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Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution
 

Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

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Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

Building an Enterprise Hybrid Cloud with the VMware vCloud Solution

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  • Every one of our customers has existing applications, running in existing datacenters, that represents significant investments and ongoing value. The first thing we are doing with these customers, is helping them stand-up a Private Cloud, to get the most efficiency and agility out of their existing assets. And this can be done in a pragmatic, evolutionary way. We have over 250,000 customers worldwide that are already on this path, because they are leveraging vSphere to virtualize the entire fabric of the datacenter, including CPU & memory, storage, and networking. And because they are using vSphere, they get built-in high-availability, and automated, dynamic resource scheduling to give them the cloud attributes of elastic, pooled capacity. With virtualization in place, the independent silos are broken down, enabling us to automate many of the mundane, repetitive administration tasks with our vCenter management suite, further decreasing opex in the datacenter.
  • Another attractive benefit of cloud computing is the notion of on-demand, self-service, which contributes to increased customer satisfaction and business agility. This notion is just as important in the Private Cloud, but needs to be done in a way that conforms to IT security policies.Businesses are made-up of multiple organizations, such as our example here with both Marketing and Finance. Each organization has members, or users, with respective security policies, as defined in corporate identity management systems. With vCloud Director, IT organizations can define catalogs of pre-defined IT services, that can be accessed through a self-service portal, and deployed to pre-configured logical datacenters, or Virtual Datacenters as we refer to them, that represent committed SLA’s to the organization. And with our Chargeback module, IT can set-up pay-for-use models for each organization, dependent on their virtual datacenter and actual usage parameters.
  • These steps are what transform existing datacenters, into cost-effective, flexible Private Cloud environments. That is the focus of VMware’s Cloud Infrastructure solutions, covering all aspects of infrastructure, including security and management.
  • The real value in cloud computing is when all boundaries are flexible, to enable cross-cloud federation and coordination. This is what gives customers maximum choice and flexibility in how to streamline costs and improve agility. Our belief is that cloud computing implies a ubiquitous model for interoperability between multiple clouds, both within and outside the enterprise. We refer to this as Open Cloud Computing, which we are fully committed to.This is why VMware is working with so many public cloud service providers, as part of our vCloud program, to create compatible cloud environments for application mobility.In particular, we are working with a handful of service providers to create a secure, enterprise-class cloud service, that uses a common service-level management model based on vCloud Director, and a common security model based on vShield, to extend the trust boundary of the enterprise into these public cloud services, and enable the safe, secure mobility of application workloads between the environments. This class of service is referred to as the VMware vCloud Datacenter Service, and ensures a common platform, management model, and security model, to create the ultimate secure hybrid cloud environment. With vCloud, open cloud computing moves from being a technology discussion, to a business decision!
  • In this new model, the IT organization becomes a cloud service provider for the business, achieving the benefits of cloud computing without sacrificing security or control. Users experience unprecedented responsiveness and agility, and IT management can reduce costs through increased consolidation, task automation, and simplified administration.VMware vCloud Director enables IT organizations to deliver resources to internal organizations as virtual datacenters. By logically pooling compute, storage, and networking capacity into virtual datacenters, IT organizations can manage resources more efficiently with complete abstraction between consumption and delivery of IT services.
  • All icons separated out.
  • TRADITIONAL: physical devices statically placed at boundariesWhat are boundaries in new world?2 changes -> move into Software AND move into virtual fabricBIG MOVE FROM securing virtualized infrastructure to virtualizing security infrastructure
  • Pull it together – from static to dynamicProtection stays in place as VDCs morphWhat’s more – security eats from same poolAll about ensuring efficient protection that follows logical view of world
  • Pull it together – from static to dynamicProtection stays in place as VDCs morphWhat’s more – security eats from same poolAll about ensuring efficient protection that follows logical view of world
  • Efficiency through ConsolidationThe initial desire to run business critical apps on VI is typically driven by consolidation. ERP systems, Exchange, databases, etc, frequently consume large pools of servers which are overprovisioned like your typical x86 systems, and usually span not just production but test, dev and training. These applications are ideal candidates for consolidation, typically enabling consolidation ratios of 5XX or more.Guarantee App Quality of Service.With VMware, applications can scale dynamically to ensure service levels under variable load.In addition, VMware provides built-in HA and DR to ensure availability without complexity of app-specific clustering.Accelerate App LifecycleApplications can de developed, tested, and deployed faster with VMware. Vmware enables apps to be provisioned on-demand, in a matter of minutes, whether in the labs or in production.
