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25 Tools and Tips: Essential digital tactics for Public Information Officers
 

25 Tools and Tips: Essential digital tactics for Public Information Officers

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    25 Tools and Tips: Essential digital tactics for Public Information Officers 25 Tools and Tips: Essential digital tactics for Public Information Officers Presentation Transcript

    • Delaina  Biernstein 25  Tools  and  Tips Essential  digital  tactics  for  PIOs @delainanicole Public  Relations  Specialist Alexandria  City  Public  SchoolsSeptember  18,  2013
    • This  presentation  can  be  found  online  at: www.delainadesign.com/25tools
    • Delaina’s  1st  Rule  of  the  Web It’s  up  to  YOU  to  learn  the  tools   by  doing,  not  by  watching.
    • *Google  Alerts www.google.com/alerts INFORMATION  &   MONITORING
    • Social  Mention www.socialmention.com INFORMATION  &   MONITORING
    • *RSS  Reader (AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.) INFORMATION  &   MONITORING
    • SOCIAL  MEDIA HootSuite www.hootsuite.com
    • Tweetdeck www.tweetdeck.com SOCIAL  MEDIA
    • *Twitter  Lists twitter.com/[YourTwitterName]/lists SOCIAL  MEDIA
    • Social  Bro www.socialbro.com ANALYTICS
    • Facebook  Insights www.facebook.com/[yourpagename]?sk=page_insights ANALYTICS
    • Buffer www.bufferapp.com SOCIAL  MEDIA
    • If  This  Then  That  (ifttt) www.ifttt.com AUTOMATION +63  others
    • Zapier www.zapier.com AUTOMATION +232  others
    • ANALYTICS SumAll www.sumall.com +21  others
    • ANALYTICS *Clicky  Analytics www.getclicky.com
    • Wufoo www.wufoo.com FORMS  &   DOCUMENTS
    • Infogr.am www.infogr.am FORMS  &   DOCUMENTS
    • Experiment  and  explore. TIP  #10 SocialBrite.org SocialMediaExaminer.com SocialTimes.com SocialMediaToday.com
    • You  don’t  have  to  be  a  pinner. TIP  #9
    • Good  tools  don’t  make  up  for   poor  content. TIP  #8
    • There  are  no  experts. TIP  #7
    • It’s  OK  to  have  a  personality. TIP  #6
    • Be  patient. TIP  #5
    • Be  social. TIP  #4
    • Be  social...  in  your  own  life,  too. TIP  #3
    • ...but  keep  them  separate. TIP  #2
    • Be  social...  every  day. TIP  #1
    • Questions? Delaina  Biernstein @delainanicole delaina.biernstein@acps.k12.va.us