video advertising is any digital ad that contains video, including in-banner and in-text ads. Others see video advertising as any type of advertisement in the video stream, regardless of format.
online videos acts as a strong complement to traditional broadcast TV. It can be used to increase both reach and frequency, and the highly immerse environment offers multiple benefits.
If an advertiser has video content, they can host it on YouTube, or a number of other video hosting providers. If the video is a relevant result for the search query, searchers can play the video directly from the search results page (YouTube) or can view a thumbnail of the video and click to the player for other hosting providers. You can easily upload videos to Google Video or to YouTube.
Google has been offering paid video advertising on its platform YouTube and other Google display network. As text or display ad, we can promote the videos as well through the AdWords advertising platform.
Video advertising is the new form of online marketing and this drives number of potential customers with minimal cost. According to Google policy, there are certain criteria we need to follow to have the video publish on Google Network.