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Giles Colborne The Challenge Of Simplicity
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Giles Colborne The Challenge Of Simplicity

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  • 1. Simplicity © cxpartners 2008
  • 2. © cxpartners 2008
  • 3. Colbourne © cxpartners 2008
  • 4. © cxpartners 2008
  • 5. © cxpartners 2008
  • 6. What did you want to be? © cxpartners 2008
  • 7. © cxpartners 2008
  • 8. © cxpartners 2008
  • 9. © cxpartners 2008
  • 10. .co.uk research led design © cxpartners 2007
  • 11. .com research led design © cxpartners 2007
  • 12. user experiences are getting smaller © cxpartners 2007
  • 13. © cxpartners 2007
  • 14. © cxpartners 2007
  • 15. © cxpartners 2007
  • 16. Zune 1.0 vs Zune 2.0 © cxpartners 2007
  • 17. 113 © cxpartners 2007
  • 18. To do list - Call Ken - Write presentation - Cinema tickets - Fish fingers? © cxpartners 2007
  • 19. People are crying out for less © cxpartners 2007
  • 20. Why is there a move to simplicity? © cxpartners 2007
  • 21. © cxpartners 2007
  • 22. © cxpartners 2007
  • 23. © cxpartners 2007
  • 24. © cxpartners 2007
  • 25. © cxpartners 2007
  • 26. © cxpartners 2007
  • 27. © cxpartners 2007
  • 28. Simplicity ≠ Usability © cxpartners 2007
  • 29. Measuring usability Efficiency Effectiveness Satisfaction Source: ISO 9241-11 © cxpartners 2007
  • 30. Traditional system Efficiency Effectiveness Satisfaction © cxpartners 2007
  • 31. Call centre Efficiency Effectiveness Satisfaction © cxpartners 2007
  • 32. Web site Efficiency Effectiveness Satisfaction © cxpartners 2007
  • 33. Simplicity Efficiency Effectiveness Satisfaction © cxpartners 2007
  • 34. © cxpartners 2008
  • 35. Simplicity is not... © cxpartners 2007
  • 36. Removing features © cxpartners 2007
  • 37. Adding instructions © cxpartners 2007
  • 38. Breaking it into steps © cxpartners 2007
  • 39. The achievement of maximum effect with minimum means Dr Koichi Kawana © cxpartners 2007
  • 40. © cxpartners 2007
  • 41. Simplicity in user interface design refers to experience, not artefacts © cxpartners 2007
  • 42. ‘It just works’ © cxpartners 2007
  • 43. Experience occurs at many levels Correspondence between program model and mental model Visual / output Input mechanisms Physical dimensions & handling Eco-systems of software / devices © cxpartners 2007
  • 44. The achievement of maximum effect with minimum means Dr Koichi Kawana © cxpartners 2007
  • 45. A process for simplicity © cxpartners 2007
  • 46. es Gu idelin © cxpartners 2007
  • 47. A process for simplicity (guidelines in a specific order) © cxpartners 2007
  • 48. © cxpartners 2007
  • 49. © cxpartners 2007
  • 50. Understand context © cxpartners 2007
  • 51. What is minimal? Go © cxpartners 2007
  • 52. What is minimal? January 2002 © cxpartners 2007
  • 53. What effect is the user trying to produce? Understand context © cxpartners 2007
  • 54. What does the user know? Understand context © cxpartners 2007
  • 55. Just simple enough © cxpartners 2007
  • 56. What is minimal? January 2002 © cxpartners 2007
  • 57. Shrink, Hide, Embody © cxpartners 2007
  • 58. Many hands make light work Meeting at 13:40 By removing the irrelevant A bird in the hand is worth two in the bush Don’t forget to put the Today is the first day of the rest of your life cat out Some day I’ll fly away To dare is to do you emphasise what One, two, three, go! really matters Simply better Just do it Buy one get one free © cxpartners 2007
  • 59. By removing the irrelevant you emphasise what really matters © cxpartners 2007
  • 60. Just simple enough © cxpartners 2007
  • 61. Welcome Jon Update profile | Sign out | Help TITLE Travel Stunning scenery planner Search SUBHEADING Travel planner Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information an incredibly complex Region map Interactive map problem <image> Wild West Theme Park Intro text Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra <image> gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Drag to travel planner Suspendisse id velit vitae ligula volutpat condimentum. Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla Bigger libero. map Show on map email to a friend Nullam sit amet enim. More maps Vivamus pharetra posuere sapien. Nam consectetuer. Sed Street map » aliquam, nunc eget euismod ullamcorper, lectus nunc RAA Map (PDF, 132kB) » ullamcorper orci, fermentum bibendum enim  Booking Options Travellers’ tips Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus Related web sites Lorem ipsum dolor sit amet » © cxpartners 2007
