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Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
Innovative SEO Techniques
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Innovative SEO Techniques

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  • 1. Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
  • 2. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskRisk vs. Reward
  • 3. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskDetectedNot DetectedDetectedRisk vs. Reward
  • 4. Mind the Gap.© 2013 Dejan SEO - http://dejanseo.com.au/EstablishedCompetitorNew BrandPerceivedAuthorityGap
  • 5. Smart Schemes.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 6. Replacement.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 7. Clean & Purge.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 8. End Outcome.© 2013 Dejan SEO - http://dejanseo.com.au/YourCompetitorYourBrandLong-Term & Safe vs. Temporary & High Risk
  • 9. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 10. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 11. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Google+ in Google’s IndexNov 2011
  • 12. http://dejanseo.com.au/what-is-google-up-to-now/© 2013 Dejan SEO - http://dejanseo.com.au/ExperimentsFlowing Google+ Link Juice
  • 13. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/SERP Clicks
  • 14. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Tabbed Content Indexinghttp://dejanseo.com.au/experiment-with-tabbed-content/
  • 15. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Authority + 1000s of OBLshttp://dejanseo.com.au/pagerank-split-experiment/
  • 16. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Document Consolidationhttp://dejanseo.com.au/hijacked/
  • 17. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Hijacking Rand Fishkin’s Bloghttp://dejanseo.com.au/hijacked/Test Page
  • 18. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Result Hijacking Consequenceshttp://dejanseo.com.au/google-against-content-scrapers/ManualAction
  • 19. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 20. BitTorrenthttp://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://dejanseo.com.au/362,563 downloads 12,000 linksGuerrilla SEO
  • 21. Blog to PDF: Distributionhttp://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEO
  • 22. YouTube Subscriber HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/youtube-subscriber-hack/
  • 23. Noindex via CanonicalisationGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/noindex-competitors/rel=“canonical”+<META NAME=”ROBOTS” CONTENT=”NOINDEX“>
  • 24. Image Search ArtGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/seo-experiment-google-image-search/
  • 25. Google Webmaster Tools HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/mind-blowing-hack/
  • 26. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 27. Google Algorithm TrackingMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://algoroo.com/
  • 28. Top-Level Links Spam DetectionMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/link-spam-detection/Unique Domain IBL vs. PageRank (norm deviation)Spam!
  • 29. Saving Long-Tail Traffic DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/Graph Credit: Conductor
  • 30. The Rise of “(not provided)”Methodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 31. GWT: Search Query OverviewMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 32. Your Own Search & Keyword Index© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 33. GWT: Search Query LimitationsMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/• Data Limit: 2,000 queries• Impressions, Clicks, Position, CTR, Change
  • 34. Saving & Storing Your DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejantools.com/
  • 35. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/1. What phrases have good search volume?2. How well do I rank for those phrases?3. What is my average CTR?4. Can I outrank the result above me?5. How much more traffic would I get?6. What financial impact would it have?
  • 36. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/http://dejanseo.com.au/introducing-phrase-potential-calculator/
  • 37. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 38. Post-Purchase Enthusiasmhttp://dejanseo.com.au/post-purchase-excitement/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  • 39. Social Signal Canonicalisationhttp://dejanseo.com.au/social-signal-consolidation/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  • 40. Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 41. Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 42. Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/http://muil.net/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 43. Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/http://freshlinkfinder.com© 2013 Dejan SEO - http://dejanseo.com.au/
  • 44. © 2013 Dejan SEO - http://dejanseo.com.au/Bonus.
  • 45. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/Selective Sharing & Search
  • 46. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/CTR: No Impact on Rankings
  • 47. http://dejanseo.com.au vs. http://dejanseo.com.auLess effective than a live link.More effective than rel="nofollow“ link.© 2013 Dejan SEO - http://dejanseo.com.au/Non-Link Referenceshttp://dejanseo.com.au/seo-experiment-with-non-link-references/
  • 48. Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/Blekko: http://dejanseo.com.au/blekko-search-engine/Link Cleanup Tips:http://dejanseo.com.au/link-cleanup/Google may ignores some of your links:http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/Bounce Rate not a negative signal:http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/Google doesn’t use AuthorRank:http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/Google Penalties Are Granular:http://dejanseo.com.au/bbc-penalised/© 2013 Dejan SEO - http://dejanseo.com.au/Read This.

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