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Segments of one: the new consumer in the mobile era

by Managing Consultant at IBM on Feb 04, 2014

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Segments of one \sɛ́gmənts ə́v wə́n\

Segments of one \sɛ́gmənts ə́v wə́n\
Micro-segments that target each customer uniquely, allowing the companies to convert visitors into long-term, high-value customers at very high rates.

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Segments of one: the new consumer in the mobile era Segments of one: the new consumer in the mobile era Presentation Transcript