hardware appliances with virtual appliances
    • Secure Multi-tenancy and VDCs Allow BUs to Share infrastructure
      Secure Multi-tenancy with vShield
      Virtual networking technologies segregate network traffic
      Policy-based management eliminates “noisy neighbor” concerns
      Enables shared infrastructure
      Formerly silo’d infrastructures (either separate clusters or entire datacenters) can be migrated to virtual data centers and share the
      No airgapped pods/silos
      Eliminates the need for physical separation for security or compliance
      Maximizes consolidation ratio
      HealthcareInfrastructure
      Aerospace Infrastructure
      Consumer Infrastructure
      HealthcareOrganization
      AerospaceOrganization
      Consumer Organization
      HealthcareVDC
      AerospaceVDC
      Consumer VDC
    • 36. Networking and Storage Are Easier to Configure & Provision
      New Model of IT—Intelligent Policies
      Old Model of IT—Manual Configuration
      IT needs to allocate storage manually for each VM request
      IT needs to manually configure port groups for each VM request
      Multiple touches, multiple people involved
      Intelligent placement of VMs ensures balanced load & highest resource utilization
      VDCs & network pools allow cluster-wide policies that are vMotion neutral
      Fenced networks can be provisioned across hosts without any manual IT configuration
      Virtual Datacenter n (Silver)
      Virtual Datacenter 1 (Gold)
      VMwarevShield
      RequestTicket
      vSphere Admin
    • 37. And It’s Easy to Manage withVMware’s Cloud-aware Management
      VMware Virtualization & Cloud Management
      From the leader in virtualization & cloud infrastructure – specifically for dynamic data centers – to simplify how IT is managed.
      Zero-TouchAutomation
      • Optimizes operational efficiency with built-in automation
      • 38. Native management designed-in, at each architectural layer
      • 39. Embedded expertise helps you make smarter use of virtual infrastructure
      Policy-DrivenServiceAssurance
      • Controls dynamic environments to assure compliance & performance
      • 40. Delivers self-service with control
      • 41. Self-manages to desired state
      • 42. Reduces risk & ensures compliance and security
      Managementand CloudInteroperability
      • Freedom of choice via management interoperability
      • 43. Cloud interoperability across service providers
      • 44. Open and standards-based approach
      • 45. Enables application mobility across clouds
    • In Each Discipline, VMware Transforms Datacenter Management
    • 46. Extensions, Notifications, and APIs Enable Third-Party Integrations
      Easily orchestrate vCloud actions
      vCloud API
      vCenter Orchestrator Plug-in
      VMware Service Manager Plug-in
      Extensions, notifications, and JMX Interfaces can be monitored using existing monitoring systems
      Existing systems are supported
      In-Guest agents are fully supported
      Existing IT request systems, approval management systems can be configured to use the vCloud API
      VM Request
      Policy
    • 47. Bridging the Clouds With the Only Hybrid Cloud
      Deep Dive Module
    • 48. A Host of Features Including Site-to-Site VPN Makes This a Reality
      VDC Gold
      VDC Silver
      VDC Bronze
      Secure VPN
      Secure Private Cloud
      vCloud Datacenter
    • 49. The Leading Public Clouds AllPartner with VMware
      4,000+ vCloudIaaS Partners
      App CloudPaaS Partners
      Source: Gartner (December 2010)
    • 50. VMware Offers Two Co-Branded Public Cloud Services
      vCloud Datacenter Services
      vCloud Express
      Rapid signup with credit card billing
      Utility “pay as you go” pricing
      Lowest cost with high QoS
      Interoperability across providers
      Guaranteed quality of service
      Certified adherence to ref. architecture
      Secure and compliant
      Workload mobility across providers
      vCloudDatacenterCertifiedService
      Common security
      Private Cloud
      Public Cloud
      vShield
      vShield
      Commonmanagement
      vCloud Director
      vCloud Director
      Common platform
      vSphere
      vSphere
    • 51. VMware Leverages Cross-Cloud Standards for Workload Mobility
      vCloudAPI: First Cloud API Submitted to Open Industry Standards
      APIs: Programmatic Access to Resources
      OVF
      PrivateCloud
      PublicClouds
      OVF: First Industry Standard Cloud Workload
    • 52. Cross Cloud Management Makes Hybrid Cloud Real
      vCloud Connector
      Connect, visualize andoperate on multiple clouds
      Visualize resources across hybrid clouds inside the vSphere Client
      See VMs, vApps and templates across vSphere and private and public vClouds
      Delivered as a vSphere Client Plugin
