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How the Efficient Data Center Drives Sustainable Growth
How the Efficient Data Center Drives Sustainable Growth
How the Efficient Data Center Drives Sustainable Growth
How the Efficient Data Center Drives Sustainable Growth
How the Efficient Data Center Drives Sustainable Growth
How the Efficient Data Center Drives Sustainable Growth
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How the Efficient Data Center Drives Sustainable Growth


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Imagine a data center where pooled servers, networking,and storage can be rapidly redeployed to meet changing needs; where business application developers can self-provision their workload …

Imagine a data center where pooled servers, networking,and storage can be rapidly redeployed to meet changing needs; where business application developers can self-provision their workload deployments; and where optimized storage and intelligent infrastructure are the norm. Dell is helping organizations to unlock data center efficiency and work toward the goal of returning as much as 50 percent of the IT budget to drive business innovation.

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  • 1. Feature section Solutions for the virtual eraThe smart money’s on How the Efficient Data Center IT drives sustainable growth By Bryan Jones and Bill Goins8 2010 Issue 02 | Reprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved.
  • 2. Imagine a data center where pooled servers, networking, and storage can be rapidly redeployed to meet changing needs; where business application developers can self-provision their workload deployments; and where optimized storage and intelligent infrastructure are the norm. Dell is helping organizations to unlock data center efficiency and work toward the goal of returning as much as 50 percent of the IT budget to drive business innovation. T oday, efficiency is a basic tenet of business survival. The boardroom IT conversation is no longer restricted to cutting costs—it’s about investing in technology to efficiently drive business and organizational success. Although IT supports virtually every business process, and tough economic times have led to intensified competition, many organizations are hard-pressed to take advantage of technology advances when they are trapped into spending most of a spartan IT budget on maintenance instead of innovation. As a result, nonstrategic tasks are occupying an increasing proportion of the workday in many data centers. Virtualization and consolidation can go a long way toward driving data center efficiency, but they are just the beginning. Technologies for flexible data management, self-service workload creation and deployment, resource pooling, and smart, self-aware infrastructure help to simplify data center management and significantly lower total cost of ownership (TCO). In an environment where IT leaders are looking to partner with business units in a way that increases automation and productivity across the organization, advanced data center technologies can make these goals a reality. Most technology vendors are focused on tackling the simplest of these challenges by virtualizing, consolidating, and automating the data center. These vendors typically propose a collection of proprietary offerings designed to lock organizations into vertically integrated, premium-priced infrastructures. Dell offers a model for tackling these challenges and building a solid foundation for enterprise efficiency that does not lock organizations into proprietary solutions—a model that can optimize the existing data center, maintain choice in vendors and technology, and allow incremental implementation as time and budget allow. The Efficient Data Center is a key component of Dell’s Efficient Enterprise model, purpose-built to lower costs and increase IT efficiency.Reprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved. | 2010 Issue 02 9
  • 3. Feature section Solutions for the virtual era “Dell Advanced Infrastructure Manager software allows IT departments to manage networking, storage, and servers— both physical and virtual— as a single resource pool.” Best practices: Envisioning the After the data center has been standardized Efficient Data Center and simplified, enhanced levels of automation In the Dell Efficient Enterprise vision, technology become possible. The third step is to implement infrastructures are open, capable, and affordable. best practices that help reduce manual intervention Products and services for the data center are flexible and boost productivity, together with cloud-based and avoid locking organizations into using a single delivery models (where appropriate) that help reduce vendor or proprietary technologies that contribute administrative burdens on IT staff and enhance to increased TCO and limit future choice; products application availability. Managed service options also and services have innovative functionality that meets allow organizations to combine 24/7 monitoring, existing requirements and provides the flexibility to alerts, and reporting with expert analysis and advice. adapt to future requirements. In addition, Dell’s vision In the Dell model, the Efficient Data Center is blends new technology with existing infrastructure, built on four key pillars (see Figure 1). existing expertise, and industry-standard approaches designed to drive down TCO and complexity. Intelligent infrastructure Dell begins with a three-step approach to help