Focus on key areas:Economics for efficiency, eliminate complexity – free up resources from day to day admin to driving Innovation… in IT systems and process and for the BUSINESS!Workforce transformation, drive interconnect between data center and end user. Tie in desktop virtualization. We feel it has legs in the market based on the fact customer realize that primary driver is deploy ability, manageability, improved service level. Long term this reduces costs both capex and opex.Consolidation and virtualization, how to get most out of strategy and investment? Help customers implement efficiency through determining the best technology for their needs at the right time. For example, when I asked customers a year ago what are they doing with Hyper-V. Most said nothing, it’s not ready for prime time. We are VMware shop. Today that is a much different response. The key is determine best use cases and implementation strategy to integrate with a holistic Efficient Enterprise strategy and not create another silo of technology.Cloud, at dell we focus on how the cloud provide new delivery models and capabilities for their environment. Not on what the cloud is as it’s a overused term in the industry. More focused on IT services on demand to provide the efficient enterprise.
This is why Dell has moved forward with Virtual Desktop. Dell’s vision for Virtual Desktop is to “Provide IT with centralized control while still enabling end user flexibility.”This simple vision lays the foundation for solving some of the most challenging IT issues.
Simple illustration of the Virtual Desktop environment – this is about enterprise applications. While simple to diagram, this is complex stuff with many inter-related and inter-connected parts. This is about ENTERPRISE computing. Agility is gained through the separation of the OS, User Data, User Profile and the Applications.One of the differentiators that Dell has is the ability to perform complete end to end management of the Virtual Desktop environment.This includes complete support for the endpoint device, the implementation and management of Virtual Desktop Images, the Application Packaging, end user storage and personalization, anti-virus and other security as well as the ongoing patch management for the operating system, image and applications. Of course all of the core infrastructure management of the servers, storage, and associated network is included.
Business client solutions must evolve to be open, capable, affordable for future successClient computing needs to reflect workloadsClient virt has reached the tipping point (will be the enabler of OCA)Consumer computing & enterprise computing are converging, but are not the sameTransformational technologies will If you have a proper backend you can use any device to access their dataMobility (& classic computing are merging & will standardize on the same device) will transform the management & workload environmentApplications – moving from Windows-based to web-based. Don’t keep you tied to a physical device
Enterprises of all sizes are poised for exploring alternatives to traditional desktop computing models. Enterprises are seeking ways to address the needs of the business, the workforce/user community and IT. Organizations are needing to enhance security, streamline management, and boost user productivity, while providing the flexibility to support a comprehensive array of business requirements.
Desktop Virtualization is complex and spans all major IT domains … Can this be simplified?User Experience?Where do we start?Which users, which applications?BYOD?Security?Which tools?Which virtualization software?Do we have right skill set?How much infrastructure and what combination?Resource requirements?
Let’s take a closer look. By using this end-to-end engagement model with clear phases and decision points, you and the account team can better engage your customers and guide them toward an implementation best suited to their needs.
At the blueprint stage, we document the baseline of the customer’s environment by deploying data collection software and agents onto existing end points. This is to validate what we learned in discovery by creating a digital blueprint of each user’s application usage patterns and resource requirements. Often times, we uncover additional challenges and hurdles to a fully optimized virtualization implementation. For example, a customer may run more applications than reported. Or latency issues may be identified. It will also allow us to confirm which users can actually benefit from virtualization, and even recommend additional candidates the customer may not have considered. By uncovering the potential issues in a customer’s environment before installing equipment, we can help them avoid months of troubleshooting on the backend. Blueprint allows us to architect a solution once to solve for these issues, rather than architecting it multiple times in the hopes that it will fit the customer’s unique environment. Keep in mind, Desktop Virtualization involves numerous interrelated datacenter and end-point components. Getting the network, storage, servers and virtualization configuration all working well together is where the Blueprinting process becomes critical. This stage typically takes three to four weeks, depending on a customer’s readiness and user base. And as we mentioned, Blueprint is the first time a customer starts to pay us for our expertise. If, however, they continue on to implementation, we credit the cost of Blueprint back to them.
See the white paper posted here for validation details: (updated April 2011)http://www.dell.com/downloads/global/products/pedge/en/BladePowerStudyWhitePaper_08112010_final.pdf *In the CPU utilization midrange (40–60%), the HP C7000 enclosure fully populated with 16 BL460C G6 blade servers used 11–14% more power per chassis than the Dell M1000e enclosure fully populated with 16 M610 blades.2 See Figure 4.** The Dell M1000e enclosure fully populated with 16 M610 blade servers achieved up to 13.7% performance/watt than the HP C7000 enclosure fully populated with 16 BL460C G6 blade servers and up to 16% higher performance/watt than the IBM BladeCenter H enclosure fully populated with 14 HS22 blade servers.2 See Figure 8.