      Copy & operate on resources across clouds
      Copy resources between vSphere and vClouds
      Perform power operations on workloads
      Access console of vApps running in vClouds
      Deliver enterprise level security
      Data managed by onsite server
      Security scope set by vSphere Client
      Colt vCloud
      vSphere
      BluelockvCloud
      PrivateCloud
      VerizonvCloud
    • 53. Cross Cloud Management Makes Hybrid Cloud Real
      NDA UNTIL VMWORLD
      Web portal to manage content
      vCloud.vmware.com
      Provides an operating portal across clouds
      Provides sample content (OS images, virtual appliances)
      Federation across clouds
      vCloud Connector – visualize, copy and operate on resources across vSphereand private / public vClouds
      vApp Publisher – federate content between clouds efficiently and reliably by scheduling background transfers
      Hybrid architecture
      Data stored and managed by onsite server
      Cloud-based vCloud.vmware.com facilitates innovation
      UI is a mashup of online service and onsite servers
      Project Discovery
      Federate and synchronize content between clouds
      End Users
      Colt vCloud
      InternalvSphere(s)
      BluelockvCloud
      InternalvCloud(s)
      ContentCloud
    • 54. Intercontinental Hotels Built a Hybrid Cloud to Offer Global Access
      InterContinental Hotels Group
      More than 4,500 hotel properties, 650,000 guest rooms in more than 100 countries/ territories worldwide
      Business Drivers
      Need for elasticity
      Use of current IT configurations
      Ability to charge back applications
      Cost effective; no CapEx
      Solution Offering
      Membership rewards program
      Exported vApp and uploaded into Verizon CaaS enabled by vCloud Datacenter
      Used vCD to manage and configure application for use
    • 55. Conclusion and Q&A
    • 56. VMware is the Leader in Enterprise Hybrid Cloud Infrastructures
      VMware is the leader in the cloud platform
      VMware offers the products and services to build a hybrid cloud
      vCenter Chargeback
      vCloud API
      vCloud API
      vCD Portal
      Private Cloud
      Public Cloud
      vCenter Chargeback Web Interface
      “Virtualization is a modernization catalyst and unlocks cloud computing.” Gartner, May 2010
      End Users
      Co-Branded vCloud Services
      vCD Database
      vCenter Chargeback Database
      Cloud ConsumptionvCloud
      VMware vCloud Director
      vCloud Datacenter Security & performance
      for enterprises
      VMware vCloud Director
      vCenter Chargeback Server
      Portability
      Operations and ManagementvCenter
      LDAP
      vCenter Database
      Cross-Cloud StandardsvCloud APIOpen Virtualization Format
      VMware has the expertise and services to build clouds
      VMware powers the industry’s largest cloud ecosystem
      vCloud Express Rapid credit-card payment
      for developers
      vCenter Server
      Security and CompliancevShield
      VMware vCloudDirector SecurityHardening Guide
      VMware vCloudDirector SecurityHardening Guide
      vShield Manager w/ Edge
      Networks
      VMware vCloud Director 1.0 Performance and Best Practices
      vShield Manager and vShield Edge Virtual Appliances
      WHITEPAPER
      WHITEPAPER
      Cross-Cloud ManagementvCloud Connector
      vCenter Chargeback Collectors (vCenter, vCD, vSE)
      vCloud Powered Broad array of VMware-compatible clouds for any business need
      VirtualizationvSphere
      ESX/ESXi Hosts
      Datastores
      VMware vSphere 4 Enterprise Plus
    • 57. Appendix
      Follow-up Slides
    • 58. VMware has the expertise and services to build clouds
      Experienced team has built the best clouds in the industry
      Technical Services Cloud Practice in conjunction with VMware Professional Services (PSO) and partners
      Professional Service Offerings
      vCloud Jumpstart
      vCloud Accelerator Service
      Custom vCloud Engagements
      Reference architecture
      Certified and enforced with vCloud Datacenter Service PartnersPublicly available on vmware.com
      Best Practice Whitepapers
      Technical whitepapers written by the experts who built the top public and private clouds
      vCenter Chargeback
      vCloud API
      vCloud API
      vCD Portal
      vCenter Chargeback Web Interface
      End Users
      vCD Database
      vCenter Chargeback Database
      VMware vCloud Director
      VMware vCloud Director
      vCenter Chargeback Server
      LDAP
      vCenter Database
      vCenter Server
      VMware vCloudDirector SecurityHardening Guide
      VMware vCloud Director 1.0 Performance and Best Practices
      Architectinga vCloudVersion 1.0
      vShield Manager w/ Edge
      Networks