Dell’s Efficient Data Center approach can help organizations unlock enterprise efficiency and organizations optimize their existing data centers, achieve significant returns on their IT investment. virtualize on their own schedule, take advantage of The first step on the journey is to optimize the cloud technologies as they make business sense— existing data center infrastructure, with the goal of and prepare their data centers for the future. achieving uniformity and cutting costs. Common Achieving these goals requires advanced servers, platforms, standards-based tools, and unified networking equipment, and storage. Intelligent fabrics can contribute to these efforts. The goal: to infrastructure is designed to automate frequent eliminate proprietary legacy architectures, like RISC- tasks to drive down TCO, rapidly respond to change and SPARC-based UNIX® systems, and replace them requests, and help administrators anticipate issues with a scaled x86 architecture running Microsoft® and proactively respond. Dell offers a range of Windows® or Linux® operating systems to help lower infrastructure products to help meet these needs. costs and reduce management oversight. Purpose-built hardware, like Dell™ PowerEdge™ The next step is to simplify the technology C-Series servers optimized for cloud applications, infrastructure. Using pragmatic approaches can help administrators accomplish specific tasks. such as virtualization and storage consolidation, An efficient fabric helps lower costs and allows organizations can consolidate or unify redundancies administrators to rack and cable only once. Cloud to help ensure that they are getting the most out services enable applications to be cloud optimized. of their data center resources. Rationalizing and Intelligent infrastructure helps optimize the data reducing the number of applications also enhances center today and build the foundation for advanced the flexibility to easily remove and repurpose servers. Efficient Data Center services.10 2010 Issue 02 | Reprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved.
  • 4. 10GbE data center fabric Four pillars: Building the In this Webinar, learn how innovative technologies such as virtualization and 10GbE enable organizations to converge storage traffic onto a common unified data center fabric. The recorded presentation explores how integrating IT management, server, storage, and networking solutions can help accelerate 10GbE deployments—enhancing flexibility and performance while Efficient Data Center reducing cost and complexity. Intelligent infrastructure: Deploys servers, networking, and fabrics that are designed and purpose-built to help reduce acquisition and operating costs, with the goals of reducing the number and types of devices to manage, racking and cabling once, taking advantage of the 10GbE convergence, and maintaining the flexibility of a multi-vendor approach Simplified infrastructure management: Leverages Dell gears its approach to networking in the data center. technologies that enable IT staff to consolidate toolsenterprise efficiency toward Enterprises can leverage this and pool resources, helping them to increase the operatingtaking advantage of the convergence to help reduce efficiency of both new and existing infrastructures and tohardware and software already operating costs and avoid dynamically redeploy assets as conditions changein the data center while also complexity while continuingincorporating purpose-built to extract value from existing Streamlined application and workload management: Includes tools that allow rapid delivery of strategic IThardware. With the right mix investments. Because the 10GbE services with the goals of enabling application developersof blade servers, rack servers, standard allows organizations to easily create images and self-provision their workloadtowers, and custom form to continue using their existing deployments, automating approval and deployment processes,factors, IT departments can platforms and networking and providing self-service cataloged services and chargebacksachieve optimum levels of tools, they can extend capital Dell Intelligent Data Management: Optimizes contentcompute density, memory, investments and IT staff training storage throughout its life cycle by automatically placingand I/O to help meet specific to the updated infrastructure. it on the appropriate tier and storage type while optimizingenterprise needs. 10GbE bandwidth also allows the storage for virtualized environments Dell PowerEdge servers are reduction of port count to helpdesigned to support generalized reduce cost, while a multi-vendorworkloads, hardware-based approach helps preserve choiceavailability, and a traditional in adopting new technologies asbreak/fix service model. they become available. Simplified Streamlined Intelligent infrastructure application IntelligentPowerEdge C-Series servers are Key Dell connectivity infrastructure management and workload Data Management managementstandardized and purpose-built offerings include Dellfor cloud applications.1 And Dell PowerConnect™ switches, Virtualization-ready Tools for managing Rapid delivery Automated infrastructure for and deploying of strategic IT management ofData Center Solutions (DCS) which provide Gigabit Ethernet rapid deployment physical, virtual, services with data through and optimized and logical groundbreaking predictable,are designed to support the (GbE) and 10GbE rack and operations infrastructure capabilities scalable, and open data storagelargest public