0
SSD‟s & Memory
Why it matters what you choose?
Steve Weinger, Director of Marketing – SSDs @ Samsung
Sylvie Kadivar, Sr. D...
Legal Disclaimer
This presentation is intended to provide information concerning SSD and memory industry. We do our best t...
Samsung Business Divisions
Consumer
Electronics

IT & Mobile
Communication

Device
Solutions

Visual Display

Mobile Comm....
Change in User Environment: PC  Mobile + Cloud
Computing Growth Drivers Over Time

10X

Units, M

100,000

Mobile Interne...
Mobile Data Traffic Growth
More Connections

More Users

>10B Devices
134EB
Faster Speeds

2G 3G 4G
More Video

5EB: The t...
Rock Concert

Then

Now
Married or Dating
Holiday Card

Happy
Holidays from
the Weingers
Papal Inauguration
Impact of Social Networking

8.7B Pages / day
1.8PB / day

350M Pictures / day
18TB / day

400M Tweets / day
3.8TB / day

...
Impact on Datacenter Infrastructure
More applications for data

Data traffic: 78% CAGR

* 1000 PB: 1EB (1018)

Billions
of...
Data Center Impact
>3 Million: # of Data Centers WW and Growing...
One Data Center can use more power than a
medium-sized ...
IT Concerns

46.3%

14.6%

Heat Density

Management
Capability

10.4%
Data Storage

34.8%

Consolidation

45.7%

23.2%

Av...
LESS
POWER

CONSOLIDATION

POWER

SPACE

$

LESS COST
BUDGET

MORE USERS
PERFORMANCE
Impact of Memory
Memory Market Evolution

PC

Mobile
Smartphone

Big Data
Tablet

Datacenter

W/W Memory rev.($B)

41

Card

Enterprise
SSD...
Virtualization Driving Memory Content

64GB System
64GB System
No Virtualization Virtualization
64GB
DRAM 63GB
DRAM

64GB
...
System Power Reduction
Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save
15% of the system power consumed by ...
Why an SSD?
 Three things that dictate the speed of your PC/Server:
• CPU, DRAM, and HDD
– Everything is speeding up.. Ex...
SSD Performance

90,000 IOPS

900 Hard Drives

1 Samsung SSD
HDD vs. SSD - Durability

SSD is 23 times more shock resistant than a HDD

1500G @ 0.5ms
63G @ 2ms

vs.
HDD Replacement
 Replace boot drive or main storage
 Fastest and easiest way to experience SSDs

Server

Storage

HDD

S...
Caching Appliance
 Read and/or Write Cache
 Caching will take place in one of the following:
• Between servers and stora...
Tiered Storage
 An external storage device (NAS, SAN)
 Only puts “hot” or “critical” data on SSD
 Most of the storage i...
All Flash Storage
 External storage based on 100% SSD/Flash
 Typically uses MLC and de-duplication/compression to achiev...
To Support 50K Users...

LEADING-EDGE
MEMORY SOLUTION

CURRENT
SOLUTION

HIGH-EFFICIENCY
CPU SOLUTION

1.8GHz CPU

2.6GHz ...
PERFORMANCE / SERVER
6,360

Users

60%

5,900

Increase

3,970

A
A : Current Solution

B
B : High-Efficiency CPU Solution...
ENERGY CONSUMPTION
KWatt

3.4

A
A : Current Solution

32%

3.1

B
B : High-Efficiency CPU Solution

2.3

C
C : Leading-Ed...
PURCHASE COST
USD ($)

$41K

23%

-11%

Decrease

$36K
$31K

A
A : Current Solution
ion

B
B : High-Efficiency CPU Solutio...
Summary: To Support 50K Users...
Cost Savings Performance Increase Energy Efficiency

23%

A

C

A : Current Solution

60%...
NEW MEMORY PARADIGM

DDR4

PCIe SSD

5th Generation Green Memory
DDR3 to DDR4
DDR3

DDR4

800-1866 Mbps

2133 – 2400 Mbps

Power Savings

Baseline

40% lower (*)

RDIMM Capacity

4-16 GB
...
DDR4 benefits for Key Enterprise Applications

●

Cloud and Big Data
•

●

Virtualization
•

●

Higher Performance, lower ...
NAND Flash Ubiquity
NAND is now an integral part of virtually every consumer device

