This is MeThe New Way to IPO
Manage the team at Jive Software responsible for• Social intranet• Customer community• Social media marketing• Corporate b...
© Jive confidentialAn IPO is not just one of the most important events in acompany’s history.It’s also one of the biggest ...
STRATEGIC CONCERNSINVESTOR SENSITIVITESLEGAL REQUIREMENTSOPEN CULTUREEAGER PUBLICREAL-TIME NEWSTricky Balance
Phase 1: Quiet Period 1Phase 2: Listing DayPhase 3: Quiet Period 2Phase 4: Public Company4 Social Phases of an IPODifferen...
This is a made-to-order case for Social Business1. Sync up internally2. Manage external communications3. Celebrate customers
• IPO requires tight teamwork among executives in multiple departments,from finance and legal to marketing and PR, as well...
ACTUAL CONVERSATIONS
Executive blogs kept all worldwide employees simultaneously updated andallowed for a quick Q&A that would be hard via non-...
• Subject to a variety of SEC rules on internal policies andexternal communications• Essential that employees “get the mem...
Social Communication Channels
Invested effort in acknowledging customers since theyhelped build the company to this point and were interested inprogress...
Celebrating, sociallyAn IPO is incredibly hard work, and when acompany makes it to the finish line,celebrations are in ord...
Here were some of the tweets from customers, employees, partners and influencers
I’m always available!Find me at:about.me/deirdrewalshHave questions? Want to connect?
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SXSW 2013: The New Way to IPO

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A company's first day as a publicly traded entity on a stock exchange is a huge deal. Social companies, like Facebook, LinkedIn and Jive, have the added the pressure of socializing this corporate milestone. This presentation will share how I used social technologies to collaborate on confidential information; share updates with employees, investors, and customers; and engage the community using innovative techniques like displaying live tweets on NASDAQ's marquee in Times Square and creating infographics for financial information. It reviews social communications best practices and lessons learned during the evolution of an IPO.

Published in: Business, Technology
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  • Proactive and ReactiveIDkey influencers and PR opportunitiesBrand conversationsChannel differentiation Twitter – real time news sharingFacebook – engaging our loyal customer base Instagram – putting some personality behind the brandYouTube – explain our product to the market as well as capture key moments from the “big day”
  • Influencers, Customers, Partners,
  • SXSW 2013: The New Way to IPO

    1. 1. This is MeThe New Way to IPO
    2. 2. Manage the team at Jive Software responsible for• Social intranet• Customer community• Social media marketing• Corporate bloggingWHO AM I?
    3. 3. © Jive confidentialAn IPO is not just one of the most important events in acompany’s history.It’s also one of the biggest test of a company’s ability toorchestrate and manage internal and externalcommunications.Career Milestone: Help $JIVE Go Public
    4. 4. STRATEGIC CONCERNSINVESTOR SENSITIVITESLEGAL REQUIREMENTSOPEN CULTUREEAGER PUBLICREAL-TIME NEWSTricky Balance
    5. 5. Phase 1: Quiet Period 1Phase 2: Listing DayPhase 3: Quiet Period 2Phase 4: Public Company4 Social Phases of an IPODifferent Social Rules in Each
    6. 6. This is a made-to-order case for Social Business1. Sync up internally2. Manage external communications3. Celebrate customers
    7. 7. • IPO requires tight teamwork among executives in multiple departments,from finance and legal to marketing and PR, as well as outside partners andcontractors.• Our internal employee community served as a hub• collaboration on documents and plans• critical decisions in online discussions• real-time status updates in activity stream• quickly locate experts to answer pressing questions viasearch• Community allowed for strict privacy controls and permissions, ensuring thatsensitive information was shared only with authorized individuals.1. Sync Up Internally
    8. 8. ACTUAL CONVERSATIONS
    9. 9. Executive blogs kept all worldwide employees simultaneously updated andallowed for a quick Q&A that would be hard via non-social channels
    10. 10. • Subject to a variety of SEC rules on internal policies andexternal communications• Essential that employees “get the memo.”• Our social intranet made it easy to• disseminate policies• hold company-wide conversations• collectively train our workforce on messaging and practices• Internal alignment enabled us to communicate consistently withexternal audiences, including press, financial analysts, andpotential investors.2. Manage External Communications
    11. 11. Social Communication Channels
    12. 12. Invested effort in acknowledging customers since theyhelped build the company to this point and were interested inprogress.• Corporate blog with updates• Online Q&A about the IPO• Streamed the opening ceremony• Invited key advocates to NASDAQ for toast and video testimonials3. Celebrate Customers
    13. 13. Celebrating, sociallyAn IPO is incredibly hard work, and when acompany makes it to the finish line,celebrations are in order.Since not everybody could be present inNew York on listing day, I decided to bringthe event to them in a novel way.I created a unique Twitter hashtag –#jiveipo – and invited folks to join theonline conversation. Then we gathered anddisplayed the tweets on the 7-storyNASDAQ building in Times Square as theexchange opened with the new JIVEsymbol on the ticker. We also streamed avideo feed so people could watchthemselves appear in Times Square.It was a NASDAQ first, and a fun finale to aprocess that was social from beginning toend.
    14. 14. Here were some of the tweets from customers, employees, partners and influencers
    15. 15. I’m always available!Find me at:about.me/deirdrewalshHave questions? Want to connect?

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