Putting a comprehensive cloud computing strategy into action - Mark Clifton, Director, Global Cloud Solutions
 

Putting a comprehensive cloud computing strategy into action - Mark Clifton, Director, Global Cloud Solutions

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  • Word cloud – One side – agility, time to market, security, enterprise class, integration, private, public, hybrid, on premise, off premise, virtualization, convergence, risk, flexibility, efficiency, big data, capexvsopex. Another side - Gartner/IDC facts, economist stats, Dell stats.3rd side – Dell differentiationSecure, enterprise class, end to end, integration, open, Gartner Magic Quadrant, Cloud since 2005
  • Let me show you a map of how we’re tackling cloud at Dell. If you’re thinking to yourself, “well, golly, this is everything”…you’re right! We’re one of the top IT companies in the world and have been for awhile: we don’t have the luxury of focusing on just one aspect of cloud, and neither do our customers.Dell’s cloud vision recognizes that our customers will have mixture of IT and different requirements depending on the type of industry they’re in. Our goal is to use cloud technologies and practices to make our customer’s lives better, not gratuitously move them to a specific type of cloud. As such, we are providing and in the process of providing many different ways to consume and mix cloud as this diagram shows.
  • Deliver real-time business benefitsDell’s powerful suite of “as-a-service” offerings enables you to deliver applications, data and infrastructure to your users quickly, simply and securely – anytime, anywhere. Our best-in-class Software-as-a-Service (SaaS) offerings deliver agile business outcomes with rapid time-to-value through a comprehensive portfolio of productivity and business-process applications. And our secure, on-demand Infrastructure-as-a-Service (IaaS) solutions leverage Dell Cloud with VMware vCloud Data Center Service so you can deliver compute capability easily, without the time and cost of provisioning and managing infrastructure, to meet seasonal or cyclical spikes in demand or to quickly ramp up for new business requirements. Build your cloud infrastructure Build cloud infrastructures using Dell Cloud enabled servers, storage and networking Simplify deployment and management of infrastructure, workloads and applicationsLeverage existing infrastructure and ITIL processes Extend current & future hardware to public cloud  Operate your cloud infrastructure Monitor/mgt. across legacy, traditional and cloud-based services using Dell software Improve IT governance & reduce security risksRely on one point of contact for integrated hardware; servers, storage and networking, software and services. Provide for your mobile workforce with Dell Virtual Desktop-as-a-Service and Dell Wyse client devices provide flexibity for the mobile workforce and centralizing IT control of applications and data.  Connect SaaS, cloud and on-premise applications. Enable hybrid integration.Use hybrid cloud or the connection between private and public clouds, balancing choice and the needs of the business against cost, flexibility and risk. Use Dell Cloud Solutions to provide the data portability, security and integration needed for enterprise class hybrid cloud. Integrate SaaS, cloud, and on-premise applications with Dell Boomi, a pure SaaS integration platform requiring no software or appliances. Access to current APIs, reduce security risks from custom code Secure public, private, and hybrid clouds. Security in the cloud is a #1 priority for enterprise customers. Where it makes sense Dell is building multiple layers of security into our clouds and embedding security even into our servers. Enhance capabilities with recent acquisitions of Dell SecureWorks and SonicWallEnhanced capabilities with partnership with TrendMicro for VMware vCloud Data Center Service  
  • Use Dell Cloud “as-a-service” for real time business results Use secure on-demand Infrastructure-as-a-Service (IaaS) using Dell Cloud with VMware vCloud Data Center Service. Save time and cost of provisioning and managing infrastructure for seasonal, or cyclical spikes in demand or to quickly ramp up for new business. Use best-in-class Software-as-a-Service (SaaS)business process applications with rapid time-to-value. Use Virtual Desktop-as-a-Service and Dell Wyse client devices provide flexibity for the mobile workforce and centralizes IT control of applications and data. Gratifon talking pointsReduced Annual Opex >50%40x Faster setup of Virtual ServersSame day setup of applications in the cloud450,000 on 19 kiosk phones in less than 3 monthsMoodlerooms:Moodlerooms is a learning management system that serves K-12 and higher education communities. A Dell Cloud Dedicated customer (hosted private cloud.) Saved 10 hours per week in network admin time30% reduction in server administration timeSt. Barnabas Health Care SystemCloud based solution for enterprise-wide vendor-neutral image archiving Infrastructure simplification Reduced TCOImproved Disaster Recovery capabilityIn fact, Dell’s healthcare cloud Manages over 5B medical images across 800 clinical sites in Cloud-based Enterprise ArchivePooling compute, storage and networking capacity into virtual datacentersIT manages resources with abstraction between consumption and delivery of IT servicesDrawing resources from a common physical infrastructure
  • Moodlerooms is an education technology company dedicated to bringing excellent online teaching to institutions across the globe. They serve colleges and universities, schools and organizations by supporting the software that educators use to manage and deliver instructional content to learners in online classrooms. Headquartered in Baltimore, Maryland, we are proud to be a Moodle Partner company and strategically partnered with Blackboard, Inc., a global leader in enterprise technology and innovative solutions.