  • Key pointThe dynamic nature of a cloud infrastructure fabric requires management to execute management responsibilities in different ways, using different IT Management methods. Virtualization drives new patterns of architectures, redefining the boundaries between IT components and resources and operational processes, leading to significant changes in the way different components of the IT stack are managed and configured, secured and delivered, across a heterogeneous computing platform plane.The table describes a number of key IT Management disciplines for a private cloud infrastructure. It sets out how traditional IT Management approaches approach these disciplines against the requirements for a (private) cloud infrastructure. The comparison by discipline emphasizes how new innovative technologies drive a new paradigm, the Cloud Era, and how this will change the way IT is managed. Current/traditional management solutions lack mature capabilities, tools and processes to manage highly dynamic infrastructure fabric computing for cloud computing (aggregation and dis-aggregation of related pooled resources). Deploying traditional server, network and storage systems is slio’d , labor intensive and complex. Life cycles and deployments are often one-off configurations, glued to specific application and departmental roles. Application stay rooted/bound to the configuration, forming multiple silos. Optimization is often a ‘guessing game’ of IT capacity planning, while the mobility and distribution of application is a manual-intensive process, when practiced at all. Virtualization focuses on the speed of processes of deployments and utilizes dynamic pooled/shared resources more efficiently, increased levels of automation, OS intelligence and management tools. Through VMware’s vast experience with its most advanced customers, VMware has developed an approach to guide the path to the ultimate goal: IT as a Service through a cloud architecture.
  • But, security in the private cloud is one thingWhat if I want to extend my security model to the public cloudThat’s what’s so cool about EDGE… extend logical datacenter across sitesConnect the two with VPNPublic cloud apps can use directory, interact on trusted netBut how can I be sure public clouds implement all of these security capabilitiesHappy to introduce new program focused on this
  • And we're committed to that open and interoperable. So examples are things like OVF, Open Virtualization Format, of which VMware was a key driver behind in getting that established through the Distributed Management Taskforce as a key standard. This standard really is the first standard for portable Cloud workloads and we continue to add to the standards environment with things like our vCloud API where we're trying to drive through that same organization the standards around how to manage at a service level across multiple Clouds. So we are committed to open and interoperable.VMware is committed to open & interoperable, even above and beyond the work we are doing with vCloud Service Provider Partners. VMware is actively leading the charge to standardize interoperability between cloud computing environments, working through the Distributed Management Task Force: OVF – Open Virtualization Format – to provide portability of virtual appliances across clouds and virtualization platformsvCloud API – to standardize programmatic access to cloud resources.
  • If cloud is about reducing complexity in the datacenter, cutting costs, and increasing agility, no other vendor has ever successfully delivered on all three of these in such a profound way as VMware.” No other vendor has delivered as much impact as VMware. VMware has already delivered reduced complexity, cost, and agilitySo who do you really believe can deliver this with cloud? The big 4? What have they given you? Have you automated your way to a cloud over the past 10 years? What’s new?

Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution Merlin Glynn (@virtualMerlin) - Building an Enterprise Hybrid Cloud with the VMware vCloud Solution Presentation Transcript

  • Building an Enterprise Hybrid Cloud with the VMware vCloud Solution
    Merlin Glynn, Cloud Architect , VMware APO
    VMworld 2011 DTC Talk
  • VMware vCloud Initiative
    Evolving Virtualized Datacenters to a Cloud Infrastructure
  • Evolve Your Existing Datacenter to a Private Cloud
    • Leverage virtualization to transform physical silos into elastic, virtual capacity
    • Increase automation thru built-in policy-driven management
    • Move from static, physical security to dynamic, embedded security
    Compute
    Storage
    Network
  • Evolve Your Existing Datacenter to a Private Cloud
    USE
    USE
    USE
    USE
    • Leverage virtualization to transform physical silos into elastic, virtual capacity
    • Increase automation thru built-in policy-driven management
    Organization: Marketing
    Organization: Finance
    • Move from static, physical security to dynamic, embedded security
    • Enable secure, self-service to pre-defined IT services, with pay-for-use
    Organization VDCs
    Catalogs
    Organization VDCs
    Catalogs
    Users & Policies
    Users & Policies
    Compute
    Storage
    $75
    Network
  • Evolve Your Existing Datacenter to a Private Cloud
    USE
    USE
    USE
    USE
    Organization: Marketing
    Organization: Finance
    Organization VDCs
    Catalogs
    Users & Policies
    Organization VDCs
    Catalogs
    Users & Policies
    Private Cloud
    Cloud Infrastructure
    Compute
    Management
    Automation
    Storage
    Networking
    IntegratedSecurity
    Compute
    Storage
    $75
    Network
  • Apps
    Only VMware Offers the Best of Both Worlds with Hybrid Cloud
    • Common platform
    • Common management
    • Common security
    Apps
    vCloudService Provider
    VMware
    Enterprise Hybrid Cloud
    Private Cloud
    Cloud Infrastructure
    Security
    Cloud Infrastructure
    Management
    Cloud Computing Moves from a Technology Discussion to a Business Decision
  • Cloud Requires Elasticity, On-demand Access, and Resource Pooling
    vCloud Solution
    Only VMware offers true pooling with Virtual Datacenters
    Only VMware address all three
    End-User Computing
    Cloud Infrastructure
    Cloud Application Platform
    Only VMware enables the hybrid cloud
    EnterpriseHybrid Cloud
    Private Cloud
    vCloud Powered
    Community Cloud
  • VMware vCloud Initiative
    VMware Delivers This Today with vCloud
  • VMware Offers a Secure Hybrid Cloud for Enterprises
    The VMware vCloud Solution
    Private Cloud
    Public Cloud
    Co-Branded vCloud Services
    Cloud ConsumptionvCloud
    vCloud Datacenter Security & performance
    for enterprises
    Portability
    Operations and ManagementvCenter
    Cross-Cloud StandardsvCloud APIOpen Virtualization Format
    vCloud Express Rapid credit-card payment
    for developers
    Security and CompliancevShield
    Cross-Cloud ManagementvCloud Connector
    vCloud Powered Broad array of VMware-compatible clouds for any business need
    VirtualizationvSphere
  • The Solution is for IT to Become a Cloud Service Provider
    IT becomes a service provider, enabling true business agility
    Achieve the economics and agility of cloud computing without sacrificing security or control
    Users are given an alternative to commodity public clouds, eliminating the need for unauthorized deployments
    Self-ServicePortals
    Catalogs
    Virtual Data Centers
  • Architecting and Managing a Cloud Infrastructure
    Logical Constructs
  • VMware vCenter Server
    vCloud Director Introduces New Multi-tenant Resource Abstractions
    VMware vCloud Director
    Organization: Marketing
    Organization: Finance
    Organization VDCs
    Catalogs
    Organization VDCs
    Catalogs
    Resource Pools
    Datastores
    Port Groups
    Users & Policies
    Users & Policies
    Provider Virtual Datacenters
    (Gold)
    (Bronze)
    (Silver)
    VMware vCenter Server
    VMware vSphere
    Secure Private Cloud
  • The end
    Thank you!
