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Using Video to Enrich Conversations

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Talk delivered at the New Zealand Ministry of Education, Wellington, New Zealand, July 2009.

Talk delivered at the New Zealand Ministry of Education, Wellington, New Zealand, July 2009.

Published in Technology , Business
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Transcript

  • 1. Using Video to Enrich Conversations Deirdré Straughan Community Strategist & Social Media Producer Sun Microsystems
  • 2. Using Video to Enrich Conversations pg 2 Why Video? Face-to-face is ideal because: Humans respond to faces. It's easier to learn from someone whose face you can see. But... we can't always be face-to-face.
  • 3. Using Video to Enrich Conversations pg 3 Uses for Video
  • 4. Using Video to Enrich Conversations pg 4 Sharing Technical Knowledge
  • 5. pg 5 Getting to Know People
  • 6. pg 6 Bonding Teams Across Geography
  • 7. pg 7 But... “...isn't video really expensive?”
  • 8. pg 8 The Expensive Way
  • 9. pg 9 Our Way ...
  • 10. pg 10 Doesn't Have to Cost a Mint Prosumer videoblogging kit = $2000 Not much training required Can be done (more effectively!) by members of the team/community
  • 11. Using Video to Enrich Conversations pg 11 What You Need Shooting Video camera Microphones Tripod Blank tapes Complete list of my equipment: http://bit.ly/kjBAy Production Firewire cable Hard disk space Software
  • 12. Using Video to Enrich Conversations The Videoblogging Process 1.Plan 2.Shoot 3.Download 4.Edit 5.Compress 6.Upload 7.Embed/Syndicate 8.Advertise 9.Measure
  • 13. Using Video to Enrich Conversations Open Source Video Software Editing Cinelerra (look for Lumiera soon) Also Kdenlive and Open Movie Editor Graphics Of course GIMP Sound Audacity Video Capture Dvgrab Live Motion Screen Capture Xvidcap
  • 14. Using Video to Enrich Conversations Open Source Transcoding Software FFmpeg Used in many applications Ability to encode and decode almost every video and audio format Non free codecs? Mencoder and Transcode as well Best quality … H.264 :( Good Quality … Ogg Theora And native support coming for Firefox
  • 15. Using Video to Enrich Conversations Proprietary Video Software Editing Windows Movie Maker Roxio VideoWave (Windows) FinalCut Express (Mac) iMovie (Mac) Transcoding Sorenson Squeeze QuickTime Pro
  • 16. Using Video to Enrich Conversations pg 16 Where do you put it? Video Hosting YouTube Blip.tv Vimeo Archive.org
  • 17. pg 17 Limitations of YouTube et al 10 minutes (YouTube) Poor quality Not downloadable for offline viewing The whole world can see it
  • 18. pg 18 slx.sun.com - slx.com
  • 19. pg 19
  • 20. Using Video to Enrich Conversations pg 20 Publishing and Syndication Embedding (blogs, web pages) BitTorrent distribution RSS
  • 21. Using Video to Enrich Conversations pg 21 Measuring Results Web stats and video views Google Analytics YouTube Analytics
  • 22. Using Video to Enrich Conversations pg 22 Limitations of Video Language barrier Video content not indexed by Google
  • 23. pg 23 Video ROI “Recently I joined the [name] organization. These videos are helping me to come up to speed much more quickly than otherwise, and with much less impact on my colleagues.” “Really helpful... so I can learn how to describe what we're doing better.”
  • 24. pg 24 Take-Aways Video is efficient and effective It doesn't have to be expensive Content trumps production quality
  • 25. Deirdré Straughan Community Strategist & Social Media Producer blogs.sun.com/deirdre Sun Microsystems Questions?