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Total Reality Manifesto

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The manifesto of Total Reality, that is, complete merge between virtual and physical worlds.

The manifesto of Total Reality, that is, complete merge between virtual and physical worlds.

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    Total Reality Manifesto Total Reality Manifesto Presentation Transcript

    • Total Reality Manifesto Dario de Judicibus – Certified Managing Consultant 25 October 2010
    • Separated dimensions
      • We live in two different worlds: the real world, the one where, for instance, we walk, eat, and sleep, and the virtual one, where we share content, gather information, communicate.
      • In the real world we directly interact with objects and people by using our body and our senses whereas, to access the virtual world, we need specific devices as computers and smartphones.
    • Breaking the mirror
      • Practically, just like Alice, we usually need to pass through an invisible border represented by a technological looking-glass, that is, a digital display, to access the Web Wonderland.
      • But, what if we break that mirror and let the two worlds to completely superimpose? Is that possible? Well, we will always need a magic wand of sort to do it, but the answer is: «Yes, we can».
    • Make it smarter
      • Just think to Augmented Reality, that is, to superimpose graphics and texts to real-time images and videos of the real world, to provide useful information and a richer experience to people…
      • … or to the Smarter Planet projects, intended to provide any object with some intelligence to allow people to interact with them or to facilitate object-to-object collaboration too, any time, anywhere.
    • Make it total
      • Next step is Total Reality 1 , that is, to implement two capabilities: transform every object in a potential interface to the virtual world, and give the possibility to manage any real object from the virtual world.
      • We can already do it because innovation is not so much in developing new technologies but integrating existing ones in a single coherent mosaic, just like an orchestra is not a sum of instruments but a new terrific one itself.
      1 The term «Total reality» was invented by Dario de Judicibus on September 2010 and used in several interviews of Italian media.
    • Examples: at the restaurant
      • Let us suppose you are at the restaurant with friends. You are taken to a table whose surface is really a robust touch-display. All of you are loyal customers of that eatery, so you have a fidelity smartcard that allows the place to recognize you. In fact, you are affected by celiac disease and your girlfriend cannot eat anything containing lactose. Your two friends have no food intolerance, but they have preferred foods, and the shop knows that.
      • So, as you sit, you are recognized by your seat, and each of you are proposed with a different menu. You have also several choices for salad dressing and how to cook meat. You make your order and you are confirmed how long it will take for first entry. In the meantime, your girlfriend is sending the receipt of the dish she ordered on her favorite social network because she wants to try to do it as soon as she will be back home.
    • Examples: on the road
      • You are driving your car and you are quite tired. You are in a business trip and you have never been in that region. So you activated your automotive navigation system on the windscreen to avoid to get lost.
      • At the time to leave the highway, the distance between your car and the preceding one get too short for your speed. Immediately the image of the SUV in front of you was highlighted by an orange halo which turned red because you did not reduced your speed. A beep signaled to you the problem and, since you had activated the automated control, the car reduced its speed.
      Of course, in case of emergency, just touching the accelerator pedal would be enough to disable that control. You want to be sure you are always in control of your car.
    • Examples: first aid
      • Your mother had a domestic accident and you called the emergency number. An ambulance arrived in few minutes. It was so fast because when it left the first aid station, the ambulance automatically contacted the town traffic control providing its route. The computer at traffic control verified the status of traffic, provided the ambulance with an alternative path and planned a green wave to speed it up.
      • All those operations were automatically performed, even if the driver was informed in detail of what was happening.
      In the meantime, the first aid station sent you instructions about how to prepare your mother for the trip to the hospital and sent to the doctor on duty your mother’s case history.
    • Examples: into the shop
      • You are looking at a formal dress in a shop window. You enter into the store and it recognizes you since you are a loyal customer. A shop assistant asks you if you are still interested to the bag you were looking for a week ago in another store of the same chain. Sure. Is that available here? Yes, sir… Got it. Now you can try on the dress you saw in the shop window. You also try on a light blue shirt. Is there a mirror? Yes, a magic one. In fact, you can see how the suit fits. You can also make a video to see how it fits on the rear and sides. You play it back and then you decide to send it to a friend of your for advice. You get a message back from your friend: try it with a pink shirt.
      No need to change: you just ask the mirror to change the color of shirt by using a discreet vocal interface. What about light salmon? Is not available, but you want to try it anyway. Of course, the store recorded your wish… maybe in next collection.
    • For further information Dr. Dario de Judicibus IBM Italy Fashion Industry Leader Certified Managing Consultant [email_address] +39.335.7622476 Eadoin Welles in SL «Insanity is doing the same thing over and over again and expecting different results» Albert Einstein