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building success out of virtual nothing
Physical Interaction with Virtual


Purpose Driven Design


Characterize Customers
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Poor Layout Design


Poor Color Scheme


Poor Text/Information


Poor Graphics/Images
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
To Get Customers into Your Store?

To Capture Contact Information?

To Sell a Product?

To Have Customers Contact You?

To Promote Yourself as an Expert?

To Gain Credibility as a Business?

To Provide a Useful Service?

To Exist?
Yahoo.com   Google.Com
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Creating Effective Websites
Attention


Interest


Desire


Action
Extraverted or Introverted
                                                          Sensing or iNtuition
                                                          Thinking or Feeling
                                                          Judging or Perceiving

Protectors (SJ)                  Creators (SP)
• The Overseer (ESTJ)            • The Persuader (ESTP)
• The Supporter (ESFJ)           • The Entertainer (ESFP)
• The Examiner (ISTJ)            • The Craftsman (ISTP)
• The Defender (ISFJ)            • The Artist (ISFP)



                          Myers-Briggs


Intellectuals (NT)               Visionaries (NF)
• The Chief (ENTJ)               • The Mentor (ENFJ)
• The Originator (ENTP)          • The Advocate (ENFP)
• The Strategist (INTJ)          • The Confidant (INFJ)
• The Engineer (INTP)            • The Dreamer (INFP)
43 % of all People
   40% of Males
   46% of Females
                     reliable, diligent, industrious, persevering


Career Matches       motivated to maintain security
   • Auditor
   • Accountant      require tasks be completed correctly

   • Scientist
                     require people behave appropriately
   • Researcher
   • Police          not driven by impulse, but rather by concrete fact

   • Administrator
                     quick to provide a solution, provided the need is justified
   • Marketer
   • Librarian       attention to detail
35.5% of all People
   36.5% of Males
   34.5% of Females
                       laid back, open-minded and love to feel alive


Career Matches         primarily driven by sensation
   • Driver
   • Marketer          flexible and aesthetically-aware

   • Paramedic/EMT
                       quot;here and nowquot; people that go where their senses lead
   • Social Worker
   • Detective         makes an effort not to miss an opportunity

   • Project Manager
                       have a tendency toward athletics
   • Child Care
   • Military          have a tendency toward creating or crafting
   • Scientist
   • Mechanic
10 % of all People
   15.5% of Males
   4.5% of Females
                           analytical, intellectual, independent and complex


Career Matches             introspective, logical and on a quest for knowledge
   • Scientist
   • Computer Programmer   practical and unsentimental in problem solving situations

   • Judge
                           actions are precise and follow a systematic course
   • Teacher/Professor
   • Lawyer/Attorney       abstract, theoretical and technically adept

   • Psychologist
                           naturally inventive
   • Engineer
   • Systems Analyst       strong attention to detail
   • Photographer
11.5% of all People
   8% of Males
   15% of Females
                              imaginative, creatively inclined and passionate


Career Matches                introspective, intuitive and highly idealistic
   • Psychologist/Counselor
   • Writer                   desire to contribute goodness and meaning to others lives

   • Musician
                              despise conflict
   • Actor
   • Artist                   will do everything to ensure loved ones get along

   • Teacher/Professor
                              effective through insightful and encouraging nature
   • Social Worker
   • Church Worker            have tendency toward creating or crafting
   • Human Resources
By Creating a Script for
Sale you can strategize
about how your clientele
will reach the final sale
Planning Will Create the Sale


Different People Need Different Tactics


Focused Purpose on Pages Create Opportunities


Aesthetics Cause Subconscious Decisions
Creating Effective Websites

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Creating Effective Websites

  • 1. building success out of virtual nothing
  • 2. Physical Interaction with Virtual Purpose Driven Design Characterize Customers
  • 9. Poor Layout Design Poor Color Scheme Poor Text/Information Poor Graphics/Images
  • 15. To Get Customers into Your Store? To Capture Contact Information? To Sell a Product? To Have Customers Contact You? To Promote Yourself as an Expert? To Gain Credibility as a Business? To Provide a Useful Service? To Exist?
  • 16. Yahoo.com Google.Com
  • 25. Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving Protectors (SJ) Creators (SP) • The Overseer (ESTJ) • The Persuader (ESTP) • The Supporter (ESFJ) • The Entertainer (ESFP) • The Examiner (ISTJ) • The Craftsman (ISTP) • The Defender (ISFJ) • The Artist (ISFP) Myers-Briggs Intellectuals (NT) Visionaries (NF) • The Chief (ENTJ) • The Mentor (ENFJ) • The Originator (ENTP) • The Advocate (ENFP) • The Strategist (INTJ) • The Confidant (INFJ) • The Engineer (INTP) • The Dreamer (INFP)
  • 26. 43 % of all People 40% of Males 46% of Females reliable, diligent, industrious, persevering Career Matches motivated to maintain security • Auditor • Accountant require tasks be completed correctly • Scientist require people behave appropriately • Researcher • Police not driven by impulse, but rather by concrete fact • Administrator quick to provide a solution, provided the need is justified • Marketer • Librarian attention to detail
  • 27. 35.5% of all People 36.5% of Males 34.5% of Females laid back, open-minded and love to feel alive Career Matches primarily driven by sensation • Driver • Marketer flexible and aesthetically-aware • Paramedic/EMT quot;here and nowquot; people that go where their senses lead • Social Worker • Detective makes an effort not to miss an opportunity • Project Manager have a tendency toward athletics • Child Care • Military have a tendency toward creating or crafting • Scientist • Mechanic
  • 28. 10 % of all People 15.5% of Males 4.5% of Females analytical, intellectual, independent and complex Career Matches introspective, logical and on a quest for knowledge • Scientist • Computer Programmer practical and unsentimental in problem solving situations • Judge actions are precise and follow a systematic course • Teacher/Professor • Lawyer/Attorney abstract, theoretical and technically adept • Psychologist naturally inventive • Engineer • Systems Analyst strong attention to detail • Photographer
  • 29. 11.5% of all People 8% of Males 15% of Females imaginative, creatively inclined and passionate Career Matches introspective, intuitive and highly idealistic • Psychologist/Counselor • Writer desire to contribute goodness and meaning to others lives • Musician despise conflict • Actor • Artist will do everything to ensure loved ones get along • Teacher/Professor effective through insightful and encouraging nature • Social Worker • Church Worker have tendency toward creating or crafting • Human Resources
  • 30. By Creating a Script for Sale you can strategize about how your clientele will reach the final sale
  • 31. Planning Will Create the Sale Different People Need Different Tactics Focused Purpose on Pages Create Opportunities Aesthetics Cause Subconscious Decisions