Taxonomy Of Blogs June 7

Taxonomy of Blogs – A Media Perspective Narayanan Madhavan

Twinkle, twinkle little blog How I wonder what you hog
Blogs are like stars, abundant – and often look vague from a distance
Classifying them is a challenge, but it helps you organise the universe
If you are trying to make sense of it all, it pays to identify a type

Sanity blogs: “I love talking to myself”
They help the blogger make sense of inner confusion
Serve as online personal diaries
Makes little difference to the community or world

Identity blogs: “I blog, therefore I am”
Lets you find a way out of boredom or humdrum life, engage the world
Done for self-fulfillment, fun and appreciation
Who am I, anyway?

Vanity blogs: “Mirror, mirror on the wall …”
Individuals love to talk about themselves
Unless they are darned good (and lucky!), they are losers!

Humanity blogs: “I want you to help”
Social commitment and causes are promoted by blogs
blog.blanknoise.org
unwantedgirlchild.blogspot.com

Theme blogs: “This is what it is all about ”
Bloggers take a topic and create value by focusing on a theme
http://tamizhpenn.blogspot.com
http://eoid.wordpress.com

Professional blogs: “Keep in touch with me, OK?”
Help engage community and shape thoughts
Subtle promotion of personality brand
Ideal for lawyers, doctors,authors, consultants
www.tompeters.com
mediascribbles.blogspot.com
www.scobelizer.com
www.chitradivakaruni.com

Corporate blogs: “We are reaching out…”
Blogs may be by individuals but promote corporate missions and objectives
Hosted on company sites
Engage employees, customers, partners, media and community
Google, Microsoft, blah, blah

Project blogs: “We have this thing going.. ”
Help promote books, projects, events
Collaboration and co-creation of experiences
Often have limited shelf-life
www.newageofinnovation.com
Khayaldarpan.blogspot.com

Blogs can overlap, evolve, change
Collablogs are created by groups
Blogrolls, social networks create patterns
Blogs meant for one purpose can serve another
Blogs blur distinction between individuals, corporates

Media blogs: “We think we get this, but…”
Publishers, media companies, columnists, writers, journalists engage readers and viewers through official media Websites

Media-plus blogs: “Come on in, dude…”
Popular bloggers get co-opted by media houses
www.freakonomics.com is with NYT
allthingsd is with WSJ
Sulekha.com turns bloggers into authors

New Media blogs: “We think we have a business here”
Media blogs try to make money by creating readership/viewership
Venture funding and corporatisation are real
www.gigaom.com
www.contentsutra.com
They serve as community platforms, news services, with value additions
Revenue from advertising, events…and then?

Neo-media Blogs: Nanopublishing
Blog-like media sites that run like community news services
A new kind of publishing: focus is key, costs can be low
www.alleyinsider.com
www.gawker.com
www.bombaybitch.com
Positioning, digital ad metrics critical for future growth

Watch out for a powershift
In the first phase of blogging (Web 2.0), freebies dominate unknown universe. As the landscape changes, a shakeout will begin.
Value does not go out of fashion; attention, fame money will chase the right bloggers
End of Loser Generated Content?

Thank You!
madhavan.n @gmail.com

Taxonomy Of Blogs June 7

by delhibloggers on Jun 24, 2008

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Taxonomy Of Blogs June 7 — Presentation Transcript