NAND Flash

By 2020 >50B things will ...
Has Moore‟s Law Come to an End for NAND?
Maintaining planar evolution so far… But, Scaling is getting difficult
• Sub-1ynm...
Disruptive technology is required to continue to satisfy
capacity, cost and reliability requirements
V-NAND Era for the Future
Design
Rule
(nm)

2D Planar

3D V-NAND / No Patterning Limitation
8 stack

24 stack

16Gb

128Gb...
Value Proposition of V-NAND

High Endurance

High Performance

Low Power Consumption

x10

x2

40% less

Program/Erase cyc...
World‟s 1st V-NAND Based Enterprise SSD

•
•
•
•

SATA 6Gbps
2.5” Form Factor
960GB
Power-Loss Data Protection
Next Gen SSD‟s Improve Performance

PCIe SSD

83%

CPU

Improved Latency

Based on SATA vs NVMe Protocol overhead
Next Gen SSD‟s Improve Performance

600MB/s

4GB/s

SATA SSD

PCIe SSD

CPU

6.7X

Bandwidth Increase

CPU
Dell / Samsung Case Studies
Green Data Center – Big Data Performance Enhancement
Samsung SSD allows server to perform 14.5X faster
• Saves 94% of syst...
VDI Enhancements with SSDs
2X the VDI Users using Samsung SSD’s with Dell R720 Servers

User Responsiveness
no longer acce...
Dell Customer “Case Study”- CloudMosa
Voice of Customer
Accelerating and enriching mobile
web browsing experience through
...
Dell & Samsung Partnership

• Much deeper than a vendor-supplier
ationship

rel

• Partnership to advance the industry thr...
JEDEC
Global Standards for the Microelectronics Industry
JEDEC is the global leader in developing open standards f
or the ...
NVM Express

NVM Express is a scalable host controller interface designed to address th
e needs of Enterprise, Data Center...
SSD Form Factor Working Group

Promote enterprise storage usage of PCIe SSDs,
by enabling serviceability, high-availabilit...
Dell Servers with Samsung Green DDR3 & SSD
Samsung is qualified across the Dell 12G Server lineup

+
Results of Partnership

PowerEdge PCIe Express Flash SSD

• Dell & Samsung are working to bring NVM Express s
olid state d...
IT that Considers the
Environment and the Future
For more information, come
visit our booth (#301G)

Steve Weinger, sweinger@ssi.samsung.com
Sylvie Kadivar, s.kadivar@ssi....
SSDs and Memory – Why It Matters What You Choose
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SSDs and Memory – Why It Matters What You Choose

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With Data growth at unprecedented rates, how do you manage it? Solid State drives from Samsung are not only faster and more energy efficient, but more stable as well.

Find out more about Dell Storage and SSD here: http://del.ly/DellStorageSSD

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  • 1. I’d like to show the history and future of V-NAND. (클릭 : Animation – Planar NAND NODE 등장)2. This green line is the planar history with the floating gate technology. 128Gb is under mass production with 20nm design rule. (클릭 :Animation – V-NAND 표시)3. In 2008, we started V-NAND development with 8 layers. And in 2011, we realized 16Gb V-NAND working with 8 layers. 4. We started mass production of the 24 layer V-NAND this year.5. See these two 128Gb V-NAND and 2D planar. V-NAND released design rule as I mentioned before. Also, we can realize 1Terabit V-NAND soon with more integrated layers. 6. Okay, I presented all of V-NAND characteristics. (다음 페이지)■ Floating Gate Litho Tool (양산 Qual. 연도)- 73nm('05), 63nm('06) : ArF- 51nm('07), 42nm('08) : i-ArF- 32nm('09), 27nm('10), 21nm('11), 19nm('12) : i-ArF DPT- 16nm : QPT 또는 EUV 필요- 16nm 이하 : QPT 또는 EUV DPT 필요
  • Transcript of "SSDs and Memory – Why It Matters What You Choose"

