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Marketing Your Business in the Facebook Era
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Marketing Your Business in the Facebook Era

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A seminar which tries to answer the question "Why does social media matter to my business?". Recorded live on 5/19/09 in Rochester, MN.

A seminar which tries to answer the question "Why does social media matter to my business?". Recorded live on 5/19/09 in Rochester, MN.

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  • 1. presents Marketing Your Business In The Facebook Era
  • 2. Rules of this Seminar  This is a LIVE, Interactive event!  Keep your cell phone, PDA, Laptop on!  Turn your devices on “silent mode”  10 minute break  live.cws.net  @dekeyrel  #fbera
  • 3. Introduction  Alan De Keyrel  President of Corporate Web Services, Inc.  Started in 1997  Web Design, Hosting, and Application Dev.  Staff of 10 programmers and web specialists  Innovative- Web 2.0 Expo in San Francisco  Reminds me of the “The Start of CWS”
  • 4. The Start of CWS  Future is Uncertain  Opportunities Are Plentiful –Yahoo Directory  Anyone Can Succeed (I’m Proof)
  • 5. Seminar Agenda What is Social Media? What’s Going On? New Possibilities Real Life Examples • Explosive Growth • Data Mining • Targeted Facebook Ads • Information vs. People • Transitive Trust • Latent Interest • Trusted Online Identity Here • Communication Evolved • Persona Marketing • Identity Goes With You • Weak Ties • ActionCoach CEO • Changes Your Business • Passive Endorsements
  • 6. What Social Media Tools Are You Currently Using?  Grab your cell phone  Send a text message to 99503  Send a tweet to @poll  Browse to www.poll4.com  CWS1 = Facebook  CWS2 =LinkedIn  CWS3 = FriendFeed  CWS4 = Twitter
  • 7. What is Social Media?  Not a “How to Use Twitter” seminar  Understand Fundamental Switch to be successful in business  Evolution to focusing on people/relationships  Started 2-3 years ago  Facebook, Twitter, LinkedIn, MySpace  Focus on Two: Facebook and Twitter  Time-saving tips on both
  • 8. What is Social Media?
  • 9. What is Social Media?  Create lists to be more effective!
  • 10. What is Social Media? How many tried Twitter and found it confusing?
  • 11. My Social Media System
  • 12. My Social Media Tools
  • 13. Let’s Answer A Question: Why should you care about all of this?
  • 14. Let’s Do Another Poll!  Why did you attend this seminar?  Send a text message to 99503  Send a tweet to @poll  Browse to www.poll4.com  CWS6 = It’s better than working  CWS7 = I want to learn how to make money  CWS8 = I was curious what the experts had to say  CWS9 = I wanted to know if Social Media was important
  • 15. What’s Going On?  Explosive “Social Media” Growth  Women over 55 = Fastest Growth in Last Quarter  200 Million Facebook users. 100 Million daily visits  Facebookadded 23 Million in U.S. (6 mo.)
  • 16. What’s Going On?  Forrester Research's “Social Media Playtime is Over” report - marketers intend to invest more in social media, but are waiting to see benefits.  ”World’s Most Influential Companies = Facebook”  “Social Networking Has Surpassed Personal Email”
  • 17. Information vs. People  Leaving “Decade of Information”  Entering “Decade of People”  Acceptable to Share Personal Information  No longer “Arrogant” to post pictures, etc.  Trusted Online Identity is Here  Information is still there, but revolves around your family, friends, etc.  The “Mom” Stamp of Approval
  • 18. Your Identity Goes With You  Barack Obama’s Inauguration
  • 19. Your Identity Goes With You Google Friend Connect Facebook Connect
  • 20. What does all this mean? It’s time to change the way we think about “marketing”
  • 21. New Customer Possibilities  New data can be mined about your customers, prospects, friends  The expectation is that you do know your prospect before calling  Transitive Trust - purchase decisions come from friends. Who do you know in common.
  • 22. New Customer Possibilities  Communication evolved. Face 2 face, phone conference, email, Facebook.  Casual communication. Facebook brings back the quot;personalquot; feel we lost w/ face 2 face communication.
  • 23. New Customer Possibilities  Help with the quot;weak tiesquot;.  Capture the long- tail. Exchange business card at Business After Hours. Now you have a chance to build that relationship on Facebook
