How to Hook a Job                                          in Social Media                                                ...
This is Me
Use social at work?    Found a job via social media?   Currently create social content?Are interested in going into social...
Agenda• Social Landscape• Tips for Social Media Success• Roles Social can Play in a Crisis• How to Get a Job in Social Med...
The Social Landscape
Technology-enabledconnections
game-changing technologies.      70s: Mainframe Computing                                 Flickr: scriptingnews
game-changing technologies.      80s: Personal Computer                               Flickr: myoldpostcards
game-changing technologies.      90s: Internet                              Flickr: Steve Rhode
game-changing technologies.      NOW: Social
1.3 million tweets    in 6 days
$100 billion market cap.
28 hours a week arewasted by knowledgeworkers writingemails, searching forinfo, trying tocollaborate.
10 Tips for Social Success
Facebook: Jive Focused Content Exceeds Expectations•   Jive Promotional content dominated brand activity (48%) and corresp...
Twitter: Followers Want Industry Expertise•   Industry related content received nearly 2X its fair share of engagement•   ...
4. Social DNA                                                     Employees         Mgmt.          everyone is impacted by...
5. Create a content plan32
Live Tweeting from EventsVarious Types of ContentContent Creation & Syndication                                 Encourage ...
Social is no long “free”                                          LinkedIn Ad – Traditional Right Rail                    ...
6. Humanize the Brand35
7. Don’t Just Make Noise. Tell Stories.37
8. Listen. REALLY Listen.The social web provides insight into what is being said about yourcompany, products, markets, and...
3.3 billion mentionsof brands per day        http://www.flickr.com/photos/sterlic/
Two most commonly used words: THANKS                      SORRY
And it’s the lawCheck out www.socialmedia.org/disclosure/                                            http://www.flickr.com...
9. Have Fun – Play Games, Bridge Worlds42
March Madness Meme Contest      for our customers
Connect OnlineAnd OfflineEX: This is me, showingTweets on 7-storyNASDAQ building duringOur IPO
10. Report on Your Results!     Goals                  Metrics     Demand Gen             • New Names                     ...
Role of Social in a Crisis
5 Roles Social Can Play in a Crisis• Source• Catalyst• Employee Communications Channel• Customer Communications Channel• R...
Source
Catalyst
Employee Channel
Customer Channel
Resource            “Our [community] going offline is like our entire call center            being down – it’s the worst t...
Social MediaJob Hunting
HOW TO GET A JOB IN SOCIAL MEDIA
Understand the Job.Just because you <3 Facebook, doesn’t mean you “get” social mediamarketing.• Social Media and Community...
HOW TO USE SOCIAL MEDIA TO GET AJOB
Think Before You Post62
Add Value Online, Develop Your Rep                                 Write about                                 what you kn...
LinkedIn: Create a Marketing Brochure of YOU• Photo: smile, look professional, easy to see your face.• Headline: Job | Val...
LinkedIn: Create a Marketing Brochure of YOU• Summary:     – Passion, work philosophy, call to action     – Write in first...
Build Your Network (Online and Offline).                           Follow-up with People You’ve Met IRL66   © Jive confide...
Build Your Network (Online and Offline).67              Ask for Introductions
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
How to Hook a Job in Social Media
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How to Hook a Job in Social Media

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Learn how to build a successful social marketing campaign and how you can use social media to land a job.

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  • Isn’t a new concept. Relationship Network
  • Isn’t a new concept. Relationship Network
  • Isn’t a new concept. Relationship Network
  • Isn’t a new concept. Relationship Network
  • **Q42012 Recommendation: Jive Promo 40%; Industry 40%; Customer 20%
  • **Q42012 Recommendation: Industry 45%; Jive Promo 35%; Customer 10%
  • Source: http://www.google.com/url?sa=t&amp;rct=j&amp;q=&amp;esrc=s&amp;source=web&amp;cd=1&amp;ved=0CGQQFjAA&amp;url=http%3A%2F%2Fwww.thinkwithgoogle.com%2Finsights%2Fuploads%2F16662.pdf%2Fdownload%2F&amp;ei=Y6sdULXuO8ShrAGW34CgCA&amp;usg=AFQjCNHWDAdnpC6sfklauJNlvAKsj8uIaQ
  • Transcript of "How to Hook a Job in Social Media"