    Confidential
  • Delivering and Managing a Cloud Infrastructure
    Deep Dive Module
  • In this Layer, CIOs are Facing Public Cost Benchmarks…
    Public Rate Cards Lead to Tough Questions About Internal IT Costs
    Pushing IT to Benchmark Their Own IT Organization…
  • Virtualization is the Foundation of Cloud, and It’s Proliferating
    “Virtualization is a modernization catalyst and unlocks cloud computing.” ―Gartner
    VM Cross Over
    More VMs were deployed than physicalservers starting 2 years ago
    VMware is alone in the Leaders Quadrantfor x86 Server Virtualization
    17.5
    15.0
    12.5
    10.0
    7.5
    5.0
    2.5
    Millions
    2012
    2005
    2006
    2007
    2008
    2009
    2010
    2011
    2013
    Physical Hosts Virtual Machines
    Gartner, Inc. Magic Quadrant for x86 Server Virtualization Infrastructure, Thomas J. Bittman, Philip Dawson, George J. Weiss, 26 May 2010. This Magic Quadrant graphic was published by Gartner, Inc. as part of a larger research note and should be evaluated in the context of the entire report. The Gartner report is available upon request from VMware. The Magic Quadrant is copyrighted 2010 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.
  • IT Can Define Multiple Consumption Models
    Capacity-As-You-Go
    “Pay-Per-VM” model
    No upfront resource allocation
    Org VDC allocated resources only as users create vApps
    IT can set compute limits to cap usage
    Reservation pools
    Guaranteed container
    100% of container guaranteed
    Organization given resource management capabilities (shares and reservations)
    Allocation Pools
    Resources allocated, but not guaranteed
    Similar to the “airline seat” model
    IT can over-provision
  • Only VMware Offers Defense in Depth for Your Cloud Infrastructure
    Virtualizes common network services such as NAT and DHCP
    vShield Endpoint protects the individual VM with offloaded anti-virus
    vShield App protects the applications with multi-VM trust zones
    vShield Edge protects the virtual data centers with port-level stateful firewalls
  • VDC Gold
    VDC Silver
    Security Profiles Remain Intact in the Dynamic Cloud Environment
  • VDC Gold
    VDC Silver
    vCenter Configuration Manager
    Continuous Compliance
    Assessment & enforcement
    Policies built from Out-of-the-box compliance templates
    SOX, HIPAA, FISMA, DISA, GLBA, ISO 27002, NIST, PCI DSS, NERC, CIS, FERC
    Harden the hypervisor configsfor ESX, network, storage, etc.
    Harden the hypervisor guest
    Harden the Guest OS
    Build Golden Image / Standards
    VMware Provides Continuous Compliance Within and Across Clouds
  • The US Government Trusts Their vCloud Deployment with vShield
    Solution with vCloud & vShield
    Customer Need
    • Create adaptive trust zones on the same shared infrastructure to control access to
    • Highly sensitive scientific apps
    • Shared services
    • Business critical apps
    • And the DMZ
    • Restrict inbound and outbound traffic to the trust zones
    • Restrict access to applications in a trust zone to View users in the subgroup within the zone
    • Automatically move infected VMs to a remediation zone
    Build and maintain a secure network that isolates highly sensitive scientific applications from the rest of the environment without creating “airgaps”
    Business Benefits
    .
    Scientific Apps
    Shared Svrs
    Business Apps
    View Users
    View Users
    View Users
    • Reduced provisioning time from 30 days to 30 minutes
    • Lower Capex & Opex by replacing hardware appliances with virtual appliances
  • Secure Multi-tenancy and VDCs Allow BUs to Share infrastructure
    Secure Multi-tenancy with vShield
    Virtual networking technologies segregate network traffic
    Policy-based management eliminates “noisy neighbor” concerns
    Enables shared infrastructure
    Formerly silo’d infrastructures (either separate clusters or entire datacenters) can be migrated to virtual data centers and share the
    No airgapped pods/silos
    Eliminates the need for physical separation for security or compliance
    Maximizes consolidation ratio
    HealthcareInfrastructure
    Aerospace Infrastructure
    Consumer Infrastructure
    HealthcareOrganization
    AerospaceOrganization
    Consumer Organization
    HealthcareVDC
    AerospaceVDC
    Consumer VDC
  • Networking and Storage Are Easier to Configure & Provision
    New Model of IT—Intelligent Policies
    Old Model of IT—Manual Configuration
    IT needs to allocate storage manually for each VM request
    IT needs to manually configure port groups for each VM request
    Multiple touches, multiple people involved
    Intelligent placement of VMs ensures balanced load & highest resource utilization
    VDCs & network pools allow cluster-wide policies that are vMotion neutral
    Fenced networks can be provisioned across hosts without any manual IT configuration
    Virtual Datacenter n (Silver)
    Virtual Datacenter 1 (Gold)
    VMwarevShield
    RequestTicket
    vSphere Admin
  • And It’s Easy to Manage withVMware’s Cloud-aware Management
    VMware Virtualization & Cloud Management
    From the leader in virtualization & cloud infrastructure – specifically for dynamic data centers – to simplify how IT is managed.
