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Dell social media case study #smu2 the power of crowdsourcing

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Dell's James Gibb shares a case study on Dell's Social Media at #SMU2. The theme of the day is the power of crowd-sourcing. You can connect with James on Twitter @JamesGatDell

Dell's James Gibb shares a case study on Dell's Social Media at #SMU2. The theme of the day is the power of crowd-sourcing. You can connect with James on Twitter @JamesGatDell

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  • Which is really quite a statement. So how did we get to such an accolade?Business Insider cited 5 reasons:Passionate social listeners – 5 years, Radian 6, Chief Blogger etcSocial media university - 10,000 team members trained as social media professionalsTurn customers into brand advocates - Throughout last year, we encountered a number of people that were influential - we helped them out and sure enough they’d write or tweet about Dell in a positive way.Dell Execs are social. Not just exec support, exec participationDell’s community is active and involved – Social media blackmail storyDell isn’t perfect. We make mistakes, we get things wrong and there are still things we need to put right. But the openness, efforts and community platforms are clearly recognised.Let me share a few quick facts with you to illustrate this:
  • Transcript

    • 1. Dell IdeaStorm– where ideas reign
      James Gibb, Social Media Manager, Dell
    • 2. A leading global provider of technology solutions
    • 3. Founded by CEO Michael Dell for $1,000 in 1984
    • 4. Over $60bn revenue
    • 5. 103,000 team members in
      64 countries
    • 6. “The world’s most social company”
      - Business Insider, Jun 2011
    • 7. Today we will have connected with more than 5.4 million customers
      More than 3.5 million people belong to our social media community
      Quick Dell facts
      Dell ranked No.1 out of 100 social brands in recent study by headstream
      Direct2Dell one of the most recognised company
      blogs
    • 8.
    • 9. IdeaStorm
      - The Idea Network
    • 10. “A good idea is a network.
      …If we are going to explain the mystery of where good ideas come from, we’ll have to start by shaking ourselves free of this common misconception: an idea is not a single thing. It is more like a swarm.”
      Steven Johnson
    • 11. Launched February 2007
      400+ ideas implemented
      Over 15,000 ideas submitted
      ‘ Storm Sessions’ added 2009
      750,000 promoted ideas
      90,000+ comments
      www.ideastorm.com
    • 12. Success Stories
    • 13. IdeaStorm 2.0
      Evolving beyond a ‘social suggestion box’
      • Re-engage community
      • 14. Improve community management
      • 15. Increase Dell’s engagement
      • 16. Evolve the platform through member driven feedback
    • How you can benefit
      Listen & continuing listening
      Engage your team
      Act in conversations already
      taking place
    • 17. Connecting with Dell
      www.dell.com
      www.dell.com/conversations
      www.direct2dell.com
      www.dell.com/twitter
      www.ideastorm.com
      http://www.slideshare.net/dell_inc
      http://www.youtube.com/user/DellVlog
      http://www.flickr.com/photos/dellphotos/
      http://www.facebook.com/dell
    • 18. Thanks
      @JamesGatDell