  • 62. Welcome Jon Update profile | Sign out | Help TITLE Travel Stunning scenery planner Search SUBHEADING View my travel plan Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information Recommendations What’s this? Region map Interactive map Unsorted (4 items) <image> Royal Hotel <image> Hotel <image> Chez Gerred Food & drink Wild West Theme Park <image> Marine World Intro text Lorem ipsum dolor sit amet, consectetuer Things to do adipiscing elit. Morbi commodo, ipsum sed pharetra <image> gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Wild West <image> Budget Things to do Suspendisse id velit vitae ligula volutpat condimentum. Car rental Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla Bigger libero. map Show on map email to a friend Nullam sit amet enim. Add folder More maps Vivamus pharetra posuere sapien. Nam consectetuer. Sed Street map » aliquam, nunc eget euismod ullamcorper, lectus nunc RAA Map (PDF, 132kB) » ullamcorper orci, fermentum bibendum enim  Booking Options Travellers’ tips Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus Related web sites Lorem ipsum dolor sit amet » 3 Items (Delete) © cxpartners 2007
  • 63. Welcome Jon Update profile | Sign out | Help TITLE Travel Stunning scenery planner Search SUBHEADING View my travel plan Home | Regions | Experiences | Events | Wine & Food | Accommodation | Transport | General information Recommendations What’s this? Region map Interactive map Unsorted (4 items) <image> Royal Hotel <image> Hotel <image> Chez Gerred Food & drink <image> 1 Wild West Theme Park <image> Marine World Intro text Lorem ipsum dolor sit amet, consectetuer Wild West Things to do adipiscing elit. Morbi commodo, ipsum sed pharetra Things to do <image> gravida, orci magna rhoncus neque, id pulvinar odio lorem non turpis. Wild West <image> Budget Things to do Suspendisse id velit vitae ligula volutpat condimentum. Car rental Aliquam erat volutpat. Sed quis velit. Nulla facilisi. Nulla Bigger libero. map Show on map email to a friend Nullam sit amet enim. Add folder More maps Vivamus pharetra posuere sapien. Nam consectetuer. Sed Street map » aliquam, nunc eget euismod ullamcorper, lectus nunc RAA Map (PDF, 132kB) » ullamcorper orci, fermentum bibendum enim  Booking Options Travellers’ tips Lorem ipsum dolor sit amet, consectetuer adipiscing elit. Morbi commodo, ipsum sed pharetra gravida, orci magna rhoncus Related web sites Lorem ipsum dolor sit amet » 3 Items (Delete) © cxpartners 2007
  • 64. Organise © cxpartners 2007
  • 65. 9 64 3 7 2 8 1 5 © cxpartners 2007
  • 66. What numbers did you just see? © cxpartners 2007
  • 67. 123456789 © cxpartners 2007
  • 68. © cxpartners 2007
  • 69. © cxpartners 2007
  • 70. © cxpartners 2007
  • 71. Don’t make them wait © cxpartners 2007
  • 72. © cxpartners 2007
  • 73. Test © cxpartners 2007
  • 74. GOMS KLM Card & Moran © cxpartners 2007
  • 75. A process for simplicity Spend time up Understand the users’ context front thinking Shrink, Hide, Embody Organise Eliminate waiting Spend time Test later checking © cxpartners 2007
  • 76. The road to hell is paved with good intentions  Linear step-by-step processes - taking control of what the user does next  We’ll let the user decide  What if the user wanted to...  Instructions  Long lists  Home pages  Error messages © cxpartners 2007
  • 77. © cxpartners 2007
  • 78. © cxpartners 2007
  • 79. © cxpartners 2007
  • 80. A process for simplicity Understand the users’ context Shrink, Hide, Embody Organise Eliminate waiting Test © cxpartners 2007
  • 81. Perfection is achieved not when there is nothing more to add but when there is nothing more to take away Antoine de Saint Exupery © cxpartners 2007
  • 82. No matter how cool your user interface, less would be better Alan Cooper © cxpartners 2007
  • 83. giles.colborne@cxpartners.co.uk © cxpartners 2007