I’m the
                                   mayor of
DIGITAL BRIEF                      this light
                        ...
ALLOW
LISTEN
KNOW WHAT’S   DEVELOPING
CONVERGENCE




50 million U.S. households will have Internet HDTVs by 2013




                                          ...
“MY” DEVICE INTERNET
            Mobile devices
          will replace PCs as
          the most common
              web ...
Avoid Intrusive Communication




                                7
BE RELEVANT




              8
SHARE




        9
BE SOCIAL




*More than 5000 conversations everyday about Coca-Cola on social media sites



                        Sour...
NOW
Think
HUMAN
CENTERED
DESIGN




        Image Source: NASA
Pallino1021 Trends (Short) Q1 2010 Pdf
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Pallino1021 Trends (Short) Q1 2010 Pdf

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Pallino1021 Trends (Short) Q1 2010 Pdf

  1. 1. I’m the mayor of DIGITAL BRIEF this light post I have to Just shake your twitpic this iphone to friend view M&M'S® on facebook
  2. 2. ALLOW
  3. 3. LISTEN
  4. 4. KNOW WHAT’S DEVELOPING
  5. 5. CONVERGENCE 50 million U.S. households will have Internet HDTVs by 2013 Source: Yankee Group and Philips Cinema 21:9
  6. 6. “MY” DEVICE INTERNET Mobile devices will replace PCs as the most common web access devices worldwide Source: Gartner
  7. 7. Avoid Intrusive Communication 7
  8. 8. BE RELEVANT 8
  9. 9. SHARE 9
  10. 10. BE SOCIAL *More than 5000 conversations everyday about Coca-Cola on social media sites Source: http://www.thecoca-colacompany.com/socialmedia/ 10
  11. 11. NOW
  12. 12. Think HUMAN CENTERED DESIGN Image Source: NASA

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