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eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
eCommerce SEO
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eCommerce SEO

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Transcript

  • 1. eCommerce SEO Toni Anicic, Technical SEO
  • 2. 5 years of eCommerce consulting
  • 3. A few facts about Magento
  • 4. "SEO Features"
  • 5. From Magento's Official Website: Search Engine Optimization Offering ● 100% Search Engine Friendly ● Google Site Map ● URL Rewrites give full control of URL's ● Meta-information for products and categories ● Auto-generated Site Map for display on site ● Auto-Generated Popular Search Terms Page
  • 6. /catalogsearch/
  • 7. Magento Extensions
  • 8. Duplicate Content Issues On almost all eCommerce platforms out there
  • 9. Products in Multiple Categories example.com/category1/product1.html example.com/category2/product1.html
  • 10. Session Based Breadcrumbs
  • 11. Don't be a mindless tech drone
  • 12. Title Prefixes 65-70 characters 12 words
  • 13. Main Navigation Structure
  • 14. If it’s really important it needs to be in main navigation. It doesn't matter if it’s a category, product or a static page.
  • 15. Think twice about what's an attribute and what's a category
  • 16. "SEO Friendly Text" on online stores
  • 17. Search: bags for sale
  • 18. Search Intent
  • 19. What to do with out of stock products?
  • 20. Multilingual e-commerce SEO
  • 21. Magento -Website -Store -Store View
  • 22. rel alternate hreflang "X"
  • 23. example.com.au/category/product1.html <link hreflang="en-GB" rel="alternate" href="http://example.co. uk/category/product1.html" /> <link hreflang="en-AU" rel="alternate" href="http://example.com. au/category/product1.html" /> example.co.uk/category/product1.html <link hreflang="en-GB" rel="alternate" href="http://example.co. uk/category/product1.html" /> <link hreflang="en-AU" rel="alternate" href="http://example.com. au/category/product1.html" />
  • 24. Don't mix rel alternate hreflang and rel canonical implementations
  • 25. example.com.au/category/product1.html <link hreflang="en-GB" rel="alternate" href="http://example.co. uk/category/product1.html" /> <link hreflang="en-AU" rel="alternate" href="http://example.com. au/category/product1.html" /> <link rel="canonical" href="http://example.co.uk/category/product1. html" />
  • 26. Properly cross-link the translations
  • 27. NOT GOOD: example.com.au/category/product1.html <a href="http://example.co.uk/">UK</a> GOOD: example.com.au/category/product1.html <a href="http://example.co.uk/category/product1.html">UK</a>
  • 28. Country folder or subdomain? example.com example.com/en/ example.com/de/ or en.example.com de.example.com
  • 29. Country folder or subdomain? m.example.com m.example.com/en/ m.example.com/de/
  • 30. Don't do automatic redirects “Avoid automatic redirection based on the user’s perceived language. These redirections could prevent users (and search engines) from viewing all the versions of your site.” – Google http://support.google.com/webmasters/bin/answer.py?hl=en&answer=182192
  • 31. schema.org
  • 32. THANK YOU! Toni Anicic, Technical SEO

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