Simple Dell’s process methodology gives line of sight to the end state to shorten deployment time and minimize costReduces the complexity of how and where to begin by profiling users and characterizing predictable outcomesClear path to successReliableCompleteCoice of delivery models, vDaaS, ISS, CustomDell ProSupport for desktop virtualization - one service call for componentsDelivery + Process + Technology hardware tightly integrated with design, implementation, and hosting services
XD4 truly changes the game in desktop management and opens the door for full scale desktop virtualization. As a single solution it provides the most flexibility in the industry by far to implement any mix of desktop and app virtualization methods with the ability to change your mix over time.It truly provides the best possible desktop type and user experience for any user where they are located at the headquarters, in a branch office, working from home, or working as a contractor on another continent. Productivity increases. Investment in a centralized desktop solution today leverages capital investment that would have been otherwise tied up in desktop refresh and provides a fully flexible desktop and app deployment solution while locking in long term app and desktop management savings. Flexibility is enhanced, while desktop administrative complexity and costs are reduced.The move to virtual desktops may be done at your own pace, while both users and IT gain experience using the technology. The simplicity of self service app stores removes a huge pain point from IT management and can be rolled out to all PC users even before the first virtual desktop is deployed.XD4 provides the capability of virtualizing every component of the desktop by separating OS from application from endpoint from user settings. This frees up IT to deliver any desktop they want to any user or endpoint and allows the user to access corporate IT resources wherever and whenever they want.
Presentation Usage Guidelines This deck is intended for use with customers. This deck provides a basic introduction and overview of the Dell DVS solution. This deck is a library of slides - you may decide to use selected portions of this desk to suit your audience. Please delete page before presenting.
Only the efficient thrive Factors impacting IT today 5 PREMIUM ON EFFICIENCY CONSOLIDATION AND VIRTUALIZATION + Economic uncertainty + Increasing demands on IT + Focus on TCO + Expansion in emerging economies + Do more with less + Scale flexibly + Extended refresh cycles + Increase staff productivity WORKFORCE TRANSFORMATION CLOUD + Web 2.0 + Mobility + Consumerization + Millennials + “Desktop” follows the user vs. the device + Managed & modular services + Desktops-on-demand + Applications on-demand
The workplace is changing, so must IT 6 Technology Workforce Percentage of enterprise PC configurations that will use desktop virtualization by the end of 2012 (Gartner1) Amount of the workforce in developed economies that will be mobile by 2013 (IDC4) 1/3 60% Percentage growth in number of devices IT is expected to support by2012 (IDC2) Workers that rankedtechnology tools providedas critical in choosing anemployer (Unisys5) >50% 66% Consumerization of IT willmake the biggest impact on enterprise IT in the next decade (Gartner3) Number of workers usingsmartphones for workbetween 2009 and 2014(IDC via Unisys5) 2x #1 71.7%of enterprises are still running Windows XP 1. Source: Gartner: Predicts 2010: PC End-User Issues, December 4, 2009 2. Source: Gartner, http://www.itbusinessedge.com/cm/blogs/all/no-surprise-google-at-forefront-of-consumerization-of-it/?cs=11373 3. Source: IDC, Impact of the Dramatic Increase in Devices on the Cost to Support, January 2009 4. IDC: http://www.ciozone.com/index.php/Mobile-and-Wireless/IDC-Mobile-Workers-Will-Pass-1-Billion-in-2010.htm 5. Source: Unisys, Unisys Consumerization of IT Benchmark Study, 2010
Today, choice vs. control 7 IT demands security and control
Definitions What is Desktop Virtualization? Dell’s view onvirtual desktops Virtual desktops are about
Providing IT withthe ability to centralize control of all end-userdata, applications,preferences, and images
Enablingend-user flexibility and productivity with the ability to work anywhere on nearly any device*
? The separation of the personal desktop environment from the physical device, using a varietyof technologies 9 *Must be connected to the internet using a computing device
Desktop Virtualization Separation of personal desktop environment from the physical device Virtual Desktop User Profile User Data Applications OS Virtual Desktops Consisting of an OS instance, applications, and user personalization Data Center Server, network, storage, and virtualization infrastructure End User Devices Display point for the virtual desktop anywhere anytime on virtually any device 10
Evolving to be open, capable, affordable 11 As workforce evolves, computingshould be driven by workloads& endpoint enablement Desktop Virtualization at a tipping point as a critical enabler for accelerating mobility & enhancing productivity Technology providers must bridgethe gap from data center to endpoint devices and transform & simplify IT management
Desktop virtualization delivers improvedefficiency, stability, reliability and availability Companies shouldnot use desktop virtualization everywhere, but every companyshould use it somewhere 70M Hosted Virtual Desktops forecastby 2014* I
Need for increased endpoint security (mobile workers)
Dell’s Vision: next generation End User 15 Adapting working the way users want access to data – anywhere, anytime, on any end user device Desktop Virtualization Simplify Unified User Experience Unify Infrastructure Managed Mobility Expanding Devices
