0
By: Deirdre Walsh 2014
How to Build Your Online Community
with Lessons from LEGO
Like most kids, I loved LEGO.
I would spend hours building everything from a space
shuttle to a house for my chihuahua (tr...
Accessible
• You can find LEGO building
blocks anywhere (especially
stuffed between the couch
cushions at my cousin's
house)...
Usable
• Unlike Ikea furniture, anybody
can pick up a few LEGO
blocks, stick them together,
and build something amazing.
•...
Fun
• LEGO allows people spend
hours being creative.
• Enterprise communities should
engage users.
• With recent improveme...
Beneficial
• LEGOs are more than just an
entertaining toy. By playing with
LEGOs, kids learn things like
simple mechanics.
...
Next Generational
• LEGO has evolved its product
offerings. In a previous role, I
got to help launch the LEGO
Mindstorms NX...
Versatile
• With a single set of LEGOs you
can make several different
creations. One day, you'll build
Hogwarts for Harry P...
People-Powered
• Every box of LEGOs comes
with one of those cool plastic
people.
• Like those guys, it's key to
have a com...
Summary:
While building a community might not feel like
child's play, it is fun and rewarding!
Now, if I can only get my h...
Stay Connected
Deirdre Walsh
linkedin.com/in/deirdrewalsh
Jive Software
jivesoftware.com
Upcoming SlideShare
Loading in...5
×

Build Your Online Community with Lessons from LEGO

219

Published on

Like most kids, I loved LEGO.
I would spend hours building everything from a space shuttle to a house for my chihuahua (true story).

As an adult, building a community has that same sense of "everything is awesome."
(Sorry...is that song now stuck in your head?!?)

Here are the 7 principles LEGO taught me about building successful online communities.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
219
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
4
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Build Your Online Community with Lessons from LEGO"

  1. 1. By: Deirdre Walsh 2014 How to Build Your Online Community with Lessons from LEGO
  2. 2. Like most kids, I loved LEGO. I would spend hours building everything from a space shuttle to a house for my chihuahua (true story). As an adult, building a community has that same sense of "everything is awesome." (Sorry...is that song now stuck in your head?!?) Here are the 7 principles LEGO taught me about building successful online communities.
  3. 3. Accessible • You can find LEGO building blocks anywhere (especially stuffed between the couch cushions at my cousin's house). • Social business needs to be the same. A strong enterprise community should span internally and externally, across departments, geographies, and devices.
  4. 4. Usable • Unlike Ikea furniture, anybody can pick up a few LEGO blocks, stick them together, and build something amazing. • A good community should make it easy for members to go from a newbie to expert in record time, with engaging tutorials and introductory tours.
  5. 5. Fun • LEGO allows people spend hours being creative. • Enterprise communities should engage users. • With recent improvements in areas like gamficiation, this becomes a lot easier.
  6. 6. Beneficial • LEGOs are more than just an entertaining toy. By playing with LEGOs, kids learn things like simple mechanics. • The same should ring true for your community - members should learn through building and sharing.
  7. 7. Next Generational • LEGO has evolved its product offerings. In a previous role, I got to help launch the LEGO Mindstorms NXT. This flavor of LEGO allows you to build and program robots - a far advancement from the standard building blocks. • A good community will also adopt next-generation technologies.
  8. 8. Versatile • With a single set of LEGOs you can make several different creations. One day, you'll build Hogwarts for Harry Potter and the next you’ll be in space. • Building a community is similar. With an investment in one strong platform, you can build a variety of vibrant communities for areas like customer support, sales and marketing, and communications. • Of course, my favorite platform is Jive (disclaimer: I’m a customer-turned-employee.)
  9. 9. People-Powered • Every box of LEGOs comes with one of those cool plastic people. • Like those guys, it's key to have a community manager who can serve as the front- man. • Jeremiah Owyang studied community manager job descriptions and found four key elements: • community advocacy • brand evangelism • savvy communication skills • liaising between internal decision makers and community members.
  10. 10. Summary: While building a community might not feel like child's play, it is fun and rewarding! Now, if I can only get my hair to stay as perfect as the LEGO girl's....
  11. 11. Stay Connected Deirdre Walsh linkedin.com/in/deirdrewalsh Jive Software jivesoftware.com
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×