Prezentacija Donorams(2)(2) Vi


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Prezentacija Donorams(2)(2) Vi

  1. 1. Education of Healthy Nutrition and Physical Activity at Schools Deimantė Žebrauskaitė, director Charity foundation “ Food Bank ”
  2. 2. Content <ul><li>Information about the project: </li></ul><ul><ul><li>s trategi cal goals; </li></ul></ul><ul><ul><li>the pilot project – </li></ul></ul><ul><ul><ul><li>goals and anticipated results; </li></ul></ul></ul><ul><ul><li>project strategy; </li></ul></ul><ul><li>Added value for communities, donors; </li></ul><ul><li>Partners roles; </li></ul>
  3. 3. Project background <ul><li>Strong stereotypes : food product can be only “healthy” or “not healthy”; </li></ul><ul><li>Tendency to choose either cheaper, affordable food or “healthy” food; </li></ul><ul><li>Strong influence of Lithuanian n u t rition traditions; </li></ul><ul><li>The society lacks basic information on healthy nutrition . </li></ul>
  4. 4. Project background <ul><li>National Children Welfare Policy 2005-2012 And its strategic action plan. </li></ul><ul><li>Conference “Decreasing obesity and the encouragement of physical activity in Lithuania: problems and possible solutions” </li></ul><ul><ul><li>organized by Ministry of Health (2006); </li></ul></ul><ul><ul><li>adopted resolution to launch new programs of physical activity in schools. </li></ul></ul>
  5. 5. Project background <ul><li>National Public Health Monitoring Program (2007-2009); </li></ul><ul><li>Children’ Health Improvement Program 2008-2012; </li></ul><ul><li>Round table discussion with food producers </li></ul><ul><ul><li>organized by the Ministry of Health (2008); </li></ul></ul><ul><ul><li>underlined need to educate general public on healthy nutrition; </li></ul></ul>
  6. 6. Project background <ul><li>The National N utrition Center had established the Public Health Educational Department </li></ul><ul><li>This center has assigned the Public Relations Bureau under its auspices; </li></ul><ul><li>Schools had expressed need for modern education tools on healthy nutrition and physical activity. </li></ul>
  7. 7. Mid term vision <ul><li>Formed and coherently implemented National Policy on Healthy Lifestyle. </li></ul>
  8. 8. Large picture plans <ul><li>National Agreement for implementation of Education Program on Healthy Lifestyle; </li></ul><ul><li>Creating a group in charge of implementation of this Program; </li></ul><ul><li>Preparing and presenting guidebooks for schools that will facilitate implementation the Program in schools; </li></ul><ul><li>Initiating and financing educational projects for school communities; </li></ul><ul><li>Periodically conducting public opinion polls. </li></ul>
  9. 9. Project goal <ul><li>To form skills of healthy n u t ri t ion and physical activity amongst youth and their families while employing synergy of food producers and governmental institutions. </li></ul>
  10. 10. Project tasks <ul><li>To introduce principles of healthy nutrition and physical activity to school communities; </li></ul><ul><li>To present the guidebook for teachers “Education of healthy nutrition and physical activity at schools” and to motivate them to use it in their daily schedule; </li></ul><ul><li>To initiate attractive education methods for youth; </li></ul><ul><li>To promote the topic of healthy nutrition and physical activity in media, particularly through the project activities. </li></ul>
  11. 11. Project framework <ul><li>The project is designed for Vilnius and Kaunas region; </li></ul><ul><li>Target audience – 6-7 graders; </li></ul><ul><li>the school year of 2009 – 2010; </li></ul><ul><li>Project duration – 12 months. </li></ul>
  12. 12. Project target groups <ul><li>Educators: school principals teachers; </li></ul><ul><li>Parents : chairpersons of schools boards; </li></ul><ul><li>Public health experts; </li></ul><ul><li>General public; </li></ul>
  13. 13. Motives to take part <ul><li>Fun activities designed for youth; </li></ul><ul><li>Educators raise their qualification; </li></ul><ul><li>Schools receive guidebooks; </li></ul><ul><li>Schools receive extra scores for their certification; </li></ul><ul><li>Final event for most active participants of the project. </li></ul>
  14. 14. Achievements and plans 2008 – 2009 m. <ul><li>- Partnership with Ministries of Health and Education and Science, media: </li></ul><ul><li>Daily newspapers “Panevezio balsas” and “ Gimtasis Roki s kis“, journal “Sveikas z mogus”. </li></ul><ul><li>Situation analysis : survey on schoolchildren healthy lifestyle habits in Panevezys region. </li></ul><ul><li>- Project presentation: 7 seminars and press conference </li></ul><ul><li>- Implementation of the project : </li></ul><ul><ul><li>Guidebook “Education of well-balanced n utritio n and physical activity at school” for the teachers; </li></ul></ul><ul><ul><li>Publication of booklet for youth. </li></ul></ul><ul><ul><li>Preparation of regulations for 2 contest for schools: </li></ul></ul><ul><ul><li>“ My dream