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Innovative SEO Techniques

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  • 1. Innovative SEO Techniquesby Dan Petrovic© 2013 Dejan SEO - http://dejanseo.com.au/
  • 2. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskRisk vs. Reward
  • 3. © 2013 Dejan SEO - http://dejanseo.com.au/SEO SchemesRewardRiskDetectedNot DetectedDetectedRisk vs. Reward
  • 4. Mind the Gap.© 2013 Dejan SEO - http://dejanseo.com.au/EstablishedCompetitorNew BrandPerceivedAuthorityGap
  • 5. Smart Schemes.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 6. Replacement.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 7. Clean & Purge.© 2013 Dejan SEO - http://dejanseo.com.au/New BrandSchemesGood Stuff
  • 8. End Outcome.© 2013 Dejan SEO - http://dejanseo.com.au/YourCompetitorYourBrandLong-Term & Safe vs. Temporary & High Risk
  • 9. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 10. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 11. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Google+ in Google’s IndexNov 2011
  • 12. http://dejanseo.com.au/what-is-google-up-to-now/© 2013 Dejan SEO - http://dejanseo.com.au/ExperimentsFlowing Google+ Link Juice
  • 13. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/SERP Clicks
  • 14. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Tabbed Content Indexinghttp://dejanseo.com.au/experiment-with-tabbed-content/
  • 15. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Authority + 1000s of OBLshttp://dejanseo.com.au/pagerank-split-experiment/
  • 16. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Document Consolidationhttp://dejanseo.com.au/hijacked/
  • 17. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Hijacking Rand Fishkin’s Bloghttp://dejanseo.com.au/hijacked/Test Page
  • 18. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Result Hijacking Consequenceshttp://dejanseo.com.au/google-against-content-scrapers/ManualAction
  • 19. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 20. BitTorrenthttp://dejanseo.com.au/guerilla-seo-bittorrent/http://www.mininova.org/user/Dejan-SEO© 2013 Dejan SEO - http://dejanseo.com.au/362,563 downloads 12,000 linksGuerrilla SEO
  • 21. Blog to PDF: Distributionhttp://dejanseo.com.au/guerilla-seo-turn-your-blog-into-a-pdf/http://www.blogbooker.com/© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEO
  • 22. YouTube Subscriber HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/youtube-subscriber-hack/
  • 23. Noindex via CanonicalisationGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/noindex-competitors/rel=“canonical”+<META NAME=”ROBOTS” CONTENT=”NOINDEX“>
  • 24. Image Search ArtGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/seo-experiment-google-image-search/
  • 25. Google Webmaster Tools HackGuerrilla SEO© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/mind-blowing-hack/
  • 26. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 27. Google Algorithm TrackingMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://algoroo.com/
  • 28. Top-Level Links Spam DetectionMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/link-spam-detection/Unique Domain IBL vs. PageRank (norm deviation)Spam!
  • 29. Saving Long-Tail Traffic DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/Graph Credit: Conductor
  • 30. The Rise of “(not provided)”Methodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 31. GWT: Search Query OverviewMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 32. Your Own Search & Keyword Index© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/
  • 33. GWT: Search Query LimitationsMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/tail-chase/• Data Limit: 2,000 queries• Impressions, Clicks, Position, CTR, Change
  • 34. Saving & Storing Your DataMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://dejantools.com/
  • 35. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/1. What phrases have good search volume?2. How well do I rank for those phrases?3. What is my average CTR?4. Can I outrank the result above me?5. How much more traffic would I get?6. What financial impact would it have?
  • 36. Phrase Research MethodologyMethodologies© 2013 Dejan SEO - http://dejanseo.com.au/http://phraseresearch.com/http://dejanseo.com.au/introducing-phrase-potential-calculator/
  • 37. Experiments© 2013 Dejan SEO - http://dejanseo.com.au/Guerrilla SEOMethodologiesSEO Tactics
  • 38. Post-Purchase Enthusiasmhttp://dejanseo.com.au/post-purchase-excitement/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  • 39. Social Signal Canonicalisationhttp://dejanseo.com.au/social-signal-consolidation/SEO Tactics© 2013 Dejan SEO - http://dejanseo.com.au/
  • 40. Rejuvenating Old Linkshttp://dejanseo.com.au/rejuvenating-old-links/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 41. Rejuvenating Old Contenthttp://dejanseo.com.au/content-rejuvenation/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 42. Link Building With Twitter Followershttp://dejanseo.com.au/smart-link-building-with-twitter-followers/http://muil.net/© 2013 Dejan SEO - http://dejanseo.com.au/
  • 43. Link Building With Referral Traffichttp://dejanseo.com.au/smart-link-building-with-referrer-traffic/http://freshlinkfinder.com© 2013 Dejan SEO - http://dejanseo.com.au/
  • 44. © 2013 Dejan SEO - http://dejanseo.com.au/Bonus.
  • 45. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/google-doesnt-index-selectively-shared-posts/Selective Sharing & Search
  • 46. © 2013 Dejan SEO - http://dejanseo.com.au/http://dejanseo.com.au/small-scale-ctr-impact-on-search-results/CTR: No Impact on Rankings
  • 47. http://dejanseo.com.au vs. http://dejanseo.com.auLess effective than a live link.More effective than rel="nofollow“ link.© 2013 Dejan SEO - http://dejanseo.com.au/Non-Link Referenceshttp://dejanseo.com.au/seo-experiment-with-non-link-references/
  • 48. Alternative Link Sources:Yandex: http://dejanseo.com.au/yandex-webmaster-tools/Bing: http://dejanseo.com.au/bing-webmaster-tools-major-updates/Blekko: http://dejanseo.com.au/blekko-search-engine/Link Cleanup Tips:http://dejanseo.com.au/link-cleanup/Google may ignores some of your links:http://dejanseo.com.au/yes-google-may-ignore-some-of-your-links/Bounce Rate not a negative signal:http://dejanseo.com.au/seo-myth-busted-bounce-to-results-is-a-negative-signal/Google doesn’t use AuthorRank:http://dejanseo.com.au/there-is-no-such-thing-as-author-rank-yet/Google Penalties Are Granular:http://dejanseo.com.au/bbc-penalised/© 2013 Dejan SEO - http://dejanseo.com.au/Read This.