  • Build your cloud infrastructure Build cloud infrastructures using Dell Cloud enabled servers, storage and networking Simplify deployment and management of infrastructure, workloads and applicationsLeverage existing infrastructure and ITIL processes Extend current & future hardware to public cloudChallenge: The business of ebay involves massive growth and the need to constantly evolve to handle it. When you think about it, most of the cost of eBay is IT – the infrastructure including hardware and the costs of the facilities which includes space, power & cooling. Most of cost of Ebay is IT.eBay® needed an efficient, scalable data center to keep pace with growth and reduce …University of Kentucky notes:Aging infrastructure - want to reclaim space for campus.  Phase 1:  Virtualize first to reverse the challenges of silos caused by the design of the university. Uof K wanted to reduce costs, simplify mgt., reclaim DC space and reduce Power & Cooling.  Goals to have a 75% Reduction on 4-year server hardware TCO, improve performance:  dynamic load distribution, improve efficiency or capacity on demand, and improve resiliency with continuous demand. Phase 2:  Help with responsiveness.  Self service, ERP Platform Migration, Dell POC Private Cloud.    Phase 3:  ERP Platform Migration, Dell POC Hybrid Cloud – large dev, test qa, - can go to public.  Registration spikes.  Take a vision and break down into digestible chunks.Benefits:• Gain free-air cooling year-round• Increase density with up to 30 kilowatts in a rack• Scale out easily with modular infrastructure• Deploy thousands of servers in minutes• Industry leading PUE in harsh environmental conditions
  • http://www.computerworld.com/s/article/9219672/University_tests_ERP_on_new_Dell_cloud Great end to end solution, began with consulting services and ended with SAP instance in the cloud that reclaimed physical space while also enhancing backup and recovery capabilities. Use to demonstrate how the full suite of capabilities creates value.Didn’t just buy cloud, consultants helped understand environment, optimized SAP, and once virtualized we can get you to the cloud.We have professional services to help find the right cloud for you, competitors can’t do that as well.Aging infrastructure want to reclaim space for campus. Phase 1: Virtualize first to reverse the challenges of silos caused by the design of the university. Uof K wanted to reduce costs, simplify mgt., reclaim DC space and reduce Power & Cooling. Goals to have a 75% Reduction on 4-year server hardware TCO, improve performance: dynamic load distribution, improve efficiency or capacity on demand, and improve resiliency with continuous demand. Phase 2: elp with responsiveness. Self service, ERP Platform Migration, Dell POC Private Cloud. Phase 3: ERP Platform Migration, Dell POC Hybrid Cloud – large dev, test qa, - can go to public. Registration spikes. Take a vision and break down into digestable chunks.