    1. 1. How to Hook a Job in Social Media April 2013 @deirdrewalshThis presentation was delivered to The University of Texas Public Relations Program.
    2. 2. This is Me
    3. 3. Use social at work? Found a job via social media? Currently create social content?Are interested in going into social after graduation?
    4. 4. Agenda• Social Landscape• Tips for Social Media Success• Roles Social can Play in a Crisis• How to Get a Job in Social Media• How to Use Social Media to Get a Job 9
    5. 5. The Social Landscape
    6. 6. Technology-enabledconnections
    7. 7. game-changing technologies. 70s: Mainframe Computing Flickr: scriptingnews
    8. 8. game-changing technologies. 80s: Personal Computer Flickr: myoldpostcards
    9. 9. game-changing technologies. 90s: Internet Flickr: Steve Rhode
    10. 10. game-changing technologies. NOW: Social
    11. 11. 1.3 million tweets in 6 days
    12. 12. $100 billion market cap.
    13. 13. 28 hours a week arewasted by knowledgeworkers writingemails, searching forinfo, trying tocollaborate.
    14. 14. 10 Tips for Social Success
    15. 15. Facebook: Jive Focused Content Exceeds Expectations• Jive Promotional content dominated brand activity (48%) and corresponding engagement was staggering (60%) suggesting followers are responding positively to Jive-centric content over simply Industry content• Posts with calls-to-action hit high engagement marks for the quarter• 3 out of the top 5 highest performing posts included a call-to-action BRAND ACTIVITY BY TOPIC ENGAGEMENT BY TOPIC Office Hero Office Hero 1% Follower 0% Follower Engagemen Engageme t nt Customers 3% 0% Customers 11% 12% Jive Promo Industry 48% Jive Promo 28% Industry 60% 37%
    16. 16. Twitter: Followers Want Industry Expertise• Industry related content received nearly 2X its fair share of engagement• Customer content received slightly more than its fair share of engagement suggesting that Jive customers/external networks are responding positively to such content• Engagement for Follower Engagement increased by 5% over Q4 2012 BRAND ACTIVITY BY TOPIC ENGAGEMENT BY TOPIC Office hero 0% Office Customer hero Customer 10% 7% Follower 12% Engageme nt 10% Follower Jive Promo Engageme Jive Promo 38% nt 33% 25% Industry 40% Industry 25%
    17. 17. 4. Social DNA Employees Mgmt. everyone is impacted by social virtual social media team with contacts in key departments Support Agency employee social media guidelines Spredfast Sales social media trainings empowered and rewarded R&D Marketing participation Public Relations Corp.31 © Jive confidential
    18. 18. 5. Create a content plan32
    19. 19. Live Tweeting from EventsVarious Types of ContentContent Creation & Syndication Encourage ConversationCall to Action: Try Jive 33 © Jive confidential
    20. 20. Social is no long “free” LinkedIn Ad – Traditional Right Rail Wish you could duplicate yourself? Jives social business solutions help companies increase employee productivity by 15% .Facebook Ad – Promoted Post34
    21. 21. 6. Humanize the Brand35
    22. 22. 7. Don’t Just Make Noise. Tell Stories.37
    23. 23. 8. Listen. REALLY Listen.The social web provides insight into what is being said about yourcompany, products, markets, and the competition. Social media managementis more than just mass media. It’s about building valuable relationships.38
    24. 24. 3.3 billion mentionsof brands per day http://www.flickr.com/photos/sterlic/
    25. 25. Two most commonly used words: THANKS SORRY
    26. 26. And it’s the lawCheck out www.socialmedia.org/disclosure/ http://www.flickr.com/photos/ajmexico
    27. 27. 9. Have Fun – Play Games, Bridge Worlds42
    28. 28. March Madness Meme Contest for our customers
    29. 29. Connect OnlineAnd OfflineEX: This is me, showingTweets on 7-storyNASDAQ building duringOur IPO
    30. 30. 10. Report on Your Results! Goals Metrics Demand Gen • New Names • Engaged • Opportunities Awareness • Impressions (confirmed and potential) Loyalty & Engagement • Fans, Followers, Members • Engagements • Satisfaction, Buying Behavior Global Expansion • User Groups with 20+ members49
    31. 31. Role of Social in a Crisis
    32. 32. 5 Roles Social Can Play in a Crisis• Source• Catalyst• Employee Communications Channel• Customer Communications Channel• Resource51 © Jive confidential
    33. 33. Source
    34. 34. Catalyst
    35. 35. Employee Channel
    36. 36. Customer Channel
    37. 37. Resource “Our [community] going offline is like our entire call center being down – it’s the worst thing that could happen.” Joe Hines, Knowledge Management Program Manager Business Initiative Understand trends, provide staff with timely/relevant information
    38. 38. Social MediaJob Hunting
    39. 39. HOW TO GET A JOB IN SOCIAL MEDIA
    40. 40. Understand the Job.Just because you <3 Facebook, doesn’t mean you “get” social mediamarketing.• Social Media and Community Managers… – Writer – Presenter – Cheerleader – Therapist – Game Maker – Trainer – Researcher – Strategist – Governor – Analyst – …………..60
    41. 41. HOW TO USE SOCIAL MEDIA TO GET AJOB
    42. 42. Think Before You Post62
    43. 43. Add Value Online, Develop Your Rep Write about what you know and love63 © Jive confidential
    44. 44. LinkedIn: Create a Marketing Brochure of YOU• Photo: smile, look professional, easy to see your face.• Headline: Job | Value | Experience• Location: put where you WANT a job• Create a unique URL (www.linkedin.com/in/yourname)64
    45. 45. LinkedIn: Create a Marketing Brochure of YOU• Summary: – Passion, work philosophy, call to action – Write in first person – Include bulleted specialty list• Job Listings – describe what you did, not what company does• Get recommendations and skills endorsements – Teachers, peers, coworkers, supervisors – Recommend them and customize request65
    46. 46. Build Your Network (Online and Offline). Follow-up with People You’ve Met IRL66 © Jive confidential
    47. 47. Build Your Network (Online and Offline).67 Ask for Introductions

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