    1. 1. SSD‟s & Memory Why it matters what you choose? Steve Weinger, Director of Marketing – SSDs @ Samsung Sylvie Kadivar, Sr. Director of Strategic Marketing @ Samsung Robert Hormuth, Sr. Distinguished Engineer @ Dell
    2. 2. Legal Disclaimer This presentation is intended to provide information concerning SSD and memory industry. We do our best to make sure that information presented is accurate and fully up-to-date. However, the presentation may be subject to technical inaccuracies, information that is not up-to-date or typographical errors. As a consequence, Samsung does not in any way guarantee the accuracy or completeness of information provided on this presentation. The information in this presentation or accompanying oral statements may include forward-looking statements. These forward-looking statements include all matters that are not historical facts, statements regarding the Samsung Electronics' intentions, beliefs or current expectations concerning, among other things, market prospects, growth, strategies, and the industry in which Samsung operates. By their nature, forward-looking statements involve risks and uncertainties, because they relate to events and depend on circumstances that may or may not occur in the future. Samsung cautions you that forward looking statements are not guarantees of future performance and that the actual developments of Samsung, the market, or industry in which Samsung operates may differ materially from those made or suggested by the forward-looking statements contained in this presentation or in the accompanying oral statements. In addition, even if the information contained herein or the oral statements are shown to be accurate, those developments may not be indicative developments in future periods.
    3. 3. Samsung Business Divisions Consumer Electronics IT & Mobile Communication Device Solutions Visual Display Mobile Comm. Memory Digital Appliances Network System LSI Printing Solutions / Health&Medical Equipment Digital Imaging LED
    4. 4. Change in User Environment: PC  Mobile + Cloud Computing Growth Drivers Over Time 10X Units, M 100,000 Mobile Internet (10 Billion Devices) 10,000 Wired Internet (Billion Devices) 1,000 PC 100 Minicomputer 10 Mainframe 1 1960 1970 1980 1990 2000 2010 2020 Source: Morgan Stanley 2012: Mobile connected devices exceeded the world's population
    5. 5. Mobile Data Traffic Growth More Connections More Users >10B Devices 134EB Faster Speeds 2G 3G 4G More Video 5EB: The total data created between the dawn of civilization and 2003
    6. 6. Rock Concert Then Now
    7. 7. Married or Dating
    8. 8. Holiday Card Happy Holidays from the Weingers
    9. 9. Papal Inauguration
    10. 10. Impact of Social Networking 8.7B Pages / day 1.8PB / day 350M Pictures / day 18TB / day 400M Tweets / day 3.8TB / day 65% mobile 100% mobile 70% mobile Time to 50 million users TV Internet Facebook Draw Something 13 Years 4 Years 3.5 Years 50 Days 91% of adults have mobile phones within arm’s reach 24/7
    11. 11. Impact on Datacenter Infrastructure More applications for data Data traffic: 78% CAGR * 1000 PB: 1EB (1018) Billions of Devices! Source: Cisco Visual Networking Index More video is uploaded to YouTube in one month than the 3 major US networks created in 60 years
    12. 12. Data Center Impact >3 Million: # of Data Centers WW and Growing... One Data Center can use more power than a medium-sized town. Data Centers consume >2% of US Electricity NY Times Article September, 2012; IDC Data
    13. 13. IT Concerns 46.3% 14.6% Heat Density Management Capability 10.4% Data Storage 34.8% Consolidation 45.7% 23.2% Availability (uptime) 20.7% Space 27.4% Power Density 17.1% Technology Change 48.2% Energy Efficiency Security Reference : Emerson’s Data Center Users’ Group Special Report '12
    14. 14. LESS POWER CONSOLIDATION POWER SPACE $ LESS COST BUDGET MORE USERS PERFORMANCE
    15. 15. Impact of Memory
    16. 16. Memory Market Evolution PC Mobile Smartphone Big Data Tablet Datacenter W/W Memory rev.($B) 41 Card Enterprise SSD PC Mobile DRAM (PC SSD) NAND PC DRAM 1985 (Source: isuppli, Samsung) 1990 1995 2000 2005 2010 2015