cloud providers blade switches that can deliver • Optimized server • Policy-based • Drag-and-dropin the industry with specialized extreme price/performance platforms updates and image creation • Efficient object • Efficient I/O fabric configuration • Self-service storageworkloads, application-based targeted for edge network • Management of workload • Deduplication servers, networks, deployment • Unified and tieredavailability, and custom service applications. Dell PowerConnect and storage in a • Advanced storage single pool monitoringmodels. B-Series switches offer GbE and • Physical servers and Microsoft 10 Gigabit Ethernet (10GbE) 10GbE rack and chassis switches Hyper-V™,connectivity is rapidly becoming for price-sensitive aggregation, VMware®, and Citrix® XenServer™the industry standard for core, and storage area network virtualization platforms1 For more information, see “Designing for Hyperscale Computing,” by Steven Croce, Brandon Draeger, and Buck Avey, in Dell Power Solutions, 2010 Issue 2, Figure 1. Four key pillars support the Dell model for building the Efficient ps2q10-20100360-cloud.pdf. Data CenterReprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved. | 2010 Issue 02 11
  • 5. Feature section Solutions for the virtual era(SAN) applications, while other operate heterogeneous data Manager software allows health of key systems or systemupcoming Dell PowerConnect centers—enabling them to IT departments to manage subcomponents, and performswitches are expected to rack and cable once, and then networking, storage, and basic provisioning, discovery,facilitate performance-oriented redeploy when needed. servers—both physical and inventory, power control, andswitching for wide area Instead of replacing virtual—as a single resource alerting tasks.networking and networking heterogeneous technology pool. This approach helpssecurity applications. infrastructures with single- avoid resource silos, allowing Streamlined application The Dell Lifecycle Controller, vendor platforms, Dell focuses organizations to allocate and workload managementdelivered as part of the on providing comprehensive, resources dynamically to meet Advanced, application-awareIntegrated Dell Remote streamlined support for the changing workload demands. workload and service monitoringAccess Controller (iDRAC) range of platforms already at In addition, IT managers can as well as on-demandExpress in 11th-generation Dell work in enterprise data centers seamlessly migrate workloads monitoring of underlyingPowerEdge servers, embeds (see Figure 2). This approach— between physical and physical and virtual platformssystems management features which accommodates dynamic virtual environments to help can help dramatically reducedirectly in the server—helping management of mixed organizations meet virtualization administrative burdens on ITavoid media-based delivery of technology environments, goals and extend the use of staff—freeing them to focus onsystems management tools including platforms from virtualization technology in the strategic projects that add valueand utilities. This delivery model Microsoft, VMware, Citrix, IBM, enterprise while also avoiding by advancing business goalshelps simplify provisioning, Hewlett-Packard, and Sun, in duplicate tools and processes. and organizational objectives.deployment, patching and addition to Dell hardware—helps Dell Management Console In addition, by automatingupdates, servicing, and user to deliver dynamic workload powered by Altiris™ from and standardizing the waycustomization. It also helps to flexibility, enable automated Symantec™ provides a single IT resources are deployed,reduce the time required to deployment, and support comprehensive view into an organizations can reduce theaccomplish common tasks, highly efficient operations organization’s IT infrastructure time and manual interventionreduce the potential for error, management. to help reduce the management required to allocate resources toenhance security, and contribute Dell offers a range of complexity traditionally applications. Tiered infrastructureto increasingly efficient technologies designed to associated with data center offerings further help to createmanagement. simplify systems management. infrastructure. IT managers can uniformity and facilitate cost Dell Advanced Infrastructure use this tool to monitor the containment and chargebacks.Simplified infrastructuremanagementManaging servers, networks, Server Microsoft Citrix VMware XenServer virtualization Hyper-Vand storage as a common poolenables these resources tobe rapidly redeployed to help Serversmeet dynamically changing Dell PowerEdge Dell PowerEdge Dell PowerEdge rack servers C-Series serversneeds. Dell’s Efficient Data M-Series blade servers ManagementCenter approach consolidates, framework (Dell Advancedstreamlines, and automates the Infrastructure I/O Manager and Dell virtualizationmanagement of data center Management Xsigo I/O Director devicesresources to bring virtual-like Console)functionality to physical servers, Networkinghelp eliminate unnecessary Dell PowerConnect switchesmanagement consoles, and Figure 2. A comprehensivedynamically reprovision servers. framework of purpose-built Storage hardware and managementAdvanced Dell systems can Dell NX4 network Dell EqualLogic Dell/EMC tools based on open standards attached storage PS Series iSCSI SANs Fibre Channel SANshelp administrators to efficiently avoids vendor lock-in (NAS) systems12 2010 Issue 02 | Reprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved.