    Zero-TouchAutomation
    • Optimizes operational efficiency with built-in automation
    • Native management designed-in, at each architectural layer
    • Embedded expertise helps you make smarter use of virtual infrastructure
    Policy-DrivenServiceAssurance
    • Controls dynamic environments to assure compliance & performance
    • Delivers self-service with control
    • Self-manages to desired state
    • Reduces risk & ensures compliance and security
    Managementand CloudInteroperability
    • Freedom of choice via management interoperability
    • Cloud interoperability across service providers
    • Open and standards-based approach
    • Enables application mobility across clouds
  • In Each Discipline, VMware Transforms Datacenter Management
  • Extensions, Notifications, and APIs Enable Third-Party Integrations
    Easily orchestrate vCloud actions
    vCloud API
    vCenter Orchestrator Plug-in
    VMware Service Manager Plug-in
    Extensions, notifications, and JMX Interfaces can be monitored using existing monitoring systems
    Existing systems are supported
    In-Guest agents are fully supported
    Existing IT request systems, approval management systems can be configured to use the vCloud API
    VM Request
    Policy
  • Bridging the Clouds With the Only Hybrid Cloud
    Deep Dive Module
  • A Host of Features Including Site-to-Site VPN Makes This a Reality
    VDC Gold
    VDC Silver
    VDC Bronze
    Secure VPN
    Secure Private Cloud
    vCloud Datacenter
  • The Leading Public Clouds AllPartner with VMware
    4,000+ vCloudIaaS Partners
    App CloudPaaS Partners
    Source: Gartner (December 2010)
  • VMware Offers Two Co-Branded Public Cloud Services
    vCloud Datacenter Services
    vCloud Express
    Rapid signup with credit card billing
    Utility “pay as you go” pricing
    Lowest cost with high QoS
    Interoperability across providers
    Guaranteed quality of service
    Certified adherence to ref. architecture
    Secure and compliant
    Workload mobility across providers
    vCloudDatacenterCertifiedService
    Common security
    Private Cloud
    Public Cloud
    vShield
    vShield
    Commonmanagement
    vCloud Director
    vCloud Director
    Common platform
    vSphere
    vSphere
  • VMware Leverages Cross-Cloud Standards for Workload Mobility
    vCloudAPI: First Cloud API Submitted to Open Industry Standards
    APIs: Programmatic Access to Resources
    OVF
    PrivateCloud
    PublicClouds
    OVF: First Industry Standard Cloud Workload
  • Cross Cloud Management Makes Hybrid Cloud Real
    vCloud Connector
    Connect, visualize andoperate on multiple clouds
    Visualize resources across hybrid clouds inside the vSphere Client
    See VMs, vApps and templates across vSphere and private and public vClouds
    Delivered as a vSphere Client Plugin
    Copy & operate on resources across clouds
    Copy resources between vSphere and vClouds
    Perform power operations on workloads
    Access console of vApps running in vClouds
    Deliver enterprise level security
    Data managed by onsite server
    Security scope set by vSphere Client
    Colt vCloud
    vSphere
    BluelockvCloud
    PrivateCloud
    VerizonvCloud
  • Cross Cloud Management Makes Hybrid Cloud Real
    NDA UNTIL VMWORLD
    Web portal to manage content
    vCloud.vmware.com
    Provides an operating portal across clouds
    Provides sample content (OS images, virtual appliances)
    Federation across clouds
    vCloud Connector – visualize, copy and operate on resources across vSphereand private / public vClouds
    vApp Publisher – federate content between clouds efficiently and reliably by scheduling background transfers
    Hybrid architecture
    Data stored and managed by onsite server
    Cloud-based vCloud.vmware.com facilitates innovation
    UI is a mashup of online service and onsite servers
    Project Discovery
    Federate and synchronize content between clouds