    17. 17. Virtualization Driving Memory Content 64GB System 64GB System No Virtualization Virtualization 64GB DRAM 63GB DRAM 64GB DRAM 63GB DRAM OS 128GB System Virtualization 128GB128GB DRAM110GB DRAM DRAM DRAM 46GB DRAM Actual DRAM Available DRAM Actual DRAM Available DRAM Actual DRAM Available DRAM
    18. 18. System Power Reduction Server using Samsung 2ynm class 4Gb 1.35V DDR3 memory can save 15% of the system power consumed by 40nm class 2Gb 1.5V DDR3 Memory Power Savings System Power Savings 128 GB - based Server 128 GB - based Server 15 % Savings 57 W 52 % Savings 289.2 W Memory 52% Savings 246.8 W Memory CPU CPU 27.2W Others Others Standardt Solution Green Solution Standard Solution Green Solution 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 40nm Class 2Gb 1.5V DDR3 2ynm Class 4Gb 1.35V DDR3 Source: Samsung Lab.
    19. 19. Why an SSD?  Three things that dictate the speed of your PC/Server: • CPU, DRAM, and HDD – Everything is speeding up.. Except the HDD Memory: • Larger footprint • Higher bandwidth Processor: • Multi-core • Higher bandwidth Performance Closing the gap with Solid State Storage Storage: • Minor throughput improvements • Currently solved with spindles Time
    20. 20. SSD Performance 90,000 IOPS 900 Hard Drives 1 Samsung SSD
    21. 21. HDD vs. SSD - Durability SSD is 23 times more shock resistant than a HDD 1500G @ 0.5ms 63G @ 2ms vs.
    22. 22. HDD Replacement  Replace boot drive or main storage  Fastest and easiest way to experience SSDs Server Storage HDD SS D HDD SS D
    23. 23. Caching Appliance  Read and/or Write Cache  Caching will take place in one of the following: • Between servers and storage, typically in a SAN • Inside server  Used to speed up legacy or slower storage Servers Cache SS D SSD Storage HDD
    24. 24. Tiered Storage  An external storage device (NAS, SAN)  Only puts “hot” or “critical” data on SSD  Most of the storage is still on HDD Servers SS D HDD Storage HDD
    25. 25. All Flash Storage  External storage based on 100% SSD/Flash  Typically uses MLC and de-duplication/compression to achieve better pricing  Designers of these systems are Flash experts Servers SS D SS D Storage SS D
    26. 26. To Support 50K Users... LEADING-EDGE MEMORY SOLUTION CURRENT SOLUTION HIGH-EFFICIENCY CPU SOLUTION 1.8GHz CPU 2.6GHz CPU 1.8GHz CPU 64GB DRAM 64GB DRAM 128GB DRAM 1200GB HDD 1200GB HDD 960GB SSD 9 Servers (5,900 per) 8 Servers (6,360 per) 13 Servers (3,970 per) Based on Application Server
    27. 27. PERFORMANCE / SERVER 6,360 Users 60% 5,900 Increase 3,970 A A : Current Solution B B : High-Efficiency CPU Solution C C : Leading-Edge Memory Solution
    28. 28. ENERGY CONSUMPTION KWatt 3.4 A A : Current Solution 32% 3.1 B B : High-Efficiency CPU Solution 2.3 C C : Leading-Edge Memory Solution Decrease
    29. 29. PURCHASE COST USD ($) $41K 23% -11% Decrease $36K $31K A A : Current Solution ion B B : High-Efficiency CPU Solution C C : Leading-Edge Memory Solut
    30. 30. Summary: To Support 50K Users... Cost Savings Performance Increase Energy Efficiency 23% A C A : Current Solution 60% A C C : Leading-Edge Memory Solution 32% A C
    31. 31. NEW MEMORY PARADIGM DDR4 PCIe SSD 5th Generation Green Memory
    32. 32. DDR3 to DDR4 DDR3 DDR4 800-1866 Mbps 2133 – 2400 Mbps Power Savings Baseline 40% lower (*) RDIMM Capacity 4-16 GB 8 - 32GB 32 - 64 GB 64 GB Key Features Speed (MT/s) LRDIMM Capacity
    33. 33. DDR4 benefits for Key Enterprise Applications ● Cloud and Big Data • ● Virtualization • ● Higher Performance, lower power Higher Capacity High Performance Computing • Higher performance Source : IDT
    34. 34. NAND Flash Ubiquity NAND is now an integral part of virtually every consumer device NAND Flash By 2020 >50B things will be connected… …And they will all need flash
    35. 35. Has Moore‟s Law Come to an End for NAND? Maintaining planar evolution so far… But, Scaling is getting difficult • Sub-1ynm hitting the limit of cell reliability  Enterprise ? • Tremendous investment cost required to continue  Consumer ? 120nm 1Gb 90nm 2Gb Cost of Patterning 70nm 4Gb 60nm 8Gb 50nm 16Gb 40nm 32Gb 19nm 128Gb Future die shrinks: Prohibitively expensive, reliability concerns, diminishing wafer productivity How to power the Internet of Everything with NAND?
