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Social Net Advocacy (SNA) Demo Tour
 

Social Net Advocacy (SNA) Demo Tour

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Dell’s innovative Social Net Advocacy program allows Dell to measure brand advocacy and extract actionable insights in near real-time.

Dell’s innovative Social Net Advocacy program allows Dell to measure brand advocacy and extract actionable insights in near real-time.

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    Social Net Advocacy (SNA) Demo Tour Social Net Advocacy (SNA) Demo Tour Presentation Transcript

    • Social Net Advocacy (SNA) Demo Tour • Munish Gupta • Director, Social Media Analytics
    • Global Marketing Dashboard shows the SNA metric and customizable daily/weekly/monthly trending chart Dell SNA for Nov Detailed Post metrics WeeklySNA and Post Trend 25
    • Global Marketing Topics Tab: Provides SNA by different Topic groups – Products, Components, Customer Journey - in a sortable list Allows youto drill down into a specific product/topic Displaying SNA for all Product Categories Drill down a specific product SNA dropped by 16 pts in last week of Nov
    • Global Marketing Drill in to topics to understand change in SNA for any time period (week to week) Topics – Relatedtab shows which topics are contributing to the change
    • Global Marketing Allows you to drill down in to actual posts which are contributing to drop in SNA Customers unhappy about price for specific config of XPS 13 with ubuntu
    • Global Marketing SNA jumped right back after price correction 6
    • Thank you!