  • Waiting on notes from jean-Marie martini
  • Need greater flexibility and scalability in operating the data center then the current rigid legacy framework providesNeed to improve IT responsiveness and workload delivery, reduce VM sprawl, pool infrastructure, improve governance & reduce mgt cost and security risks Venturian Hosting – Quest vOpsChallenge To meet demand from exponential growth, Venturian Hosting needed deeper insight into virtualized resource utilization to improve effectiveness and efficiency. The IT staff’s existing native management tools were time-consuming and prone to errors. Benefits • Saved $49,089 from reclaiming storage and avoiding host purchases• vOPS paid for itself more than 12 times over in six months• Dramatically improved productivity and VM management effectiveness• Eliminated manual resources processes and identified major performance issues in the storage infrastructure 
  • The company is headquartered in Miami, Florida and operates redundant, load-balanceddatacenters collocated strategically at separate network access points. With full replication between these two Tier-IV facilities, Venturian is a full Tier-V provider able to offer a 100-percent uptime service level agreement for its customers. The company’s solutions architects work with Global 200 companies across the world todeliver leading-edge technologies that streamline business operations and safeguard critical data and systems. ChallengeTo meet demand from exponential growth, Venturian Hosting needed deeper insight into virtualized resource utilization to improve effectiveness and efficiency. The IT staff’s existing native management tools were time-consuming and prone to errors.SolutionThe company acquired the ability to routinely monitor utilization, optimize VM resource allocations, reclaim storage space, plan capacity and produce useful management reports when it deployed vOPS Server Standard.Benefits• Saved $49,089 from reclaiming storage and avoiding host purchases• vOPS paid for itself more than 12 times over in six months• Dramatically improved productivity and VM management effectiveness• Eliminated manual resources processes and identified major performance issues in the storage infrastructureFor the ROI analysis, Venturian insteadexamined the estimated savings in capitalexpenditures. And for just one of thecompany’s four clusters, the savings werenothing short of remarkable. In just sixmonths, the IT staff was able to use vOPSto increase the number of VMs running oneach host from an average of 13 to 20 withabsolutely no degradation in performance.This increase in VM density enabledVenturian to avoid purchasing at leastthree additional hosts for a total savingsof $43,500, excluding related capital costsfor rack space and operational costs forpower, cooling and maintenance.“With real cost savings in just a few months,and a dramatic improvement in our abilityto monitor and manage the infrastructuremore effectively, the Dell suite has morethan paid for itself,” says Firouz.Yet even with such a compellingbusiness case, Venturian wanted tofurther quantify the savings achievedby reclaiming storage space. The ITstaff was able to find and automaticallyremove abandoned VM Images, UnusedSnapshots and Templates, and Powered Poweredoffand Zombie VMs, freeing up nearly8 terabytes of capacity, thanks to vOPS.The total savings from not needing toexpand SAN capacity was $5,600, whichalone provided a full payback for the costof the vOPS software and a bit more.In a mere six months, vOPS hadpaid for itself nearly 12 times over byproviding a total savings of more than$49,000, which Firouz acknowledgesis a conservative estimate: “There isno doubt that Venturian has gotten itsmoney’s worth from the investment invOPS,” he says. “We simply couldn’t bemore pleased with the results.”
  • Integrate SaaS, cloud and on-premise applications. Enable hybrid integration.Use hybrid cloud or the connection between private and public clouds, balancing choice and the needs of the business against cost, flexibility and risk. Use Dell Cloud Solutions to provide the data portability, security and integration needed for enterprise class hybrid cloud. Integrate SaaS, cloud, and on-premise applications with Dell Boomi, a pure SaaS integration platform requiring no software or appliances. Access to current APIs, reduce security risks from custom codeCustomer notes:Oneworld – Member recruitment hindered, high costs of adding new carriers’ frequent flyer dataNew members must code to 14 existing file mappings; Existing members must code & test each new member
  • March 20, 2012 DellBoomiannouced that oneworld the premier global airline alliance has implemented a new information technology (IT) hub based on Dell Boom AtomSphere cloud integration designed to substantially reduce the complexity, cost and tie involved in linking new member airlines into the alliance. Oneworld looked into developing a hub for linking member airlines’ IT systems several times in the past, but traditional integration technology made the cost and complexity too great. With Dell BoomiAtomSphere, oneworld is now able to create a hub and spoke-modeled data exchange in the cloud. This simplifies data integration between new and existing member airlines, which can lead to substantial time and cost savings for member airlines and reduces cost barriers for new recruits to the alliance. “The development of this hub is one of the most significant alliance IT developments since oneworld was established more than a decade ago” said oneworld IT Direct JouniNaskali. “Thanks to the latest cloud integration technology from Dell Boomi, the IT hub dramatically speeds up and simplifies the addition of new airlines to the alliance, making the entire process substantially more efficient and cost effective for both new joiners and for our established carriers.”
