Toward io t application markets


Published on

The application marketplaces in the smart phone ecosystem are fostering open innovation by incentivizing developers to create software applications. These application marketplaces play the role of unified channels for distribution of third party innovation artifacts such as software applications. Although the vision of the Internet of Things has existed over a decade, the distribution channels for third party applications are still at an early stage of development. In this paper we draw an analogy between the smart phone
application marketplaces and the existing similar trends in the Internet of Things. We present a review of Internet of Things
application platforms with an attempt to identify the common ground for the creation of Internet of Things application marketplaces. Based on the observations from the review we identify the general trends followed by the Internet of Things platforms and propose a general design intended to shape the realization of application marketplaces fostering open innovation for Internet of Things.

Published in: Technology
  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Toward io t application markets

  1. 1. Toward Internet of Things Application Markets Dejan MUNJIN Jean-Henry MORINInstitute of Services Science Institute of Services Science University of Geneva University of Geneva
  2. 2. Outline • Motivation and Problem Statement • Related Work • Review of Software Application Platforms • Proposition – Toward IoT Application Market • Ongoing and Future Work 2
  3. 3. Application Markets – Smart Phone • Cloud based service • Hardware - dependent applications • Large number of users and Hardware performances • Metrics on 14/11/2012: Apple AppStore 727,938 Google PlayStore 558,065 • Plethora of applications and services 3
  4. 4. Application Markets - IoT• IoT is following 1 sensor 1 application model• Goal : Marketplace – many things – many apps 4
  5. 5. Problem Statement Problem Internet of Things has a limited number of application marketplaces and therefore low number of applications/services • Study: IoT objects -> Data -> Application marketplace • Aim: Empower developers, third party firms, and users to distribute the software applications for IoT • Contribution: Identified challenges and proposed design elements for realizing the IoT application marketplaces 5
  6. 6. Motivation for Application Market • Application market: empowers participants in the ecosystem • “When successful, these platforms catalyze a virtuous cycle: More demand from one user group spurs more from the other.” • Eisenmann, T., G. Parker, and M.W. Van Alstyne, Strategies for Two-Sided Markets. Harvard Business Review, 2006. 84(10): p. 92- 101.Users Developers 6
  7. 7. Related Works • Related works: Kortuem, G. and F. Kawsar. Market-based user innovation in the Internet of Things. in Internet of Things (IOT), 2010. 7
  8. 8. IoT Application Platforms: Review • A plethora of hardware: Tags: NFC, RFID “Smart” objects: smart phones, smart sensors, smart cars, smart homes… • Increased problem of targeting platform for software development • Limited computational power for some devices or even inexistent (tags or some sensors) • Review of 14 providers (hardware and/or software) such as pachube, bugswarm, evrythng etc. 8
  9. 9. Hardware Platforms Review • Review: only the hardware that can provide platform for software applications software libraries are excluded commercial hardware provided by hardware manufacturer open source hardware intended for DIY Hardware IoT Vendor Third party platforms applications applications Open source 3 236 * Commercial 11 11 *Bugswarm: 236 third party applications 9
  10. 10. Software Platforms Review • Review: only the cloud based services that provide platform for software applications software libraries are excluded IoT Vendor Third party applications applications Cloud based platforms 15 325 * *IoBridge: 256 application widgets 10
  11. 11. Review Analysis • Lack of software applications particularly for hardware • Open source hardware generally don’t create application market for software applications • Successful examples like Bugswarm • Cloud based services – predominance of personalization widgets • Emergence of “Data brokerage” platforms that connect heterogeneous hardware and share the data • Common ground for IoT application market: “Data brokerage” platforms • SaaS instead of hardware dependent applications • We need application markets as distribution channels for software applications 11
  12. 12. Proposition • Virtual Thing – virtual proxy to physical connectable objects • Data Brokerage Platform – cloud based infrastructure designed to collect the data from things and to share the data trough the virtual things • Application Store – registry of available applications • Application market – platform for exchange of (third party) software applications 12
  13. 13. Architecture 13
  14. 14. Design Challenges • Core services exposed on data brokerage platform (overlay) : design according to developers’ incentives to enable devices for IoT. Semantic for virtual things: identification, content, position, environment etc. • Managing the compatibility of virtual things with the applications: providing developers with a possibility to target virtual things with their applications • Middleware: communication protocols e.g. HTTP, Socket, MQTT, etc • Data Protection manager: clear policies for retention, management and distribution of digital information (e.g., Privacy, etc.) 14
  15. 15. Ongoing and Future Work • Finalizing technical challenges and requirements • Implementation of the proposed model for application market: (first functional prototype due by end of December 2012) • Survey study with IoT developers • Part of PhD research “User Empowerment in the Internet of Things” • Future work: “ThingBook” : the “facebook “ of things – Socialization of Things • More detailed review of IoT platforms available at: 15
  16. 16. Thank you Thank you Questions and answers 16