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Delaina	
  Biernstein
25	
  Tools	
  and	
  Tips
Essential	
  digital	
  tactics	
  for	
  PIOs
@delainanicole
Public	
  R...
This	
  presentation	
  can	
  be	
  found	
  online	
  at:
www.delainadesign.com/25tools
Delaina’s	
  1st	
  Rule	
  of	
  the	
  Web
It’s	
  up	
  to	
  YOU	
  to	
  learn	
  the	
  tools	
  
by	
  doing,	
  no...
*Google	
  Alerts
www.google.com/alerts
INFORMATION	
  &	
  
MONITORING
Social	
  Mention
www.socialmention.com
INFORMATION	
  &	
  
MONITORING
*RSS	
  Reader
(AOL	
  Reader,	
  Feedly,	
  Digg,	
  TheOldReader,	
  etc.)
INFORMATION	
  &	
  
MONITORING
SOCIAL	
  MEDIA
HootSuite
www.hootsuite.com
Tweetdeck
www.tweetdeck.com
SOCIAL	
  MEDIA
*Twitter	
  Lists
twitter.com/[YourTwitterName]/lists
SOCIAL	
  MEDIA
Social	
  Bro
www.socialbro.com
ANALYTICS
Facebook	
  Insights
www.facebook.com/[yourpagename]?sk=page_insights
ANALYTICS
Buffer
www.bufferapp.com
SOCIAL	
  MEDIA
If	
  This	
  Then	
  That	
  (ifttt)
www.ifttt.com
AUTOMATION
+63	
  others
Zapier
www.zapier.com
AUTOMATION
+232	
  others
ANALYTICS
SumAll
www.sumall.com
+21	
  others
ANALYTICS
*Clicky	
  Analytics
www.getclicky.com
Wufoo
www.wufoo.com
FORMS	
  &	
  
DOCUMENTS
Infogr.am
www.infogr.am
FORMS	
  &	
  
DOCUMENTS
Experiment	
  and	
  explore.
TIP	
  #10
SocialBrite.org
SocialMediaExaminer.com
SocialTimes.com
SocialMediaToday.com
You	
  don’t	
  have	
  to	
  be	
  a	
  pinner.
TIP	
  #9
Good	
  tools	
  don’t	
  make	
  up	
  for	
  
poor	
  content.
TIP	
  #8
There	
  are	
  no	
  experts.
TIP	
  #7
It’s	
  OK	
  to	
  have	
  a	
  personality.
TIP	
  #6
Be	
  patient.
TIP	
  #5
Be	
  social.
TIP	
  #4
Be	
  social...	
  in	
  your	
  own	
  life,	
  too.
TIP	
  #3
...but	
  keep	
  them	
  separate.
TIP	
  #2
Be	
  social...	
  every	
  day.
TIP	
  #1
Questions?
Delaina	
  Biernstein
@delainanicole
delaina.biernstein@acps.k12.va.us
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
25 Tools and Tips: Essential digital tactics for Public Information Officers
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25 Tools and Tips: Essential digital tactics for Public Information Officers

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Transcript of "25 Tools and Tips: Essential digital tactics for Public Information Officers"

  1. 1. Delaina  Biernstein 25  Tools  and  Tips Essential  digital  tactics  for  PIOs @delainanicole Public  Relations  Specialist Alexandria  City  Public  SchoolsSeptember  18,  2013
  2. 2. This  presentation  can  be  found  online  at: www.delainadesign.com/25tools
  3. 3. Delaina’s  1st  Rule  of  the  Web It’s  up  to  YOU  to  learn  the  tools   by  doing,  not  by  watching.
  4. 4. *Google  Alerts www.google.com/alerts INFORMATION  &   MONITORING
  5. 5. Social  Mention www.socialmention.com INFORMATION  &   MONITORING
  6. 6. *RSS  Reader (AOL  Reader,  Feedly,  Digg,  TheOldReader,  etc.) INFORMATION  &   MONITORING
  7. 7. SOCIAL  MEDIA HootSuite www.hootsuite.com
  8. 8. Tweetdeck www.tweetdeck.com SOCIAL  MEDIA
  9. 9. *Twitter  Lists twitter.com/[YourTwitterName]/lists SOCIAL  MEDIA
  10. 10. Social  Bro www.socialbro.com ANALYTICS
  11. 11. Facebook  Insights www.facebook.com/[yourpagename]?sk=page_insights ANALYTICS
  12. 12. Buffer www.bufferapp.com SOCIAL  MEDIA
  13. 13. If  This  Then  That  (ifttt) www.ifttt.com AUTOMATION +63  others
  14. 14. Zapier www.zapier.com AUTOMATION +232  others
  15. 15. ANALYTICS SumAll www.sumall.com +21  others
  16. 16. ANALYTICS *Clicky  Analytics www.getclicky.com
  17. 17. Wufoo www.wufoo.com FORMS  &   DOCUMENTS
  18. 18. Infogr.am www.infogr.am FORMS  &   DOCUMENTS
  19. 19. Experiment  and  explore. TIP  #10 SocialBrite.org SocialMediaExaminer.com SocialTimes.com SocialMediaToday.com
  20. 20. You  don’t  have  to  be  a  pinner. TIP  #9
  21. 21. Good  tools  don’t  make  up  for   poor  content. TIP  #8
  22. 22. There  are  no  experts. TIP  #7
  23. 23. It’s  OK  to  have  a  personality. TIP  #6
  24. 24. Be  patient. TIP  #5
  25. 25. Be  social. TIP  #4
  26. 26. Be  social...  in  your  own  life,  too. TIP  #3
  27. 27. ...but  keep  them  separate. TIP  #2
  28. 28. Be  social...  every  day. TIP  #1
  29. 29. Questions? Delaina  Biernstein @delainanicole delaina.biernstein@acps.k12.va.us
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