  • 24. New Customer Possibilities  Casual communications opens doors to people otherwise unattainable.  Acceptable to “Friend” or “Follow” someone you’ve hardly met.  Transitive Trust opens doors to “friends of friends”.  Example will follow after the break.
  • 25. New Customer Possibilities  Example of young kid who tracks all relationships when he's in 2nd grade.  Prospect quot;Namesquot; become real people. If they know you, they are more open to hearing what you have to say.  Facebook is CRM. Even better because it gives you excuses to interact.
  • 26. CRM Integration  Do you use a CRM?  Automatic data mining  Learn about your prospects/customers  Who are their friends  What do you have in common?  B2B vs. B2C doesn’t matter. It’s the people!
  • 27. E-Marketing  So, what does this mean for e-marketing?  Loyalty gets magnified on social networks  No longer just Chris, it's Chris and all of his friends.  Facebook uses your friends to decide who to show ads to.  Transitive trust between people and products. If Chris wears these pants, I may be more open to them too.
  • 28. E-Marketing  Passive endorsements.  You no longer have to write a letter or make a call to promote something. Now you can just join a fan page.  All of your friends find out about it when you become a fan.
  • 29. Hyper-Targeted Ads  Why show ads to everyone when you can based on interest, sex, location.  Much more affordable and effective.  Capture quot;latentquot; interest vs. quot;intentionquot; based interest. (ie: Googler’s are ready to buy)  Bonobos (fashion conscious, men, New York)
  • 30. Hyper-Targeted Ads  Targeting Specific Demographics
  • 31. Hyper-Targeted Ads  You’ll know the precise number
  • 32. Persona Marketing  Jack Box is Cool. “Jack in the Box”, is not.  130,000 friends  Hangintherejack.com
  • 33. Customer Service  No longer between just customer and company  Now we Google for a solution.  We may complain on Twitter/Facebook  Are people complaining about you?
  • 34. Customer Service  New media causes new challenges.  We solved Phone Support & Email support  Integrate social networking monitoring with your existing workflow?  Respond in the same manner they contact you (twitter, facebook, phone, etc).  Salesforce CRM for Twitter (example). Create a case from a tweet.
  • 35. Short Break  After break, I’ll show you some real life examples of using Social Media for Business  Answer Questions  Give away free stuff  Survey
  • 36. Ask your questions now!  What questions do you have for Alan?  Text ASKCWS and your message to 99503  tweet @poll ASKCWS and your message  Browse to www.poll4.com
  • 37. My Challenge  Brad Sugars CEO/Owner of ActionCoach  International Company  Multi-Million Dollar Company
  • 38. Brad Sugars Challenge
  • 39. Brad Sugars Challenge
  • 40. Brad Sugars Challenge
  • 41. Brad Sugars Challenge
  • 42. Brad Sugars Challenge
  • 43. Brad Sugars Challenge
  • 44. Brad Sugars Challenge
  • 45. Brad Sugars Challenge
  • 46. Brad Sugars Challenge “Help enough people get what they want, and you’ll have everything you want” - ZigZiglar
  • 47. Brad Sugars Challenge “People like to do business with their friends, so make lots of them”
  • 48. Brad Sugars Challenge  My Next Step… Contact Him!
  • 49. Brad Sugars Challenge  You can help me “be memorable”  Sending a “Thank You/Birthday Gift”  Donate to the Cancer Schmancer Foundation
  • 50. In Conclusion My Top Social Networking Tools What’s Going On? New Possibilities Real Life Examples • Explosive Growth • Data Mining • Targeted Facebook Ads • Information vs. People • Transitive Trust • Latent Interest • Trusted Online Identity Here • Communication Evolved • Persona Marketing • Identity Goes With You • Weak Ties • ActionCoach CEO • Changes Your Business • Passive Endorsements
  • 51. 6 Week Social Media Class  Learn Alan’s Social Networking Secrets 6 week course, starting in June  1 hour each week + Q & A  $599 fee ($499 if you sign up today)  Limited # of participants What you’ll learn:  How Alan gained 3000+ followers on Twitter  Secret tools to automate & save time  Do’s and Don'ts of Facebook and Twitter  How to leverage social networking success
  • 52. Special Thanks To…  CWS Staff  Audio Visual Logic http://www.audiovisuallogic.com
  • 53. Contact Information Alan De Keyrel alan@cws.net @dekeyrel http://profile.to/dekeyrel
  • 54. Questions and Answers You ask, I’ll answer!
  • 55. Seminar Feedback We want your feedback on this free seminar & Door Prizes!!