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Taxonomy Of Blogs  June 7
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Taxonomy Of Blogs June 7



Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June

Presentation given by Madhavan at the DBB - Social Media & Blog camp, 7th June



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    Taxonomy Of Blogs  June 7 Taxonomy Of Blogs June 7 Presentation Transcript

    • Taxonomy of Blogs – A Media Perspective Narayanan Madhavan
    • Twinkle, twinkle little blog How I wonder what you hog
      • Blogs are like stars, abundant – and often look vague from a distance
      • Classifying them is a challenge, but it helps you organise the universe
      • If you are trying to make sense of it all, it pays to identify a type
    • Sanity blogs: “I love talking to myself”
      • They help the blogger make sense of inner confusion
      • Serve as online personal diaries
      • Makes little difference to the community or world
    • Identity blogs: “I blog, therefore I am”
      • Lets you find a way out of boredom or humdrum life, engage the world
      • Done for self-fulfillment, fun and appreciation
      Who am I, anyway?
    • Vanity blogs: “Mirror, mirror on the wall …”
      • Individuals love to talk about themselves
      • Unless they are darned good (and lucky!), they are losers!
    • Humanity blogs: “I want you to help”
      • Social commitment and causes are promoted by blogs
      • blog.blanknoise.org
      • unwantedgirlchild.blogspot.com
    • Theme blogs: “This is what it is all about ”
      • Bloggers take a topic and create value by focusing on a theme
      • http://tamizhpenn.blogspot.com
      • http://eoid.wordpress.com
    • Professional blogs: “Keep in touch with me, OK?”
      • Help engage community and shape thoughts
      • Subtle promotion of personality brand
      • Ideal for lawyers, doctors,authors, consultants
      • www.tompeters.com
      • mediascribbles.blogspot.com
      • www.scobelizer.com
      • www.chitradivakaruni.com
    • Corporate blogs: “We are reaching out…”
      • Blogs may be by individuals but promote corporate missions and objectives
      • Hosted on company sites
      • Engage employees, customers, partners, media and community
      • Google, Microsoft, blah, blah
    • Project blogs: “We have this thing going.. ”
      • Help promote books, projects, events
      • Collaboration and co-creation of experiences
      • Often have limited shelf-life
      • www.newageofinnovation.com
      • Khayaldarpan.blogspot.com
    • Blogs can overlap, evolve, change
      • Collablogs are created by groups
      • Blogrolls, social networks create patterns
      • Blogs meant for one purpose can serve another
      • Blogs blur distinction between individuals, corporates
    • Media blogs: “We think we get this, but…”
      • Publishers, media companies, columnists, writers, journalists engage readers and viewers through official media Websites
    • Media-plus blogs: “Come on in, dude…”
      • Popular bloggers get co-opted by media houses
      • www.freakonomics.com is with NYT
      • allthingsd is with WSJ
      • Sulekha.com turns bloggers into authors
    • New Media blogs: “We think we have a business here”
      • Media blogs try to make money by creating readership/viewership
      • Venture funding and corporatisation are real
      • www.gigaom.com
      • www.contentsutra.com
      • They serve as community platforms, news services, with value additions
      • Revenue from advertising, events…and then?
    • Neo-media Blogs: Nanopublishing
      • Blog-like media sites that run like community news services
      • A new kind of publishing: focus is key, costs can be low
      • www.alleyinsider.com
      • www.gawker.com
      • www.bombaybitch.com
      • Positioning, digital ad metrics critical for future growth
    • Watch out for a powershift
      • In the first phase of blogging (Web 2.0), freebies dominate unknown universe. As the landscape changes, a shakeout will begin.
      • Value does not go out of fashion; attention, fame money will chase the right bloggers
      End of Loser Generated Content?
    • Thank You!
      • madhavan.n @gmail.com