break” and “ Healthiad a” ; </li></ul></ul><ul><ul><li>19 schools commemorated Europe’s Healthy N utrition Day . </li></ul></ul><ul><li>Project publicity </li></ul><ul><li>- Planned final means : </li></ul><ul><ul><li>Repeated survey of students ; </li></ul></ul><ul><ul><li>Press conference; </li></ul></ul><ul><ul><li>Final thanks giving event. </li></ul></ul><ul><li>- Partnership with media; </li></ul><ul><li>- Project presentation for teachers: </li></ul><ul><ul><li>18 seminars in Vilnius and Kaunas regions. </li></ul></ul><ul><ul><li>The seminar topics: </li></ul></ul><ul><ul><ul><li>Project presentation; </li></ul></ul></ul><ul><ul><ul><li>Presentation of methodical publication ; </li></ul></ul></ul><ul><ul><ul><li>Presentation of teachers’ experience . </li></ul></ul></ul><ul><li>- Implementation of the project : </li></ul><ul><ul><li>Publishing of the methodical publication ant the booklet. </li></ul></ul><ul><ul><li>Celebration the European Healthy Nutrition Day. </li></ul></ul><ul><ul><li>Organization of the contests in schools. </li></ul></ul><ul><li>Project publicity ; </li></ul><ul><li>Final thanks giving event for: </li></ul><ul><ul><li>teachers , s tudents, journalists </li></ul></ul><ul><li>Press conference. </li></ul>2009 – 2010 m. Pilot project results in Panevežys region Plans for Vilnius and Kaunas regions
  15. 15. Added value Participation of socially responsible business in implementing National C hildren Health Improvement program for 2008-2012. Relevant social problems solving in cooperation with socially responsible business companies. Emphasis of healthy n utrition and physical activity problem, society receives additional information; Teachers and students become important communication channel about healthy n utrition . Business Government Community <ul><li>Government acknowledges the value of cooperation with business companies in solving social problems. </li></ul><ul><li>Better business relations with the government, increased mutual confidence. </li></ul><ul><li>The attention of media to the project gives new opportunities for corporate communication, especially ror positioning as socially responsible business; </li></ul><ul><li>The results of external communication: </li></ul><ul><ul><li>- Special monthly heading in regional daily paper. </li></ul></ul><ul><ul><li>28 publications and media coverage of the press conference presentations. </li></ul></ul><ul><ul><li>12 publications dedicated to the European Healthy Nutrition Day </li></ul></ul>
  16. 16. Role of project partners <ul><ul><li>Provide political support ; </li></ul></ul><ul><ul><li>Sit in the donor’s board ; </li></ul></ul><ul><ul><li>Motivate schools communities; </li></ul></ul><ul><ul><li>Delegate the experts; </li></ul></ul><ul><li>Provide data and </li></ul><ul><li>information for media </li></ul><ul><li>publicity . </li></ul>“ Food bank ” Donors Ministry of Education and Science, M inistry of Health Implements the project plans, administrates and monitors the implementation of project activities; Arranges and presents quarter ly and annual report for donors board; Raises financial support from different sources; Provides data and information for media publicity . <ul><ul><li>Approve project activities </li></ul></ul><ul><ul><li>Provide funding; </li></ul></ul><ul><ul><li>Approve reports presented by the “ Food Bank ” ; </li></ul></ul><ul><ul><li>Delegate company representative s to the donors board. </li></ul></ul>Education of healthy nut rition and physical activity in schools
  17. 17. Project management IV. FB is fundraising for the project of the coming year. <ul><li>FB present s the project plan and yearly budget to donors board ; </li></ul><ul><li>Donors board approves them. </li></ul>III. At the end of the project FB present final report and the budget for the donors board approval . II. FB provides quarterly financial and activity report to the donors board. Donors’ board confirms it. Donors board Budget control Food bank Reporting for the funding received
  18. 18. Incentives for donors <ul><li>Healthy consumer and culture of healthy lifestyle is being nurtured; </li></ul><ul><li>Participation of representatives of Ministry of Health and Ministry of Education and Science will encourage trust amongst the government and food producers; </li></ul><ul><li>While communicating the project to target audience, project donors will be publicly presented as socially responsible businesses ; </li></ul><ul><li>Project communication through various channels and activities will give the donor new possibilities for corporate communication. </li></ul>
  19. 19. Project costs <ul><li>Project activities – 78 000 Lt; </li></ul><ul><li>Project management – 38 000 Lt; </li></ul><ul><li>External communication – 28 000 Lt; </li></ul><ul><li>Total: 144 000 Lt; </li></ul>
  20. 20. Project partners commitment <ul><li>Providing at least 1000 LTL per month to the project impl e mentation ; </li></ul><ul><li>Product brands should not be communicated during the project. </li></ul>