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Prod Mgt: New Srvc Pitch
 

Prod Mgt: New Srvc Pitch

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    Prod Mgt: New Srvc Pitch Prod Mgt: New Srvc Pitch Presentation Transcript

    • “ABC eBiz” OverviewWednesday June 13, 2007 Company LOGO
    • MISSION Broaden website development & hosting base beyond ABC members  Small business owners with their own or no product  Small business owners comfortable with technology Act as another sales channel for ABC product and new memberships  Small business owners with no product or who wish to augment their product line  Enable upgrade to ABC membershipJune 13, 2007 "ABC eBiz" Overview 2
    • ABC ADVANTAGES Over 7 years’ eCommerce experience State-of-the art, professional eComm Experience templates Strong mix of eCommerce Strong Templates Features features Efficient Highly efficient website Process building process Business Websites endorsed by ABC Advisor Drop Ship Professional business ABC advisor Endorsement Drop ShipJune 13, 2007 "ABC eBiz" Overview 3
    • COMPANY BENEFITS to ABC  to ABC Parent  Increased website  ABC membership base  new product sales  new recurring revenue  broader business experience from working with different small businessesJune 13, 2007 "ABC eBiz" Overview 4
    • TARGET MARKET Small business owner (SBO) who wants a Web presence  Independent SBO with existing products  No interest in ABC products or Business Opportunity  “ABC Member”  ABC Business Opportunity for SBO with existing or no products  Entitled to eCommerce ConsultingJune 13, 2007 "ABC eBiz" Overview 5
    • MARKETING STRATEGY Brand as an “Company ABC” product/service  Offer 3-4 website levels w/ or w/o ABC product  Price structure competitive with market Advertising  Online, via keywords, affiliates, email  Offline, via trade magazines, direct mailJune 13, 2007 "ABC eBiz" Overview 6
    • Draft MARKETING PLAN Keyword ads in major search engines  Link search engine results to new landing page  Themes: Turnkey, web store, hosting, free merchant account, online, drop ship, web designs, business opportunity New ABC landing page - ebiz.companyabc.com  Product Offer Information  Trial Offer: 10 – 14 days  Option to Signup  Offer Live Chat and Telephone SupportJune 13, 2007 "ABC eBiz" Overview 7
    • Draft MARKETING PLAN Sample Keywords  “Turnkey” theme  turnkey ecommerce, turn key webstore, professional webstore, etc.  “Hosting” theme  ecommerce hosting, webstore hosting, shopping cart hosting, etc.  “Free Merchant Account” theme  free internet merchant account, free payment gateway, etc.  “Start and Online Business” theme  start an online business, sell products online, buy online business, etc.  “Drop Ship” theme  drop shipper, drop shipper for ecommerce, etc.June 13, 2007 "ABC eBiz" Overview 8
    • Draft PRODUCT LINEProduct Name TBD TBD TBD $24.95/mo + $79.95/mo + $179.95/mo +Price $49.95 setup $249.95 setup $495.95 setupMonthly Hosting INCL INCL INCLMA/Gateway PayPal MA MA + GTemplates 15 70 70S.E. Pkg Avail. Basic Basic or Deluxe Includes BasicFeature Set 1 Y Y YFeature Set 2 N Y YFeature Set 3 N N YJune 13, 2007 "ABC eBiz" Overview 9
    • COMPETITION PRICING Setup Monthly Fee Annual CostVOLUSION (5) $99 - $129 $29.95 - $197.00 $359 - $2,364YAHOO STORES $50 $39.95 - $299.95 $479 - $3,599(3)MONSTER $49 - $99 $49.95 - $99.95 $599 - $1,199COMMERCE (2)1SHOPPINGCART FREE $29 - $79 $348 - $948(3)PRO STORES FREE $6.95 - $249.95 $83 - $2,999(eBay) (4)June 13, 2007 "ABC eBiz" Overview 10
    • COMPETITIVE OVERVIEW STRENGTHS WEAKNESSES  14-Day Trial Offer;  No Business Advisor;VOLUSION  Integrated w/ USPS, UPS, FedEx;  No Drop Ship  Real-time ship rate calculations  Limited Store Design tools;  UPS integration;  No Business Advisor;YAHOO STORES  Multiple S.E. mktng tools;  No USPS, FedEx integration;  Int’l shipping  No real time ship rate calculations  No Drop Ship  30-Day Test Drive for $3.95;  No Business Advisor;  Built-In Contact Manager;1SHOPPINGCART  Limited Administrative Capability  USPS, UPS & FedEx integration;  No Drop Ship(?)  AutoResponder  30-Day Money Back Guarantee;  Limited Store Design Tools;MONSTER  Google AdWords Signon Bonus;  Drop Ship done by DOBACOMMERCE  UPS, USPS, FedEx integration  No Real Time ship rate calculation  No MA/G Offer  USPS, UPS, FedEx integration;  No Business Advisor;PRO STORES  Ship to Canada;  Drop ship done by DOBA  No Real Time ship rate calculationsJune 13, 2007 "ABC eBiz" Overview 11
    • ALTERNATE COMPETITOR DOBA – Drop Shipper  Offer 250,000+ products  Doba is all about offering the most products at the best wholesale prices  Partnered with multiple vendors for web stores  ProStores, MonsterCommerce among them  Inventory Mgmt key feature for each partnership  Partnered with multiple vendors for Marketing tools, Customer Support tools  An “a la carte” vendor  Weaknesses  Poor Customer Service, Tech SupportJune 13, 2007 "ABC eBiz" Overview 12
    • Draft FREE TRIAL PERIODProcess FlowJune 13, 2007 "ABC eBiz" Overview 13
    • Draft SCHEDULE MAJOR TASK EST. DUE DATEMARKET RESEARCH: subscribe to competitors 6/15/2007for trial period for more competitive detailsPROD MGT: Finalize branding info, new feature 6/30/2007sets, product line offers, pricing, etc.DEVELOPMENT: & PRODUCTION Develop new “template” sites 8/15/2007 Develop new Landing Page, ETC. Beta test new sites, landing pageCROSS-DEPT’L REQUIREMENTS 6/30/2007Sales, Tech Support, Builder, Merch Ops, etc..FINANCE: Prep Caging, Income items, etc. 8/22/2007LAUNCH: Train Sales, Place ads, etc. 10/1/2007June 13, 2007 "ABC eBiz" Overview 14
    • QUESTIONS? Contact Jim Shoe (805) 555-3317 jshoe@companyabc.comJune 13, 2007 "ABC eBiz" Overview 15