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Digital Maturity. What Is It. How Do We Get There.
 

Digital Maturity. What Is It. How Do We Get There.

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A high-level view to what marketing organizations and agencies should consider using digital strategy to drive their business.

A high-level view to what marketing organizations and agencies should consider using digital strategy to drive their business.

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    Digital Maturity. What Is It. How Do We Get There. Digital Maturity. What Is It. How Do We Get There. Presentation Transcript

    • Hello, let’s talk about digital maturity.
    • 1. How is it defined? 2. What does it look like? 3. An example.
    • EngineDigital What digital maturity isn’t. • Category complacency • Technological opportunism • Social media internships
    • EngineDigital What drives digital maturity? • Leadership traits • Organizational intent • Business insight & focus
    • EngineDigital Digital leadership traits. • Intensity of commitment • Strong communicator • Digital DNA
    • EngineDigital Organizational Intent. • Collective behaviour • Documented strategy • Balanced funding
    • EngineDigital Business insight & focus. • Market/big data collection • Web/mobile/social analytics • Customer feedback
    • Typical barriers for digital maturity • Organizational culture • Expense vs. investment • Resource prioritization • Short-term vs. long view • ROI clarity
    • Digital maturity payoff • 26% more profitable • 12% higher market valuation • 9% more revenue generation Source: MIT Center for Digital Business
    • EngineDigital Basic Tactical Optimized Automated Engaged Digital Transformation.
    • An example of digital maturation. • Technology firms • Banking organizations • Insurance companies • Travel/hospitality groups • Telecom providers
    • EngineDigital Nike digital sport. Advertising Product innovationMobile ecosystemCustom web
    • EngineDigital Digital maturity agency model • Redefining value • Restructuring the service mix • Focused on emerging needs
    • EngineDigital Strategy partner Vendor partner Can you design and build our website? Respond With: Scope & Budget
    • EngineDigital Strategy partner Vendor partner Can you define what our website should be? Respond With: Content Strategy & Approach
    • EngineDigital Strategy partner Vendor partner Can you help define our online strategy? Respond With: User-Centered Strategic Plan
    • EngineDigital Strategy partner Vendor partner What other digital experiences should we consider? Respond With: Digital Roadmap Strategy
    • EngineDigital Strategy partner Vendor partner Can you identify new business opportunities in the digital landscape? Respond With: Digital Business Transformation Strategy
    • More than a mindset. Top down vision. Drives the business. Resource appropriately. Continue to evolve.
    • Thank you. And please, no more QR codes. Dean Elissat VP Client Engagement