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Transcript

  • 1. About George
  • 2. Myspace Generation
  • 3. x5 = $150
  • 4. More sites, more money!x5 = $150x10 = $PROFIT
  • 5. Google isn’t reinventing the wheel Shortcuts are risky Produce useful information Build links to acquire traffic Clean your own backyard Don’t put all your eggs in theone basket
  • 6. What’s significantin 2013?
  • 7. Panda in Everflux1. No need to fear the next refresh orwait in hope2. Easier to monitor changes thansuffer big ones3. Easier to determine if you’removing in the right direction
  • 8. “Venice-Like” Update
  • 9. Melbourne Brisbane
  • 10. Penguin 2.0• Smarter – deeper links• 3.1% vs 2.3%• There will be more penguins
  • 11. Keeping ontop of change
  • 12. hreflang="x"<link rel="alternate"href="http://example.com/"hreflang="x-default" /><link rel="alternate"href="http://example.com/en-us"hreflang="en-us" /><link rel="alternate"href="http://example.com/en-gb"hreflang="en-gb" /><link rel="alternate"href="http://example.com/en-au"hreflang="en-au" />
  • 13. What now?
  • 14. Your SEO backyard
  • 15. Link buildingYouCompetitorCompetitorContent is King!Do what’s best for theuser!Right guys...?I have a blog networkI spam .edu forumsI buy expired domains
  • 16. Commercialisation is bad…“SEO”Social BookmarkingComment SpamArticle DirectoriesGuest BloggingDirectoriesSocial Metrics
  • 17. Inbound Marketing
  • 18. Analyse Create Promote
  • 19. Analyse Create Promote
  • 20. Analyse Create Promote
  • 21. Authorship“information tied to verifiedonline profiles will be rankedhigher than content withoutsuch verification”Eric Schmidt, Executive Chairman, Google
  • 22. Good publisherTalk about what you knowBad publisherPublishes useful informationPublishes crapSpams socialGets social sharesnaturally
  • 23. Diversify AND Consolidate
  • 24. •Your network of industry contacts•Worry about how to remarket•Think outside of search to captureusersDiversify
  • 25. •Trim unnecessary pages•Write for the user, not search•Assess & clean your linksConsolidate
  • 26. Look at your website speed“were including a newsignal in our search rankingalgorithms: site speed”Google
  • 27. Concentrate on website speed Google PageSpeed Insights Webmaster Tools -> Site Performance WebPageTest.org
  • 28. Pay Attention to Mobile Phones & Tablets > PC’s Only 10% have a mobile siteor application 1 in 5 run mobile targetedcampaigns
  • 29. http://au.businessinsider.com/smartphone-sales-wil-reach-16-billion-2013-2
  • 30. Measure everything1. Multiplatform tracking2. Simplified features3. New data
  • 31. Nice Backyard
  • 32. Questions?@dejanseo