Taxonomy Of Blogs June 7


Published on

Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June

Published in: Technology, News & Politics
  • Be the first to comment

  • Be the first to like this

No Downloads
Total Views
On Slideshare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Taxonomy Of Blogs June 7

  1. 1. Taxonomy of Blogs – A Media Perspective Narayanan Madhavan
  2. 2. Twinkle, twinkle little blog How I wonder what you hog <ul><li>Blogs are like stars, abundant – and often look vague from a distance </li></ul><ul><li>Classifying them is a challenge, but it helps you organise the universe </li></ul><ul><li>If you are trying to make sense of it all, it pays to identify a type </li></ul>
  3. 3. Sanity blogs: “I love talking to myself” <ul><li>They help the blogger make sense of inner confusion </li></ul><ul><li>Serve as online personal diaries </li></ul><ul><li>Makes little difference to the community or world </li></ul>
  4. 4. Identity blogs: “I blog, therefore I am” <ul><li>Lets you find a way out of boredom or humdrum life, engage the world </li></ul><ul><li>Done for self-fulfillment, fun and appreciation </li></ul>Who am I, anyway?
  5. 5. Vanity blogs: “Mirror, mirror on the wall …” <ul><li>Individuals love to talk about themselves </li></ul><ul><li>Unless they are darned good (and lucky!), they are losers! </li></ul>
  6. 6. Humanity blogs: “I want you to help” <ul><li>Social commitment and causes are promoted by blogs </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  7. 7. Theme blogs: “This is what it is all about ” <ul><li>Bloggers take a topic and create value by focusing on a theme </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  8. 8. Professional blogs: “Keep in touch with me, OK?” <ul><li>Help engage community and shape thoughts </li></ul><ul><li>Subtle promotion of personality brand </li></ul><ul><li>Ideal for lawyers, doctors,authors, consultants </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  9. 9. Corporate blogs: “We are reaching out…” <ul><li>Blogs may be by individuals but promote corporate missions and objectives </li></ul><ul><li>Hosted on company sites </li></ul><ul><li>Engage employees, customers, partners, media and community </li></ul><ul><li>Google, Microsoft, blah, blah </li></ul>
  10. 10. Project blogs: “We have this thing going.. ” <ul><li>Help promote books, projects, events </li></ul><ul><li>Collaboration and co-creation of experiences </li></ul><ul><li>Often have limited shelf-life </li></ul><ul><li> </li></ul><ul><li> </li></ul>
  11. 11. Blogs can overlap, evolve, change <ul><li>Collablogs are created by groups </li></ul><ul><li>Blogrolls, social networks create patterns </li></ul><ul><li>Blogs meant for one purpose can serve another </li></ul><ul><li>Blogs blur distinction between individuals, corporates </li></ul>
  12. 12. Media blogs: “We think we get this, but…” <ul><li>Publishers, media companies, columnists, writers, journalists engage readers and viewers through official media Websites </li></ul>
  13. 13. Media-plus blogs: “Come on in, dude…” <ul><li>Popular bloggers get co-opted by media houses </li></ul><ul><li> is with NYT </li></ul><ul><li>allthingsd is with WSJ </li></ul><ul><li> turns bloggers into authors </li></ul>
  14. 14. New Media blogs: “We think we have a business here” <ul><li>Media blogs try to make money by creating readership/viewership </li></ul><ul><li>Venture funding and corporatisation are real </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>They serve as community platforms, news services, with value additions </li></ul><ul><li>Revenue from advertising, events…and then? </li></ul>
  15. 15. Neo-media Blogs: Nanopublishing <ul><li>Blog-like media sites that run like community news services </li></ul><ul><li>A new kind of publishing: focus is key, costs can be low </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li> </li></ul><ul><li>Positioning, digital ad metrics critical for future growth </li></ul>
  16. 16. Watch out for a powershift <ul><li>In the first phase of blogging (Web 2.0), freebies dominate unknown universe. As the landscape changes, a shakeout will begin. </li></ul><ul><li>Value does not go out of fashion; attention, fame money will chase the right bloggers </li></ul>End of Loser Generated Content?
  17. 17. Thank You! <ul><li>madhavan.n </li></ul>
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.