Finalpitchdejaap

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This is our powerpoint for our course New Media Production for Linda Duits (tutorial b).

Johana Leeflang
Lou Esnard
Claire Van Elsacker
Siobhan St. John
Valentina Paspalj

Published in: Education, Technology
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Finalpitchdejaap

  1. 1. De Jaap- Campaign pitch <br />Siobhan St. John (324859)-Johana Leeflang (335284)- Lou Esnard (335354)- ValentinaPaspalj (335235)- Claire van Elsacker (335268)<br />
  2. 2. Introduction<br /> Fresh perspective<br />New writers Innovative<br />Paper-free De Jaap Reader vs. writer<br />Controversial Tech savvy<br /> Male Open<br />
  3. 3. De Jaap<br />De Jaap’s briefing- Opinion blog- current, diverse, controversial- Openness/freedom of speech.<br />Readership: 18-44 upper middle class males.- educated- tech savvy<br />
  4. 4. Identification<br />Maintain philosophy<br />Reader vs. Writer balance<br />Maintain character<br />Topic range<br />
  5. 5. Considerations<br />Exceeds target audience  appealing to audience beyond 18-44 males.<br />Who do we approach?<br />Deviation from initial strategy?<br />Stick to old <> attractively new.<br />
  6. 6. Campaign target<br />STUDENTS<br /> Relating to original concept Training in academic writing New, young insights<br />Mutual benefit? Writing for already existing/active audience Online presence<br />
  7. 7. What does the campaign entail?<br />Writing competition offered to university students<br />UVA, Erasmus, TU Delft, Utrecht and Groningen University <br />Entry, Rounds & Prize <br />How do we contact students?<br />On campus PR<br />Through social media <br />De Jaap’s Twitter and Facebook and University Twitter &FB<br />
  8. 8.
  9. 9.
  10. 10. Intervention Design<br />Viral Marketing <br />Flyer<br />Create awareness<br />Provide information about De Jaap and campaign <br />Change behaviour- sign up for competition <br />
  11. 11.
  12. 12. Promotional Video <br /><ul><li>Share your opinions find your voice at De Jaap
  13. 13. Translates to the identity of De Jaap
  14. 14. Gives possible topic ideas for competition</li></li></ul><li>Suggestions<br />Keep them motivated! <br />Possible incentives?<br />Networking <br />Stress experience <br />But not money...<br />Brief explanation of the campaign in the video <br />Explain that these are opinions<br />If successful...<br />Follow up with the competition- year to year<br />Increase exposure and maintain interaction <br />
  15. 15. Any doubts, check this out!<br />“I quite like the idea of a competition myself. There’s nothing more effective than challenging people to be better than their peers…” L. Miller <br />“I too like the thought behind the video. It is clear, concise and challenging…” T. Oyekan<br />“The campaign in itself is also well established, mostly due to the possibility of actively involving your audience…” M. van Deutekom<br />
  16. 16. “For this particular campaign, I think it was a smart to develop a writing competition. It’s a very good way to attract more visitors to the site and maximize the potential of finding new and creative writers to write for the blog” R. Theemling<br />I love the video. It’s short, to the point and I really like how you incorporated different viewpoints and people in it…All in all I like your campaign and think it would be successful if you were to carry it out in real life. S. Kilian<br />

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