Voting System VOTE Linker Linked Every link is a vote from one site to another: When you link to others you vote for them. When others link to you they vote for you.
Link Quality Not all links are equal: SITE A YOU SITE C
Link Quality & Quantity Number of outgoing links on site that links to you affects the link value. Less is better. SITE B SITE C SITE A SITE D YOU
No Follow? <a rel=“nofollow” href=“http://example.com”>anchor text</a> Nofollow = No trust = No vote META, robots.txt, link Example: Blog comments, Forums, Social Media SITE A SITE B
Anchor Text <a href=“http://example.com”>????????</a> Target phrases: you want to be found for Relevant to the page you’re linking to Avoid: ‘click here’, ‘read more’ This goes for internal linking too!
What to Target? Phrase Research Adwords Keyword Tool ‘Exact’ match filter Competitors Google/Yahoo – site:domain.com Advanced Tools (example: seomoz.org)
Why did these people link to me? Analyse and understand your links Discover most linked content Find new link ideas Form new partnerships and alliances Fix unideal links
Self-Generating Links “Link to us” page: Encourage linking to your site. Take control of how people link to you. Make it easy for people to do so. Social media sharing within content Link Bait Material ‘Viral’ Useful Tools / Templates / Resources
Link Opportunities Business relationships Testimonials, reviews, media releases Design company, hosting company Industry associations & memberships Business directories Profile pages LinkedIn Media releases Competitor research
Link Opportunities Your clients Media release Footer ‘tag’ Example: Friendly