    End Users
    Colt vCloud
    InternalvSphere(s)
    BluelockvCloud
    InternalvCloud(s)
    ContentCloud
  • Intercontinental Hotels Built a Hybrid Cloud to Offer Global Access
    InterContinental Hotels Group
    More than 4,500 hotel properties, 650,000 guest rooms in more than 100 countries/ territories worldwide
    Business Drivers
    Need for elasticity
    Use of current IT configurations
    Ability to charge back applications
    Cost effective; no CapEx
    Solution Offering
    Membership rewards program
    Exported vApp and uploaded into Verizon CaaS enabled by vCloud Datacenter
    Used vCD to manage and configure application for use
  • Conclusion and Q&A
  • VMware is the Leader in Enterprise Hybrid Cloud Infrastructures
    VMware is the leader in the cloud platform
    VMware offers the products and services to build a hybrid cloud
    vCenter Chargeback
    vCloud API
    vCloud API
    vCD Portal
    Private Cloud
    Public Cloud
    vCenter Chargeback Web Interface
    “Virtualization is a modernization catalyst and unlocks cloud computing.” Gartner, May 2010
    End Users
    Co-Branded vCloud Services
    vCD Database
    vCenter Chargeback Database
    Cloud ConsumptionvCloud
    VMware vCloud Director
    vCloud Datacenter Security & performance
    for enterprises
    VMware vCloud Director
    vCenter Chargeback Server
    Portability
    Operations and ManagementvCenter
    LDAP
    vCenter Database
    Cross-Cloud StandardsvCloud APIOpen Virtualization Format
    VMware has the expertise and services to build clouds
    VMware powers the industry’s largest cloud ecosystem
    vCloud Express Rapid credit-card payment
    for developers
    vCenter Server
    Security and CompliancevShield
    VMware vCloudDirector SecurityHardening Guide
    VMware vCloudDirector SecurityHardening Guide
    vShield Manager w/ Edge
    Networks
    VMware vCloud Director 1.0 Performance and Best Practices
    vShield Manager and vShield Edge Virtual Appliances
    WHITEPAPER
    WHITEPAPER
    Cross-Cloud ManagementvCloud Connector
    vCenter Chargeback Collectors (vCenter, vCD, vSE)
    vCloud Powered Broad array of VMware-compatible clouds for any business need
    VirtualizationvSphere
    ESX/ESXi Hosts
    Datastores
    VMware vSphere 4 Enterprise Plus
  • Appendix
    Follow-up Slides
  • VMware has the expertise and services to build clouds
    Experienced team has built the best clouds in the industry
    Technical Services Cloud Practice in conjunction with VMware Professional Services (PSO) and partners
    Professional Service Offerings
    vCloud Jumpstart
    vCloud Accelerator Service
    Custom vCloud Engagements
    Reference architecture
    Certified and enforced with vCloud Datacenter Service PartnersPublicly available on vmware.com
    Best Practice Whitepapers
    Technical whitepapers written by the experts who built the top public and private clouds
    vCenter Chargeback
    vCloud API
    vCloud API
    vCD Portal
    vCenter Chargeback Web Interface
    End Users
    vCD Database
    vCenter Chargeback Database
    VMware vCloud Director
    VMware vCloud Director
    vCenter Chargeback Server
    LDAP
    vCenter Database
    vCenter Server
    VMware vCloudDirector SecurityHardening Guide
    VMware vCloud Director 1.0 Performance and Best Practices
    Architectinga vCloudVersion 1.0
    vShield Manager w/ Edge
    Networks
    vShield Manager and vShield Edge Virtual Appliances
    TECHNICAL WHITE PAPER
    TECHNICAL WHITE PAPER
    TECHNICAL WHITE PAPER
    vCenter Chargeback Collectors (vCenter, vCD, vSE)
    ESX/ESXi Hosts
    Datastores
    VMware vSphere 4 Enterprise Plus
  • Appendix
    Customer Case Study Library
  • Five primary use cases resonate strongly with customers
    Each Implementedby VMwareCustomers
    Shared Infrastructure for Multiple LOBs
    (Multiple LOBs, datacenter consolidation, etc)
    Rapid Deployment
    (Lab, Demo, Test, etc)
