B2B Social Media Internships

Social Media B2B TipsShould your interns handle your Social Media presence?
@CecyAtDell

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Reasons why you might decide to use interns for Social Media engagement:
Lack of resources
Unawareness
about Social Media
Not enough manpower

Tips to help you guide your decision
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Confidential
High turnover rates based on school cycles.
5/2/2011
Students can only commit one semester
at a time.
Can’t grow your community if there
are gaps in engagement.

Even for the most committed, superstar intern, school comes first. (And it should!)
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Confidential
Social Media platforms are your opportunity for customers to put a face to a company name.
5/2/2011
Customers want to know there are real
people listening and responding.
Don’t hide
behind your
logo, give us
faces of real
employees we
can talk to.

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Hang on to the relationships you build through Social Media.
If interns forge your social media engagement, when they leave, they will take with them the relationships. Maybe not the tangible number of followers you have amassed, but the knowledge of the community: key players, topics of interests, success stories. Don’t erase the relationships you’ve built.

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Internships can be beneficial partnerships.Companies can find new talent, interns get real world experience that can make them competitive in the marketplace.Interns can help you with the engagement, but your company should own the relationship with your customers.
Make sure you vet your interns and verify they are Social Media rockstars before you give them the keys to your kingdom.

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Follow-up!
@CecyAtDell

B2B Social Media Internships

by Dell Social Media

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