Delivery models Flexibility to suit your unique needs and goals Custom vDaaS“as-a-service” Customer Managed Dell Managed You manage Dell manages Integrated Solution Stack Dell Cloud Custom Architecture Management Customer Managed Dell Managed Data Center Customer Data Center Customer or Dell Data Center Dell Data Center Asset Owner Customer Dell 22
Dell Virtualization roadmap methodologyInformation-driven decisions through an established, repeatable process 27 Operate Implement Blueprintassessment Discoveryworkshop Feasibility Design andpropose Capture thevalue Make informed decisions Understand the potential Is the solution right for your customer? Lay the path for success Manage, monitor and maintain Find the rightusers DefineROI Design the rightsolution Manage thesolution Understand your environment now and identify the best users to virtualize Dell’s Economic Impact Analysis Tool defines potential savings andpotential costs With a full understanding of your needs, we choose the best of breed solution Dell can deliveron-going management of your DVS solution
28 Blueprint assessment Blueprintassessment Gather data from desktops targeted for virtualization Process steps
Measure twice, cut once Blueprinting process is CRITICAL to a successful virtualization deployment Customer pays (gains valuable IP about their desktop environment)
Blueprint Assessment– outputs Best fit Worst fit Full access via Report Designer or Safegate API 29
30 Dell Desktop Virtualization Solutions: Open Architecture Windows Applications Removes the burden of design and configuration Delivering a right-sized, scalable solution Open architecture works with existing investments Accelerates deployment from months to weeks Desktop Virtualization Software Citrix XenDesktop, VMware View Hypervisor Citrix, Microsoft, VMware Efficient Data Center PowerEdge ProConnect EqualLogic Customer Managed Dell Cloud On PremiseDell Managed
Dell Integrated Solution Stackdelivers a right sized architecture 31 Juniper (Dell J-Series) EX4500 10GbE
Dell offers a wide range of end devices Notebooks & Netbooks Mobile Devices Thin and Zero Clients Repurposed Existing Devices Dell Notebooks & Netbooks integrate virtual clients enabling new levels of mobility, security and manageability Enterprise-class tablets and smart phones make virtual access more pervasive than ever. Dell offers a full array of clients from economical access devices to higher performance computing clients Immediately gain benefits of desktop virtualization by leveraging investments in existing devices. Dell or third party 33
Dell is delivering a new,complete approach toDesktop Virtualization 34 The Dell Integrated Solution Stack decreases the risk of introducing Desktop Virtualization The Dell Integrated Solution Stack allowsour customers to get all the components from a single source The Dell Integrated Solution Stack cangrow as our customers grow
Dell is delivering a new, reliable approach to Desktop Virtualization Pre-tested, preconfigured solution stack Dell Desktop Virtualization Solutions provide a complete Integrated Solution Stack for rapid deployment and optimized operations 36 Flexible delivery models Either do it yourself, or have Dell deliver a fully managed solution – pick the ownership modelthat best meets your needs Open architecture Dell Desktop Virtualization Solutions leverage mainstream desktop virtualization software and open standards based architecture Vertical-specific platforms Dell is delivering platforms that are customized to best meet the unique needs of certain use cases
Long-term vision of desktopvirtualization as part of a larger portfolioof open, capable and affordableEnd User Computing solutions Dell’s process analyzes your environment, creating a right-sized solution that expands with your needs Variety of solutions and economic models - vDaaS, Hosted, Custom WhyDell? Solutions based on open standardsinfrastructure leveraging mainstream virtualization technologies Vertical solutions built into the platform align with business needs Works with any end point/client 37
Prepackaged, pre-tested, pre-configured and coupled with a unique process that removes complexity and provides faster time to value
Line of sight to the end state to shorten deployment time & cost
Predictable outcome to size the environment right the first time
Addresses the inherent complexities in implementation
Dell’s process methodology analyzes your environment, creating a right-sized, scalable and future proof solution that expands with your needs
Purpose built solutions based on open, proven infrastructure leveraging mainstream virtualization technologies
World class ingredients backed by 50,000 hours of validation testing
ProSupport for Desktop Virtualization – a single solution service line to support all of the hardware and software components
A variety of adoption models vDaaS, Hosted, Custom to leverage end-to-end hardware tightly integrated with design, implementation, and hosting services that reduce the economic barriers for adoption
Tailored vertical solutions reflecting the needs of specific markets
The Dell Desktop VirtualizationSolution is backed by results 43 We have spent over 50,000 hourstesting the Integrated Solution Stack Our established methodology deliversthe right technology design Dell is delivering platforms and servicesto meet the specific needs ofcertain usage scenarios
Why Desktop Virtualization Solutionsare important to our customers 44 Enterprise
Improve productivity and reduce operational overhead