Taxonomy Of Blogs  June 7
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Taxonomy Of Blogs June 7



Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June

Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June



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Taxonomy Of Blogs  June 7 Taxonomy Of Blogs June 7 Presentation Transcript

  • Taxonomy of Blogs – A Media Perspective Narayanan Madhavan
  • Twinkle, twinkle little blog How I wonder what you hog
    • Blogs are like stars, abundant – and often look vague from a distance
    • Classifying them is a challenge, but it helps you organise the universe
    • If you are trying to make sense of it all, it pays to identify a type
  • Sanity blogs: “I love talking to myself”
    • They help the blogger make sense of inner confusion
    • Serve as online personal diaries
    • Makes little difference to the community or world
  • Identity blogs: “I blog, therefore I am”
    • Lets you find a way out of boredom or humdrum life, engage the world
    • Done for self-fulfillment, fun and appreciation
    Who am I, anyway?
  • Vanity blogs: “Mirror, mirror on the wall …”
    • Individuals love to talk about themselves
    • Unless they are darned good (and lucky!), they are losers!
  • Humanity blogs: “I want you to help”
    • Social commitment and causes are promoted by blogs
  • Theme blogs: “This is what it is all about ”
    • Bloggers take a topic and create value by focusing on a theme
  • Professional blogs: “Keep in touch with me, OK?”
    • Help engage community and shape thoughts
    • Subtle promotion of personality brand
    • Ideal for lawyers, doctors,authors, consultants
  • Corporate blogs: “We are reaching out…”
    • Blogs may be by individuals but promote corporate missions and objectives
    • Hosted on company sites
    • Engage employees, customers, partners, media and community
    • Google, Microsoft, blah, blah
  • Project blogs: “We have this thing going.. ”
    • Help promote books, projects, events
    • Collaboration and co-creation of experiences
    • Often have limited shelf-life
  • Blogs can overlap, evolve, change
    • Collablogs are created by groups
    • Blogrolls, social networks create patterns
    • Blogs meant for one purpose can serve another
    • Blogs blur distinction between individuals, corporates
  • Media blogs: “We think we get this, but…”
    • Publishers, media companies, columnists, writers, journalists engage readers and viewers through official media Websites
  • Media-plus blogs: “Come on in, dude…”
    • Popular bloggers get co-opted by media houses
    • is with NYT
    • allthingsd is with WSJ
    • turns bloggers into authors
  • New Media blogs: “We think we have a business here”
    • Media blogs try to make money by creating readership/viewership
    • Venture funding and corporatisation are real
    • They serve as community platforms, news services, with value additions
    • Revenue from advertising, events…and then?
  • Neo-media Blogs: Nanopublishing
    • Blog-like media sites that run like community news services
    • A new kind of publishing: focus is key, costs can be low
    • Positioning, digital ad metrics critical for future growth
  • Watch out for a powershift
    • In the first phase of blogging (Web 2.0), freebies dominate unknown universe. As the landscape changes, a shakeout will begin.
    • Value does not go out of fashion; attention, fame money will chase the right bloggers
    End of Loser Generated Content?
  • Thank You!
    • madhavan.n