Automating SEO while staying whitehat

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Automating SEO while staying whitehat

  1. 1. Automating SEO While Staying Whitehat
  2. 2. Dealing With Scale Giving up on 100% manual work.
  3. 3. Phrase Potential Calculation Strategy & Decision Making
  4. 4. Research Stage Phrase Targeting Methodology Ranking Phrases Non-Ranking Phrases Google Webmaster Tools / Analytics Google Keyword Tool
  5. 5. Research Stage Phrase Targeting Methodology Ranking Phrases Google Webmaster Tools / Analytics Impressions CTR Position Clicks
  6. 6. Research Stage Phrase Targeting Methodology: Sort By Potential CR % GV $
  7. 7. Research Stage Phrase Targeting Methodology: Sort By Potential Non-Ranking Phrases Google Keyword Tool Data
  8. 8. On-Site Analysis for large-scale architecture challenges
  9. 9. • Seed List of URLs • Outgoing Links to Crawl • Depth Level • Crawl Type • Max Number URLs to Crawl • Max Pages Per Domain • File Types to Crawl + Analysis
  10. 10. • Large-Scale Visualisation • Architecture Modelling • PageRank Projection • Internal / External Link Flow • Advanced Statistics • Hub / Authority Discovery + Export
  11. 11. 1. bubbl.us 2. gephi.org 3. 80legs.com 4. graphviz.org 5. cytoscape.org 6. writemaps.com 7. smartdraw.com 8. astuteo.com/slickmap 9. nullpointer.co.uk/-/webtracer2.htm 10. home.snafu.de/tilman/xenulink.html BONUS: 1. gomockingbird.com 2. pidoco.com/en 3. gliffy.com 4. diagram.ly 5. lovelycharts.com Ten Awesome Tools
  12. 12. Research Stage Backlink Profile Assessment Negative Impact Positive Impact Filtered
  13. 13. Positive Impact Linkworthy Assets Linkworthy Assets Linkworthy Assets Research Stage Define Linkworthy Assets
  14. 14. Linkworthy Assets Linkworthy Assets Linkworthy Assets Research Stage Multiply Linkworthy Assets x2Or maybe 3
  15. 15. Research Stage Defining Top Liabilities Negative Impact Delete Correct Move
  16. 16. SPAM SPAM SPAM
  17. 17. Competitor Backlinks Competitive Link Analysis Total Backlinks (15) Shared (8) Unique Backlinks (7)
  18. 18. Research Stage Qualitative Link Analysis Unique Backlinks (7) mR/mT/ACRank/PR
  19. 19. Research Stage Competitive Analysis: Likelihood Assessment Link Value Likelihood Target Score
  20. 20. Competitor Link Intersect
  21. 21. Missing Content and Dead Domain Links
  22. 22. Unlimited Query Data Range Split Clicks and Impressions Keyword Performance Tracking Query Database Link Database Spam Management Daily GWT Data Backup
  23. 23. & export to link disavow tool Link Spam Database
  24. 24. Link Management Database

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