  • Dell Cloud Labs: Partnering with customers to build a better cloudWhen it comes to creating the best possible cloud solutions for our customers, we consider your input to be one of our greatest resources.Dell Cloud Labs builds upon this belief. We invite you and other IT professionals to participate in our exploration of new public cloud ideas and concepts. Working with you gives us a deeper understanding of your cloud needs, possible improvements to potential offerings, and whether or not a project is worthy of becoming full-blown offering.As a participant in a Dell invitation-only, public cloud project, you will:Gain hands-on, early adopter access to innovative projects.Interact directly with subject matter experts and other users.Contribute to shaping project direction and features.Dell Cloud on Demand with Open Source:As an early pioneer and an active leader in the OpenStack community, Dell is increasing its commitment and introducing its new Cloud platform – “Dell Cloud on Demand with Open Source” based on OpenStack. While Dell will continue to provide the best overall solutions for any type of cloud customers want to run, the company believes that the open and compatible nature of OpenStack allows customers to take advantage of hybrid capabilities to move workloads between private and public clouds as needed. Open source technology across private and public cloud creates a compatible “Virtual Data Center,” enabling application portability across clouds. Features include:Rapid iteration to design and buildScriptable deployments without interventionOpensource cloud deployment framework for easier customizationProject Fast PaaS (Platform-as-a-Service):Explore the possibility of creating and managing an open source platform-as-a-service (PaaS) environment. With the Dell’s Project Fast PaaS, which is also delivered on secure Dell vCloud infrastructure, developers and IT managers can use an enhanced version of Cloud Foundry PaaS to quickly deploy applications to the cloud.Features include:Accelerates deployment frommonths to minutesEliminates complexity of deploying applications to the cloudUser-friendly interface built on Cloud FoundryDell Cloud Labs allows you to deliver FAST rapid deployment, EASY friendly user-interface, and an opportunity to join the community of innovators NOW.Visit us at the Dell ‘Emerging Cloud Services' booth for more information or go to dell.com/cloudlabs!
  • Define you cloud strategylest one be defined for youPrivate, Public, HybridReally think through the integration angle and the need to seamlessly co-exist with your existing infrastructure. Decide which workloads are right for which environment and move there quickly to realize the promise and benefits of CloudWork with a partner who understands your needs, can provide enterprise class capabilities and can provide a full spectrum of Cloud capabilities. Really think through the integration angle –Private, Public, Hybrid –and the need to seamlessly co-exist with your existing infrastructure. Decide which workloads are right for which environment and move there quickly to realize the promise and benefits of CloudDefine yourCloud strategy lest one be defined for youDefine yourCloud strategy lest one be defined for you –

Putting a comprehensive cloud computing strategy into action - Mark Clifton, Director, Global Cloud Solutions Putting a comprehensive cloud computing strategy into action - Mark Clifton, Director, Global Cloud Solutions Presentation Transcript

  • Putting a comprehensivecloud computing strategyinto actionMark CliftonDirector, Global Cloud Solutions
  • “Cloud is not a destination or singularpath, but a transformation that placesIT squarely at the center of theenterprise as both a leader andenabler of value creation.”Michael Dell, Chairman & CEO
  • Getting off the groundUpgrade the infrastructureEmpower end-usersAn overarching businesswhile managing risk Adopt anstrategy: people, processesand technologyoverarchingSimplify archiving andbusiness strategydisaster recoveryPosition IT for the future View slide
  • Develop a cloud strategy that’s right for you:Cloud Made Simple Dell Cloud Labs Project Fast PaaS Site Customer Premise Dell Premise (non-Dell Premise) Public Multi-Tenant Cloud (secure & optimized) Private Cloud (Customer- or Dell-Managed) Hosted Managed Private Cloud Hybrid (isolated & elastic) Community Cloud (vertical compliance) Converged Virtualized Infrastructure Infrastructure Enable Cloud providers Dell Cloud Services View slide
  • Simplifying the cloudQuickly achieve value with Evolve the IT“instant on” resources; free infrastructure so itIT for critical needs adapts quickly to needs Use Build SimplifySmoothly expand IT’s Integrate Operatecapabilities beyond Make IT morephysical constraints proactive, efficient, and responsive