  • 6. “Automatically deduplicating and storingcontent on the appropriate tier andstorage type can help control datastorage costs while providing almost Lessons learnedlimitless storage capacity scaling.” After Dell reengineered its own IT architecture and infrastructure, it went public with best practices the In the Dell vision of the Efficient Data Center, drives offer simplified storage solutions for branch company learned along theenterprises can rapidly deliver strategic IT services office or cost-sensitive applications. And Dell/EMC way. Watch this in-depth exploration of how a globalwith new capabilities. The Dell road map includes SAN arrays offer highly scalable, flexible networked enterprise boosted its own ITa range of application and workload management storage aimed at Fibre Channel–based storage efficiency and reinvested the savings into innovation.functionality—including drag-and-drop image applications. Dell has also recently announcedcreation, self-service workload deployment, and new object-based storage systems with the transition-it/webcastsadvanced monitoring capabilities. Dell DX Object Storage Platform, which uses a self-managing peer-scaling architecture to enableIntelligent Data Management organizations to access, store, and distributeBy automating management of data through billions of files or other digital content, frompredictable, scalable, and open data storage, archiving all the way to the cloud. The Efficient Enterprise:enterprises can move toward maximizing the value their data. Automatically deduplicating and A broader focus: Reinvesting IT efficiencystoring content on the appropriate tier and storage gains to competitive advantagetype can help control data storage costs while Efficiency has become a basic tenet of businessproviding almost limitless storage capacity scaling. survival, and the relentless drive to increase The Efficient Data Center: Strategies for Intelligent Data Management efficiency is leading to a widespread transformationcan include the following: of the IT infrastructure. While executives are searching for the best way to increase efficiency• Storage tiers: Enterprises reduce storage and, in turn, competitive advantage, the largest costs by using tiered storage infrastructures— share of many technology budgets is still going Bryan Jones is director of data center marketing and matching data value with storage platform cost. to fixed expenses that maintain the status quo. strategy at Dell, where he Intelligent tiering alone can cut storage costs Technologies like virtualization offer many has held leadership roles by 50 percent. benefits, but they also create complexity when in enterprise marketing and sales.• Object storage: Policy-based deduplication, the proposed solution is a collection of proprietary archiving, and search of structured and offerings that restrict organizations with vertically Bill Goins focuses unstructured data help reduce storage costs by integrated, premium-priced toolkits. on large enterprise automating time-consuming manual tasks. The Dell Efficient Data Center model goes differentiation and sales enablement.• Virtualization optimization: Storage arrays that beyond the efficiency basics of standardization, He joined Dell through are optimized for virtual environments help simplification, and automation to unlock the its acquisition of reduce costs and complexity. business value of enterprise IT investments. MessageOne, where he was vice president of• Open standards: Leveraging Fibre Channel and By implementing the four key pillars of the product marketing. Internet SCSI (iSCSI) over 10GbE helps reduce Efficient Data Center—intelligent infrastructure, fabric complexity, streamline maintenance, simplified infrastructure management, streamlined and simplify cabling configurations. application and workload management, and Intelligent Data Management—organizations Dell offers support for Intelligent Data can create an open and affordable approach toManagement through Dell EqualLogic™ PS infrastructure that increases flexibility, reducesSeries iSCSI SAN arrays, which are optimized for costs, and shifts the focus to how IT can helpvirtualized environments. Dell PowerVault™ tape meet strategic enterprise goals.Reprinted from Dell Power Solutions, 2010 Issue 2. Copyright © 2010 Dell Inc. All rights reserved. 13