    Private / Hybrid
    Evolving The Business Model
    (Offering Products as a Service)
    Global Access
    (Bring Apps Close to Users for performance, etc)
    Public / Hybrid
    Temporary or Elastic Capacity(Seasonal, projects, batch processing, DR/failover, etc)
  • 1. GE, CMU, and others are evolving to a shared infrastructure
    Customer Example
    Major multinational conglomerate
    Currently two shared IT providers, and most businesses running on physically isolated environments
    Enable on-demand proof-of-concepts (POCs)
    Solution Offering
    Isolated Virtual Data Centers
    Distributed Resource Schedule
    Business Benefits
    CapEx and OpEx Savings
    Maximizes utilization of hardware (increased VM density)
    Simplified management
    HealthcareInfrastructure
    Aerospace Infrastructure
    Consumer Infrastructure
    HealthcareOrganization
    AerospaceOrganization
    Consumer Organization
    HealthcareVDC
    AerospaceVDC
    Consumer VDC
  • 2. Sabre Holdings enables rapid sales-led POCs in the cloud
    Customer Example
    Airline solution provider
    Non-technical sales force, currently uses PPT slides, but now sales deploys product demos on-the-fly
    Solution Offering
    Easy-to-use self-service portal
    Pre-built images stored in catalog
    RBAC and user-policies
    Isolated deployment environment
    Business Benefits
    Increased Revenue
    Shorter sales cycle
    Higher deal win-rate
    Before
    Gottahave it!
    ???
    After
  • 3. Sabre Holdings is changing their business model
    Customer Example
    Airline solution provider
    Moved from hosting physical hardware at customer to centralized hosting from their cloud
    Solution Offering
    Isolated Virtual Data Centers
    Self-Service Access
    vShield Security Technologies
    vCenter Chargeback integration
    Business Benefits
    Higher customer satisfaction
    Simplified Control of Application
    Lower cost operating model
    Before
    After
  • VMware vCloud Director
    3. Similarly, LANL is changing evolving their business model
    Customer Example
    Government research institution
    Pre-approves access to VDC to cut through red-tape and gives research teams direct access to infrastructure resources
    Solution Offering
    vShield Security and Isolation
    Virtual Data Centers
    RBAC and user policies
    Business Benefits
    Reduced processing time and overhead
    Increased application pool of research requests
    Research teams
    (End Users)
    Research Institution
    (Cloud Admin)
  • 4. IHG uses public clouds to provide global access to apps
    InterContinental Hotels Group
    More than 4,500 hotel properties, 650,000 guest rooms in more than 100 countries/ territories worldwide
    Business Drivers
    Need for elasticity
    Use of current IT configurations
    Ability to charge back applications
    Cost effective; no CapEx
    Solution Offering:
    Membership rewards program
    Exported vApp and uploaded into Verizon CaaS enabled by vCloud Datacenter
    Used vCD to manage and configure application for use
  • 8.0
    5. Customers leverage vCDC for temporary or elastic capacity
    Customer Example
    Major multinational conglomerate
    Partnering with vCloud partner to offload peak workloads into the public cloud
    Vision around DR to the cloud
    Solution Offering
    Open API and file formats (OVF)
    Abstraction from underlying hw
    Public cloud solution partners
    Business Benefits
    Application mobility
    Flexibility for the future (no lock in)
    Reduce hardware expenditure for peak demand (procure for average)
    Resource Needs
    8
    8
    8
    8
    8
    0
    0
    0
    0
    0
    4
    0
    3
    0
    Wk2
    Wk 1
    Wk7
    Wk6
    Wk5
    Wk4
    Wk3
    Needs
    Cloud
    Owned
    8
    7
    7
    3
    2
    2
    5
    5
    0
    0
    4
    1
    3
    0
    Wk7
    Wk6
    Wk5
    Wk4
    Wk3
    Wk2
    Wk 1