Your SlideShare is downloading. ×
Build Your Online Community with Lessons from LEGO
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Build Your Online Community with Lessons from LEGO

198

Published on

Like most kids, I loved LEGO. …

Like most kids, I loved LEGO.
I would spend hours building everything from a space shuttle to a house for my chihuahua (true story).

As an adult, building a community has that same sense of "everything is awesome."
(Sorry...is that song now stuck in your head?!?)

Here are the 7 principles LEGO taught me about building successful online communities.

Published in: Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
198
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. By: Deirdre Walsh 2014 How to Build Your Online Community with Lessons from LEGO
  • 2. Like most kids, I loved LEGO. I would spend hours building everything from a space shuttle to a house for my chihuahua (true story). As an adult, building a community has that same sense of "everything is awesome." (Sorry...is that song now stuck in your head?!?) Here are the 7 principles LEGO taught me about building successful online communities.
  • 3. Accessible • You can find LEGO building blocks anywhere (especially stuffed between the couch cushions at my cousin's house). • Social business needs to be the same. A strong enterprise community should span internally and externally, across departments, geographies, and devices.
  • 4. Usable • Unlike Ikea furniture, anybody can pick up a few LEGO blocks, stick them together, and build something amazing. • A good community should make it easy for members to go from a newbie to expert in record time, with engaging tutorials and introductory tours.
  • 5. Fun • LEGO allows people spend hours being creative. • Enterprise communities should engage users. • With recent improvements in areas like gamficiation, this becomes a lot easier.
  • 6. Beneficial • LEGOs are more than just an entertaining toy. By playing with LEGOs, kids learn things like simple mechanics. • The same should ring true for your community - members should learn through building and sharing.
  • 7. Next Generational • LEGO has evolved its product offerings. In a previous role, I got to help launch the LEGO Mindstorms NXT. This flavor of LEGO allows you to build and program robots - a far advancement from the standard building blocks. • A good community will also adopt next-generation technologies.
  • 8. Versatile • With a single set of LEGOs you can make several different creations. One day, you'll build Hogwarts for Harry Potter and the next you’ll be in space. • Building a community is similar. With an investment in one strong platform, you can build a variety of vibrant communities for areas like customer support, sales and marketing, and communications. • Of course, my favorite platform is Jive (disclaimer: I’m a customer-turned-employee.)
  • 9. People-Powered • Every box of LEGOs comes with one of those cool plastic people. • Like those guys, it's key to have a community manager who can serve as the front- man. • Jeremiah Owyang studied community manager job descriptions and found four key elements: • community advocacy • brand evangelism • savvy communication skills • liaising between internal decision makers and community members.
  • 10. Summary: While building a community might not feel like child's play, it is fun and rewarding! Now, if I can only get my hair to stay as perfect as the LEGO girl's....
  • 11. Stay Connected Deirdre Walsh linkedin.com/in/deirdrewalsh Jive Software jivesoftware.com

×