Creating Effective Websites


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This presentation was given during the Utah Valley University Entrepreneurial Conference in April 2009. This Presentation describes certain elements that should be reviewed to create an effective website strategy.

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Creating Effective Websites

  1. 1. building success out of virtual nothing
  2. 2. Physical Interaction with Virtual Purpose Driven Design Characterize Customers
  3. 3. Poor Layout Design Poor Color Scheme Poor Text/Information Poor Graphics/Images
  4. 4. To Get Customers into Your Store? To Capture Contact Information? To Sell a Product? To Have Customers Contact You? To Promote Yourself as an Expert? To Gain Credibility as a Business? To Provide a Useful Service? To Exist?
  5. 5. Google.Com
  6. 6. Attention Interest Desire Action
  7. 7. Extraverted or Introverted Sensing or iNtuition Thinking or Feeling Judging or Perceiving Protectors (SJ) Creators (SP) • The Overseer (ESTJ) • The Persuader (ESTP) • The Supporter (ESFJ) • The Entertainer (ESFP) • The Examiner (ISTJ) • The Craftsman (ISTP) • The Defender (ISFJ) • The Artist (ISFP) Myers-Briggs Intellectuals (NT) Visionaries (NF) • The Chief (ENTJ) • The Mentor (ENFJ) • The Originator (ENTP) • The Advocate (ENFP) • The Strategist (INTJ) • The Confidant (INFJ) • The Engineer (INTP) • The Dreamer (INFP)
  8. 8. 43 % of all People 40% of Males 46% of Females reliable, diligent, industrious, persevering Career Matches motivated to maintain security • Auditor • Accountant require tasks be completed correctly • Scientist require people behave appropriately • Researcher • Police not driven by impulse, but rather by concrete fact • Administrator quick to provide a solution, provided the need is justified • Marketer • Librarian attention to detail
  9. 9. 35.5% of all People 36.5% of Males 34.5% of Females laid back, open-minded and love to feel alive Career Matches primarily driven by sensation • Driver • Marketer flexible and aesthetically-aware • Paramedic/EMT quot;here and nowquot; people that go where their senses lead • Social Worker • Detective makes an effort not to miss an opportunity • Project Manager have a tendency toward athletics • Child Care • Military have a tendency toward creating or crafting • Scientist • Mechanic
  10. 10. 10 % of all People 15.5% of Males 4.5% of Females analytical, intellectual, independent and complex Career Matches introspective, logical and on a quest for knowledge • Scientist • Computer Programmer practical and unsentimental in problem solving situations • Judge actions are precise and follow a systematic course • Teacher/Professor • Lawyer/Attorney abstract, theoretical and technically adept • Psychologist naturally inventive • Engineer • Systems Analyst strong attention to detail • Photographer
  11. 11. 11.5% of all People 8% of Males 15% of Females imaginative, creatively inclined and passionate Career Matches introspective, intuitive and highly idealistic • Psychologist/Counselor • Writer desire to contribute goodness and meaning to others lives • Musician despise conflict • Actor • Artist will do everything to ensure loved ones get along • Teacher/Professor effective through insightful and encouraging nature • Social Worker • Church Worker have tendency toward creating or crafting • Human Resources
  12. 12. By Creating a Script for Sale you can strategize about how your clientele will reach the final sale
  13. 13. Planning Will Create the Sale Different People Need Different Tactics Focused Purpose on Pages Create Opportunities Aesthetics Cause Subconscious Decisions