      vShield Manager and vShield Edge Virtual Appliances
      TECHNICAL WHITE PAPER
      TECHNICAL WHITE PAPER
      TECHNICAL WHITE PAPER
      vCenter Chargeback Collectors (vCenter, vCD, vSE)
      ESX/ESXi Hosts
      Datastores
      VMware vSphere 4 Enterprise Plus
    • 59. Appendix
      Customer Case Study Library
    • 60. Five primary use cases resonate strongly with customers
      Each Implementedby VMwareCustomers
      Shared Infrastructure for Multiple LOBs
      (Multiple LOBs, datacenter consolidation, etc)
      Rapid Deployment
      (Lab, Demo, Test, etc)
      Private / Hybrid
      Evolving The Business Model
      (Offering Products as a Service)
      Global Access
      (Bring Apps Close to Users for performance, etc)
      Public / Hybrid
      Temporary or Elastic Capacity(Seasonal, projects, batch processing, DR/failover, etc)
    • 61. 1. GE, CMU, and others are evolving to a shared infrastructure
      Customer Example
      Major multinational conglomerate
      Currently two shared IT providers, and most businesses running on physically isolated environments
      Enable on-demand proof-of-concepts (POCs)
      Solution Offering
      Isolated Virtual Data Centers
      Distributed Resource Schedule
      Business Benefits
      CapEx and OpEx Savings
      Maximizes utilization of hardware (increased VM density)
      Simplified management
      HealthcareInfrastructure
      Aerospace Infrastructure
      Consumer Infrastructure
      HealthcareOrganization
      AerospaceOrganization
      Consumer Organization
      HealthcareVDC
      AerospaceVDC
      Consumer VDC
    • 62. 2. Sabre Holdings enables rapid sales-led POCs in the cloud
      Customer Example
      Airline solution provider
      Non-technical sales force, currently uses PPT slides, but now sales deploys product demos on-the-fly
      Solution Offering
      Easy-to-use self-service portal
      Pre-built images stored in catalog
      RBAC and user-policies
      Isolated deployment environment
      Business Benefits
      Increased Revenue
      Shorter sales cycle
      Higher deal win-rate
      Before
      Gottahave it!
      ???
      After
    • 63. 3. Sabre Holdings is changing their business model
      Customer Example
      Airline solution provider
      Moved from hosting physical hardware at customer to centralized hosting from their cloud
      Solution Offering
      Isolated Virtual Data Centers
      Self-Service Access
      vShield Security Technologies
      vCenter Chargeback integration
      Business Benefits
      Higher customer satisfaction
      Simplified Control of Application
      Lower cost operating model
      Before
      After
    • 64. VMware vCloud Director
      3. Similarly, LANL is changing evolving their business model
      Customer Example
      Government research institution
      Pre-approves access to VDC to cut through red-tape and gives research teams direct access to infrastructure resources
      Solution Offering
      vShield Security and Isolation
      Virtual Data Centers
      RBAC and user policies
      Business Benefits
      Reduced processing time and overhead
      Increased application pool of research requests
      Research teams
      (End Users)
      Research Institution
      (Cloud Admin)
    • 65. 4. IHG uses public clouds to provide global access to apps
      InterContinental Hotels Group
      More than 4,500 hotel properties, 650,000 guest rooms in more than 100 countries/ territories worldwide
      Business Drivers
      Need for elasticity
      Use of current IT configurations
      Ability to charge back applications
      Cost effective; no CapEx
      Solution Offering:
      Membership rewards program
      Exported vApp and uploaded into Verizon CaaS enabled by vCloud Datacenter
      Used vCD to manage and configure application for use
    • 66. 8.0
      5. Customers leverage vCDC for temporary or elastic capacity
      Customer Example
      Major multinational conglomerate
      Partnering with vCloud partner to offload peak workloads into the public cloud
      Vision around DR to the cloud
      Solution Offering
      Open API and file formats (OVF)
      Abstraction from underlying hw
      Public cloud solution partners
      Business Benefits
      Application mobility
      Flexibility for the future (no lock in)
      Reduce hardware expenditure for peak demand (procure for average)
      Resource Needs
      8
      8
      8
      8
      8
      0
      0
      0
      0
      0
      4
      0
      3
      0
      Wk2
      Wk 1
      Wk7
      Wk6
      Wk5
      Wk4
      Wk3
      Needs
      Cloud
      Owned
      8
      7
      7
      3
      2
      2
      5
      5
      0
      0
      4
      1
      3
      0
      Wk7
      Wk6
      Wk5
      Wk4
      Wk3
      Wk2
      Wk 1