Automating SEO
While Staying Whitehat
Dealing With Scale
Giving up on 100% manual work.
Phrase Potential Calculation
Strategy & Decision Making
Research Stage
Phrase Targeting Methodology
Ranking Phrases
Non-Ranking Phrases
Google Webmaster Tools / Analytics
Google ...
Research Stage
Phrase Targeting Methodology
Ranking Phrases
Google Webmaster Tools / Analytics
Impressions CTR Position Cl...
Research Stage
Phrase Targeting Methodology: Sort By Potential
CR % GV $
Research Stage
Phrase Targeting Methodology: Sort By Potential
Non-Ranking Phrases
Google Keyword Tool Data
On-Site Analysis
for large-scale architecture challenges
• Seed List of URLs
• Outgoing Links to Crawl
• Depth Level
• Crawl Type
• Max Number URLs to Crawl
• Max Pages Per Domain...
• Large-Scale Visualisation
• Architecture Modelling
• PageRank Projection
• Internal / External Link Flow
• Advanced Stat...
1. bubbl.us
2. gephi.org
3. 80legs.com
4. graphviz.org
5. cytoscape.org
6. writemaps.com
7. smartdraw.com
8. astuteo.com/s...
Research Stage
Backlink Profile Assessment
Negative Impact Positive Impact
Filtered
Positive Impact
Linkworthy
Assets
Linkworthy
Assets
Linkworthy
Assets
Research Stage
Define Linkworthy Assets
Linkworthy
Assets
Linkworthy
Assets
Linkworthy
Assets
Research Stage
Multiply Linkworthy Assets
x2Or maybe 3
Research Stage
Defining Top Liabilities
Negative Impact
Delete
Correct
Move
SPAM
SPAM
SPAM
Competitor Backlinks
Competitive Link Analysis
Total Backlinks (15)
Shared (8)
Unique Backlinks (7)
Research Stage
Qualitative Link Analysis
Unique Backlinks (7)
mR/mT/ACRank/PR
Research Stage
Competitive Analysis: Likelihood Assessment
Link Value
Likelihood
Target Score
Competitor Link Intersect
Missing Content and Dead Domain Links
Unlimited Query
Data Range
Split Clicks and
Impressions
Keyword
Performance
Tracking
Query
Database
Link
Database
Spam
Man...
& export to link disavow tool
Link Spam Database
Link Management Database
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
Automating SEO while staying whitehat
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Automating SEO while staying whitehat

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Transcript of "Automating SEO while staying whitehat"

  1. 1. Automating SEO While Staying Whitehat
  2. 2. Dealing With Scale Giving up on 100% manual work.
  3. 3. Phrase Potential Calculation Strategy & Decision Making
  4. 4. Research Stage Phrase Targeting Methodology Ranking Phrases Non-Ranking Phrases Google Webmaster Tools / Analytics Google Keyword Tool
  5. 5. Research Stage Phrase Targeting Methodology Ranking Phrases Google Webmaster Tools / Analytics Impressions CTR Position Clicks
  6. 6. Research Stage Phrase Targeting Methodology: Sort By Potential CR % GV $
  7. 7. Research Stage Phrase Targeting Methodology: Sort By Potential Non-Ranking Phrases Google Keyword Tool Data
  8. 8. On-Site Analysis for large-scale architecture challenges
  9. 9. • Seed List of URLs • Outgoing Links to Crawl • Depth Level • Crawl Type • Max Number URLs to Crawl • Max Pages Per Domain • File Types to Crawl + Analysis
  10. 10. • Large-Scale Visualisation • Architecture Modelling • PageRank Projection • Internal / External Link Flow • Advanced Statistics • Hub / Authority Discovery + Export
  11. 11. 1. bubbl.us 2. gephi.org 3. 80legs.com 4. graphviz.org 5. cytoscape.org 6. writemaps.com 7. smartdraw.com 8. astuteo.com/slickmap 9. nullpointer.co.uk/-/webtracer2.htm 10. home.snafu.de/tilman/xenulink.html BONUS: 1. gomockingbird.com 2. pidoco.com/en 3. gliffy.com 4. diagram.ly 5. lovelycharts.com Ten Awesome Tools
  12. 12. Research Stage Backlink Profile Assessment Negative Impact Positive Impact Filtered
  13. 13. Positive Impact Linkworthy Assets Linkworthy Assets Linkworthy Assets Research Stage Define Linkworthy Assets
  14. 14. Linkworthy Assets Linkworthy Assets Linkworthy Assets Research Stage Multiply Linkworthy Assets x2Or maybe 3
  15. 15. Research Stage Defining Top Liabilities Negative Impact Delete Correct Move
  16. 16. SPAM SPAM SPAM
  17. 17. Competitor Backlinks Competitive Link Analysis Total Backlinks (15) Shared (8) Unique Backlinks (7)
  18. 18. Research Stage Qualitative Link Analysis Unique Backlinks (7) mR/mT/ACRank/PR
  19. 19. Research Stage Competitive Analysis: Likelihood Assessment Link Value Likelihood Target Score
  20. 20. Competitor Link Intersect
  21. 21. Missing Content and Dead Domain Links
  22. 22. Unlimited Query Data Range Split Clicks and Impressions Keyword Performance Tracking Query Database Link Database Spam Management Daily GWT Data Backup
  23. 23. & export to link disavow tool Link Spam Database
  24. 24. Link Management Database

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