Social Interneting Intro Part I What Is Social Interneting

Intro Part I: What is Social Interneting?

Understanding the Core Philosophy
Business Owners need to stop perceiving the internet as a passive and juvenile activity.
The Internet is a tool …. Much like a calculator.
If you know how to use the tool, at least the fundamentals, you can to do powerful actions to strengthen your business.
The Common “Old-School” Mentality
New “Internet is a Tool” Mentality

A Change in Perception
Most business owners realize that they need to be part of the “Internet.”
Their presence is incorporated in a website or possibly some pay-per-click advertising.
But …
If you purchase a hammer, hit one nail or even put up a board, have you accomplished your end goal?
The tool is only as good as the person who uses it.
And with the internet we must use the tool … repeatedly.

Social Interneting is about …
*Tool: The Internet

Social Interneting EncompassesThree Important Concepts
SocialInterneting

Defining Persona
This component of Social Interneting is learning about two important interactions: “The Self” and “The Other”
Selecting the right position for “the Self” to implement
Splitting “The Self” into characteristics for the proper Social Outlet
Indentifying “The Other” to effectively targeted the proper audience
Understanding the right message for “The Other” to invoke a positive visceral reaction that will increase sales

Defining Web Applications
This component of Social Interneting is learning about the Four Key Types of Social Media Sites
Social Networks
Social Communities
Social Broadcasting
Social Bookmarking
Understanding the Influence of the Social Internet
Finding key “Tips and Tricks” to web applications to gain a business advantage
Creating a strategy for an online presence that grows you business’s “Points of Profit”

Defining the Internet
This component of Social Interneting is learning about “Key Areas of Understanding”:
How the internet works
How to distribute information
How do end-users interact with information
How to develop effective end-user interactivity with information
How to understand the difference in web browsers
How to incorporate buzzword concepts into existing websites
Understanding how technology, when implemented correctly, can redefine the internet experience

How Important Are These Groupings?
Most online marketers focus on Web Applications, dabble a little in Persona, and leave the Internet almost entirely out of the equation
Social Interneting organizes the importance as Personafirst, second … Web Applications, and finally the edge to beat the competition, The Internet
As we work through the Social Interneting Process we define experiences, outcomes and goals not only for your business, but for your consumers as well
These goals and outcomes are the driving force behind our actions in the online community. As a result, each action performed on the internet becomes a measurable and accountable function that can be used to evaluate performance
Don’t just assume results … definitively recognize results

Power of using Social Interneting
By understanding how the system integrates and organizes the complete online experience, We take the jumble of “Sites” and create tasks that organize what is needed to accomplish your end goals!

The Final Outcome
With practice and patience you learn to make each activity only 10 minuteslong. Our certified Coaches show you how it’s possible and faster than imagined. You stay focused and become proficient without having to “stay connected.”In the end you get to do what you need to do… Your business!

Interested in Learning More?
Visit
http://www.SocialInterneting.com
To see more videos and contact a certified Social Interneting Head Coach about increasing your profits through our structured program

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Social Interneting Intro Part I What Is Social Interneting

by Enoch Chapman on Feb 26, 2009

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Social Interneting Intro Part I What Is Social Interneting — Webinar Transcript