    36. 36. Disruptive technology is required to continue to satisfy capacity, cost and reliability requirements
    37. 37. V-NAND Era for the Future Design Rule (nm) 2D Planar 3D V-NAND / No Patterning Limitation 8 stack 24 stack 16Gb 128Gb 1Tb 128Gb „03 „05 „07 „09 „11 „13 „15 „17 Year
    38. 38. Value Proposition of V-NAND High Endurance High Performance Low Power Consumption x10 x2 40% less Program/Erase cycle Planar V-NAND (2-bit) Write speed Planar V-NAND (2-bit) power consumption Planar Shipping to datacenter customers and receiving positive feedback V-NAND (2-bit)
    39. 39. World‟s 1st V-NAND Based Enterprise SSD • • • • SATA 6Gbps 2.5” Form Factor 960GB Power-Loss Data Protection
    40. 40. Next Gen SSD‟s Improve Performance PCIe SSD 83% CPU Improved Latency Based on SATA vs NVMe Protocol overhead
    41. 41. Next Gen SSD‟s Improve Performance 600MB/s 4GB/s SATA SSD PCIe SSD CPU 6.7X Bandwidth Increase CPU
    42. 42. Dell / Samsung Case Studies
    43. 43. Green Data Center – Big Data Performance Enhancement Samsung SSD allows server to perform 14.5X faster • Saves 94% of system power consumption (Watts) Cold Cache Test: TPC-H HDD: ~2 hours 41 minutes  2,196 watts SSD: ~11 minutes  126 watts (Minutes) Source: Microsoft Technology Center (MTC) September 2012. Cold Cache Test: 4 Queries of TPC-H for Decision Support (DSS); When data are accessed from Disk
    44. 44. VDI Enhancements with SSDs 2X the VDI Users using Samsung SSD’s with Dell R720 Servers User Responsiveness no longer acceptable Users Source: Principaled Technologies, Dell, and Samsung  Comparing SAS HDD vs Samsung SSD using Dell PowerEdge R720 running VMWare View and VSPhere
    45. 45. Dell Customer “Case Study”- CloudMosa Voice of Customer Accelerating and enriching mobile web browsing experience through cloud computing 1000+ Servers and Growing CEO S. Shen Data Center 100+ Dell R610 • CloudMosa likes the performance & reliability of the Samsung Green SSDs & DDR3 memory […] the most important thing is, Samsung Low Power Green Memory save us money (CEO CloudMosa) CloudMosa’s Feedback Samsung SSD 256GB Samsung PM830 SSD + 192GB DRAM Chose Samsung SSD for speed & reliability Install Samsung SSD on all CloudMosa’s new servers 100+ Dell R620 Samsung DRAM 500GB SAS HDD + 192GB DRAM 300+ Dell R210-II Chose Samsung DRAM for low power consumption Dell agrees to adopt Samsung DRAM for CloudMosa 256GB Samsung PM830 SSD + 32GB DRAM Samsung SSD+ DRAM 500+ Dell Mini-Server (C5220 Cassis) Low power consumption to fit 48x Dell mini-servers: (4x C5220) in one 208V/20A circuit 100GB Samsung SM825 SSD + 32GB DRAM
    46. 46. Dell & Samsung Partnership • Much deeper than a vendor-supplier ationship rel • Partnership to advance the industry thru o pen standards – JEDEC – NVM Express – SSD Form Factor Working Group
    47. 47. JEDEC Global Standards for the Microelectronics Industry JEDEC is the global leader in developing open standards f or the microelectronics industry, with more than 4,000 volu nteers representing nearly 300 member companies DDR3 DDR4 DDR3 to DDR4 Benefits • Lower Power • Higher Performance • Greater Density • Improved RAS
    48. 48. NVM Express NVM Express is a scalable host controller interface designed to address th e needs of Enterprise, Data Center and Client systems that utilize PCI Expr ess based solid state drives.
    49. 49. SSD Form Factor Working Group Promote enterprise storage usage of PCIe SSDs, by enabling serviceability, high-availability, ease of integration, interoperability and scalability of Solid -State Storage. Key Focus Areas: Form Factors Connector Hot-plug behavior
    50. 50. Dell Servers with Samsung Green DDR3 & SSD Samsung is qualified across the Dell 12G Server lineup +
    51. 51. Results of Partnership PowerEdge PCIe Express Flash SSD • Dell & Samsung are working to bring NVM Express s olid state drives to the market thru open industry standards DDR4 • Dell & Samsung are working to bring the benefits of DDR4 to the Enterprise *Pre NVM Express Compliant
    52. 52. IT that Considers the Environment and the Future
    53. 53. For more information, come visit our booth (#301G) Steve Weinger, sweinger@ssi.samsung.com Sylvie Kadivar, s.kadivar@ssi.samsung.com
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