  • Use – quickly achieve value with “instant on”resources, free IT for critical needs Dell vCloudContent Meeting business needs:style • Real-time compute capacity • Rapid time-to-valueguidelines • Anywhere, anytime access USE Dell solutions: • Dell vCloud • Dell Cloud Business Quickly, Applications simply and • Dell Email Management securely Services • Dell Cloud Clinical Archiving scale • Dell Cloud Dedicated
  • Savings of 25% in annual technologyoperations expenses, reduced administrationChallenge• Demand for more scalable capacity• New strategy to meet the demands of IT operations.• Solve uncertainty of moving data centers: impacted cost and serious burden on clients.SolutionDell enabled Moodlerooms to seamlessly migrate its data “In light of the current economic climate,center onto the flexible and scalable Dell cloud our customers are making tough economic decisions. By implementing aBenefits capacity-on-demand model in the Dell• 30% performance increase in database transactions Cloud, we are able to scale to meet demand and offer services at a lower• 30% reduction in server administration time cost—all while improving overall• 25% reduction in annual technology operations performance.” -David Miller, Director of Technology Operations,• Reduced administration (1 FTE) in storage and network
  • Build – evolve the IT infrastructure so itadapts quickly to needs Dell Active Systems Meeting business needs:Content • Adhere by compliance andstyle Rapidly 75% fewer steps from regulatory requirements • Leverage existing investmentsguidelines respond “power on to and ITIL processes production” • Consolidate datacenters for a BUILD consistent user experienceSimplify the Improve efficiency 45% better systemdeployment & performance Dell solutions: and quality per watt • Dell PowerEdge Servers, Fluidmanagement 2.3X Storage, & Virtual Networkingof internal Seamlessly • Dell Active Systemsworkloads more compute scale nodes per rack • Dell Open-Powered Cloud • Dell Modular Data Center
  • 5-fold faster time to value for a private-cloudVDI deployment Challenge Improve operating efficiency and provide cloud computing resources to users in a disaster scenario • Lengthy processes to deliver configured virtual desktops • Poor application performance and availability • Power, cooling and operational costs too high SolutionOutcome • Dell vStart and VIS Creator "We were able to get the vStart solution Benefits up and running in just two business days • Ability to provide virtual servers and desktops in minutes with assistance from Dell Deployment • 75% reduction in server footprint, 50% less power required Services.” • 33% less administration time with integrated management -Robert Sparrock, IT Manager consoles
  • OpenStack-powered cloud speeds deploymentto just a few hours, instead of daysChallengeRequirements was offering Ceph-based block storage to theircloud compute customers, so they joined the OpenStack projectand committed engineering resourcesSolution• DreamHost used Dell PowerEdge and PowerEdge servers.• Using the Crowbar barclamp for Nova• Dreamhost is writing its own barclamp for its Ceph “ If Dell tried to have a sales person storage solution sell us, we probably wouldn‖t have bought it. Dell solved a problemBenefits that we had. And when Dell solved• Dell‖s OpenStack expertise in reference architecture and deployment framework that problem, our engineers• Saved 4-6 months of software development work thought, ―We‖re going to use this.”• Leveraged platforms for cloud and scale-out data centers Ben Cherian, general manager of emerging technologies, DreamHost• Realized the business advantages of leasing with Dell Financial Services
  • Operate – make IT more proactive,efficient, and responsive Meeting business Content needs: style • Improve management guidelines • Improve IT responsiveness • Reduce VM sprawl Operate • Reduce cost and security risksMonitor &manage Dell solutions: • Hadoop, Dell Crowbartraditional and • Dell Virtual Integratedcloud-based Systems • Dell Quest softwareinfrastructure offerings
  • Build a reliable cloud infrastructurewith 100% SLAChallenge• 1700% annual growth required improved virtual machine capacity planning and management• Reduce costs by safely increasing virtual machine density• Maintain 100% SLA with customers despite increasingly complex virtual infrastructureSolution• Dell Quest Foglight “With real cost savings in just a fewBenefits months, and a dramatic improvement in• 50% increase in VM density and reclaimed storage our ability to monitor and manage the space infrastructure more effectively, the Dell• Paid for itself more than 12 times over in six months suite has more than paid for itself.”• Solved critical outage in minutes -Allen Firouz, CEO, Venturian Hosting• Eliminated manual resources processes and identified major performance issues in the storage infrastructure
