Using Video
to Enrich
Conversations
Deirdré Straughan
Community Strategist & Social Media Producer
Sun Microsystems
Using Video to Enrich Conversations pg 2
Why Video?
Face-to-face is ideal because:
Humans respond to faces.
It's easier to...
Using Video to Enrich Conversations pg 3
Uses for Video
Using Video to Enrich Conversations pg 4
Sharing Technical Knowledge
pg 5
Getting to Know People
pg 6
Bonding Teams Across Geography
pg 7
But...
“...isn't video really
expensive?”
pg 8
The Expensive Way
pg 9
Our Way ...
pg 10
Doesn't Have to Cost a Mint
Prosumer videoblogging kit =
$2000
Not much training required
Can be done (more
effectiv...
Using Video to Enrich Conversations pg 11
What You Need
Shooting
Video camera
Microphones
Tripod
Blank tapes
Complete list...
Using Video to Enrich Conversations
The Videoblogging Process
1.Plan
2.Shoot
3.Download
4.Edit
5.Compress
6.Upload
7.Embed...
Using Video to Enrich Conversations
Open Source Video Software
Editing
Cinelerra (look for Lumiera soon)
Also Kdenlive and...
Using Video to Enrich Conversations
Open Source Transcoding Software
FFmpeg
Used in many applications
Ability to encode an...
Using Video to Enrich Conversations
Proprietary Video Software
Editing
Windows Movie Maker
Roxio VideoWave (Windows)
Final...
Using Video to Enrich Conversations pg 16
Where do you put it? Video Hosting
YouTube
Blip.tv
Vimeo
Archive.org
pg 17
Limitations of YouTube et al
10 minutes (YouTube)
Poor quality
Not downloadable for offline
viewing
The whole world ...
pg 18
slx.sun.com - slx.com
pg 19
Using Video to Enrich Conversations pg 20
Publishing and Syndication
Embedding (blogs, web pages)
BitTorrent distribution
...
Using Video to Enrich Conversations pg 21
Measuring Results
Web stats and video views
Google Analytics
YouTube Analytics
Using Video to Enrich Conversations pg 22
Limitations of Video
Language barrier
Video content not indexed by
Google
pg 23
Video ROI
“Recently I joined the [name] organization.
These videos are helping me to come up to
speed much more quic...
pg 24
Take-Aways
Video is efficient and
effective
It doesn't have to be
expensive
Content trumps production
quality
Deirdré Straughan
Community Strategist & Social Media Producer
blogs.sun.com/deirdre
Sun Microsystems
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Using Video to Enrich Conversations

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Talk delivered at the New Zealand Ministry of Education, Wellington, New Zealand, July 2009.

Published in: Technology, Business
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Using Video to Enrich Conversations

  1. 1. Using Video to Enrich Conversations Deirdré Straughan Community Strategist & Social Media Producer Sun Microsystems
  2. 2. Using Video to Enrich Conversations pg 2 Why Video? Face-to-face is ideal because: Humans respond to faces. It's easier to learn from someone whose face you can see. But... we can't always be face-to-face.
  3. 3. Using Video to Enrich Conversations pg 3 Uses for Video
  4. 4. Using Video to Enrich Conversations pg 4 Sharing Technical Knowledge
  5. 5. pg 5 Getting to Know People
  6. 6. pg 6 Bonding Teams Across Geography
  7. 7. pg 7 But... “...isn't video really expensive?”
  8. 8. pg 8 The Expensive Way
  9. 9. pg 9 Our Way ...
  10. 10. pg 10 Doesn't Have to Cost a Mint Prosumer videoblogging kit = $2000 Not much training required Can be done (more effectively!) by members of the team/community
  11. 11. Using Video to Enrich Conversations pg 11 What You Need Shooting Video camera Microphones Tripod Blank tapes Complete list of my equipment: http://bit.ly/kjBAy Production Firewire cable Hard disk space Software
  12. 12. Using Video to Enrich Conversations The Videoblogging Process 1.Plan 2.Shoot 3.Download 4.Edit 5.Compress 6.Upload 7.Embed/Syndicate 8.Advertise 9.Measure
  13. 13. Using Video to Enrich Conversations Open Source Video Software Editing Cinelerra (look for Lumiera soon) Also Kdenlive and Open Movie Editor Graphics Of course GIMP Sound Audacity Video Capture Dvgrab Live Motion Screen Capture Xvidcap
  14. 14. Using Video to Enrich Conversations Open Source Transcoding Software FFmpeg Used in many applications Ability to encode and decode almost every video and audio format Non free codecs? Mencoder and Transcode as well Best quality … H.264 :( Good Quality … Ogg Theora And native support coming for Firefox
  15. 15. Using Video to Enrich Conversations Proprietary Video Software Editing Windows Movie Maker Roxio VideoWave (Windows) FinalCut Express (Mac) iMovie (Mac) Transcoding Sorenson Squeeze QuickTime Pro
  16. 16. Using Video to Enrich Conversations pg 16 Where do you put it? Video Hosting YouTube Blip.tv Vimeo Archive.org
  17. 17. pg 17 Limitations of YouTube et al 10 minutes (YouTube) Poor quality Not downloadable for offline viewing The whole world can see it
  18. 18. pg 18 slx.sun.com - slx.com
  19. 19. pg 19
  20. 20. Using Video to Enrich Conversations pg 20 Publishing and Syndication Embedding (blogs, web pages) BitTorrent distribution RSS
  21. 21. Using Video to Enrich Conversations pg 21 Measuring Results Web stats and video views Google Analytics YouTube Analytics
  22. 22. Using Video to Enrich Conversations pg 22 Limitations of Video Language barrier Video content not indexed by Google
  23. 23. pg 23 Video ROI “Recently I joined the [name] organization. These videos are helping me to come up to speed much more quickly than otherwise, and with much less impact on my colleagues.” “Really helpful... so I can learn how to describe what we're doing better.”
  24. 24. pg 24 Take-Aways Video is efficient and effective It doesn't have to be expensive Content trumps production quality
  25. 25. Deirdré Straughan Community Strategist & Social Media Producer blogs.sun.com/deirdre Sun Microsystems Questions?
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