  • Integrate – Smoothly expand IT’scapabilities beyond physical constraints Dell Boomi Meeting business Comparison time-to-value needs: 14 • Integrate management tasks 12 across on and off-premise 10 8 datacenters 6 • Optimize capacity using Integrate 4 hybrid cloud 2 0 Weeks Internal External Total to deploy Staff Consultants ResourcesConnect publicand private 9 Cumulative TCO Dell offers: 8clouds and 7 • Dell Boomi 6applications for 5 • Dell vCloud 4optimal IT agility 3 • VMware vConnector 2 1 0 Year 1 Year 2 Year 3 Year 4 Year 5 competitors Dell Boomi
  • Seamless integration of 12 carriers in 14countries across 10 time zonesBusiness Challenge• Member recruitment hindered, high costs of adding new carriers• New members must code to 14 existing file mappings – existing members must code & test each new memberSolution• New members set up their file layout and format only Thanks to the latest cloud integration technology from Dell Boomi, the IT• Carriers manage their own integrations and processes hub dramatically speeds up andBenefits simplifies the addition of new airlines• Significant reduction in time to on-board new members— to the alliance, making the entire from months to weeks process substantially more efficient and cost effective ….”• Enhanced cloud-based hub to add members and support -"IT Director Jouni Naskali. new services
  • We’re Just Getting Started On Premise Hybrid Off Premise Dell vCloud and Dell Cloud Dedicated Infrastructure for the Cloud Dell Cloud Business Applications (DCBA) Cross Industry Apps Dell Solution for Web Applications Cross Industry Apps Use Dell Email Management Services Industry Spec Apps Dell Cloud Clinical Archiving Dedicated Cloud Dell Fluid Storage, PowerEdge C Servers Infrastructure for the Cloud Dell Force 10 Networks Infrastructure for the Cloud Dell Modular Data Centers (MDC) Infrastructure for the Cloud Build Dell Active Systems & vStart Infrastructure for the Cloud OpenStack-Powered Cloud Solution Open Source Cloud Operating System Hadoop and Dell Crowbar Security, App Management, Expenses Virtual Integrated Systems (VIS) Enduser Computing Desktop-as-a-Service (DaaS) Enduser Computing Operate Mobility Device Management and Dell WYSE Cloud Clients Enduser Computing Quest vFoglight & APM Quest vFoglight performance management Dell vCloud Infrastructure-as-a-Service Hybrid Cloud Dell Boomi Application Integration Across Enterprise & Cloud Integrate Dell vStart Infrastructure-as-a-Service Hybrid Cloud SonicWall Network and Data Center Security Secure AppAssure Data and Application Security SecureWorks Disaster Recovery & Backups KACE Endpoint Security Workshop, Assessment, Design, Implement and Manage Cloud Consulting Services Simplify Dell Application Rationalization/Modernization Consulting Application Consulting Services Dell Make Technologies Application Modernization Tools & Hosting Dell Clerity Application Modernization Services
  • Dell Cloud LabsPartnering with customers to build a better cloud Rapid deployment Content style Dell Cloud with OpenStack • Provides rapid iteration to design and build Fast guidelines • Build scriptable deployments without interventionThe Future • Open framework for easier customization Friendly user- interface of Project Fast PaaS (Platform-as-a-Service) Easy • Accelerate deployment from months to minutesDell Cloud • Eliminate complexity of deploying applications Join the • User-friendly interface built on Cloud Foundry community Dell.com/cloudlabs Now
  • The power to do more - today Quickly achieve value with “instant on” Evolve the IT infrastructure so it Define your cloud strategy resources; free IT for adapts quickly to critical needs needs • Decide which of your workloads are best suited for cloud to realize Use Build the benefits you desire Simplify • Integration is critical to success Integrate Operate • Work with a partner who understands your needs, and canSmoothly expand IT’scapabilities beyond Make IT more proactive, provide a full spectrum ofphysical constraints efficient, and responsive enterprise cloud capabilities
  • Please help Dell meet your needsby filling out the Session Evaluation Surveys On paper Content On the Dell World app style • Forms in room • Turn in on the way out guidelines 1. Select My Schedule Session Evaluation Survey 2. Select session to evaluate 3. Select Surveys 4. Select survey title Or 5. Simply complete the survey Confidential